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    • 1. 发明授权
    • Enabling and/or disabling selected types of broadcast triggers
    • 启用和/或禁用所选类型的广播触发器
    • US06460180B1
    • 2002-10-01
    • US09295746
    • 1999-04-20
    • Timothy F. ParkDean J. BlackketterSandra R. Bernardi
    • Timothy F. ParkDean J. BlackketterSandra R. Bernardi
    • H04N5445
    • H04N21/454H04N7/0884H04N7/165H04N21/235H04N21/25891H04N21/435H04N21/4622H04N21/4782H04N21/6543H04N21/858H04N21/8586
    • Information from an information resource may be displayed with television video in a synchronized fashion. A trigger, broadcast along with the television video, identifies the resource and indicates how information from the resource should display. When a trigger is received, the receiver unit determines whether a rule stored in the receiver unit applies to the trigger. For example, if the rule applies, the receiver unit may take a predetermined action, or if the rule does not apply, the rule may have no effect and the receiver unit may act upon the trigger in a normal or default fashion. Based on one or more rules, the receiver unit may ignore certain triggers, but not others. Rules can be automatically loaded into the receiver unit on power-up by one-way broadcast communication, from a permanent storage device, or by downloading from the Internet. The rules can be updated periodically.
    • 来自信息资源的信息可以以同步的方式与电视视频一起显示。 与电视视频一起广播的触发器识别资源并指示来自资源的信息应如何显示。 当接收到触发时,接收器单元确定存储在接收器单元中的规则是否适用于触发器。 例如,如果规则适用,则接收器单元可以采取预定的动作,或者如果规则不适用,该规则可以不起作用,并且接收器单元可以以正常或默认的方式对触发器起作用。 基于一个或多个规则,接收器单元可以忽略某些触发器,而不是其他触发器。 可以通过单向广播通信,永久存储设备或从互联网下载,自动将规则加载到接收机单元中。 规则可以定期更新。
    • 2. 发明授权
    • Methods and apparatus for broadcasting interactive advertising using remote advertising templates
    • 使用远程广告模板广播互动广告的方法和装置
    • US07103904B1
    • 2006-09-05
    • US09345223
    • 1999-06-30
    • Dean J. BlackketterDaniel J. ZigmondSandra R. BernardiTimothy F. Park
    • Dean J. BlackketterDaniel J. ZigmondSandra R. BernardiTimothy F. Park
    • H04N7/10H04N7/025
    • H04N21/435H04N5/44543H04N7/088H04N7/17318H04N21/235H04N21/4331H04N21/4622H04N21/478H04N21/4782H04N21/6543H04N21/812H04N21/8543H04N21/8586
    • Described are methods and apparatus for enhancing a television advertisement simultaneously displayed on a number of remote receivers. In one embodiment, one or more advertisement templates are stored in memory on each of the remote receivers. The templates include formatting information and data fields into which can be inserted predefined types of information. For example, a selected template may be adapted to receive and display an advertiser's name, product, and a hyperlink to the advertiser's web site. A content creator, (e.g., a program producer, broadcaster, affiliate, cable company or satellite provider), embeds an advertisement summary in a data service channel of a broadcast signal. The advertisement summary includes a resource identifier unique to a selected one of the advertisement templates. Upon receiving an advertisement summary directed to a resident advertisement template, the receiver combines custom advertisement information provided in the advertisement summary with formatting information provided in the advertisement template. The receiver employs the combined information to create and display a custom advertisement, which may include hyperlinks to additional produce or service information.
    • 描述了用于增强同时显示在多个远程接收器上的电视广告的方法和装置。 在一个实施例中,一个或多个广告模板存储在每个远程接收器上的存储器中。 模板包括格式化信息和数据字段,其中可以插入预定类型的信息。 例如,所选择的模板可以适于接收和显示广告商的名称,产品和到该广告商的网站的超链接。 内容创作者(例如,节目制作人,广播公司,联盟,有线电视公司或卫星供应商)将广告摘要嵌入在广播信号的数据服务频道中。 广告摘要包括对所选广告模板中的一个唯一的资源标识符。 在接收到针对常驻广告模板的广告摘要时,接收器将广告摘要中提供的定制广告信息与广告模板中提供的格式信息相结合。 接收机使用组合信息来创建和显示定制广告,其可以包括对附加产品或服务信息的超链接。
    • 6. 发明授权
    • User interface for interactive television systems
    • 用于交互式电视系统的用户界面
    • US07818768B2
    • 2010-10-19
    • US12402221
    • 2009-03-11
    • Dean J. BlackketterChristopher WhiteJeffrey D YaksickTimothy F. Park
    • Dean J. BlackketterChristopher WhiteJeffrey D YaksickTimothy F. Park
    • H04N60/33H04N60/32H04N5/445G06F13/00G06F3/00
    • H04N21/4438H04N21/4383H04N21/4622H04N21/4722H04N21/4782H04N2007/1739
    • An interactive television system transmits and displays a television program having an associated channel. The system also transmits and displays an interactive television mode indicator if the displayed television program supports an interactive television mode. The interactive television mode is activated in response to a request from a viewer of the television program to activate the interactive television mode. The system updates a channel status list to indicate that the television program is being viewed in the interactive television mode. The system is also able to handle requests for activating an online television mode. When changing channels, the channel status list is used to restore a previously activated interactive television mode or online television mode for a particular television channel. Two different indicators may be transmitted and displayed to indicate whether the television program supports an interactive television mode and/or an online television mode.
    • 交互式电视系统发送并显示具有相关信道的电视节目。 如果所显示的电视节目支持交互式电视模式,则系统还发送和显示交互式电视模式指示符。 响应于来自电视节目的观众的请求激活交互式电视模式,交互式电视模式被激活。 系统更新频道状态列表以指示正在以交互式电视模式观看电视节目。 该系统还能够处理激活在线电视模式的请求。 当改变频道时,频道状态列表用于恢复以前激活的特定电视频道的交互式电视模式或在线电视模式。 可以发送和显示两个不同的指示符,以指示电视节目是否支持交互式电视模式和/或在线电视模式。
    • 7. 发明授权
    • User interface for interactive television systems
    • 用于交互式电视系统的用户界面
    • US07523478B2
    • 2009-04-21
    • US11083413
    • 2005-03-18
    • Dean J. BlackketterChristopher WhiteJeffrey D YaksickTimothy F. Park
    • Dean J. BlackketterChristopher WhiteJeffrey D YaksickTimothy F. Park
    • H04N5/445G06F13/00G06F3/00
    • H04N21/4438H04N21/4383H04N21/4622H04N21/4722H04N21/4782H04N2007/1739
    • An interactive television system displays a television program having an associated channel. The system also displays an interactive television mode indicator if the displayed television program supports an interactive television mode. The interactive television mode is activated in response to a request from a viewer of the television program to activate the interactive television mode. The system updates a channel status list to indicate that the television program is being viewed in the interactive television mode. The system is also able to handle requests for activating an online television mode. When changing channels, the channel status list is used to restore a previously activated interactive television mode or online television mode for a particular television channel. Two different indicators may be displayed to indicate whether the television program supports an interactive television mode and/or an online television mode.
    • 交互式电视系统显示具有相关频道的电视节目。 如果显示的电视节目支持交互式电视模式,系统还显示交互式电视模式指示符。 响应于来自电视节目的观众的请求激活交互式电视模式,交互式电视模式被激活。 系统更新频道状态列表以指示正在以交互式电视模式观看电视节目。 该系统还能够处理激活在线电视模式的请求。 当改变频道时,频道状态列表用于恢复以前激活的特定电视频道的交互式电视模式或在线电视模式。 可以显示两个不同的指示符,以指示电视节目是否支持交互式电视模式和/或在线电视模式。
    • 8. 发明授权
    • Trigger having a time attribute
    • 具有时间属性的触发器
    • US06415438B1
    • 2002-07-02
    • US09412839
    • 1999-10-05
    • Dean J. BlackketterDaniel J. ZigmondTimothy F. Park
    • Dean J. BlackketterDaniel J. ZigmondTimothy F. Park
    • H04N716
    • H04N21/8547H04N5/44H04N7/088H04N7/17318H04N21/235H04N21/2393H04N21/2665H04N21/4331H04N21/435H04N21/4622H04N21/4782H04N21/8586
    • An interactive television trigger has a time attribute value that indicates a future time when the trigger is to be executed. In many situations, the trigger is sent to the receiver unit prior to the future time (e.g., to account for bandwidth limitations or to allow prefetching of an information resource associated with the trigger). Redundant triggers may be sent as the future time draws closer. In this way, if the receiver unit did not receive a previously sent trigger for some reason, a redundant trigger is available for execution. The receiver unit may ignore duplicate triggers. The time attribute value also may indicate a life span during which the trigger is valid so that, if a user switches video channels but returns to a video channel for which execution of the trigger is desired, the trigger may be re-executed during the life span.
    • 交互式电视触发器具有时间属性值,其指示将要执行触发的将来时间。 在许多情况下,在未来的时间(例如,考虑带宽限制或允许预取与触发相关联的信息资源)的触发器被发送到接收器单元。 随着未来时间的延长,可能会发送冗余触发器。 以这种方式,如果由于某种原因接收器单元没有接收到先前发送的触发,则冗余触发可用于执行。 接收器单元可能会忽略重复触发。 时间属性值还可以指示触发有效期间的寿命,使得如果用户切换视频通道但是返回到期望触发器的执行的视频通道,则可以在生命期间重新执行触发 跨度。