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1. 发明授权

US06708335B1 Tracking viewing behavior of advertisements on a home entertainment system 有权
标题翻译：跟踪家庭娱乐系统广告的观看行为
公开(公告)号：US06708335B1
公开(公告)日：2004-03-16
申请号：US09376631
申请日：1999-08-18
申请人： Stuart Ozer , Timothy F. Park , Daniel J. Zigmond , Michael A. Killianey
发明人： Stuart Ozer , Timothy F. Park , Daniel J. Zigmond , Michael A. Killianey
IPC分类号： H04N716
CPC分类号： H04N21/44222 , H04N7/163 , H04N21/6582 , H04N21/812 , H04N21/84 , H04N21/8586
摘要： Systems and methods for tracking viewing behavior of advertisements on home entertainment systems. A processing device associated with the home entertainment system determines that an advertisement is being displayed. For example, the processing device can recognize an identifying marker embedded in the television signal that carries the advertisement. Alternatively, an electronic program guide supplemented with information identifying advertisements can be used to determine that a channel tuned and displayed at the home entertainment system carries a particular advertisement. The processing device generates viewing behavior information that identifies the advertisement and stores the information locally. The information is periodically transmitted to a central clearinghouse for storage and distribution to advertisers or other interested parties. The clearinghouse receives viewing behavior information from a plurality of home entertainment systems, which represents and describes the advertisements being viewed, the origin of the advertisements, and the way in which the advertisements are viewed.
摘要翻译：用于跟踪家庭娱乐系统广告的观看行为的系统和方法。与家庭娱乐系统相关联的处理设备确定正在显示广告。例如，处理装置可以识别嵌入在携带广告的电视信号中的识别标记。或者，可以使用补充有识别广告的信息的电子节目指南来确定在家庭娱乐系统调谐和显示的频道携带特定广告。处理装置生成识别广告并且在本地存储信息的观看行为信息。这些信息被定期地传送到中央票据交换所，以供存储和分发给广告商或其他有关方。票据交换所从多个家庭娱乐系统接收观看行为信息，其表示并描述正在观看的广告，广告的起源以及广告的观看方式。

2. 发明授权

US06704929B1 Tracking viewing behavior of a home entertainment system 有权
标题翻译：跟踪家庭娱乐系统的观看行为
公开(公告)号：US06704929B1
公开(公告)日：2004-03-09
申请号：US09376632
申请日：1999-08-18
申请人： Stuart Ozer , Timothy F. Park , Daniel J. Zigmond , Michael A. Killianey
发明人： Stuart Ozer , Timothy F. Park , Daniel J. Zigmond , Michael A. Killianey
IPC分类号： H04H900
CPC分类号： H04N7/17318 , H04H60/31 , H04H60/39 , H04N7/0887 , H04N21/44222 , H04N21/6582 , H04N21/84
摘要： Systems and methods for providing and tracking viewing behavior of home entertainment systems. A viewer event such as tuning to a selected television channel, occurs at a home entertainment system. The event is coupled with information describing the programming viewed on the home entertainment system and is stored locally. The information describing the programming is obtained from an electronic program guide. Subsequent viewer events are also coupled with information describing the programming viewed and stored locally. The resulting viewing behavior that is stored locally is transmitted to a remote clearinghouse for storage. The remote site receives a great diversity specific information from a plurality of home entertainment systems, which represents and describes, in any desired degree of specificity, the programming that the public is viewing, the origin of the programming, and the way in which the programming is being viewed.
摘要翻译：用于提供和跟踪家庭娱乐系统的观看行为的系统和方法。诸如调谐到所选择的电视频道的观看者事件发生在家庭娱乐系统。该事件与描述在家庭娱乐系统上观看的节目的信息相结合，并被存储在本地。描述编程的信息从电子节目指南获得。随后的观看者事件还与描述在本地观看和存储的节目的信息相结合。将本地存储的结果查看行为发送到远程结算所进行存储。远程站点从多个家庭娱乐系统接收到很大的多样化特定信息，其以任何期望的特异性表示和描述了公众正在观看的节目，节目的起源以及节目的方式正在被看

3. 发明授权

US08001567B2 Media planner 有权
标题翻译：媒体策划师
公开(公告)号：US08001567B2
公开(公告)日：2011-08-16
申请号：US10137178
申请日：2002-05-02
申请人： Stuart Ozer , Wei Wei Ada Cho , Warren Neal Thornthwaite
发明人： Stuart Ozer , Wei Wei Ada Cho , Warren Neal Thornthwaite
IPC分类号： H04N5/445 , G06F13/00 , G06F3/00 , H04N5/76
CPC分类号： H04N21/47214 , H04N5/44543 , H04N7/163 , H04N21/2353 , H04N21/482 , H04N21/4821 , H04N21/4825
摘要： A media planner displays descriptors that represent programs that are scheduled for broadcast on tiles according to a layout. The layout arranges the tiles according to a day and a day part based on a scheduled broadcast date and time associated with a program.
摘要翻译：媒体策划器显示描述符，该描述符表示根据布局在片上广播的节目。该布局基于与程序相关联的预定广播日期和时间，根据日和日部分布置瓦片。

4. 发明授权

US07870023B2 Methods and systems for selectively displaying advertisements 有权
标题翻译：用于选择性地显示广告的方法和系统
公开(公告)号：US07870023B2
公开(公告)日：2011-01-11
申请号：US10869682
申请日：2004-06-16
申请人： Stuart Ozer , Michael Patrick Hart , Wei Wei Ada Cho , Carolyn Khanh Chau
发明人： Stuart Ozer , Michael Patrick Hart , Wei Wei Ada Cho , Carolyn Khanh Chau
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0248 , G06Q30/0252 , G06Q30/0254 , G06Q30/0264 , G06Q30/0269 , G06Q30/0272 , Y10S707/99942 , Y10S707/99943 , Y10S707/99944 , Y10S707/99945 , Y10S707/99948
摘要： A system, including a planning module, a control module and a receiver module, configured to schedule display of one or more advertising impressions of available advertising inventory. The planning module enables scheduling a requested quantity of advertising impressions in accordance with target criteria. Further, the planning module enables selecting an advertising impression goal for advertisement, assigning an advertising type and defining a weight for the advertisements. The control module receives the schedule, the advertising type and the defined weights and generates one or more metadata files that contain target criteria, advertising type and weights for the advertisements. The one or more metadata files, with the advertisements, are delivered to the receiver module that is configured to define a display frequency for the advertisements based upon one or more of the metadata files. The receiver module selectively displays advertisement content associated with the advertisements to achieve the advertising impression goal.
摘要翻译：一种包括规划模块，控制模块和接收器模块的系统，被配置为调度显示可用广告库存的一个或多个广告印象。计划模块可以根据目标标准调度所请求的广告展示次数。此外，规划模块能够选择广告的广告印象目标，分配广告类型并定义广告的权重。控制模块接收调度表，广告类型和定义的权重，并且生成包含目标标准，广告的广告类型和权重的一个或多个元数据文件。具有广告的一个或多个元数据文件被传送到接收器模块，其被配置为基于一个或多个元数据文件来定义广告的显示频率。接收器模块选择性地显示与广告相关联的广告内容以实现广告印象目标。

5. 发明授权

US07647365B2 Training, inference and user interface for guiding the caching of media content on local stores 有权
标题翻译：培训，推理和用户界面，用于指导本地商店的媒体内容缓存
公开(公告)号：US07647365B2
公开(公告)日：2010-01-12
申请号：US12233072
申请日：2008-09-18
申请人： Eric J. Horvitz , Carl M. Kadie , Stuart Ozer , Curtis G. Wong
发明人： Eric J. Horvitz , Carl M. Kadie , Stuart Ozer , Curtis G. Wong
IPC分类号： G06F17/30
CPC分类号： H04N5/44543 , H04N5/76 , H04N5/765 , H04N5/775 , H04N7/163 , H04N21/4147 , H04N21/4331 , H04N21/4335 , H04N21/44008 , H04N21/4532 , H04N21/466 , H04N21/4667 , H04N21/4755 , H04N21/482 , Y10S707/99931 , Y10S707/99932 , Y10S707/99937 , Y10S707/99945
摘要： A system and method of caching data employing probabilistic predictive techniques that provides local storage of a subset of available viewing selections by assigning a value to a selection and retaining selections in the cache depending on the value and size of the selection. The value assigned to an item can represent the time-dependent likelihood that a user will review an item at some time in the future. An initial value of an item can be based on the user's viewing habits, the user's viewing habit over particular time segment and/or viewing habits of a group of user's during a particular time segment. A value assigned to a selection dynamically changes according to a set of cache retention policies, where the value can be time-dependent functions that decay based on the class of the item, as determined by inference about the class or via a label associated with the item.
摘要翻译：一种采用概率预测技术来缓存数据的系统和方法，其通过根据选择的值和大小分配值到选择并保留高速缓存中的选择来提供可用观看选择的子集的本地存储。分配给项目的值可以表示用户将来某个时间审查项目的时间依赖性的可能性。项目的初始值可以基于用户的观看习惯，用户在特定时间段内的特定时间段的观看习惯和/或在特定时间段期间的一组用户的观看习惯。分配给选择的值根据一组高速缓存保留策略动态地改变，其中该值可以是基于项目类别而衰减的时间依赖函数，这通过关于该类别的推断或通过与该类别相关联的标签来确定项目。

6. 发明申请

US20090019091A1 TRAINING, INFERENCE AND USER INTERFACE FOR GUIDING THE CACHING OF MEDIA CONTENT ON LOCAL STORES 有权
标题翻译：培训，宣传和用户界面，用于指导当地媒体媒体播放内容
公开(公告)号：US20090019091A1
公开(公告)日：2009-01-15
申请号：US12233072
申请日：2008-09-18
申请人： Eric J. Horvitz , Carl M. Kadie , Stuart Ozer , Curtis G. Wong
发明人： Eric J. Horvitz , Carl M. Kadie , Stuart Ozer , Curtis G. Wong
IPC分类号： G06F17/30
CPC分类号： H04N5/44543 , H04N5/76 , H04N5/765 , H04N5/775 , H04N7/163 , H04N21/4147 , H04N21/4331 , H04N21/4335 , H04N21/44008 , H04N21/4532 , H04N21/466 , H04N21/4667 , H04N21/4755 , H04N21/482 , Y10S707/99931 , Y10S707/99932 , Y10S707/99937 , Y10S707/99945
摘要： The present invention is related to a system and method of caching data employing probabilistic predictive techniques. The system and method has particular application to multimedia systems for providing local storage of a subset of available viewing selections by assigning a value to a selection and retaining selections in the cache depending on the value and size of the selection. The value assigned to an item can represent the time-dependent likelihood that a user will review an item at some time in the future. An initial value of an item can be based on the user's viewing habits, the user's viewing habit over particular time segment (e.g., early morning, late morning, early afternoon, late afternoon, primetime, late night) and/or viewing habits of a group of user's during a particular time segment. A value assigned to a selection dynamically changes according to a set of cache retention policies, where the value can be time-dependent functions that decay based on the class of the item, as determined by inference about the class or via a label associated with the item. A selections value may be reduced as the selection ages because a user is less likely to view the selection over time. Additionally, a value of a selection may change based on changes on a user's viewing habits, changes in time segments or a user's modification of the cache retention policies.
摘要翻译：本发明涉及采用概率预测技术来缓存数据的系统和方法。该系统和方法特别适用于多媒体系统，用于通过根据选择的值和大小向选择分配值并保留高速缓存中的选择来提供可用观看选择子集的本地存储。分配给项目的值可以表示用户将来某个时间审查项目的时间依赖性可能性。项目的初始值可以基于用户的观看习惯，用户在特定时间段（例如，清晨，凌晨，下午，下午，黄金时段，深夜）和/或观看习惯的观看习惯特定时段内的用户组。分配给选择的值根据一组高速缓存保留策略动态地改变，其中该值可以是基于项目类别而衰减的时间依赖函数，这通过关于该类别的推断或通过与该类别相关联的标签来确定项目。由于用户不太可能随着时间的推移来查看选择，所以选择值可能会减少。此外，选择的值可以基于用户的观看习惯的变化，时间段的变化或用户对缓存保留策略的修改而改变。

7. 发明授权

US07451151B2 Training, inference and user interface for guiding the caching of media content on local stores 有权
标题翻译：培训，推理和用户界面，用于指导本地商店的媒体内容缓存
公开(公告)号：US07451151B2
公开(公告)日：2008-11-11
申请号：US11124861
申请日：2005-05-09
申请人： Eric J. Horvitz , Carl M. Kadie , Stuart Ozer , Curtis G. Wong
发明人： Eric J. Horvitz , Carl M. Kadie , Stuart Ozer , Curtis G. Wong
IPC分类号： G06F17/30 , G06F3/00
CPC分类号： H04N5/44543 , H04N5/76 , H04N5/765 , H04N5/775 , H04N7/163 , H04N21/4147 , H04N21/4331 , H04N21/4335 , H04N21/44008 , H04N21/4532 , H04N21/466 , H04N21/4667 , H04N21/4755 , H04N21/482 , Y10S707/99931 , Y10S707/99932 , Y10S707/99937 , Y10S707/99945
摘要： The present invention is related to a system and method of caching data employing probabilistic predictive techniques. The system and method provides local storage of a subset of available viewing selections by assigning a value to a selection and retaining selections in the cache depending on the value and size of the selection. The value assigned to an item can represent the time-dependent likelihood that a user will review an item at some time in the future. An initial value of an item can be based on the user's viewing habits, the user's viewing habit over particular time segment and/or viewing habits of a group of user's during a particular time segment. A value assigned to a selection dynamically changes according to a set of cache retention policies, where the value can be time-dependent functions that decay based on the class of the item, as determined by inference about the class or via a label associated with the item.
摘要翻译：本发明涉及采用概率预测技术来缓存数据的系统和方法。该系统和方法通过根据选择的值和大小为选择分配值并保留高速缓存中的选择来提供可用观看选择的子集的本地存储。分配给项目的值可以表示用户将来某个时间审查项目的时间依赖性的可能性。项目的初始值可以基于用户的观看习惯，用户在特定时间段内的特定时间段的观看习惯和/或在特定时间段期间的一组用户的观看习惯。分配给选择的值根据一组高速缓存保留策略动态地改变，其中该值可以是基于项目类别而衰减的时间依赖函数，这通过关于该类别的推断或通过与该类别相关联的标签来确定项目。

8. 发明授权

US07136871B2 Methods and systems for selectively displaying advertisements 有权
公开(公告)号：US07136871B2
公开(公告)日：2006-11-14
申请号：US09991389
申请日：2001-11-21
申请人： Stuart Ozer , Michael Patrick Hart , Wei Wei Ada Cho , Carolyn Khanh Chau
发明人： Stuart Ozer , Michael Patrick Hart , Wei Wei Ada Cho , Carolyn Khanh Chau
IPC分类号： G06F17/30 , G06F3/00 , G06Q30/00 , H04N7/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0248 , G06Q30/0252 , G06Q30/0254 , G06Q30/0264 , G06Q30/0269 , G06Q30/0272 , Y10S707/99942 , Y10S707/99943 , Y10S707/99944 , Y10S707/99945 , Y10S707/99948
摘要： A system, including a planning module, a control module and a receiver module, configured to schedule display of one or more advertising impressions of available advertising inventory. The planning module enables scheduling a requested quantity of advertising impressions in accordance with target criteria. Further, the planning module enables selecting an advertising impression goal for advertisement, assigning an advertising type and defining a weight for the advertisements. The control module receives the schedule, the advertising type and the defined weights and generates one or more metadata files that contain target criteria, advertising type and weights for the advertisements. The one or more metadata files, with the advertisements, are delivered to the receiver module that is configured to define a display frequency for the advertisements based upon one or more of the metadata files. The receiver module selectively displays advertisement content associated with the advertisements to achieve the advertising impression goal.

9. 发明申请

US20050210530A1 Training, inference and user interface for guiding the caching of media content on local stores 有权
公开(公告)号：US20050210530A1
公开(公告)日：2005-09-22
申请号：US11124861
申请日：2005-05-09
申请人： Eric Horvitz , Carl Kadie , Stuart Ozer , Curtis Wong
发明人： Eric Horvitz , Carl Kadie , Stuart Ozer , Curtis Wong
IPC分类号： G06F3/00 , G06F13/00 , G06F17/30 , H04N5/445 , H04N5/76 , H04N5/765 , H04N5/775 , H04N7/16 , H04N7/173
CPC分类号： H04N5/44543 , H04N5/76 , H04N5/765 , H04N5/775 , H04N7/163 , H04N21/4147 , H04N21/4331 , H04N21/4335 , H04N21/44008 , H04N21/4532 , H04N21/466 , H04N21/4667 , H04N21/4755 , H04N21/482 , Y10S707/99931 , Y10S707/99932 , Y10S707/99937 , Y10S707/99945
摘要： The present invention is related to a system and method of caching data employing probabilistic predictive techniques. The system and method has particular application to multimedia systems for providing local storage of a subset of available viewing selections by assigning a value to a selection and retaining selections in the cache depending on the value and size of the selection. The value assigned to an item can represent the time-dependent likelihood that a user will review an item at some time in the future. An initial value of an item can be based on the user's viewing habits, the user's viewing habit over particular time segment (e.g., early morning, late morning, early afternoon, late afternoon, primetime, late night) and/or viewing habits of a group of user's during a particular time segment. A value assigned to a selection dynamically changes according to a set of cache retention policies, where the value can be time-dependent functions that decay based on the class of the item, as determined by inference about the class or via a label associated with the item. A selections value may be reduced as the selection ages because a user is less likely to view the selection over time. Additionally, a value of a selection may change based on changes on a user's viewing habits, changes in time segments or a user's modification of the cache retention policies.

10. 发明申请

US20050021403A1 Methods and systems for selectively displaying advertisements 失效
标题翻译：用于选择性地显示广告的方法和系统
公开(公告)号：US20050021403A1
公开(公告)日：2005-01-27
申请号：US10867485
申请日：2004-06-14
申请人： Stuart Ozer , Michael Hart , Wei Wei Cho , Carolyn Chau
发明人： Stuart Ozer , Michael Hart , Wei Wei Cho , Carolyn Chau
IPC分类号： G06Q30/02 , G06F17/60
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0248 , G06Q30/0252 , G06Q30/0254 , G06Q30/0264 , G06Q30/0269 , G06Q30/0272 , Y10S707/99942 , Y10S707/99943 , Y10S707/99944 , Y10S707/99945 , Y10S707/99948
摘要： A system, including a planning module, a control module and a receiver module, configured to schedule display of one or more advertising impressions of available advertising inventory. The planning module enables scheduling a requested quantity of advertising impressions in accordance with target criteria. Further, the planning module enables selecting an advertising impression goal for advertisement, assigning an advertising type and defining a weight for the advertisements. The control module receives the schedule, the advertising type and the defined weights and generates one or more metadata files that contain target criteria, advertising type and weights for the advertisements. The one or more metadata files, with the advertisements, are delivered to the receiver module that is configured to define a display frequency for the advertisements based upon one or more of the metadata files. The receiver module selectively displays advertisement content associated with the advertisements to achieve the advertising impression goal.
摘要翻译：一种包括规划模块，控制模块和接收器模块的系统，被配置为调度显示可用广告库存的一个或多个广告印象。计划模块可以根据目标标准调度所请求的广告展示次数。此外，规划模块能够选择广告的广告印象目标，分配广告类型并定义广告的权重。控制模块接收调度表，广告类型和定义的权重，并且生成包含目标标准，广告的广告类型和权重的一个或多个元数据文件。具有广告的一个或多个元数据文件被传送到接收器模块，其被配置为基于一个或多个元数据文件来定义广告的显示频率。接收器模块选择性地显示与广告相关联的广告内容以实现广告印象目标。

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