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1. 发明授权

US09053495B1 Geographical targeting for content management of campaigns 有权
标题翻译：广告系列内容管理的地理位置定位
公开(公告)号：US09053495B1
公开(公告)日：2015-06-09
申请号：US13587838
申请日：2012-08-16
申请人： Shu Niu , Amin Charaniya , Jamie Samdal , Krzysztof Duleba , Jessica Mignone , Audrey Yang , Prabhu Balasubramanian , James Dowdell , Doris Bruneder , Aileen Tang , Smita Hashim , Ankur Gupta , Graham Jenkin , Luuk van Dijk
发明人： Shu Niu , Amin Charaniya , Jamie Samdal , Krzysztof Duleba , Jessica Mignone , Audrey Yang , Prabhu Balasubramanian , James Dowdell , Doris Bruneder , Aileen Tang , Smita Hashim , Ankur Gupta , Graham Jenkin , Luuk van Dijk
IPC分类号： G06Q30/00 , G06Q30/02
CPC分类号： G06Q30/0261 , G06Q30/0251 , G06Q30/0255 , G06Q30/0256
摘要： Configurations for geographical targeting for managing content of campaigns are disclosed. In one example, the subject technology provides a user interface including controls for enabling selection of targeting criteria by a content sponsor. The user interface includes a campaign tool for receiving input on campaign details to be executed by a content delivery system. The campaign tool includes a search control for receiving search strings and responsive thereto providing search completions that represent one or more geographic areas and reach information for each geographic area. The campaign tool also includes a control for adding a geographic area to a campaign, excluding the geographic area from the campaign, or presenting a map of the geographic area.
摘要翻译：披露了用于管理广告系列内容的地理位置定位的配置。在一个示例中，主题技术提供包括用于允许内容赞助者选择定位标准的控件的用户界面。用户界面包括用于接收由内容传送系统执行的活动细节的输入的活动工具。该活动工具包括用于接收搜索字符串并响应于此的搜索控制，提供表示一个或多个地理区域的搜索完成并且达到每个地理区域的信息。广告系列工具还包括一个用于将广告系列的地理区域添加到广告系列中的控件，不包括广告系列的地理区域，或呈现地理区域的地图。

2. 发明授权

US09043223B1 Targeting nearby geographic locations associated with a campaign 有权
标题翻译：定位与广告系列相关联的附近地理位置
公开(公告)号：US09043223B1
公开(公告)日：2015-05-26
申请号：US13587836
申请日：2012-08-16
申请人： Shu Niu , Amin Charaniya , Jamie Samdal , Krzysztof Duleba , Jessica Mignone , Audrey Yang , Prabhu Balasubramanian , James Dowdell , Doris Bruneder , Aileen Tang , Smita Hashim , Ankur Gupta , Graham Jenkin
发明人： Shu Niu , Amin Charaniya , Jamie Samdal , Krzysztof Duleba , Jessica Mignone , Audrey Yang , Prabhu Balasubramanian , James Dowdell , Doris Bruneder , Aileen Tang , Smita Hashim , Ankur Gupta , Graham Jenkin
IPC分类号： G06Q30/00 , G06Q30/02
CPC分类号： G06Q30/0261 , G06Q30/0242
摘要： Configurations for targeting nearby geographic locations for managing content are disclosed. The subject technology identifies one or more geographic locations for targeting content from a campaign for delivery to users and the campaign associated with a content sponsor. One or more geographic locations that are nearby the one or more geographic locations associated with the campaign are automatically presented to the content sponsor, including presenting candidate nearby geographic locations and estimated reach information along with each candidate geographic location. The subject technology receives a selection of one or more candidate geographic locations for inclusion in the campaign, and adds the selection to the campaign.
摘要翻译：披露用于定位附近地理位置以管理内容的配置。主题技术识别一个或多个地理位置，用于定位来自广告系列的内容以递送给用户和与内容赞助商相关联的活动。与广告活动相关联的一个或多个地理位置附近的一个或多个地理位置被自动呈现给内容赞助商，包括向每个候选地理位置呈现附近的地理位置和估计的到达信息。主题技术接收一个或多个候选地理位置的选择以包括在该活动中，并将选择添加到该活动。

3. 发明授权

US08543459B2 Targeting based on intent or presence 有权
标题翻译：根据意向或存在进行定位
公开(公告)号：US08543459B2
公开(公告)日：2013-09-24
申请号：US13557452
申请日：2012-07-25
申请人： Amin Charaniya , Aileen Tang , Ankur Gupta , James Dowdell , Smita Hashim
发明人： Amin Charaniya , Aileen Tang , Ankur Gupta , James Dowdell , Smita Hashim
IPC分类号： G06Q30/00 , H04W24/00
CPC分类号： H04W4/21 , G06Q30/02 , H04W4/02
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for campaign management. A method includes: presenting a user interface to a sponsor for customizing targeting information for a campaign including a control for specifying targeting criteria, where at least one targeting criterion includes a presence of a user in a prescribed geographic location or an indication of an interest by a user in the location; receiving a selection from the sponsor of targeting criteria to be associated with the campaign including a selection of one or both of user presence and interest; evaluating content delivery options for presenting content associated with the campaign including determining for a given content request whether a user is present or merely interested in a geographic location; and serving content from the campaign when a content item request satisfies the targeting criteria for the campaign.
摘要翻译：方法，系统和装置，包括编码在计算机可读存储介质上的用于活动管理的计算机程序。一种方法包括：向赞助商呈现用户界面，以定制用于广告系列的定位信息，包括用于指定目标标准的控制，其中至少一个目标标准包括在规定的地理位置中的用户的存在或感兴趣的指示该位置的用户; 从所述赞助商接收与所述活动相关联的定位标准的选择，包括用户存在和兴趣中的一个或两个的选择; 评估用于呈现与所述活动相关联的内容的内容递送选项，包括确定给定的内容请求是用户是存在还是仅对地理位置感兴趣; 以及当内容项目请求满足广告系列的定位条件时，从广告系列投放内容。

4. 发明申请

US20130138500A1 TARGETING BASED ON INTENT OR PRESENCE 有权
标题翻译：基于内容或存在的目标
公开(公告)号：US20130138500A1
公开(公告)日：2013-05-30
申请号：US13557452
申请日：2012-07-25
申请人： Amin Charaniya , Aileen Tang , Ankur Gupta , James Dowdell , Smita Hashim
发明人： Amin Charaniya , Aileen Tang , Ankur Gupta , James Dowdell , Smita Hashim
IPC分类号： G06Q30/02
CPC分类号： H04W4/21 , G06Q30/02 , H04W4/02
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for campaign management. A method includes: presenting a user interface to a sponsor for customizing targeting information for a campaign including a control for specifying targeting criteria, where at least one targeting criterion includes a presence of a user in a prescribed geographic location or an indication of an interest by a user in the location; receiving a selection from the sponsor of targeting criteria to be associated with the campaign including a selection of one or both of user presence and interest; evaluating content delivery options for presenting content associated with the campaign including determining for a given content request whether a user is present or merely interested in a geographic location; and serving content from the campaign when a content item request satisfies the targeting criteria for the campaign.
摘要翻译：方法，系统和装置，包括编码在计算机可读存储介质上的用于活动管理的计算机程序。一种方法包括：向赞助商呈现用户界面，以定制用于广告系列的定位信息，包括用于指定目标标准的控制，其中至少一个定位标准包括在规定的地理位置中的用户的存在或感兴趣的指示，该位置的用户; 从所述赞助商接收与所述活动相关联的定位标准的选择，包括用户存在和兴趣中的一个或两个的选择; 评估用于呈现与所述活动相关联的内容的内容递送选项，包括确定给定的内容请求是用户是存在还是仅对地理位置感兴趣; 以及当内容项目请求满足广告系列的定位条件时，从广告系列中投放内容。

5. 发明授权

US08239266B1 Targeting based on intent or presence 有权
标题翻译：根据意向或存在进行定位
公开(公告)号：US08239266B1
公开(公告)日：2012-08-07
申请号：US13306513
申请日：2011-11-29
申请人： Amin Charaniya , Aileen Tang , Ankur Gupta , James Dowdell , Smita Hashim
发明人： Amin Charaniya , Aileen Tang , Ankur Gupta , James Dowdell , Smita Hashim
IPC分类号： G06Q30/00 , H04W24/00
CPC分类号： H04W4/21 , G06Q30/02 , H04W4/02
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for campaign management. A method includes: presenting a user interface to a sponsor for customizing targeting information for a campaign including a control for specifying targeting criteria, where at least one targeting criterion includes a presence of a user in a proscribed geographic location or an indication of an interest by a user in the location; receiving a selection from the sponsor of targeting criteria to be associated with the campaign including a selection of one or both of user presence and interest; evaluating content delivery options for presenting content associated with the campaign including determining for a given content request whether a user is present or merely interested in a geographic location; and serving content from the campaign when a content item request satisfies the targeting criteria for the campaign.
摘要翻译：方法，系统和装置，包括编码在计算机可读存储介质上的用于活动管理的计算机程序。一种方法包括：向赞助商呈现用户界面以定制用于广告系列的定位信息，所述活动包括用于指定目标标准的控制，其中至少一个目标标准包括用户在被禁止的地理位置中的存在或通过该位置的用户; 从所述赞助商接收与所述活动相关联的定位标准的选择，包括用户存在和兴趣中的一个或两个的选择; 评估用于呈现与所述活动相关联的内容的内容递送选项，包括确定给定的内容请求是用户是存在还是仅对地理位置感兴趣; 以及当内容项目请求满足广告系列的定位条件时，从广告系列投放内容。

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