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1. 发明授权

US09043223B1 Targeting nearby geographic locations associated with a campaign 有权
标题翻译：定位与广告系列相关联的附近地理位置
公开(公告)号：US09043223B1
公开(公告)日：2015-05-26
申请号：US13587836
申请日：2012-08-16
申请人： Shu Niu , Amin Charaniya , Jamie Samdal , Krzysztof Duleba , Jessica Mignone , Audrey Yang , Prabhu Balasubramanian , James Dowdell , Doris Bruneder , Aileen Tang , Smita Hashim , Ankur Gupta , Graham Jenkin
发明人： Shu Niu , Amin Charaniya , Jamie Samdal , Krzysztof Duleba , Jessica Mignone , Audrey Yang , Prabhu Balasubramanian , James Dowdell , Doris Bruneder , Aileen Tang , Smita Hashim , Ankur Gupta , Graham Jenkin
IPC分类号： G06Q30/00 , G06Q30/02
CPC分类号： G06Q30/0261 , G06Q30/0242
摘要： Configurations for targeting nearby geographic locations for managing content are disclosed. The subject technology identifies one or more geographic locations for targeting content from a campaign for delivery to users and the campaign associated with a content sponsor. One or more geographic locations that are nearby the one or more geographic locations associated with the campaign are automatically presented to the content sponsor, including presenting candidate nearby geographic locations and estimated reach information along with each candidate geographic location. The subject technology receives a selection of one or more candidate geographic locations for inclusion in the campaign, and adds the selection to the campaign.
摘要翻译：披露用于定位附近地理位置以管理内容的配置。主题技术识别一个或多个地理位置，用于定位来自广告系列的内容以递送给用户和与内容赞助商相关联的活动。与广告活动相关联的一个或多个地理位置附近的一个或多个地理位置被自动呈现给内容赞助商，包括向每个候选地理位置呈现附近的地理位置和估计的到达信息。主题技术接收一个或多个候选地理位置的选择以包括在该活动中，并将选择添加到该活动。

2. 发明授权

US09053495B1 Geographical targeting for content management of campaigns 有权
标题翻译：广告系列内容管理的地理位置定位
公开(公告)号：US09053495B1
公开(公告)日：2015-06-09
申请号：US13587838
申请日：2012-08-16
申请人： Shu Niu , Amin Charaniya , Jamie Samdal , Krzysztof Duleba , Jessica Mignone , Audrey Yang , Prabhu Balasubramanian , James Dowdell , Doris Bruneder , Aileen Tang , Smita Hashim , Ankur Gupta , Graham Jenkin , Luuk van Dijk
发明人： Shu Niu , Amin Charaniya , Jamie Samdal , Krzysztof Duleba , Jessica Mignone , Audrey Yang , Prabhu Balasubramanian , James Dowdell , Doris Bruneder , Aileen Tang , Smita Hashim , Ankur Gupta , Graham Jenkin , Luuk van Dijk
IPC分类号： G06Q30/00 , G06Q30/02
CPC分类号： G06Q30/0261 , G06Q30/0251 , G06Q30/0255 , G06Q30/0256
摘要： Configurations for geographical targeting for managing content of campaigns are disclosed. In one example, the subject technology provides a user interface including controls for enabling selection of targeting criteria by a content sponsor. The user interface includes a campaign tool for receiving input on campaign details to be executed by a content delivery system. The campaign tool includes a search control for receiving search strings and responsive thereto providing search completions that represent one or more geographic areas and reach information for each geographic area. The campaign tool also includes a control for adding a geographic area to a campaign, excluding the geographic area from the campaign, or presenting a map of the geographic area.
摘要翻译：披露了用于管理广告系列内容的地理位置定位的配置。在一个示例中，主题技术提供包括用于允许内容赞助者选择定位标准的控件的用户界面。用户界面包括用于接收由内容传送系统执行的活动细节的输入的活动工具。该活动工具包括用于接收搜索字符串并响应于此的搜索控制，提供表示一个或多个地理区域的搜索完成并且达到每个地理区域的信息。广告系列工具还包括一个用于将广告系列的地理区域添加到广告系列中的控件，不包括广告系列的地理区域，或呈现地理区域的地图。

3. 发明申请

US20140108128A1 DYNAMIC CONTENT ITEM CREATION 审中-公开
标题翻译：动态内容创建
公开(公告)号：US20140108128A1
公开(公告)日：2014-04-17
申请号：US13836879
申请日：2013-03-15
申请人： Chetan Patel , Vinod Ramachandran Marur , Beverly Yang , Karen Yao , Varouj A. Chitilian , Shu Niu , Nam Hoang Mai
发明人： Chetan Patel , Vinod Ramachandran Marur , Beverly Yang , Karen Yao , Varouj A. Chitilian , Shu Niu , Nam Hoang Mai
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0257 , G06Q30/0256
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for creating advertisements are disclosed. In one aspect, a method includes receiving an advertisement request that includes user context data. An advertisement having distribution parameters matching the user context data is identified. The identified advertisement can include one or more variables that are resolved based on the user context data. A proper subset of feed data to which the one or more variables for the advertisement will be resolved can be selected based on the user context data and performance measures for portions of the feed data that have been previously used to resolve the one or more variables. The advertisement is modified, at least in part, by including, in place of the one or more variables, the selected modifying data. The modified advertisement is provided in response to the advertisement request.
摘要翻译：公开了用于创建广告的方法，系统和装置，包括在计算机存储介质上编码的计算机程序。一方面，一种方法包括接收包括用户上下文数据的广告请求。识别具有与用户上下文数据匹配的分布参数的广告。所识别的广告可以包括基于用户上下文数据来解析的一个或多个变量。可以基于先前用于解决一个或多个变量的馈送数据的部分的用户上下文数据和性能测量来选择用于广告的一个或多个变量将被解析的馈送数据的适当子集。该广告至少部分地通过将所选择的修改数据包括在一个或多个变量中来替代。响应于广告请求提供修改的广告。

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