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1. 发明申请

US20120036023A1 SYSTEM FOR CONDUCTING DEMAND-SIDE, REAL-TIME BIDDING IN AN ADVERTISING EXCHANGE 审中-公开
标题翻译：在广告交换中实时投标的系统
公开(公告)号：US20120036023A1
公开(公告)日：2012-02-09
申请号：US12850360
申请日：2010-08-04
申请人： Shirshanka Das , Michael Ortega-Binderberger , Sunil Nagaraj , Swaroop Jagadish
发明人： Shirshanka Das , Michael Ortega-Binderberger , Sunil Nagaraj , Swaroop Jagadish
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0275 , G06Q30/08
摘要： A method for conducting demand-side, real-time bidding includes: constructing an exchange graph (G) of nodes representing publishers and third-party advertisers that provide third-party ads, the graph including directed edges connected between the nodes that represent bilateral business agreements; receiving an opportunity for displaying an ad to a user that is associated with a publisher node; exploring the graph to identify third-party ads reachable from the publisher node through a valid path of the exchange graph with which corresponding third-party advertisers are thereby eligible to bid on the opportunity; retrieving statistics from the memory associated with historical selectivity of demand predicates for the third-party ads; and initiating, before beginning graph exploration on at least some paths to the third-party ads, a call out for bids from at least some of the third-party advertisers for the corresponding third-party ads that are unlikely to be discarded during the graph exploration based on the historical selectively of the demand predicates corresponding thereto, thereby reducing latency in time to execute an auction to fill the opportunity.
摘要翻译：进行需求侧实时出价的方法包括：构建表示发布者和提供第三方广告的第三方广告客户的节点的交换图（G），该图包括连接在表示双边业务的节点之间的有向边协议; 接收向与发布者节点相关联的用户显示广告的机会; 探索图表，以通过有效的交换图路径识别发布商节点可访问的第三方广告，使相应的第三方广告客户有资格对该机会进行出价; 从与第三方广告的需求谓词的历史选择性相关联的内存中检索统计信息; 并且在开始对第三方广告的至少一些路径进行图形挖掘之前发起，针对在图表中不可能丢弃的相应第三方广告的至少一些第三方广告商的呼叫基于与其对应的需求谓词的历史选择性的探索，从而减少执行拍卖以填补机会的时间延迟。

2. 发明申请

US20100228641A1 Bid Gateway Architecture for an Online Advertisement Bidding System 有权
标题翻译：投标网关架构，用于在线广告投标系统
公开(公告)号：US20100228641A1
公开(公告)日：2010-09-09
申请号：US12398877
申请日：2009-03-05
申请人： Shirshanka Das , Sunil Nagaraj , Sangeeta Singh , Chavdar Botev
发明人： Shirshanka Das , Sunil Nagaraj , Sangeeta Singh , Chavdar Botev
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0275 , G06Q30/0601 , G06Q30/0611 , G06Q30/08
摘要： An online advertising system integrates third party agents to permit the third party agents to participate in auctions to bid on a per opportunity basis. An advertising exchange module receives requests for opportunities to serve online advertisements to users. In response, an advertising exchange module applies one or more business rules to determine third party agents that qualify to serve the online advertisement. A bid gateway module generates and transmits requests for bids to the third party agents. The bid gateway module then receives bids from the third party agents in response to the requests for bids. The advertising exchange module then selects an advertisement based on the bid. The online advertisement exchange system provides a unified marketplace to permit integrator networks to bid on both ads pursuant to guaranteed contracts and ads not subject to guaranteed contracts (e.g., non-guaranteed ads). The online advertisement system further includes traffic management to allow the third parties to regulate bid requests sent from the online advertisement system. In some embodiments, the online advertising system caches bids, to efficiently implement the per opportunity auction, and transmits information, such as targeting information, to the third party agents to aid in the third party agents' formulation of bids.
摘要翻译：在线广告系统集成了第三方代理商，允许第三方代理人参与拍卖，以每个机会的价格出价。广告交换模块接收向用户提供在线广告的机会的请求。作为响应，广告交换模块应用一个或多个业务规则来确定有资格投放在线广告的第三方代理。出价网关模块生成并向第三方代理发送出价请求。出价网关模块然后响应于出价请求从第三方代理接收出价。然后，广告交换模块基于出价选择广告。在线广告交换系统提供统一的市场，允许集成商网络根据有保证的合同和不受保证合同（例如，无保证广告）的广告来对两个广告进行出价。在线广告系统还包括流量管理，以允许第三方管理从在线广告系统发送的投标请求。在一些实施例中，在线广告系统缓存出价，有效地实施每次机会拍卖，并将诸如定位信息的信息传送给第三方代理，以帮助第三方代理商提出出价。

3. 发明授权

US08135626B2 Bid gateway architecture for an online advertisement bidding system 有权
标题翻译：在线广告投标系统的投标网关架构
公开(公告)号：US08135626B2
公开(公告)日：2012-03-13
申请号：US12398877
申请日：2009-03-05
申请人： Shirshanka Das , Sunil Nagaraj , Sangeeta Singh , Chavdar Botev
发明人： Shirshanka Das , Sunil Nagaraj , Sangeeta Singh , Chavdar Botev
IPC分类号： G06Q30/00 , G06F17/30
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0275 , G06Q30/0601 , G06Q30/0611 , G06Q30/08
摘要： An online advertising system integrates third party agents to permit the third party agents to participate in auctions to bid on a per opportunity basis. An advertising exchange module receives requests for opportunities to serve online advertisements to users. In response, an advertising exchange module applies one or more business rules to determine third party agents that qualify to serve the online advertisement. A bid gateway module generates and transmits requests for bids to the third party agents. The bid gateway module then receives bids from the third party agents in response to the requests for bids. The advertising exchange module then selects an advertisement based on the bid. The online advertisement exchange system provides a unified marketplace to permit integrator networks to bid on both ads pursuant to guaranteed contracts and ads not subject to guaranteed contracts (e.g., non-guaranteed ads). The online advertisement system further includes traffic management to allow the third parties to regulate bid requests sent from the online advertisement system. In some embodiments, the online advertising system caches bids, to efficiently implement the per opportunity auction, and transmits information, such as targeting information, to the third party agents to aid in the third party agents' formulation of bids.
摘要翻译：在线广告系统集成了第三方代理商，允许第三方代理人参与拍卖，以每个机会的价格出价。广告交换模块接收向用户提供在线广告的机会的请求。作为响应，广告交换模块应用一个或多个业务规则来确定有资格投放在线广告的第三方代理。出价网关模块生成并向第三方代理发送出价请求。出价网关模块然后响应于出价请求从第三方代理接收出价。然后，广告交换模块基于出价选择广告。在线广告交换系统提供统一的市场，允许集成商网络根据有保证的合同和不受保证合同（例如，无保证广告）的广告来对两个广告进行出价。在线广告系统还包括流量管理，以允许第三方管理从在线广告系统发送的投标请求。在一些实施例中，在线广告系统缓存出价，有效地实施每次机会拍卖，并将诸如定位信息的信息传送给第三方代理，以帮助第三方代理商提出出价。

4. 发明申请

US20100228597A1 Transferring Targeting and Marketing Information from an Online Advertisement System 审中-公开
标题翻译：从在线广告系统转移定位和营销信息
公开(公告)号：US20100228597A1
公开(公告)日：2010-09-09
申请号：US12398908
申请日：2009-03-05
申请人： Shirshanka Das , Ramesh Sarukkai , Pranav O. Sharma , Sunil Nagaraj , Wendell Craig Baker , Bhaskar Ghosh , Joonsuk Bae
发明人： Shirshanka Das , Ramesh Sarukkai , Pranav O. Sharma , Sunil Nagaraj , Wendell Craig Baker , Bhaskar Ghosh , Joonsuk Bae
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0275 , G06Q30/0277 , G06Q30/0601
摘要： An online advertising system integrates third party agents to permit the third party agents to participate in auctions to bid on a per opportunity basis. An advertising exchange module receives requests for opportunities to serve online advertisements to users. In response, an advertising exchange module applies one or more business rules to determine third party agents that qualify to serve the online advertisement. A bid gateway module generates and transmits requests for bids to the third party agents. The bid gateway module then receives bids from the third party agents in response to the requests for bids. The advertising exchange module then selects an advertisement based on the bid. The online advertisement exchange system provides a unified marketplace to permit integrator networks to bid on both ads pursuant to guaranteed contracts and ads not subject to guaranteed contracts (e.g., non-guaranteed ads). The online advertisement system further includes traffic management to allow the third parties to regulate bid requests sent from the online advertisement system. In some embodiments, the online advertising system caches bids, to efficiently implement the per opportunity auction, and transmits information, such as targeting information, to the third party agents to aid in the third party agents' formulation of bids.
摘要翻译：在线广告系统集成了第三方代理商，允许第三方代理人参与拍卖，以每个机会的价格出价。广告交换模块接收向用户提供在线广告的机会的请求。作为响应，广告交换模块应用一个或多个业务规则来确定有资格投放在线广告的第三方代理。出价网关模块生成并向第三方代理发送出价请求。出价网关模块然后响应于出价请求从第三方代理接收出价。然后，广告交换模块基于出价选择广告。在线广告交换系统提供统一的市场，允许集成商网络根据有保证的合同和不受保证合同（例如，无保证广告）的广告来对两个广告进行出价。在线广告系统还包括流量管理，以允许第三方管理从在线广告系统发送的投标请求。在一些实施例中，在线广告系统缓存出价，有效地实施每次机会拍卖，并将诸如定位信息的信息传送给第三方代理，以帮助第三方代理商提出出价。

5. 发明申请

US20080235368A1 SYSTEM AND METHOD FOR MONITORING NETWORK TRAFFIC 有权
标题翻译：用于监控网络交通的系统和方法
公开(公告)号：US20080235368A1
公开(公告)日：2008-09-25
申请号：US11690246
申请日：2007-03-23
申请人： Sunil Nagaraj , Nanda Kumar Jayakumar , Kian-Tat Lim , George Goldenberg , Adam Rosen , Joonsuk Bae
发明人： Sunil Nagaraj , Nanda Kumar Jayakumar , Kian-Tat Lim , George Goldenberg , Adam Rosen , Joonsuk Bae
IPC分类号： G06F15/173
CPC分类号： H04L67/22 , H04L67/02
摘要： Described herein are systems and methods for matching clicks of links on a webpage with page views by a user. The method may comprise identifying a link on a webpage requested by a client device, generating a link identifier for the link and attaching the link identifier to the link. Upon receiving a request for data associated with the link, the link identifier is stored in a log file.
摘要翻译：这里描述了用于将网页上的链接的点击与用户的页面浏览相匹配的系统和方法。该方法可以包括识别由客户端设备请求的网页上的链接，生成链接的链接标识符并将链接标识符附加到链接。在接收到与链接相关联的数据的请求时，链接标识符被存储在日志文件中。

6. 发明授权

US08200816B2 Accelerated and reproducible domain visitor targeting 有权
标题翻译：加速和可重复的域访问者定位
公开(公告)号：US08200816B2
公开(公告)日：2012-06-12
申请号：US13217085
申请日：2011-08-24
申请人： Yury A. Izrailevsky , Anand Biligiri Subba Rao , Ramkumar Rajendran , Sunil Nagaraj , Nanda Kumar Jayakumar , Georgiy Goldenberg , Joonsuk Bae , Kian-Tat Lim
发明人： Yury A. Izrailevsky , Anand Biligiri Subba Rao , Ramkumar Rajendran , Sunil Nagaraj , Nanda Kumar Jayakumar , Georgiy Goldenberg , Joonsuk Bae , Kian-Tat Lim
IPC分类号： G06F15/173
CPC分类号： H04L67/22 , Y10S707/99931 , Y10S707/99932 , Y10S707/99934
摘要： A device, system, and method are directed towards managing and tracking of cross-domain user activities through use of a beacon. As a user of a client device requests content from different domain services managed by a common entity, they may receive a Uniform Resource Locator (URL) to a beacon in at least one of the different domains. In one embodiment, the beacon is a single pixel image. The client device may also receive a Match-ID. A beacon server in one of the other domains may receive the request for the beacon, and store in a domain log the Match-ID, and other information about the client device, which domain service provided the URL, and/or other related user activities. The different domain logs may then be employed for use in searching for matching Match-IDs, joining common user or client device activities, and for tracking other cross-domain user activities.
摘要翻译：设备，系统和方法旨在通过使用信标来管理和跟踪跨域用户活动。作为客户机设备的用户，请求来自由公共实体管理的不同域服务的内容，它们可以在至少一个不同域中的信标中接收统一资源定位符（URL）。在一个实施例中，信标是单个像素图像。客户端设备也可以接收Match-ID。其他域中的信标服务器可以接收对信标的请求，并在域日志中存储Match-ID，以及关于客户端设备的其他信息，哪个域服务提供URL，和/或其他相关的用户活动。然后可以使用不同的域日志来用于搜索匹配的Match-ID，加入普通用户或客户端设备活动以及跟踪其他跨域用户活动。

7. 发明授权

US07756817B2 System and method for enabling parallel access to serially compressed files 有权
标题翻译：允许并行访问串行压缩文件的系统和方法
公开(公告)号：US07756817B2
公开(公告)日：2010-07-13
申请号：US11773663
申请日：2007-07-05
申请人： Ambikeshwar Raj Merchia , Donovan Schneider , Venkatesan Ramachandran , Sunil Nagaraj
发明人： Ambikeshwar Raj Merchia , Donovan Schneider , Venkatesan Ramachandran , Sunil Nagaraj
IPC分类号： G06F17/00
CPC分类号： H03M7/30 , Y10S707/99943
摘要： The present invention is directed towards systems and methods for generating a compressed data file providing access to one or more selected portions of data contained within the data file. The file is partitioned into one or more chunks, a given chunk comprising a separate unit of data representing a subset of data from the file. The one or more chunks are compressed through use of a compression algorithm, and the one or more chunks are combined to form a compressed file. Metadata is also generated that indicates a chunk offset of a given chunk, thereby allowing direct parallel access to one or more given chunks. Similarly, legacy applications may ignore the chunk structure in the compressed file and access the file according to techniques know in the art, thereby preserving backwards compatibility with such legacy applications.
摘要翻译：本发明涉及用于生成压缩数据文件的系统和方法，该压缩数据文件提供对包含在该数据文件内的数据的一个或多个所选部分的访问。该文件被分成一个或多个块，给定的块包括表示来自该文件的数据子集的单独数据单元。通过使用压缩算法压缩一个或多个块，并且组合一个或多个块以形成压缩文件。还生成指示给定块的块偏移的元数据，从而允许直接并行访问一个或多个给定的块。类似地，遗留应用可以忽略压缩文件中的块结构，并且根据本领域已知的技术来访问该文件，由此保留与这种传统应用的向后兼容性。

8. 发明授权

US07606897B2 Accelerated and reproducible domain visitor targeting 有权
标题翻译：加速和可重复的域访问者定位
公开(公告)号：US07606897B2
公开(公告)日：2009-10-20
申请号：US11697255
申请日：2007-04-05
申请人： Yury A. Izrailevsky , Anand Biligiri Subba Rao , Ramkumar Rajendran , Sunil Nagaraj , Nanda Kumar Jayakumar , Georgiy Goldenberg , Joonsuk Bae , Kian-Tat Lim
发明人： Yury A. Izrailevsky , Anand Biligiri Subba Rao , Ramkumar Rajendran , Sunil Nagaraj , Nanda Kumar Jayakumar , Georgiy Goldenberg , Joonsuk Bae , Kian-Tat Lim
IPC分类号： G06F15/173
CPC分类号： H04L67/22 , Y10S707/99931 , Y10S707/99932 , Y10S707/99934
摘要： A device, system, and method are directed towards managing and tracking of cross-domain user activities through use of a beacon. As a user of a client device requests content from different domain services managed by a common entity, they may receive a Uniform Resource Locator (URL) to a beacon in at least one of the different domains. In one embodiment, the beacon is a single pixel image. The client device may also receive a Match-ID. A beacon server in one of the other domains may receive the request for the beacon, and store in a domain log the Match-ID, and other information about the client device, which domain service provided the URL, and/or other related user activities. The different domain logs may then be employed for use in searching for matching Match-IDs, joining common user or client device activities, and for tracking other cross-domain user activities.
摘要翻译：设备，系统和方法旨在通过使用信标来管理和跟踪跨域用户活动。作为客户机设备的用户，请求来自由公共实体管理的不同域服务的内容，它们可以在至少一个不同域中的信标中接收统一资源定位符（URL）。在一个实施例中，信标是单个像素图像。客户端设备也可以接收Match-ID。其他域中的信标服务器可以接收对信标的请求，并在域日志中存储Match-ID，以及关于客户端设备的其他信息，哪个域服务提供URL，和/或其他相关的用户活动。然后可以使用不同的域日志来用于搜索匹配的Match-ID，加入普通用户或客户端设备活动以及跟踪其他跨域用户活动。

9. 发明申请

US20090012982A1 SYSTEM AND METHOD FOR ENABLING PARALLEL ACCESS TO SERIALLY COMPRESSED FILES 有权
标题翻译：用于实现并行压缩文件并行访问的系统和方法
公开(公告)号：US20090012982A1
公开(公告)日：2009-01-08
申请号：US11773663
申请日：2007-07-05
申请人： Ambikeshwar Raj Merchia , Donovan Schneider , Venkatesan Ramachandran , Sunil Nagaraj
发明人： Ambikeshwar Raj Merchia , Donovan Schneider , Venkatesan Ramachandran , Sunil Nagaraj
IPC分类号： G06F7/00
CPC分类号： H03M7/30 , Y10S707/99943
摘要： The present invention is directed towards systems and methods for generating a compressed data file providing access to one or more selected portions of data contained within the data file. The file is partitioned into one or more chunks, a given chunk comprising a separate unit of data representing a subset of data from the file. The one or more chunks are compressed through use of a compression algorithm, and the one or more chunks are combined to form a compressed file. Metadata is also generated that indicates a chunk offset of a given chunk, thereby allowing direct parallel access to one or more given chunks. Similarly, legacy applications may ignore the chunk structure in the compressed file and access the file according to techniques know in the art, thereby preserving backwards compatibility with such legacy applications.
摘要翻译：本发明涉及用于生成压缩数据文件的系统和方法，该压缩数据文件提供对包含在该数据文件内的数据的一个或多个所选部分的访问。该文件被分成一个或多个块，给定的块包括表示来自该文件的数据子集的单独数据单元。通过使用压缩算法压缩一个或多个块，并且组合一个或多个块以形成压缩文件。还生成指示给定块的块偏移的元数据，从而允许直接并行访问一个或多个给定的块。类似地，遗留应用可以忽略压缩文件中的块结构，并且根据本领域已知的技术来访问该文件，由此保留与这种传统应用的向后兼容性。

10. 发明申请

US20110307579A1 ACCELERATED AND REPRODUCIBLE DOMAIN VISITOR TARGETING 有权
标题翻译：加速和可重复访问的域访问
公开(公告)号：US20110307579A1
公开(公告)日：2011-12-15
申请号：US13217085
申请日：2011-08-24
申请人： Yury A. Izrailevsky , Anand Biligiri Subba Rao , Ramkumar Rajendran , Sunil Nagaraj , Nanda Kumar Jayakumar , Georgiy Goldenberg , Joonsuk Bae , Kian-Tat Lim
发明人： Yury A. Izrailevsky , Anand Biligiri Subba Rao , Ramkumar Rajendran , Sunil Nagaraj , Nanda Kumar Jayakumar , Georgiy Goldenberg , Joonsuk Bae , Kian-Tat Lim
IPC分类号： G06F15/16
CPC分类号： H04L67/22 , Y10S707/99931 , Y10S707/99932 , Y10S707/99934
摘要： A device, system, and method are directed towards managing and tracking of cross-domain user activities through use of a beacon. As a user of a client device requests content from different domain services managed by a common entity, they may receive a Uniform Resource Locator (URL) to a beacon in at least one of the different domains. In one embodiment, the beacon is a single pixel image. The client device may also receive a Match-ID. A beacon server in one of the other domains may receive the request for the beacon, and store in a domain log the Match-ID, and other information about the client device, which domain service provided the URL, and/or other related user activities. The different domain logs may then be employed for use in searching for matching Match-IDs, joining common user or client device activities, and for tracking other cross-domain user activities.
摘要翻译：设备，系统和方法旨在通过使用信标来管理和跟踪跨域用户活动。作为客户机设备的用户，请求来自由公共实体管理的不同域服务的内容，它们可以在至少一个不同域中的信标中接收统一资源定位符（URL）。在一个实施例中，信标是单个像素图像。客户端设备也可以接收Match-ID。其他域中的信标服务器可以接收对信标的请求，并在域日志中存储Match-ID，以及关于客户端设备的其他信息，哪个域服务提供URL，和/或其他相关的用户活动。然后可以使用不同的域日志来用于搜索匹配的Match-ID，加入普通用户或客户端设备活动以及跟踪其他跨域用户活动。

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