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1. 发明申请

US20100088186A1 ADVERTISING INVENTORY CONTROLS 审中-公开
标题翻译：广告库存控制
公开(公告)号：US20100088186A1
公开(公告)日：2010-04-08
申请号：US12247968
申请日：2008-10-08
申请人： Scott Shifflett , Steven Hartman , Matt Plummer , Sundar Seshadri , Robert van Gent , Kara Perry , Brad Ciraulo , Venkatesh B. Natrajan
发明人： Scott Shifflett , Steven Hartman , Matt Plummer , Sundar Seshadri , Robert van Gent , Kara Perry , Brad Ciraulo , Venkatesh B. Natrajan
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0277
摘要： Embodiments of methods, apparatuses, or systems associated with advertising inventory controls are disclosed.
摘要翻译：公开了与广告库存控制相关联的方法，设备或系统的实施例。

2. 发明申请

US20100094708A1 INVENTORY IDENTIFIERS 审中-公开
标题翻译：库存识别员
公开(公告)号：US20100094708A1
公开(公告)日：2010-04-15
申请号：US12252325
申请日：2008-10-15
申请人： Venkatesh B. Natrajan , Margaret Shih , David Chaiken , Dirk Reinshagen , Matt Plummer , Steven Hartman , Scott Shifflett , Raymie Stata
发明人： Venkatesh B. Natrajan , Margaret Shih , David Chaiken , Dirk Reinshagen , Matt Plummer , Steven Hartman , Scott Shifflett , Raymie Stata
IPC分类号： G06Q30/00 , G06F7/06 , G06F17/30
CPC分类号： G06Q10/087 , G06Q30/0257 , G06Q30/0277
摘要： A system for defining objects within a database is disclosed. The system includes an inventory identification application that generates an inventory identifier. The inventory identifier being a reference saved to the database that specifies characteristics of data within an inventory unit. A publisher using the inventory identifier application defines the specific characteristics and the inventory identifier application generates code. The publishers use the generated code within a website to recall the inventory identifier that is saved in the database. The system also includes a server system that receives a request to recall the inventory identifier. The request is the result of execution of the generated code when the website is accessed by a user. The request is fulfilled by accessing the inventory identifier at the database and matching data within the inventory unit based on the stored characteristics within the inventory identifier.
摘要翻译：公开了一种用于定义数据库内的对象的系统。该系统包括产生库存标识符的库存识别应用程序。库存标识符是保存到数据库的参考，用于指定清单单元内的数据的特征。使用清单标识符应用程序的发布者定义特定特征，并且库存标识符应用程序生成代码。发布商使用网站中生成的代码来调用保存在数据库中的库存标识符。该系统还包括服务器系统，其接收召回库存标识符的请求。该请求是当用户访问网站时执行生成的代码的结果。通过访问数据库中的库存标识符和库存单元内的库存标识符中存储的特性来匹配数据来满足请求。

3. 发明申请

US20100100415A1 COMMON TAG FORMAT FOR AD SERVING AND INFORMATION TRACKING IN INTERNET ADVERTISING 审中-公开
标题翻译：互联网广告中的广告服务和信息跟踪的通用标签格式
公开(公告)号：US20100100415A1
公开(公告)日：2010-04-22
申请号：US12253420
申请日：2008-10-17
申请人： Matt Plummer , Steven Hartman , Scott Shifflett , Margaret Shih , Linda S. Lee
发明人： Matt Plummer , Steven Hartman , Scott Shifflett , Margaret Shih , Linda S. Lee
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/0242 , G06Q30/02 , G06Q30/0247 , G06Q30/0251
摘要： Systems, methods, and computer programs for implementing a common tag format in an Internet advertising and tracking system are provided. In one embodiment, the system includes an ad delivery system, a beacon system, and a management system. The ad delivery system serves ads to a browser visiting a publisher's web page. The beacon system collects usage data on the publisher's web site. The management system receives a service request, checks the request type of the service request, and then forwards the request to the ad delivery system, or to the beacon system, or to both, according to the request type. The service request is originated by a common tag embedded in the publisher's web page when loaded by a browser. The same common tag format is used for ad and tracking requests, thereby simplifying the management of the publisher's website and simplifying the migration process to change from just tracking a website to serving ads, merely by changing a parameter in the tag embedded in the publisher's page.
摘要翻译：提供了用于在因特网广告和跟踪系统中实现公共标签格式的系统，方法和计算机程序。在一个实施例中，系统包括广告传送系统，信标系统和管理系统。广告投放系统会向访问发布商网页的浏览器投放广告。信标系统收集发布商网站上的使用数据。管理系统接收服务请求，检查服务请求的请求类型，然后根据请求类型将请求转发给广告传送系统，或信标系统，或两者。服务请求由浏览器加载时嵌入发布商网页中的公共标签发起。相同的通用标签格式用于广告和跟踪请求，从而简化了发布商网站的管理，并简化了仅将跟踪网站更改为投放广告的迁移流程，只需更改嵌入在发布商页面中的代码中的参数即可。

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