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1. 发明申请

US20100100415A1 COMMON TAG FORMAT FOR AD SERVING AND INFORMATION TRACKING IN INTERNET ADVERTISING 审中-公开
标题翻译：互联网广告中的广告服务和信息跟踪的通用标签格式
公开(公告)号：US20100100415A1
公开(公告)日：2010-04-22
申请号：US12253420
申请日：2008-10-17
申请人： Matt Plummer , Steven Hartman , Scott Shifflett , Margaret Shih , Linda S. Lee
发明人： Matt Plummer , Steven Hartman , Scott Shifflett , Margaret Shih , Linda S. Lee
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/0242 , G06Q30/02 , G06Q30/0247 , G06Q30/0251
摘要： Systems, methods, and computer programs for implementing a common tag format in an Internet advertising and tracking system are provided. In one embodiment, the system includes an ad delivery system, a beacon system, and a management system. The ad delivery system serves ads to a browser visiting a publisher's web page. The beacon system collects usage data on the publisher's web site. The management system receives a service request, checks the request type of the service request, and then forwards the request to the ad delivery system, or to the beacon system, or to both, according to the request type. The service request is originated by a common tag embedded in the publisher's web page when loaded by a browser. The same common tag format is used for ad and tracking requests, thereby simplifying the management of the publisher's website and simplifying the migration process to change from just tracking a website to serving ads, merely by changing a parameter in the tag embedded in the publisher's page.
摘要翻译：提供了用于在因特网广告和跟踪系统中实现公共标签格式的系统，方法和计算机程序。在一个实施例中，系统包括广告传送系统，信标系统和管理系统。广告投放系统会向访问发布商网页的浏览器投放广告。信标系统收集发布商网站上的使用数据。管理系统接收服务请求，检查服务请求的请求类型，然后根据请求类型将请求转发给广告传送系统，或信标系统，或两者。服务请求由浏览器加载时嵌入发布商网页中的公共标签发起。相同的通用标签格式用于广告和跟踪请求，从而简化了发布商网站的管理，并简化了仅将跟踪网站更改为投放广告的迁移流程，只需更改嵌入在发布商页面中的代码中的参数即可。

2. 发明申请

US20100082360A1 Age-Targeted Online Marketing Using Inferred Age Range Information 有权
标题翻译：使用推测年龄范围信息的针对年龄的在线营销
公开(公告)号：US20100082360A1
公开(公告)日：2010-04-01
申请号：US12242352
申请日：2008-09-30
申请人： Shu-Yao Chien , Linda S. Lee
发明人： Shu-Yao Chien , Linda S. Lee
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0255 , G06Q30/0269
摘要： Particular embodiments of the invention are directed to generating marketing-based age range products based at least on inferred data regarding the age of various network users. The age range products may be used for age-targeted online marketing.
摘要翻译：本发明的特定实施例旨在至少基于关于各种网络用户的年龄的推断数据来生成基于市场的年龄段产品。年龄范围的产品可以用于年龄定向的在线营销。

3. 发明申请

US20100082359A1 Multi-Granular Age Range Products For Use in Online Marketing 审中-公开
标题翻译：多粒度年龄范围产品用于在线营销
公开(公告)号：US20100082359A1
公开(公告)日：2010-04-01
申请号：US12242305
申请日：2008-09-30
申请人： Shu-Yao Chien , Linda S. Lee
发明人： Shu-Yao Chien , Linda S. Lee
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0255 , G06Q30/0269
摘要： Particular embodiments of the invention are directed to generating marketing-based age range products for use in age-targeted online marketing. The age range products may include multi-granular age range products generated by combining age ranges at different levels of granularity.
摘要翻译：本发明的特定实施例涉及生成基于年龄的在线营销的基于营销的年龄范围产品。年龄范围产品可能包括通过以不同的粒度级别组合年龄范围产生的多粒度年龄范围的产品。

4. 发明授权

US09996844B2 Age-targeted online marketing using inferred age range information 有权
公开(公告)号：US09996844B2
公开(公告)日：2018-06-12
申请号：US12242352
申请日：2008-09-30
申请人： Shu-Yao Chien , Linda S. Lee
发明人： Shu-Yao Chien , Linda S. Lee
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02 , G06Q30/0255 , G06Q30/0269
摘要： Particular embodiments of the invention are directed to generating marketing-based age range products based at least on inferred data regarding the age of various network users. The age range products may be used for age-targeted online marketing.

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