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1. 发明授权

US08538809B2 Estimating on-line advertising inventory value based on contract eligibility information 有权
标题翻译：根据合同资格信息估算在线广告库存价值
公开(公告)号：US08538809B2
公开(公告)日：2013-09-17
申请号：US12240826
申请日：2008-09-29
申请人： Darshan V. Kantak , Sai-Ming Li , Michael A. Schwarz , R. Preston McAfee , Jack Z. Xie
发明人： Darshan V. Kantak , Sai-Ming Li , Michael A. Schwarz , R. Preston McAfee , Jack Z. Xie
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0273 , G06Q10/087 , G06Q30/02 , G06Q30/0269 , G06Q30/0283
摘要： Disclosed are apparatus and methods for apparatus and methods for pricing on-line advertisement inventory. In one embodiment, a method for pricing on-line advertisement inventory includes (i) receiving a request for a price of a new product, wherein the new product includes a plurality of specified characteristics of a type of on-line advertisement display, (ii) providing a sample of new impressions that are predicted to be delivered for such new product, (iii) for each new impression, determining which bookings could be served by such new impression so as to define a set of overlapping bookings, (iv) determining the price of each new impression based on a weighted average of a plurality of prices of such each new impression's corresponding overlapping bookings, (v) determining the price of the new product based on an average of the prices of the new impressions, and (vi) returning the price of the new product for use in a booking negotiation with a potential buyer of such new product.
摘要翻译：公开了用于定价在线广告库存的装置和方法的装置和方法。在一个实施例中，定价在线广告库存的方法包括（i）接收对新产品的价格的请求，其中新产品包括一类在线广告显示的多个指定特征，（ii ）提供预测为此类新产品交付的新展示次数样本，（iii）每次新展示，确定可以通过此类新展示提供哪些预订，以定义一组重叠预订，（iv）确定每个新印象的价格基于每个新印象的相应重叠预订的多个价格的加权平均值，（v）基于新印象的价格的平均值确定新产品的价格，以及（vi ）返还新产品的价格，以便与这种新产品的潜在买家进行预订谈判。

2. 发明申请

US20100082503A1 ESTIMATING ON-LINE ADVERTISING INVENTORY VALUE BASED ON CONTRACT ELIGIBILITY INFORMATION 有权
标题翻译：根据合同资格信息估算在线广告库存价值
公开(公告)号：US20100082503A1
公开(公告)日：2010-04-01
申请号：US12240826
申请日：2008-09-29
申请人： Darshan V. Kantak , Sai-Ming Li , Michael A. Schwarz , R. Preston McAfee , Jack Z. Xie
发明人： Darshan V. Kantak , Sai-Ming Li , Michael A. Schwarz , R. Preston McAfee , Jack Z. Xie
IPC分类号： G06Q10/00 , G06Q50/00
CPC分类号： G06Q30/0273 , G06Q10/087 , G06Q30/02 , G06Q30/0269 , G06Q30/0283
摘要： Disclosed are apparatus and methods for apparatus and methods for pricing on-line advertisement inventory. In one embodiment, a method for pricing on-line advertisement inventory includes (i) receiving a request for a price of a new product, wherein the new product includes a plurality of specified characteristics of a type of on-line advertisement display, (ii) providing a sample of new impressions that are predicted to be delivered for such new product, (iii) for each new impression, determining which bookings could be served by such new impression so as to define a set of overlapping bookings, (iv) determining the price of each new impression based on a weighted average of a plurality of prices of such each new impression's corresponding overlapping bookings, (v) determining the price of the new product based on an average of the prices of the new impressions, and (vi) returning the price of the new product for use in a booking negotiation with a potential buyer of such new product.
摘要翻译：公开了用于定价在线广告库存的装置和方法的装置和方法。在一个实施例中，定价在线广告库存的方法包括（i）接收对新产品的价格的请求，其中新产品包括一类在线广告显示的多个指定特征，（ii ）提供预测为此类新产品交付的新展示次数样本，（iii）每次新展示，确定可以通过此类新展示提供哪些预订，以定义一组重叠预订，（iv）确定每个新印象的价格基于每个新印象的相应重叠预订的多个价格的加权平均值，（v）基于新印象的价格的平均值确定新产品的价格，以及（vi ）返还新产品的价格，以便与这种新产品的潜在买家进行预订谈判。

3. 发明申请

US20100100471A1 ADAPTIVE BIDDING SCHEME FOR GUARANTEED DELIVERY CONTRACTS 审中-公开
标题翻译：用于保证交付合同的自适应投标计划
公开(公告)号：US20100100471A1
公开(公告)日：2010-04-22
申请号：US12255979
申请日：2008-10-22
申请人： Sai-Ming Li , R. Preston McAfee , Darshan V. Kantak
发明人： Sai-Ming Li , R. Preston McAfee , Darshan V. Kantak
IPC分类号： G06Q40/00
CPC分类号： G06Q40/04 , G06Q30/02
摘要： Disclosed are apparatus and methods for providing a bidding mechanism for guaranteed delivery contracts. In one embodiment, a method includes (i) providing a plurality of bid parameters that were updated based on a current delivery and/or a running cost per impression for such guaranteed delivery contract; (ii) if the advertisement impression is eligible to serve the guaranteed delivery contract, determining whether to submit a bid for the advertisement impression for the guaranteed delivery contract based on one or more of the bid parameters; and (iii) if it is determined that a bid is to be submitted for the guaranteed delivery contract, submitting a bid for the advertisement impression for the guaranteed delivery contract so that a bid amount is selected to be limited by one or more of the bid parameters.
摘要翻译：公开了提供保证交货合同的投标机制的装置和方法。在一个实施例中，一种方法包括（i）提供基于当前交付和/或这种保证交货合同的每次印象的运行成本而更新的多个出价参数; （ii）如果广告印象有资格为保证交货合同提供服务，则根据一个或多个出价参数确定是否为担保交割合同的广告印象提交出价; （iii）如果确定要提交担保交割合同的投标书，则提交保证交货合同的广告印象的投标书，以便投标金额被选择受一个或多个投标限制参数。

4. 发明申请

US20100082402A1 ESTIMATING ON-LINE ADVERTISING INVENTORY VALUE BASED ON CONTRACT DELIVERY INFORMATION 审中-公开
标题翻译：根据合同交付信息估算在线广告库存价值
公开(公告)号：US20100082402A1
公开(公告)日：2010-04-01
申请号：US12240835
申请日：2008-09-29
申请人： Darshan V. Kantak , Jack Z. Xie , Michael A. Schwarz , R. Preston McAfee , Sai-Ming Li
发明人： Darshan V. Kantak , Jack Z. Xie , Michael A. Schwarz , R. Preston McAfee , Sai-Ming Li
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0217 , G06Q30/0247 , G06Q30/0283
摘要： Disclosed are apparatus and methods for pricing on-line advertisement inventory. In one embodiment, a method for pricing on-line advertisement inventory includes (i) providing a model for determining a value of an individual impression as a function of its user target attributes based on historical bookings for a plurality of impressions, wherein each impression corresponds to a plurality of user target attributes for which an on-line advertisement can be displayed, (ii) receiving a request for a price of a new product, and (iii) determining the price of the new product based on the average of individual impression values that are determined by using the model on a plurality of user target attributes of a plurality of individual impressions that serve the new product.
摘要翻译：公开了在线广告库存定价的设备和方法。在一个实施例中，用于定价在线广告库存的方法包括（i）基于多个印象的历史预订来提供用于确定作为其用户目标属性的函数的个体印象的值的模型，其中每个印象对应于到可以显示在线广告的多个用户目标属性，（ii）接收对新产品的价格的请求，以及（iii）基于个人印象的平均值来确定新产品的价格通过对服务于新产品的多个个体印象的多个用户目标属性使用模型确定的值。

5. 发明申请

US20100100422A1 APPARATUS AND METHODS FOR PRICING GUARANTEED DELIVERY CONTRACTS 审中-公开
标题翻译：用于定价保证交货合同的设备和方法
公开(公告)号：US20100100422A1
公开(公告)日：2010-04-22
申请号：US12255896
申请日：2008-10-22
申请人： Michael A. Schwarz , R. Preston McAfee , Sai-Ming Li , Jonathan D. Levin
发明人： Michael A. Schwarz , R. Preston McAfee , Sai-Ming Li , Jonathan D. Levin
IPC分类号： G06Q90/00 , G06Q30/00 , G06Q20/00 , G06F17/30
CPC分类号： G06Q30/0206 , G06Q30/02 , G06Q30/0255 , G06Q30/0283
摘要： Disclosed are apparatus and methods for pricing on-line advertisement inventory. In one embodiment, a method for pricing on-line advertisement inventory includes (i) forecasting a delivery cost for delivering a plurality of deliverable impressions to meet a guaranteed delivery contract for a particular advertising product; and (ii) determining a target price for a guaranteed delivery contract for such particular advertising product by adjusting the delivery cost based on one or more changes in one or more conditions of a supply and demand market.
摘要翻译：公开了在线广告库存定价的设备和方法。在一个实施例中，用于定价在线广告库存的方法包括（i）预测用于递送多个可交付展示的交付成本以满足特定广告产品的保证递送合同; 以及（ii）通过基于供需市场的一个或多个条件中的一个或多个变化来调整所述交付成本来确定所述特定广告产品的保证交货合同的目标价格。

6. 发明申请

US20110191167A1 SYSTEM AND METHOD FOR EXPLORING NEW SPONSORED SEARCH LISTINGS OF UNCERTAIN QUALITY 有权
标题翻译：用于探索不确定质量的新赞助搜索列表的系统和方法
公开(公告)号：US20110191167A1
公开(公告)日：2011-08-04
申请号：US12700530
申请日：2010-02-04
申请人： Deepak K. Agarwal , Dz-Mou Jung , Sai-Ming Li , Mohammad Mahdian , R. Preston McAfee , Shanmugasundaram Ravikumar , David Reiley
发明人： Deepak K. Agarwal , Dz-Mou Jung , Sai-Ming Li , Mohammad Mahdian , R. Preston McAfee , Shanmugasundaram Ravikumar , David Reiley
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/0246 , G06Q30/0275
摘要： According to some example embodiments, a method includes calculating learning values associated with a plurality of listings, at least one of said learning values associated with one of said listings representing a value based, at least in part, on a probability distribution of selections of said listing. The method further includes applying said learning values to ranking scores associated with said listings to provide an updated ranking, and electronically auctioning advertising inventory to purchasers associated with said listings based, at least in part, on said updated ranking.
摘要翻译：根据一些示例性实施例，一种方法包括计算与多个列表相关联的学习值，所述学习值中的至少一个与所述列表中的一个相关联，表示至少部分地基于所述列表的选择的概率分布清单。该方法还包括将所述学习值应用于与所述列表相关联的排名分数以提供更新的排名，以及至少部分地基于所述更新的排名，向与所述列表相关联的购买者电子拍卖广告库存。

7. 发明授权

US09558506B2 System and method for exploring new sponsored search listings of uncertain quality 有权
标题翻译：探索不确定质量的新赞助搜索列表的系统和方法
公开(公告)号：US09558506B2
公开(公告)日：2017-01-31
申请号：US12700530
申请日：2010-02-04
申请人： Deepak K. Agarwal , Dz-Mou Jung , Sai-Ming Li , Mohammad Mahdian , R. Preston McAfee , Shanmugasundaram Ravikumar , David Reiley
发明人： Deepak K. Agarwal , Dz-Mou Jung , Sai-Ming Li , Mohammad Mahdian , R. Preston McAfee , Shanmugasundaram Ravikumar , David Reiley
IPC分类号： G06Q30/00 , G06Q30/02
CPC分类号： G06Q30/0246 , G06Q30/0275
摘要： According to some example embodiments, a method includes calculating learning values associated with a plurality of listings, at least one of said learning values associated with one of said listings representing a value based, at least in part, on a probability distribution of selections of said listing. The method further includes applying said learning values to ranking scores associated with said listings to provide an updated ranking, and electronically auctioning advertising inventory to purchasers associated with said listings based, at least in part, on said updated ranking.
摘要翻译：根据一些示例性实施例，一种方法包括计算与多个列表相关联的学习值，所述学习值中的至少一个与所述列表中的一个相关联，表示至少部分地基于所述列表的选择的概率分布清单。该方法还包括将所述学习值应用于与所述列表相关联的排名分数以提供更新的排名，以及至少部分地基于所述更新的排名，向与所述列表相关联的购买者电子拍卖广告库存。

8. 发明申请

US20100125479A1 MEETING SCHEDULER 审中-公开
标题翻译：会议日程安排
公开(公告)号：US20100125479A1
公开(公告)日：2010-05-20
申请号：US12271767
申请日：2008-11-14
申请人： Shanmugasundaram RAVIKUMAR , R. Preston McAfee
发明人： Shanmugasundaram RAVIKUMAR , R. Preston McAfee
IPC分类号： G06Q10/00
CPC分类号： G06Q10/06 , G06Q10/109 , G06Q10/1095
摘要： A method of scheduling meetings includes: providing a first specification for a first set of meetings, wherein the first specification includes for each meeting an attendee list for specifying attendees, a duration for specifying meeting length, and a window for specifying acceptable meeting times; providing a first meeting schedule for the first set of meetings in accordance with the first specification, wherein the first meeting schedule includes a start time and an end time for each meeting; specifying an additional meeting to add to the first set of meetings, whereby a second set of meetings includes the first set of meetings and the additional meeting and a corresponding second specification includes for each meeting an attendee list, a duration, and a window; and determining a second meeting schedule for the second set of meetings by adjusting the first meeting schedule to include the additional meeting in accordance with the second specification.
摘要翻译：一种安排会议的方法包括：为第一组会议提供第一规范，其中，第一规范包括每次会议一个用于指定与会者的参加者列表，用于指定会议长度的持续时间，以及用于指定可接受的会议时间的窗口; 根据第一规范为第一组会议提供第一会议时间表，其中第一会议时间表包括每次会议的开始时间和结束时间; 指定增加第一组会议的附加会议，其中第二组会议包括第一组会议和附加会议，并且相应的第二规范包括每次会议参加者名单，持续时间和窗口; 以及通过根据第二规范调整第一会议时间表以包括附加会议来确定第二组会议的第二会议时间表。

9. 发明申请

US20090070873A1 SAFE WEB BASED INTERACTIONS 审中-公开
标题翻译：安全网络互动
公开(公告)号：US20090070873A1
公开(公告)日：2009-03-12
申请号：US11853447
申请日：2007-09-11
申请人： R. Preston McAfee , David M. Pennock
发明人： R. Preston McAfee , David M. Pennock
IPC分类号： G06F21/00 , G06F15/16
CPC分类号： G06F21/56 , G06F21/568 , G06F2221/2115
摘要： A system is described for providing safe web based interactions. The system may include a memory, an interface, and a processor. The memory may store a request and a web page. The interface may be operative to communicate with a user and a third party server. The processor may be operatively connected to the memory and the interface and may receive a request from the user for a web page provided by the third party server. The processor may retrieve the web page and determine if malicious data is associated with the web page. If malicious data is determined to be associated with the web page the processor may disable the malicious data. The processor may modify the web page so that subsequent interactions with the web page are redirected to the processor, through the interface. The processor may provide the web page to the user, via the interface.
摘要翻译：描述了一种用于提供安全的基于Web的交互的系统。该系统可以包括存储器，接口和处理器。存储器可以存储请求和网页。接口可以与用户和第三方服务器通信。处理器可以可操作地连接到存储器和接口，并且可以从用户接收由第三方服务器提供的网页的请求。处理器可以检索网页并确定恶意数据是否与网页相关联。如果确定恶意数据与网页相关联，则处理器可以禁用恶意数据。处理器可以修改网页，使得通过该界面将与网页的后续交互重定向到处理器。处理器可以经由接口向用户提供网页。

10. 发明申请

US20130325633A1 CHARGING FOR ADVERTISEMENTS BASED ON AN AMOUNT OF TIME A PAGE IS IN FOCUS 审中-公开
标题翻译：根据时间收费广告收费页面聚焦
公开(公告)号：US20130325633A1
公开(公告)日：2013-12-05
申请号：US13485115
申请日：2012-05-31
申请人： R. Preston McAfee , Daniel Goldstein , Siddharth Suri
发明人： R. Preston McAfee , Daniel Goldstein , Siddharth Suri
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0272 , G06Q30/02 , G06Q30/0277
摘要： The amount of time that an advertisement-presenting web page is displayed by a browser is tracked. The amount of money that is charged to an advertiser, whose advertisement is contained within the web page, is determined based on this amount of time. One way of tracking this amount of time is by tracking the amount of time that passes in between the moment that the web page is loaded by the web browser and the moment in which the web page goes out of focus. If the web page is displayed for less than a specified minimum amount of time during a first session, then the advertisement is displayed again during a second session. Once the advertisement has been displayed for a specified maximum amount of time, the advertisement is replaced with another advertisement on the web page.
摘要翻译：跟踪浏览器显示广告呈现网页的时间量。基于该时间量确定向广告商收取广告的金额，其广告包含在网页中。跟踪这段时间的一种方法是跟踪网页浏览器加载网页的时刻与网页脱离焦点的时刻之间的时间量。如果在第一会话期间网页被显示少于指定的最小时间量，则在第二会话期间再次显示该广告。一旦广告被显示指定的最大时间量，广告被网页上的另一个广告替换。

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