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    • 8. 发明申请
    • SYSTEM AND METHOD FOR INFLUENCING A POSITION ON A SEARCH RESULT LIST GENERATED BY A COMPUTER NETWORK SEARCH ENGINE
    • 用于影响计算机网络搜索引擎生成的搜索结果列表中的位置的系统和方法
    • US20110022623A1
    • 2011-01-27
    • US12842541
    • 2010-07-23
    • Darren J. DavisMatthew DererJohann GarciaLarry GrecoTod E. KurtThomas KwongJonathan C. LeeKa Luk LeePreston PfarnerSteve Skovran
    • Darren J. DavisMatthew DererJohann GarciaLarry GrecoTod E. KurtThomas KwongJonathan C. LeeKa Luk LeePreston PfarnerSteve Skovran
    • G06F17/30
    • G06Q30/0275G06F17/30864G06Q30/02G06Q30/04G06Q30/0601G06Q30/0633G06Q30/08G06Q40/00G06Q40/04G06Q50/188Y10S707/99932Y10S707/99933Y10S707/99934Y10S707/99935Y10S707/99945
    • A system and method for enabling information providers using a computer network such as the Internet to influence a position for a search listing within a search result list generated by an Internet search engine. The system and method of the present invention provides a database having accounts for the network information providers. Each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after logging into his or her account via an authentication process. The network information provider influences the position for a search listing through a continuous online competitive bidding process. The bidding process occurs when the network information provider enters a new bid amount, which is preferably a money amount, for a search listing. The system then compares this bid amount with all other bid amounts for the same search term, and generates a rank value for all search listings having that search term. The rank value generated by the bidding process determines where the network information providers listing will appear on the search results list page that is generated in response to a query of the search term by a searcher located at a client computer on the computer network. A higher bid by a network information provider will result in a higher rank value and a more advantageous placement.
    • 一种用于使诸如因特网之类的计算机网络的信息提供者能够影响由因特网搜索引擎生成的搜索结果列表内的搜索列表的位置的系统和方法。 本发明的系统和方法提供了一种具有网络信息提供者帐户的数据库。 每个帐户至少包含一个具有至少三个组件的搜索列表:描述,包括一个或多个关键字的搜索项和投标金额。 网络信息提供者可以通过身份验证过程登录他/她的帐户后添加,删除或修改搜索列表。 网络信息提供商通过连续的在线竞标过程影响搜索列表的位置。 当网络信息提供者为搜索列表输入新的出价金额(优选地为货币金额)时,出价投标过程发生。 然后,该系统将该出价金额与相同搜索项的所有其他出价金额进行比较,并为具有该搜索项的所有搜索列表生成等级值。 由投标过程产生的等级值确定网络信息提供商列表将在搜索结果列表页面上显示的位置,该搜索结果列表页面是响应于位于计算机网络上的客户端计算机上的搜索者对搜索词的查询生成的。 网络信息提供商的较高出价将导致更高的等级值和更有利的布局。
    • 9. 发明授权
    • System and method for influencing a position on a search result list generated by a computer network search engine
    • 用于影响由计算机网络搜索引擎生成的搜索结果列表上的位置的系统和方法
    • US07783540B2
    • 2010-08-24
    • US11359737
    • 2006-02-22
    • Darren J. DavisMatthew DererJohann GarciaLarry GrecoTod E. KurtThomas KwongJonathan C. LeeKa Luk LeePreston PfarnerSteve Skovran
    • Darren J. DavisMatthew DererJohann GarciaLarry GrecoTod E. KurtThomas KwongJonathan C. LeeKa Luk LeePreston PfarnerSteve Skovran
    • G06Q40/00
    • G06Q30/0275G06F17/30864G06Q30/02G06Q30/04G06Q30/0601G06Q30/0633G06Q30/08G06Q40/00G06Q40/04G06Q50/188Y10S707/99932Y10S707/99933Y10S707/99934Y10S707/99935Y10S707/99945
    • A system and method for enabling information providers using a computer network such as the Internet to influence a position for a search listing within a search result list generated by an Internet search engine. The system and method of the present invention provides a database having accounts for the network information providers. Each account contains at least one search listing having at least three components: a description, a search term comprising one or more keywords, and a bid amount. The network information provider may add, delete, or modify a search listing after logging into his or her account via an authentication process. The network information provider influences the position for a search listing through a continuous online competitive bidding process. The bidding process occurs when the network information provider enters a new bid amount, which is preferably a money amount, for a search listing. The system then compares this bid amount with all other bid amounts for the same search term, and generates a rank value for all search listings having that search term. The rank value generated by the bidding process determines where the network information providers listing will appear on the search results list page that is generated in response to a query of the search term by a searcher located at a client computer on the computer network. A higher bid by a network information provider will result in a higher rank value and a more advantageous placement.
    • 一种用于使诸如因特网之类的计算机网络的信息提供者能够影响由因特网搜索引擎生成的搜索结果列表内的搜索列表的位置的系统和方法。 本发明的系统和方法提供了一种具有网络信息提供者帐户的数据库。 每个帐户至少包含一个具有至少三个组件的搜索列表:描述,包括一个或多个关键字的搜索项和投标金额。 网络信息提供者可以通过身份验证过程登录他/她的帐户后添加,删除或修改搜索列表。 网络信息提供商通过连续的在线竞标过程影响搜索列表的位置。 当网络信息提供者为搜索列表输入新的出价金额(优选地为货币金额)时,出价投标过程发生。 然后,该系统将该出价金额与相同搜索项的所有其他出价金额进行比较,并为具有该搜索项的所有搜索列表生成等级值。 由投标过程产生的等级值确定网络信息提供商列表将在搜索结果列表页面上显示的位置,该搜索结果列表页面是响应于位于计算机网络上的客户端计算机上的搜索者对搜索词的查询生成的。 网络信息提供商的较高出价将导致更高的等级值和更有利的布局。