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    • 1. 发明申请
    • DELIVERY OF SELECTIVE CONTENT TO CLIENT APPLICATIONS BY MOBILE BROADCAST DEVICE WITH CONTENT FILTERING CAPABILITY
    • 通过具有内容过滤功能的移动广播设备向客户应用提供选择性内容
    • WO2010135461A2
    • 2010-11-25
    • PCT/US2010035463
    • 2010-05-19
    • QUALCOMM INCLO CHARLES NGILLIES DONALD WSTASKAUSKAS MARK G
    • LO CHARLES NGILLIES DONALD WSTASKAUSKAS MARK G
    • H04L29/08
    • H04L67/26G06Q20/123G06Q20/32G06Q30/02H04L12/189H04L12/1895H04L67/04Y02D30/40
    • Methods and systems enable application content for use by an application running on a receiver device to be broadcast by a mobile multimedia broadcast network for energy-efficient reception and use by receiver devices. Information about application content that will be broadcast is broadcast in application metadata messages. Receiver devices may receive such application metadata messages in a broadcast receiver client which passes the information to the application. The application may inform the broadcast receiver client of particular application content or filtering attributes to use in selecting application content to be received. The broadcast receiver client receives the indicated application content at the designated broadcast time and passes the received content to the application for processing. In an embodiment the application is a Mobile Billboard Advertising (MobAd) application, the application metadata includes attributes about ad content and the broadcast application content includes ad content.
    • 方法和系统使得运动在接收机设备上的应用能够由移动多媒体广播网络广播的应用内容用于由接收机设备进行节能接收和使用。 将要广播的应用内容的信息在应用程序元数据消息中广播。 接收机设备可以在将信息传递给应用的广播接收机客户端中接收这样的应用元数据消息。 应用程序可以向广播接收方客户通知特定应用内容或过滤属性,以用于选择要接收的应用内容。 广播接收机客户端在指定的广播时间接收所指示的应用内容,并将接收到的内容传递给应用程序进行处理。 在一个实施例中,应用是移动广告牌广告(MobAd)应用,应用元数据包括关于广告内容的属性,并且广播应用内容包括广告内容。
    • 2. 发明申请
    • SYSTEM AND METHOD FOR DYNAMIC PRICING OF MOBILE TV CONTENT
    • 用于移动电视内容的动态定价的系统和方法
    • WO2010017402A3
    • 2010-04-01
    • PCT/US2009053020
    • 2009-08-06
    • QUALCOMM INCLO CHARLES NGILLIES DONALD W
    • LO CHARLES NGILLIES DONALD W
    • G06Q30/00H04N7/173
    • H04N7/17327H04N7/17336H04N21/25435H04N21/41407H04N21/47211
    • Methods and systems enable mobile TV broadcast service providers to allow dynamic pricing for access to broadcast programs. A server within a mobile TV broadcast network may negotiate the price for accessing a broadcast program with individual users via their mobile devices. The server may receive requests to access broadcast programs with price offers from mobile devices. The server may respond to price offers by accepting the price offer or by making a counter offer until a mutually agreeable price is identified. Alternatively, the server may implement any of a number of types of auctions for access rights to broadcast programs. Similar to negotiable dynamic pricing methods, once purchase requests for viewing access to broadcast content programs at current asking prices are accepted, the mobile TV broadcast service provider may transmit the appropriate decryption keys to the users who made accepted offers or bids.
    • 方法和系统使移动电视广播服务提供商能够允许动态定价访问广播节目。 移动电视广播网络内的服务器可以通过他们的移动设备与单个用户协商访问广播节目的价格。 服务器可以接收来自移动设备的价格优惠访问广播节目的请求。 服务器可以通过接受价格报价或者通过提出还价来对价格报价作出响应,直到识别出双方都同意的价格。 或者,服务器可以实施许多类型的拍卖中的任何一种拍卖广播节目的访问权。 类似于可协商的动态定价方法,一旦接受以当前要价观看对广播内容节目的访问的购买请求,移动电视广播服务提供商可以将适当的解密密钥发送给进行接受的优惠或投标的用户。
    • 4. 发明公开
    • 휴대용 컴퓨팅 디바이스의 비디오 게임 내에 동적 광고들을 생성하는 방법 및 시스템
    • 用于在便携式计算设备的视频游戏中生成动态AD的方法和系统
    • KR20180021936A
    • 2018-03-05
    • KR20187005341
    • 2012-03-02
    • QUALCOMM INC
    • YANG RUIDUOFELDMAN MARK HGILLIES DONALD WGUPTA RAJATKRSTIC ALEKSANDRA LZHANG KUNJAYASWAL ANUBHAANDIC PETER
    • G06Q30/02H04N13/366
    • G06Q30/0241G06Q30/02H04N13/0468
    • 휴대용컴퓨팅디바이스 (PCD) 상에서실행중인비디오게임과같은프로그램내에동적광고들을생성하고트래킹하는방법및 시스템이설명된다. 그방법및 시스템은텍스처에대하여프로그램으로부터호출을수신하고, 텍스처와연관된식별자를검토하는것을포함한다. 그래픽드라이버는텍스처와연관된식별자가텍스처데이터베이스에서의식별자와매칭하는지결정한다. 그후에, 그래픽드라이버는텍스처와연관된식별자가텍스처데이터베이스에서의식별자와매칭한다면, 텍스처데이터베이스로부터동적광고를선택한다. 그래픽드라이버는동적광고가스크린디스플레이상에제시되도록명령들을그래픽프로세서에발행한다. 그후에, 그래픽드라이버는프로그램에의해생성된비디오오브젝트가스크린디스플레이상에제시된동적광고의일부분을차단하는지결정한다.
    • 描述了用于生成和跟踪在便携式计算设备(PCD)上运行的诸如视频游戏的程序内的动态广告的方法和系统。 该方法和系统包括接收来自程序的针对纹理的调用并且查看与该纹理相关联的标识符。 图形驱动程序确定与纹理相关联的标识符是否与纹理数据库中的标识符匹配。 如果与纹理相关联的标识符与纹理数据库中的标识符相匹配,则图形驱动程序从纹理数据库中选择动态广告。 图形驱动程序向图形处理器发出命令,以便在屏幕显示上呈现动态广告。 然后,图形驱动程序确定由程序产生的视频对象是否阻挡了在屏幕显示中存在的动态广告的一部分。