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    • 1. 发明申请
    • METHODS AND APPARATUS FOR SELECTING ADVERTISEMENTS
    • 选择广告的方法和设备
    • WO2013036657A2
    • 2013-03-14
    • PCT/US2012053984
    • 2012-09-06
    • QUALCOMM INCCORSON MATHEW SCOTTPARK VINCENT DSTEPHENS ARTHURJAYARAM RANJITH STSIRTSIS GEORGIOSCHILDRESS CHARLES CULLEN
    • CORSON MATHEW SCOTTPARK VINCENT DSTEPHENS ARTHURJAYARAM RANJITH STSIRTSIS GEORGIOSCHILDRESS CHARLES CULLEN
    • G06Q30/02
    • Methods and apparatus related to selecting advertisements for presentation based on, e.g., received signals from devices in the proximity to a user's communications device, are described. In various embodiments a mobile device monitors for signals, e.g., peer discovery or other signals, from other devices which transmit, e.g., broadcast, advertisement related information. In various embodiments a device receives advertising information from an advertising device, e.g., AdPoint. In the case of peer to peer signaling, the AdPoint may be in close proximity to the user device receiving the advertising information. Advertising information received from devices in proximity to the user device are used in selecting an advertisement for presentation. Distance from the user device to the AdPoint transmitting an advertisement or advertisement identifier, distance to a store to which an advertisement relates, and/or distance to a location to which an advertisement relates, are taken into consideration when selecting an advertisement for presentation.
    • 描述了基于例如来自用户通信设备附近的设备的接收信号来选择用于呈现的广告的方法和装置。 在各种实施例中,移动设备监视来自发射例如广播,广告相关信息的其他设备的信号,例如对等体发现或其他信号。 在各种实施例中,设备从广告设备(例如AdPoint)接收广告信息。 在对等信令的情况下,AdPoint可能接近于接收广告信息的用户设备。 在选择用于呈现的广告中使用从用户设备附近的设备接收的广告信息。 在选择要呈现的广告时,考虑到从用户设备到AdPoint的发送广告或广告标识符的距离,到与广告相关的商店的距离和/或到广告相关的位置的距离。
    • 4. 发明申请
    • METHODS AND APPARATUS FOR COMMUNICATING ADVERTISING CONTROL INFORMATION
    • 用于传播广告控制信息的方法和装置
    • WO2012162474A2
    • 2012-11-29
    • PCT/US2012039297
    • 2012-05-24
    • QUALCOMM INCSTEPHENS ARTHURJAYARAM RANJITH STSIRTSIS GEORGIOSPARK VINCENT DWU ZHIBIN
    • STEPHENS ARTHURJAYARAM RANJITH STSIRTSIS GEORGIOSPARK VINCENT DWU ZHIBIN
    • G06Q30/00
    • G06Q30/0275G06Q30/0207G06Q30/0261G06Q30/0267G06Q30/0271H04W4/206H04W8/005
    • Various embodiments are directed to the transmission, e.g., broadcast, of identification information and corresponding control information in discovery signals by a wireless communications device as part of a discovery process. In some embodiments, the identifier identifies one of: an advertisement, a user, or a module. In one embodiment the identifier identifies an advertisement, and the corresponding control information communicates a bid factor used in determining the value of a bid for an ad display opportunity. In another embodiment, the identifier identifies a dynamically modifiable advertisement, and the corresponding control information communicates information that is used to set and/or modify the dynamically modifiable portion of the advertisement. In still another embodiment, the identifier identifiers a user and the control information communicates status information. In yet another embodiment, the identifier identifies a module, e.g., a software application, and the control information communicates a command for the module to perform a particular operation.
    • 作为发现过程的一部分,各种实施例涉及无线通信设备的发现信号中的识别信息和对应控制信息的传输,例如广播。 在一些实施例中,标识符识别广告,用户或模块​​之一。 在一个实施例中,标识符识别广告,并且相应的控制信息传达用于确定广告显示机会的出价价值的出价因子。 在另一实施例中,标识符标识可动态修改的广告,并且相应的控制信息传达用于设置和/或修改广告的动态可修改部分的信息。 在另一个实施例中,标识符标识用户,控制信息传达状态信息。 在另一个实施例中,标识符标识模块,例如软件应用,并且控制信息传达用于模块执行特定操作的命令。
    • 8. 发明申请
    • DIFFERENTIATED DISPLAY OF ADVERTISEMENTS BASED ON DIFFERENTIATING CRITERIA
    • 基于差异化标准的广告差异显示
    • WO2012099800A3
    • 2013-11-07
    • PCT/US2012021371
    • 2012-01-13
    • QUALCOMM INCTSIRTSIS GEORGIOS
    • TSIRTSIS GEORGIOS
    • G06Q10/00
    • G06Q30/0267G06F17/3087
    • A method of operating a wireless device includes displaying an advertisement on the wireless device. In addition, the method includes differentiating the display of the advertisement based on at least one criterion in order to indicate to a user of the wireless device a satisfaction of the at least one criterion. A method of operating a server includes receiving at least one criterion. In addition, the method includes differentiating a display of an advertisement based on the at least one criterion in order to indicate to a user of a wireless device a satisfaction of the at least one criterion. Furthermore, the method includes sending the differentiated advertisement for display on the wireless device.
    • 操作无线设备的方法包括在无线设备上显示广告。 此外,该方法包括基于至少一个标准来区分广告的显示,以向无线设备的用户指示满足至少一个标准。 操作服务器的方法包括接收至少一个标准。 此外,该方法包括基于至少一个准则来区分广告的显示,以向无线设备的用户指示对至少一个标准的满足。 此外,该方法包括发送用于在无线设备上显示的差分广告。
    • 9. 发明申请
    • HOME AGENT PROXIED MIPv6 ROUTE OPTIMIZATION MODE
    • 主页代理MIPv6路由优化模式
    • WO2011063042A2
    • 2011-05-26
    • PCT/US2010057105
    • 2010-11-17
    • QUALCOMM INCHADDAD WASSIM MICHELTSIRTSIS GEORGIOSGIARETTA GERARDO
    • HADDAD WASSIM MICHELTSIRTSIS GEORGIOSGIARETTA GERARDO
    • H04W12/04
    • H04W12/04H04W8/082H04W80/04
    • A method apparatus, processor, and computer program product for wireless communication, including employing a communication interface to obtain a binding update message from a mobile node (MN). A data process is employed to analyze the binding update message for a network address of a corresponding node (CN). A communication interface is employed to initiate a long-life secure association between the CN and a network agent serving the MN if the binding update message contains the network address of the CN, wherein the long-life secure association enables the MN and CN to participate in a route optimized (RO) mobile communication session. The method may include employing a data processor to generate a binding cache entry for the network entity or a network component serving the network entity, wherein the binding cache entry includes a security key that facilitates a route optimized communication session with the network entity or the network component.
    • 一种用于无线通信的方法装置,处理器和计算机程序产品,包括采用通信接口从移动节点(MN)获得绑定更新消息。 采用数据处理来分析对应节点(CN)的网络地址的绑定更新消息。 如果绑定更新消息包含CN的网络地址,则使用通信接口来发起CN和服务于MN的网络代理之间的长寿命安全关联,其中长寿命安全关联使MN和CN能够参与 在路由优化(RO)移动通信会话中。 该方法可以包括采用数据处理器来为网络实体或服务于网络实体的网络组件生成绑定高速缓存条目,其中绑定高速缓存条目包括促进与网络实体或网络的路由优化通信会话的安全密钥 零件。