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1. 发明申请

WO2012162479A3 ADCACHE SPACE AUCTIONS BASED ON DIFFERENTIAL CONTEXT 审中-公开
标题翻译：基于差异性背景的ADCACHE空间拍卖
公开(公告)号：WO2012162479A3
公开(公告)日：2014-01-09
申请号：PCT/US2012039305
申请日：2012-05-24
申请人： QUALCOMM INC , STEPHENS ARTHUR , JAYARAM RANJITH S , TSIRTSIS GEORGIOS , PARK VINCENT D , WU ZHIBIN
发明人： STEPHENS ARTHUR , JAYARAM RANJITH S , TSIRTSIS GEORGIOS , PARK VINCENT D , WU ZHIBIN
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241 , G06Q30/0251 , G06Q30/0275
摘要： In some embodiments, in an exemplary advertising system multiple bidders compete for ad cache space on devices which display ads. The bidders are, e.g., advertisers, ad networks, and/or loyalty program providers. The devices which store and display the ads are, e.g., mobile and/or stationary wireless communications devices. An individual bidder is provided with contextual information that is of relevance to the individual bidder. The contextual information is about the device onto which ads may be loaded. Different bidders may be, and sometimes are, supplied with different restricted information. Various embodiments are directed to a methods and apparatus for operating an ad broker system.
摘要翻译：在一些实施例中，在示例性广告系统中，多个投标者在显示广告的设备上竞争广告缓存空间。投标人例如是广告商，广告网络和/或忠诚度计划提供者。存储和显示广告的设备是例如移动和/或固定无线通信设备。向个体投标人提供与个体投标人相关的上下文信息。上下文信息是关于可以加载广告的设备。不同的投标人可能有时候会提供不同的限制信息。各种实施例涉及用于操作广告代理系统的方法和装置。

2. 发明申请

WO2013036659A2 METHODS AND APPARATUS FOR DEMOGRAPHICS INFORMATION COLLECTION 审中-公开
标题翻译：人口学信息收集的方法和设备
公开(公告)号：WO2013036659A2
公开(公告)日：2013-03-14
申请号：PCT/US2012053986
申请日：2012-09-06
申请人： QUALCOMM INC , CORSON MATHEW SCOTT , PARK VINCENT D , VANDERVEEN MICHAELA , WU ZHIBIN , JAYARAM RANJITH S , STEPHENS ARTHUR , CHILDRESS CHARLES CULLEN
发明人： CORSON MATHEW SCOTT , PARK VINCENT D , VANDERVEEN MICHAELA , WU ZHIBIN , JAYARAM RANJITH S , STEPHENS ARTHUR , CHILDRESS CHARLES CULLEN
CPC分类号： G06Q10/00 , G06Q30/00
摘要： Various embodiments are directed to methods and apparatus which can be used to implement a system for collecting demographic information of users and/or devices in real-time or near real-time. Methods and apparatus directed to communicating and collecting demographic information via wireless signals, e.g., discovery signals, transmitted by one or more wireless devices, e.g., wireless communications devices supporting a peer to peer signaling protocol, are described. In various embodiments, at least some of the demographic information is transmitted in a secure manner. An information collection device receives demographic information transmitted by wireless communications devices, at least some of said demographic information being transmitted in a secure manner, and forwards collected demographic information to a demographic information processing system. Forwarded demographic information may include decrypted information which has been decrypted by the information collection device and/or received encrypted information which could not be decrypted by the information collection device.
摘要翻译：各种实施例涉及可用于实现用于实时或接近实时地收集用户和/或设备的人口统计信息的系统的方法和装置。描述了通过由一个或多个无线设备（例如，支持对等信令协议的无线通信设备）发送的无线信号（例如，发现信号）来传送和收集人口统计信息的方法和装置。在各种实施例中，以安全的方式传送至少一些人口统计信息。信息收集设备接收由无线通信设备发送的人口统计信息，至少一些所述人口统计信息以安全的方式发送，并将收集的人口统计信息转发到人口信息处理系统。转发的人口统计信息可以包括由信息收集装置解密的解密信息和/或接收到的信息收集装置无法解密的加密信息。

3. 发明申请

WO2013036657A2 METHODS AND APPARATUS FOR SELECTING ADVERTISEMENTS 审中-公开
标题翻译：选择广告的方法和设备
公开(公告)号：WO2013036657A2
公开(公告)日：2013-03-14
申请号：PCT/US2012053984
申请日：2012-09-06
申请人： QUALCOMM INC , CORSON MATHEW SCOTT , PARK VINCENT D , STEPHENS ARTHUR , JAYARAM RANJITH S , TSIRTSIS GEORGIOS , CHILDRESS CHARLES CULLEN
发明人： CORSON MATHEW SCOTT , PARK VINCENT D , STEPHENS ARTHUR , JAYARAM RANJITH S , TSIRTSIS GEORGIOS , CHILDRESS CHARLES CULLEN
CPC分类号： G06Q30/02
摘要： Methods and apparatus related to selecting advertisements for presentation based on, e.g., received signals from devices in the proximity to a user's communications device, are described. In various embodiments a mobile device monitors for signals, e.g., peer discovery or other signals, from other devices which transmit, e.g., broadcast, advertisement related information. In various embodiments a device receives advertising information from an advertising device, e.g., AdPoint. In the case of peer to peer signaling, the AdPoint may be in close proximity to the user device receiving the advertising information. Advertising information received from devices in proximity to the user device are used in selecting an advertisement for presentation. Distance from the user device to the AdPoint transmitting an advertisement or advertisement identifier, distance to a store to which an advertisement relates, and/or distance to a location to which an advertisement relates, are taken into consideration when selecting an advertisement for presentation.
摘要翻译：描述了基于例如来自用户通信设备附近的设备的接收信号来选择用于呈现的广告的方法和装置。在各种实施例中，移动设备监视来自发射例如广播，广告相关信息的其他设备的信号，例如对等体发现或其他信号。在各种实施例中，设备从广告设备（例如AdPoint）接收广告信息。在对等信令的情况下，AdPoint可能接近于接收广告信息的用户设备。在选择用于呈现的广告中使用从用户设备附近的设备接收的广告信息。在选择要呈现的广告时，考虑到从用户设备到AdPoint的发送广告或广告标识符的距离，到与广告相关的商店的距离和/或到广告相关的位置的距离。

4. 发明申请

WO2012162474A2 METHODS AND APPARATUS FOR COMMUNICATING ADVERTISING CONTROL INFORMATION 审中-公开
标题翻译：用于传播广告控制信息的方法和装置
公开(公告)号：WO2012162474A2
公开(公告)日：2012-11-29
申请号：PCT/US2012039297
申请日：2012-05-24
申请人： QUALCOMM INC , STEPHENS ARTHUR , JAYARAM RANJITH S , TSIRTSIS GEORGIOS , PARK VINCENT D , WU ZHIBIN
发明人： STEPHENS ARTHUR , JAYARAM RANJITH S , TSIRTSIS GEORGIOS , PARK VINCENT D , WU ZHIBIN
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0275 , G06Q30/0207 , G06Q30/0261 , G06Q30/0267 , G06Q30/0271 , H04W4/206 , H04W8/005
摘要： Various embodiments are directed to the transmission, e.g., broadcast, of identification information and corresponding control information in discovery signals by a wireless communications device as part of a discovery process. In some embodiments, the identifier identifies one of: an advertisement, a user, or a module. In one embodiment the identifier identifies an advertisement, and the corresponding control information communicates a bid factor used in determining the value of a bid for an ad display opportunity. In another embodiment, the identifier identifies a dynamically modifiable advertisement, and the corresponding control information communicates information that is used to set and/or modify the dynamically modifiable portion of the advertisement. In still another embodiment, the identifier identifiers a user and the control information communicates status information. In yet another embodiment, the identifier identifies a module, e.g., a software application, and the control information communicates a command for the module to perform a particular operation.
摘要翻译：作为发现过程的一部分，各种实施例涉及无线通信设备的发现信号中的识别信息和对应控制信息的传输，例如广播。在一些实施例中，标识符识别广告，用户或模块之一。在一个实施例中，标识符识别广告，并且相应的控制信息传达用于确定广告显示机会的出价价值的出价因子。在另一实施例中，标识符标识可动态修改的广告，并且相应的控制信息传达用于设置和/或修改广告的动态可修改部分的信息。在另一个实施例中，标识符标识用户，控制信息传达状态信息。在另一个实施例中，标识符标识模块，例如软件应用，并且控制信息传达用于模块执行特定操作的命令。

5. 发明申请

WO2012162479A2 ADCACHE SPACE AUCTIONS BASED ON DIFFERENTIAL CONTEXT 审中-公开
标题翻译：基于差异性背景的ADCACHE空间拍卖
公开(公告)号：WO2012162479A2
公开(公告)日：2012-11-29
申请号：PCT/US2012/039305
申请日：2012-05-24
申请人： QUALCOMM Incorporated , STEPHENS, Arthur , JAYARAM, Ranjith S. , TSIRTSIS, Georgios , PARK, Vincent D. , WU, Zhibin
发明人： STEPHENS, Arthur , JAYARAM, Ranjith S. , TSIRTSIS, Georgios , PARK, Vincent D. , WU, Zhibin
CPC分类号： G06Q30/0241 , G06Q30/0251 , G06Q30/0275
摘要： In some embodiments, in an exemplary advertising system multiple bidders compete for ad cache space on devices which display ads. The bidders are, e.g., advertisers, ad networks, and/or loyalty program providers. The devices which store and display the ads are, e.g., mobile and/or stationary wireless communications devices. An individual bidder is provided with contextual information that is of relevance to the individual bidder. The contextual information is about the device onto which ads may be loaded. Different bidders may be, and sometimes are, supplied with different restricted information. Various embodiments are directed to a methods and apparatus for operating an ad broker system.
摘要翻译：在一些实施例中，在示例性广告系统中，多个投标者在显示广告的设备上竞争广告缓存空间。投标人例如是广告商，广告网络和/或忠诚度计划提供者。存储和显示广告的设备是例如移动和/或固定无线通信设备。向个体投标人提供与个体投标人相关的上下文信息。上下文信息是关于可以加载广告的设备。不同的投标人可能有时候会提供不同的限制信息。各种实施例涉及用于操作广告代理系统的方法和装置。

6. 发明申请

WO2012162474A3 METHODS AND APPARATUS FOR COMMUNICATING ADVERTISING CONTROL INFORMATION 审中-公开
公开(公告)号：WO2012162474A3
公开(公告)日：2012-11-29
申请号：PCT/US2012/039297
申请日：2012-05-24
申请人： QUALCOMM INCORPORATED , STEPHENS, Arthur , JAYARAM, Ranjith, S. , TSIRTSIS, Georgios , PARK, Vincent, D. , WU, Zhibin
发明人： STEPHENS, Arthur , JAYARAM, Ranjith, S. , TSIRTSIS, Georgios , PARK, Vincent, D. , WU, Zhibin
IPC分类号： H04M3/42
摘要： Various embodiments are directed to the transmission, e.g., broadcast, of identification information and corresponding control information in discovery signals by a wireless communications device as part of a discovery process. In some embodiments, the identifier identifies one of: an advertisement, a user, or a module. In one embodiment the identifier identifies an advertisement, and the corresponding control information communicates a bid factor used in determining the value of a bid for an ad display opportunity. In another embodiment, the identifier identifies a dynamically modifiable advertisement, and the corresponding control information communicates information that is used to set and/or modify the dynamically modifiable portion of the advertisement. In still another embodiment, the identifier identifiers a user and the control information communicates status information. In yet another embodiment, the identifier identifies a module, e.g., a software application, and the control information communicates a command for the module to perform a particular operation.

7. 发明申请

WO2010088428A1 CERTIFIED DEVICE-BASED ACCOUNTING 审中-公开
标题翻译：认证设备为基础的会计
公开(公告)号：WO2010088428A1
公开(公告)日：2010-08-05
申请号：PCT/US2010/022453
申请日：2010-01-28
申请人： QUALCOMM INCORPORATED , VANDERVEEN, Michaela , STEPHENS, Arthur , PARK, Vincent, D.
发明人： VANDERVEEN, Michaela , STEPHENS, Arthur , PARK, Vincent, D.
IPC分类号： H04W12/12 , H04L29/06
CPC分类号： H04L12/1403 , H04L12/14 , H04L63/0823 , H04L63/126 , H04M15/00 , H04M15/28 , H04M15/30 , H04M15/31 , H04M15/48 , H04M2215/0156 , H04M2215/96 , H04W4/24 , H04W12/06 , H04W12/12
摘要： Providing for secure tracking and reporting of wireless resources utilized by a mobile device is described herein. By way of example, resources utilized in conjunction with network- facilitated or peer-to-peer wireless data exchange can be tracked in secure, tamper-resistant components of the mobile device. Further, a report can be compiled from the tracked information and digitally signed with a secret data/material specific to the mobile device. The signed report can be submitted to a network server in conjunction with accounting, billing or like functions. By validating the signature of a mobile device, the network server can trust that information collected and submitted by user devices has not been tampered with or spoofed with an ID of another such device.
摘要翻译：本文描述了提供移动设备使用的无线资源的安全跟踪和报告。作为示例，可以在移动设备的安全的防篡改组件中跟踪与网络促进或对等无线数据交换相结合的资源。此外，可以从跟踪的信息编辑报告并用移动设备专用的秘密数据/材料进行数字签名。签名的报告可以结合会计，计费或类似功能提交给网络服务器。通过验证移动设备的签名，网络服务器可以信任用户设备收集和提交的信息没有被其他此类设备的ID篡改或欺骗。

8. 发明申请

WO2013036657A3 METHODS AND APPARATUS FOR SELECTING ADVERTISEMENTS 审中-公开
公开(公告)号：WO2013036657A3
公开(公告)日：2013-03-14
申请号：PCT/US2012/053984
申请日：2012-09-06
申请人： QUALCOMM INCORPORATED , CORSON, Mathew Scott , PARK, Vincent D. , STEPHENS, Arthur , JAYARAM, Ranjith S. , TSIRTSIS, Georgios , CHILDRESS, Charles Cullen
发明人： CORSON, Mathew Scott , PARK, Vincent D. , STEPHENS, Arthur , JAYARAM, Ranjith S. , TSIRTSIS, Georgios , CHILDRESS, Charles Cullen
IPC分类号： G06Q30/00
摘要： Methods and apparatus related to selecting advertisements for presentation based on, e.g., received signals from devices in the proximity to a user's communications device, are described. In various embodiments a mobile device monitors for signals, e.g., peer discovery or other signals, from other devices which transmit, e.g., broadcast, advertisement related information. In various embodiments a device receives advertising information from an advertising device, e.g., AdPoint. In the case of peer to peer signaling, the AdPoint may be in close proximity to the user device receiving the advertising information. Advertising information received from devices in proximity to the user device are used in selecting an advertisement for presentation. Distance from the user device to the AdPoint transmitting an advertisement or advertisement identifier, distance to a store to which an advertisement relates, and/or distance to a location to which an advertisement relates, are taken into consideration when selecting an advertisement for presentation.

9. 发明申请

WO2013036653A3 AD CACHE MAINTENANCE METHODS AND APPARATUS 审中-公开
公开(公告)号：WO2013036653A3
公开(公告)日：2013-03-14
申请号：PCT/US2012/053979
申请日：2012-09-06
申请人： QUALCOMM INCORPORATED , CORSON, Mathew, Scott , PARK, Vincent, D. , STEPHENS, Arthur , JAYARAM, Ranjith S. , TSIRTSIS, Georgios , VANDERVEEN, Michaela , CHILDRESS, Charles, Cullen
发明人： CORSON, Mathew, Scott , PARK, Vincent, D. , STEPHENS, Arthur , JAYARAM, Ranjith S. , TSIRTSIS, Georgios , VANDERVEEN, Michaela , CHILDRESS, Charles, Cullen
IPC分类号： G06Q30/00
摘要： Methods and apparatus relating to ad cache maintenance, e.g., determining when ad cache replenishment should occur, replenishing ad cache content and/or updating the content of an ad cache, on a device which supports the presentation of advertisements (ads) are described. Signals are received by a first device including an ad cache. The signals are received from other devices, e.g., devices in the direct wireless communications range of the first device. Received signals are processed and provide context information, e.g., information about the surrounding, services available, stores in the region, etc., in which the first device receiving the signals is at a given point in time. Context information is stored. As new context information is generated from received signals the newly generated set of context information is compared to a previously generated set of context information. Changes in context information are detected and used in performing ad cache maintenance operations.

10. 发明申请

WO2013036653A2 AD CACHE MAINTENANCE METHODS AND APPARATUS 审中-公开
标题翻译： AD缓存维护方法和设备
公开(公告)号：WO2013036653A2
公开(公告)日：2013-03-14
申请号：PCT/US2012053979
申请日：2012-09-06
申请人： QUALCOMM INC , CORSON MATHEW SCOTT , PARK VINCENT D , STEPHENS ARTHUR , JAYARAM RANJITH S , TSIRTSIS GEORGIOS , VANDERVEEN MICHAELA , CHILDRESS CHARLES CULLEN
发明人： CORSON MATHEW SCOTT , PARK VINCENT D , STEPHENS ARTHUR , JAYARAM RANJITH S , TSIRTSIS GEORGIOS , VANDERVEEN MICHAELA , CHILDRESS CHARLES CULLEN
CPC分类号： G06Q30/0241
摘要： Methods and apparatus relating to ad cache maintenance, e.g., determining when ad cache replenishment should occur, replenishing ad cache content and/or updating the content of an ad cache, on a device which supports the presentation of advertisements (ads) are described. Signals are received by a first device including an ad cache. The signals are received from other devices, e.g., devices in the direct wireless communications range of the first device. Received signals are processed and provide context information, e.g., information about the surrounding, services available, stores in the region, etc., in which the first device receiving the signals is at a given point in time. Context information is stored. As new context information is generated from received signals the newly generated set of context information is compared to a previously generated set of context information. Changes in context information are detected and used in performing ad cache maintenance operations.
摘要翻译：描述了与支持广告（广告）呈现的设备相关的广告高速缓存维护的方法和装置，例如确定何时应该发生广告高速缓存补充，补充广告缓存内容和/或更新广告高速缓存的内容。信号由包括广告高速缓存的第一设备接收。信号从其他设备接收，例如在第一设备的直接无线通信范围内的设备。接收的信号被处理并且提供上下文信息，例如关于周围的信息，可用的服务，在区域中的存储等，其中接收信号的第一设备处于给定时间点。存储上下文信息。随着从接收信号生成新的上下文信息，将新生成的上下文信息集合与先前生成的上下文信息集进行比较。在执行广告缓存维护操作时检测并使用上下文信息的更改。

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