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    • 3. 发明申请
    • Interest Targeting
    • 兴趣定位
    • US20080040221A1
    • 2008-02-14
    • US11836011
    • 2007-08-08
    • Leora WisemanShivakumar VenkataramanSridhar Ramaswamy
    • Leora WisemanShivakumar VenkataramanSridhar Ramaswamy
    • G06Q30/00G06Q40/00
    • G06F16/2428G06F3/0482G06F3/04842G06F16/248G06F16/9535G06Q30/02G06Q30/0256G06Q30/0275G06Q30/0277G06Q40/04
    • An advertisement can be presented by associating a label with an advertisement, receiving input from a user, wherein the input comprises one or more labels, identifying a match between the label associated with the advertisement and the input, and presenting the advertisement to the user. A bid further can be received for presenting the advertisement in response to input from a user that includes the associated label and an advertisement presentation order can be determined based on one or more of the bid, a click-through rate of the advertisement, and a conversion rate of the advertisement. Additionally, a negative label can be associated with the advertisement. Further, an additional input comprising one or more labels can be received from the user, a match can be identified between the negative label and the received additional input, and it can be determined not to present the advertisement based on the identified match.
    • 可以通过将标签与广告相关联,从用户接收输入来呈现广告,其中输入包括一个或多个标签,标识与广告相关联的标签与输入之间的匹配,以及向用户呈现广告。 还可以收到用于响应于包括关联标签的用户的输入来呈现广告的投标,并且可以基于投标中的一个或多个,广告的点击率和广告显示顺序来确定广告呈现顺序 广告转换率。 另外,负面标签可以与广告相关联。 此外,可以从用户接收包括一个或多个标签的附加输入,可以在负标签和接收的附加输入之间识别匹配,并且可以基于所识别的匹配来确定不呈现广告。
    • 7. 发明申请
    • Suggesting targeting information for ads, such as Websites and/or categories of Websites for example
    • 建议广告的定位信息,例如网站和/或网站类别
    • US20060242013A1
    • 2006-10-26
    • US11112732
    • 2005-04-22
    • Sumit AgarwalBrian AxeDavid GehrkingChing LawAndrew MaxwellGokul RajaramLeora Wiseman
    • Sumit AgarwalBrian AxeDavid GehrkingChing LawAndrew MaxwellGokul RajaramLeora Wiseman
    • G06Q30/00
    • G06Q30/0263G06F17/3089G06Q30/02G06Q30/0251G06Q30/0272G06Q30/0273G06Q30/0276G06Q30/0277
    • One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information. Each of the taxonomy categories may be a vertical category, and at least one of the set of one or more determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each of the taxonomy categories may have at least one property (e.g., Web document), that participates in an advertising network, associated with it. An advertiser selection of a suggested taxonomy category may be accepted, the serving of an ad of the advertiser may be targeted to each of the at least one property (e.g., Web document) associated with the selected suggested taxonomy category. An offer for association with the selected suggested taxonomy category may be provided by the advertiser. A set of one or more properties (e.g., Web documents) may be determined using at least some of the determined one or more taxonomy categories. Such properties (perhaps along with viewing information) may be presented to an advertising user as an ad targeting suggestion. A suggested property (e.g., Web document) may be selected by a user. If so, the serving of an ad of the advertiser may be targeted to the selected suggested property. An offer for association with the selected suggested document may be accepted from the advertiser. The set of one or more taxonomy categories may be performed by determining a set of one or more semantic clusters (e.g., term co-occurrence clusters) using the accepted keyword(s) and/or property information, and determining a set of one or more taxonomy categories using at least some of the one or more semantic clusters.
    • 可以接受关于一个或多个属性的一个或多个关键字和/或信息,并且可以使用至少一些关键字和/或属性信息来确定一组或多个分类类别的集合。 每个分类类别可以是垂直类别,并且一组或多个确定的分类类别中的至少一个可以作为广告定向建议呈现给广告用户。 每个分类类别可以具有至少一个参与与其相关联的广告网络的属性(例如,Web文档)。 可以接受对所建议的分类类别的广告商选择,广告商的广告的投放可以被定向到与所选择的建议分类类别相关联的至少一个属性(例如,Web文档)中的每一个。 广告客户可以提供与所选建议分类类别相关联的优惠。 可以使用所确定的一个或多个分类类别中的至少一些来确定一组一个或多个属性(例如,Web文档)。 这些属性(可能与查看信息一起)可以作为广告定位建议呈现给广告用户。 用户可以选择建议的属性(例如,Web文档)。 如果是,则可以将广告商的广告的投放定向到所选择的建议属性。 可以从广告商接受与所选建议文档的关联的提议。 可以通过使用所接受的关键字和/或属性信息确定一个或多个语义聚类(例如,术语同现集群)的集合来执行一个或多个分类类别的集合,以及确定一组或多个 使用至少一个一个或多个语义聚类的更多分类法类别。