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1. 发明申请

US20060242013A1 Suggesting targeting information for ads, such as Websites and/or categories of Websites for example 有权
标题翻译：建议广告的定位信息，例如网站和/或网站类别
公开(公告)号：US20060242013A1
公开(公告)日：2006-10-26
申请号：US11112732
申请日：2005-04-22
申请人： Sumit Agarwal , Brian Axe , David Gehrking , Ching Law , Andrew Maxwell , Gokul Rajaram , Leora Wiseman
发明人： Sumit Agarwal , Brian Axe , David Gehrking , Ching Law , Andrew Maxwell , Gokul Rajaram , Leora Wiseman
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0263 , G06F17/3089 , G06Q30/02 , G06Q30/0251 , G06Q30/0272 , G06Q30/0273 , G06Q30/0276 , G06Q30/0277
摘要： One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information. Each of the taxonomy categories may be a vertical category, and at least one of the set of one or more determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each of the taxonomy categories may have at least one property (e.g., Web document), that participates in an advertising network, associated with it. An advertiser selection of a suggested taxonomy category may be accepted, the serving of an ad of the advertiser may be targeted to each of the at least one property (e.g., Web document) associated with the selected suggested taxonomy category. An offer for association with the selected suggested taxonomy category may be provided by the advertiser. A set of one or more properties (e.g., Web documents) may be determined using at least some of the determined one or more taxonomy categories. Such properties (perhaps along with viewing information) may be presented to an advertising user as an ad targeting suggestion. A suggested property (e.g., Web document) may be selected by a user. If so, the serving of an ad of the advertiser may be targeted to the selected suggested property. An offer for association with the selected suggested document may be accepted from the advertiser. The set of one or more taxonomy categories may be performed by determining a set of one or more semantic clusters (e.g., term co-occurrence clusters) using the accepted keyword(s) and/or property information, and determining a set of one or more taxonomy categories using at least some of the one or more semantic clusters.
摘要翻译：可以接受关于一个或多个属性的一个或多个关键字和/或信息，并且可以使用至少一些关键字和/或属性信息来确定一组或多个分类类别的集合。每个分类类别可以是垂直类别，并且一组或多个确定的分类类别中的至少一个可以作为广告定向建议呈现给广告用户。每个分类类别可以具有至少一个参与与其相关联的广告网络的属性（例如，Web文档）。可以接受对所建议的分类类别的广告商选择，广告商的广告的投放可以被定向到与所选择的建议分类类别相关联的至少一个属性（例如，Web文档）中的每一个。广告客户可以提供与所选建议分类类别相关联的优惠。可以使用所确定的一个或多个分类类别中的至少一些来确定一组一个或多个属性（例如，Web文档）。这些属性（可能与查看信息一起）可以作为广告定位建议呈现给广告用户。用户可以选择建议的属性（例如，Web文档）。如果是，则可以将广告商的广告的投放定向到所选择的建议属性。可以从广告商接受与所选建议文档的关联的提议。可以通过使用所接受的关键字和/或属性信息确定一个或多个语义聚类（例如，术语同现集群）的集合来执行一个或多个分类类别的集合，以及确定一组或多个使用至少一个一个或多个语义聚类的更多分类法类别。

2. 发明申请

US20050223002A1 System and method for rating electronic documents 有权
标题翻译：电子文件评级的系统和方法
公开(公告)号：US20050223002A1
公开(公告)日：2005-10-06
申请号：US10812417
申请日：2004-03-30
申请人： Sumit Agarwal , Gokul Rajaram , Leora Wiseman
发明人： Sumit Agarwal , Gokul Rajaram , Leora Wiseman
IPC分类号： G06F17/30 , G06Q30/00
CPC分类号： G06Q30/02 , G06F17/30864 , G06Q30/0258 , Y10S707/99932 , Y10S707/99933 , Y10S707/99935 , Y10S707/99937
摘要： A system and method for rating an electronic document such as an advertisement. Rating information is received from one or more evaluators. A signal relevant to a criteria is received and a determination is made whether to deliver the document in response to the signal based on the criteria and the rating information from the one or more evaluators.
摘要翻译：用于对诸如广告之类的电子文档进行评级的系统和方法。从一个或多个评估者收到评级信息。接收与标准相关的信号，并且确定是否根据来自一个或多个评估者的标准和评级信息响应于信号来递送文档。

3. 发明授权

US08468048B2 Suggesting targeting information for ads, such as websites and/or categories of websites for example 有权
标题翻译：为广告提供定位信息，例如网站和/或网站类别
公开(公告)号：US08468048B2
公开(公告)日：2013-06-18
申请号：US11112732
申请日：2005-04-22
申请人： Sumit Agarwal , Brian Axe , David Gehrking , Ching Law , Andrew Maxwell , Gokul Rajaram , Leora Wiseman
发明人： Sumit Agarwal , Brian Axe , David Gehrking , Ching Law , Andrew Maxwell , Gokul Rajaram , Leora Wiseman
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0263 , G06F17/3089 , G06Q30/02 , G06Q30/0251 , G06Q30/0272 , G06Q30/0273 , G06Q30/0276 , G06Q30/0277
摘要： One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.
摘要翻译：可以接受关于一个或多个属性的一个或多个关键字和/或关于一个或多个属性的信息，并且可以使用关键字和/或属性信息中的至少一些来确定一组或多个分类类别的集合，集群。确定的分类类别可以作为广告定位建议呈现给广告用户。每个分类类别可以具有参与广告网络的至少一个关联属性（例如，Web文档）。可以接受广告商对建议的分类类别的选择，并且广告商的广告的投放可以被定向到与所选择的建议分类类别相关联的每个属性。或者，这样的属性可以作为广告定向建议呈现给广告用户。

4. 发明申请

US20060242012A1 Determining or scoring properties to solicit to join ad network using advertiser or aggregated advertiser interest 审中-公开
标题翻译：确定或评分属性以使用广告客户或合计的广告客户兴趣来招揽加入广告网络
公开(公告)号：US20060242012A1
公开(公告)日：2006-10-26
申请号：US11112715
申请日：2005-04-22
申请人： Sumit Agarwal , Brian Axe , Gregory Badros , Gokul Rajaram , Hunter Walk , Leora Wiseman
发明人： Sumit Agarwal , Brian Axe , Gregory Badros , Gokul Rajaram , Hunter Walk , Leora Wiseman
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0272 , G06Q30/0273
摘要： An advertiser can request to advertise on a property (online or offline) that does not participate in advertising network. The advertiser may specify how much it would be willing to pay to advertise on the property, among other constraints (e.g., time, geotargeting, etc.) An advertising network or an independent entity can contact the non-participating property, and may include information about the interest that advertiser(s) have expressed in advertising on the property. The information may be some value aggregated over a number of advertisers. The form of the contact (e.g., email, telephone call, in person visit, etc.) can be a function of the level of interest expressed.
摘要翻译：广告客户可以请求在不参与广告网络的资源（在线或离线）上做广告。广告商可以指定在其他约束（例如，时间，地理位置定位等）上广告投放广告的费用。广告网络或独立实体可以联系非参与属性，并且可以包括信息关于广告客户在财产广告中表达的兴趣。信息可能是一些价值聚合在一些广告客户。联系的形式（例如，电子邮件，电话呼叫，亲自访问等）可以是表达的兴趣水平的函数。

5. 发明申请

US20050144069A1 Method and system for providing targeted graphical advertisements 审中-公开
标题翻译：提供有针对性的图形广告的方法和系统
公开(公告)号：US20050144069A1
公开(公告)日：2005-06-30
申请号：US10742791
申请日：2003-12-23
申请人： Leora Wiseman , Sumit Agarwal
发明人： Leora Wiseman , Sumit Agarwal
IPC分类号： G06Q30/00 , G06F17/60
CPC分类号： G06Q30/0261 , G06Q30/02 , G06Q30/0242 , G06Q30/0263 , G06Q30/0269
摘要： A system and a method are directed to targeted graphical advertisements, which may involve identifying a graphical advertisement associated with an entity (e.g., advertiser); associating one or more concepts with the graphical advertisement; receiving a request for an advertisement associated with a concept; and delivering the graphical advertisement associated with the concept, wherein the graphical advertisement is positioned for display based on a ranking among advertisements for the concept, the ranking being based at least on a price parameter amount offered by the entity.
摘要翻译：系统和方法针对目标图形广告，其可涉及识别与实体（例如，广告商）相关联的图形广告; 将一个或多个概念与图形广告相关联; 接收与概念相关联的广告的请求; 以及递送与所述概念相关联的图形广告，其中所述图形广告基于所述概念的广告之间的排名来定位以进行显示，所述排名至少基于由所述实体提供的价格参数量。

6. 发明申请

US20050251399A1 System and method for rating documents comprising an image 有权
标题翻译：用于评估包括图像的文档的系统和方法
公开(公告)号：US20050251399A1
公开(公告)日：2005-11-10
申请号：US10841834
申请日：2004-05-10
申请人： Sumit Agarwal , Wesley Chan , Leora Wiseman
发明人： Sumit Agarwal , Wesley Chan , Leora Wiseman
IPC分类号： G06F17/30 , G06F17/60
CPC分类号： G06F17/3089 , G06F17/30867 , G06Q30/0601
摘要： A system and method for rating a document comprising an image are provided. A document is received for distribution. Rating information associated with the document is received from one or more rating entities. At least one of said one or more rating entities comprises a processor to determine rating information associated with the image. The document is approved for distribution based on the rating information.
摘要翻译：提供了一种用于评估包括图像的文档的系统和方法。收到一份文件进行分发。从一个或多个评级实体接收与该文档相关联的评级信息。所述一个或多个评级实体中的至少一个包括用于确定与图像相关联的评级信息的处理器。该文件根据评级信息被批准分发。

7. 发明申请

US20050251443A1 Automated graphical advertisement size compatibility and link insertion 审中-公开
标题翻译：自动图形广告尺寸兼容性和链接插入
公开(公告)号：US20050251443A1
公开(公告)日：2005-11-10
申请号：US10841827
申请日：2004-05-10
申请人： Wesley Chan , Sumit Agarwal , Leora Wiseman , Amy Koch , Rama Ranganath
发明人： Wesley Chan , Sumit Agarwal , Leora Wiseman , Amy Koch , Rama Ranganath
IPC分类号： G06F17/21 , G06F17/30 , G06Q30/00 , G06F17/60
CPC分类号： G06Q30/02 , G06F16/955 , G06Q30/0276
摘要： A system for and method of forming graphical advertisements is presented. The disclosed techniques ensure that the graphical advertisements are compatible with available space and industry-standard sizing. The techniques further allow for insertion of a link into the graphical advertisement, where the link is configured such that an activating user will not receive unwanted material.
摘要翻译：提出了形成图形广告的系统和方法。所公开的技术确保图形广告与可用空间和行业标准尺寸兼容。这些技术还允许将链接插入到图形广告中，其中链接被配置为使得激活用户不会接收不想要的材料。

8. 发明授权

US07673253B1 Systems and methods for inferring concepts for association with content 有权
标题翻译：用于推断与内容关联的概念的系统和方法
公开(公告)号：US07673253B1
公开(公告)日：2010-03-02
申请号：US10879521
申请日：2004-06-30
申请人： Sumit Agarwal , Brian Axe , Alex Carobus , Shuman Ghosemajumder , Gokul Rajaram , Rama Ranganath
发明人： Sumit Agarwal , Brian Axe , Alex Carobus , Shuman Ghosemajumder , Gokul Rajaram , Rama Ranganath
IPC分类号： G06F3/00 , G06F3/048
CPC分类号： G06F17/30864 , G06F17/30882
摘要： A system indirectly infers concepts associated with a document. The concepts may be indirectly inferred based on information that does not include characteristics of the document, such as the characteristics that include a textual content of the document not associated with links included in the document, a domain of the document, and the document's Uniform Resource Locator (URL). The system may label the inferred concepts as useful to an audience of the document.
摘要翻译：系统间接推断与文档相关的概念。可以基于不包括文档特征的信息来间接推断概念，诸如包括与文档中包括的链接无关的文档的文本内容的特征，文档的领域以及文档的统一资源定位器（URL）。系统可以将推断的概念标记为对文档的受众有用。

9. 发明授权

US07533090B2 System and method for rating electronic documents 有权
标题翻译：电子文件评级的系统和方法
公开(公告)号：US07533090B2
公开(公告)日：2009-05-12
申请号：US10812417
申请日：2004-03-30
申请人： Sumit Agarwal , Gokul Rajaram , Leora Ruth Wiseman
发明人： Sumit Agarwal , Gokul Rajaram , Leora Ruth Wiseman
IPC分类号： G06F7/00 , G06F17/30
CPC分类号： G06Q30/02 , G06F17/30864 , G06Q30/0258 , Y10S707/99932 , Y10S707/99933 , Y10S707/99935 , Y10S707/99937
摘要： A system and method for rating an electronic document such as an advertisement. Rating information is received from one or more evaluators. A signal relevant to a criteria is received and a determination is made whether to deliver the document in response to the signal based on the criteria and the rating information from the one or more evaluators.
摘要翻译：用于对诸如广告之类的电子文档进行评级的系统和方法。从一个或多个评估者收到评级信息。接收与标准相关的信号，并且确定是否根据来自一个或多个评估者的标准和评级信息响应于信号来递送文档。

10. 发明授权

US08739066B1 Systems and methods for inferring concepts for association with content 有权
标题翻译：用于推断与内容关联的概念的系统和方法
公开(公告)号：US08739066B1
公开(公告)日：2014-05-27
申请号：US12684668
申请日：2010-01-08
申请人： Sumit Agarwal , Brian Axe , Alex Carobus , Shuman Ghosemajumder , Gokul Rajaram , Rama Ranganath
发明人： Sumit Agarwal , Brian Axe , Alex Carobus , Shuman Ghosemajumder , Gokul Rajaram , Rama Ranganath
IPC分类号： G06F3/00 , G06F3/048
CPC分类号： G06F17/30864 , G06F17/30882
摘要： A system indirectly infers concepts associated with a document. The concepts may be indirectly inferred based on information that does not include characteristics of the document, such as the characteristics that include a textual content of the document not associated with links included in the document, a domain of the document, and the document's Uniform Resource Locator (URL). The system may label the inferred concepts as useful to an audience of the document.
摘要翻译：系统间接推断与文档相关的概念。可以基于不包括文档特征的信息来间接推断概念，诸如包括与文档中包括的链接无关的文档的文本内容的特征，文档的领域以及文档的统一资源定位器（URL）。系统可以将推断的概念标记为对文档的受众有用。

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