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    • 5. 发明申请
    • METHOD AND APPARATUS FOR PRESENTING CUSTOMER SPECIFIC VIDEO AND MARKETING MATERIALS
    • 用于呈现客户特定视频和营销材料的方法和装置
    • US20100145792A1
    • 2010-06-10
    • US12491750
    • 2009-06-25
    • William WorthenDean HillesheimTim Kost
    • William WorthenDean HillesheimTim Kost
    • G06Q30/00G06Q10/00G06F7/10G06F17/30
    • G06Q30/02G06Q30/0243G06Q30/0269
    • A computer-implemented method can automatically select a plurality of advertising and/or marketing materials associated with goods and/or services offered for sale via a networked communication system. A networked communication system can be adapted to receive and organize a variety of customer specific, business specific, and general demographic information and can provide a marketing score for each customer known to be present at a commercial establishment. The system can further be adapted to provide a comparison of marketing scores for a plurality of customers and create a video playlist for display in a customer waiting room. The system can include a selectable and adjustable set of marketing parameters that may be adjusted based on one or more relevant considerations. The system can be adapted to determine, based on the marketing scores, advertising and marketing content for display at a commercial establishment.
    • 计算机实现的方法可以通过网络通信系统自动选择与提供出售的商品和/或服务相关联的多个广告和/或营销材料。 网络通信系统可以适于接收和组织各种特定客户,业务特定和一般的人口统计信息,并且可以为已知在商业机构中存在的每个客户提供营销评分。 该系统可以进一步适于提供多个客户的营销评分的比较,并创建用于在客户候车室中显示的视频播放列表。 该系统可以包括可基于一个或多个相关考虑调整的可选择和可调整的营销参数集合。 该系统可以根据营销分数来确定广告和营销内容以在商业机构中显示。