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1. 发明申请

US20080114651A1 OMAHA - USER PRICE INCENTIVE MODEL 审中-公开
标题翻译： OMAHA - 用户价格激励模型
公开(公告)号：US20080114651A1
公开(公告)日：2008-05-15
申请号：US11768855
申请日：2007-06-26
申请人： Kamal Jain , Zachary Abraham Apter , Jody D. Biggs , Brian Burdick , Nishant V. Dani , Gary W. Flake , Marcel Gavriliu , Randall F. Kern , David Lawrence Kiker , Arun K. Sacheti , Brian James Utter , Polina Veksler
发明人： Kamal Jain , Zachary Abraham Apter , Jody D. Biggs , Brian Burdick , Nishant V. Dani , Gary W. Flake , Marcel Gavriliu , Randall F. Kern , David Lawrence Kiker , Arun K. Sacheti , Brian James Utter , Polina Veksler
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0225 , G06Q30/0226 , G06Q30/0239
摘要： The claimed subject invention presents a system and method to compensate a user of a service platform in return for information regarding the user's intent. The compensation comprises rewards points and direct payments, which can be used to claim rewards online and offline. The compensation is securely maintained in compensation accounts. The user can benefit from third-party content and services through partnerships with the service platform. The intent-compensation proposition of the service platform creates a price incentive to use the service platform over its competitors.
摘要翻译：所要求保护的主题发明提供了一种用于补偿服务平台的用户以返回关于用户意图的信息的系统和方法。补偿包括奖励积分和直接付款，可用于在线和离线索赔。薪酬安全维护在补偿账户中。用户可以通过与服务平台的合作，从第三方内容和服务中受益。服务平台的意图补偿主张为其竞争对手创造了使用服务平台的价格激励。

2. 发明申请

US20080140491A1 ADVERTISER BACKED COMPENSATION FOR END USERS 审中-公开
标题翻译：广告客户对最终用户的补偿
公开(公告)号：US20080140491A1
公开(公告)日：2008-06-12
申请号：US11768864
申请日：2007-06-26
申请人： Kamal Jain , Jody D. Biggs , Brian Burdick , Nishant V. Dani , Gary W. Flake , Marcel Gavriliu , Randall F. Kern , David Lawrence Kiker , Arun K. Sacheti , Brian James Utter , Polina Veksler
发明人： Kamal Jain , Jody D. Biggs , Brian Burdick , Nishant V. Dani , Gary W. Flake , Marcel Gavriliu , Randall F. Kern , David Lawrence Kiker , Arun K. Sacheti , Brian James Utter , Polina Veksler
IPC分类号： G06Q30/00 , G06F17/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0212 , G06Q30/0248
摘要： The claimed subject invention presents systems and methods to compensate directly a user of a service platform through advertising spending in exchange for knowledge of the user intent. Advertising spending contributions are allocated to a compensation account that can be accessed by an advertising platform, affiliated with the service platform or not, to compensate users and to update compensation records and transactions with the advertiser. Compensation fraud is actively and reactively mitigated. Compensation of the user is conducted securely and includes compensation points, direct payments and instant rebates, which can be used in transactions with online and offline service platforms. The intent-compensation proposition funded through advertising spending creates a price incentive that differentiates both service platform and advertiser from their competitors, and creates value for user and advertiser.
摘要翻译：所要求保护的本发明提出了通过广告支出直接补偿服务平台的用户以交换用户意图的知识的系统和方法。广告支出捐款分配给可由与服务平台关联的广告平台访问的补偿帐户，以补偿用户并更新与广告商的补偿记录和交易。补偿欺诈积极，反应性减轻。用户的补偿安全进行，包括补偿点，直接付款和即时回扣，可用于在线和离线服务平台的交易。通过广告支出资助的意图补偿主张产生了将竞争对手的服务平台和广告客户区分开来的价格激励，为用户和广告客户创造了价值。

3. 发明申请

US20090271257A1 MODEL FOR EARLY ADOPTION AND RETENTION OF SOURCES OF FUNDING TO FINANCE AWARD PROGRAM 审中-公开
标题翻译：早日通过和保留资金来源资金奖励计划的模式
公开(公告)号：US20090271257A1
公开(公告)日：2009-10-29
申请号：US12109569
申请日：2008-04-25
申请人： Gary W. Flake , Nishant V. Dani , Brian James Utter , Alexander G. Gounares , Kamal Jain , Michael Conte
发明人： Gary W. Flake , Nishant V. Dani , Brian James Utter , Alexander G. Gounares , Kamal Jain , Michael Conte
IPC分类号： G06Q30/00
CPC分类号： G06Q40/06 , G06Q30/02 , G06Q30/0207 , G06Q30/0241
摘要： System(s) and method(s) are provided to drive early adoption and retention of disparate sources of funding and financing an award program, with application to a consumer compensation scheme subsidized through advertisement revenue. A component that manages advertisement revenue, or received funds, allocates a portion of revenue to subsidize a rebate program, or award program, for enrolled advertisers, or sources of funding, from a universe of advertisers. Rebate or award funds are provided to enrolled advertisers on an exclusivity based for a specific period of time, after which funds are transferred to a commonly accessible account. The subsidized nature of the awarded compensation funds and their time sensitivity drive advertiser enrollment and retention and ensures consumers are aggressively compensated. In an aspect, the subsidized rebate program can be exploited to directly compensate a consumer online or offline in exchange for the consumer's intent in engaging with a service platform.
摘要翻译：提供系统和方法，以便早日采用和保留不同的资金来源并为奖励计划提供资金，并应用通过广告收入补贴的消费者补偿计划。管理广告收入或接收资金的组件分配一部分收入，以补偿来自广告客户的广告客户的注册广告商或资金来源的回扣计划或奖励计划。退款或奖励资金是根据特定时期的排他性提供给注册广告商，之后资金转移到一个普遍可访问的账户。授予补偿资金的补贴性质及其时间敏感度推动了广告商的入学率和保留率，并确保消费者得到积极的补偿。在一方面，补贴退税计划可以利用直接补偿消费者在线或离线，以换取消费者与服务平台互动的意图。

4. 发明申请

US20080154761A1 COMMODITIZATION OF PRODUCTS AND PRODUCT MARKET 审中-公开
标题翻译：产品和产品市场的商品
公开(公告)号：US20080154761A1
公开(公告)日：2008-06-26
申请号：US11766695
申请日：2007-06-21
申请人： Gary W. Flake , Lili Cheng , Nishant V. Dani , Alexander G. Gounares , Jeffrey R. Hemmen , Eric J. Horvitz , Kamal Jain , Leonard Smith
发明人： Gary W. Flake , Lili Cheng , Nishant V. Dani , Alexander G. Gounares , Jeffrey R. Hemmen , Eric J. Horvitz , Kamal Jain , Leonard Smith
IPC分类号： G06Q40/00
CPC分类号： G06Q30/02 , G06Q40/04
摘要： The claimed subject matter relates to an architecture that can facilitate the commoditization of both products and product markets in resale domains in order to aid in quantifying a value of used product as well as to enhance efficiencies and/or profits in resale markets. In one aspect, the architecture can determine a recommended (e.g., average) price and listing fee for a product. In another aspect, desired (e.g. indicated by the seller) values can be provided and based upon various market factors and differences between the desired values and the recommended values, the architecture can determine a variety of probabilities relating to the conversion of the product, as well as provide suggestions for increases the potential for a conversion. In addition, the architecture can identify and capitalize on arbitrage opportunities within the market.
摘要翻译：所要求保护的主题涉及可以促进转售领域的产品和产品市场商品化的架构，以帮助量化二手产品的价值，并提高转售市场的效率和/或利润。一方面，架构可以确定产品的推荐（例如，平均）价格和上市费用。在另一方面，可以提供期望的（例如由卖方指示）的价值，并且基于各种市场因素和期望值与推荐值之间的差异，该架构可以确定与产品的转换有关的各种概率，如以及为提高转换潜力提供建议。此外，架构可以识别和利用市场中的套利机会。

5. 发明申请

US20080154705A1 ADVERTISING RISK MITIGATION 审中-公开
标题翻译：广告风险缓解
公开(公告)号：US20080154705A1
公开(公告)日：2008-06-26
申请号：US11960110
申请日：2007-12-19
申请人： Alexander Gounares , Lili Cheng , Nishant V. Dani , Gary W. Flake , Eric J. Horvitz , Kamal Jain , Tarek Najm
发明人： Alexander Gounares , Lili Cheng , Nishant V. Dani , Gary W. Flake , Eric J. Horvitz , Kamal Jain , Tarek Najm
IPC分类号： G06F17/00 , G06Q30/00
CPC分类号： G06Q30/02 , G06Q10/0635 , G06Q10/06375 , G06Q30/0206 , G06Q30/0254 , G06Q50/188
摘要： The claimed subject matter relates to an architecture that can facilitate use of beneficial advertising opportunities in order to mitigate risks to a seller in connection with advertising expenses. The architecture can receive from the seller, inter alia, an indication of profits allocated to a host in exchange for advertising an item on behalf of the seller. Based upon the received data as well as information obtained from other sources, the architecture can determine a value associated with advertising for the seller. By ranking the values, the architecture can efficiently allocate advertising resources to the sellers that provide the highest value, while at the same time effectively ensure that the seller has little or no risk associated with the costs of advertising.
摘要翻译：所要求保护的主题涉及可以促进利用有益的广告机会以减轻与广告费用有关的卖方风险的架构。该架构可以从卖方获得，除其他外，指示分配给主机的利润以代表卖方广告物品。基于收到的数据以及从其他来源获得的信息，架构可以确定与卖方的广告相关联的值。通过对价值进行排名，架构可以向提供最高价值的卖家有效地分配广告资源，同时有效地确保卖方与广告成本相关的风险很小或没有风险。

6. 发明申请

US20090259537A1 ADVERTISEMENT-FUNDED SOFTWARE 审中-公开
标题翻译：广告资金软件
公开(公告)号：US20090259537A1
公开(公告)日：2009-10-15
申请号：US12102189
申请日：2008-04-14
申请人： Polina Veksler , Zachary A. Apter , Brian James Utter , Alexander G. Gounares , Kamal Jain
发明人： Polina Veksler , Zachary A. Apter , Brian James Utter , Alexander G. Gounares , Kamal Jain
IPC分类号： G06Q30/00 , G06Q40/00
CPC分类号： G06Q30/02 , G06Q20/102 , G06Q20/40 , G06Q30/0241
摘要： Systems and methods are provided to directly compensate an agent that utilizes a software application in exchange for the agent's intent in using the application, and for displaying intent-driven advertisement to the agent. Intent is inferred through information received from the agent, when utilizing the software application, according to an agent's privacy settings. Based on agent's intent, an advertisement is displayed and an associated software-related compensation is provided to the agent. Compensation accumulation profiles can be established based at least in part on privacy settings. Compensation possesses monetary value and can be directed towards (i) increasing software functionality, (ii) providing credits for training and literature related to the utilization of the application, or (iii) servicing a device in which the application is executed. The monetary aspect of the software-related compensation originated in intent-driven advertisement effectively funds the agent's software application.
摘要翻译：提供系统和方法来直接补偿使用软件应用程序的代理，以换取代理人在使用应用程序中的意图，并向代理人显示意图驱动的广告。根据代理人的隐私设置，通过使用软件应用程序从代理收到的信息来推断意图。根据代理的意图，显示广告，并向代理提供相关的软件相关补偿。可以至少部分基于隐私设置来建立补偿累积配置文件。补偿具有货币价值，可以针对（i）增加软件功能，（ii）为与应用程序的使用相关的培训和文献提供信贷，或（iii）为执行应用程序的设备提供服务。源于意图驱动广告的软件相关补偿的货币方面有效地为代理人的软件应用程序提供资金。

7. 发明申请

US20080320004A1 INFLUENCE BASED REWARDS FOR WORD-OF-MOUTH ADVERTISING ECOSYSTEMS 有权
标题翻译：基于影响的道路广告生态系统的奖励
公开(公告)号：US20080320004A1
公开(公告)日：2008-12-25
申请号：US11768178
申请日：2007-06-25
申请人： Kamal Jain , James Russell , Arun K. Sacheti , Bradley W. Ward
发明人： Kamal Jain , James Russell , Arun K. Sacheti , Bradley W. Ward
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06Q30/0214 , Y10S707/99931
摘要： Systems and/or methods are presented that facilitate determining the contextual influence of a user in referrals of products or services, and determining an amount of compensation for successful referrals based on the contextual influence of the user. A central service component can track activity and receive data associated with referrals, including data related to the number and type of referrals, and the number of successful referrals. An evaluation component can analyze referral data associated with the user and can determine a conversion ratio as the number of successful referrals compared to the total number of referrals. The evaluation component can utilize the conversion ratio to facilitate determining an amount of compensation that can be awarded and distributed to the user based on the influence of the user within the context of the product or service referred by the user.
摘要翻译：呈现系统和/或方法，其有助于确定用户在产品或服务的转介中的上下文影响，以及基于用户的上下文影响来确定成功推荐的补偿量。中央服务组件可以跟踪活动并接收与推荐相关的数据，包括与转介的数量和类型相关的数据以及成功推荐的次数。评估组件可以分析与用户相关联的推荐数据，并且可以将转换比率确定为与总推荐次数相比的成功推荐人数。评估组件可以利用转换比来便于基于在用户引用的产品或服务的上下文中的用户的影响来确定可以授予和分发给用户的补偿量。

8. 发明申请

US20090003355A1 FRAMEWORK FOR CROSS-ECOSYSTEM AFFILIATE, VIRAL, AND WORD-OF-MOUTH ADVERTISING 审中-公开
标题翻译：交叉生态系统关联，虚拟和道义广告框架
公开(公告)号：US20090003355A1
公开(公告)日：2009-01-01
申请号：US11768580
申请日：2007-06-26
申请人： Kamal Jain , James Russell , Arun K. Sacheti , Bradley W. Ward
发明人： Kamal Jain , James Russell , Arun K. Sacheti , Bradley W. Ward
IPC分类号： H04L12/56
CPC分类号： G06Q30/02
摘要： Systems and/or methods are presented that can employ an ad object comprising a data packet(s) to facilitate providing an advertising platform that is ecosystem independent and can support various advertising models, such as affiliate, viral, and/or word-of-mouth (WOM) advertising. The data packet can be associated with an advertisement for a product(s) and/or service(s) and can include a mechanism(s) that facilitates enabling users to reproduce the data packet and associated advertisement in different sites, such as user sites. As the data packet propagates through a community network, the data packet can receive and accumulate data, such as data relating to purchases, comments, or ratings, storing such data in the data packet and displaying a portion of such data with the advertisement to facilitate WOM advertising. The data packet facilitates providing incentives to users who perform desired actions (e.g., purchases, syndication) related to the advertisement.
摘要翻译：呈现系统和/或方法，其可以采用包括数据分组的广告对象，以便于提供独立于生态系统的广告平台，并且可以支持各种广告模型，例如关联，病毒和/或单词，口（WOM）广告。数据分组可以与产品和/或服务的广告相关联，并且可以包括有助于使用户能够在不同站点（诸如用户站点）中再现数据分组和相关联的广告的机制。当数据包通过社区网络传播时，数据包可以接收和累积诸如与购买，评论或评级有关的数据的数据，将这些数据存储在数据包中，并且与广告一起显示这样的数据的一部分以便于 WOM广告。数据分组有助于为执行与广告相关的期望动作（例如购买，联合）的用户提供激励。

9. 发明授权

US07664726B2 Influence based rewards for word-of-mouth advertising ecosystems 有权
标题翻译：基于影响力的口碑广告生态系统奖励
公开(公告)号：US07664726B2
公开(公告)日：2010-02-16
申请号：US11768178
申请日：2007-06-25
申请人： Kamal Jain , James Russell , Arun K. Sacheti , Brad Ward
发明人： Kamal Jain , James Russell , Arun K. Sacheti , Brad Ward
IPC分类号： G06F7/00 , G06F17/00 , G06F17/30 , G06Q30/00 , G07G1/14
CPC分类号： G06Q30/02 , G06Q30/0214 , Y10S707/99931
摘要： Systems and/or methods are presented that facilitate determining the contextual influence of a user in referrals of products or services, and determining an amount of compensation for successful referrals based on the contextual influence of the user. A central service component can track activity and receive data associated with referrals, including data related to the number and type of referrals, and the number of successful referrals. An evaluation component can analyze referral data associated with the user and can determine a conversion ratio as the number of successful referrals compared to the total number of referrals. The evaluation component can utilize the conversion ratio to facilitate determining an amount of compensation that can be awarded and distributed to the user based on the influence of the user within the context of the product or service referred by the user.
摘要翻译：呈现系统和/或方法，其有助于确定用户在产品或服务的转介中的上下文影响，以及基于用户的上下文影响来确定成功推荐的补偿量。中央服务组件可以跟踪活动并接收与推荐相关的数据，包括与转介的数量和类型相关的数据以及成功推荐的次数。评估组件可以分析与用户相关联的推荐数据，并且可以将转换比率确定为与总推荐次数相比的成功推荐人数。评估组件可以利用转换比来便于基于在用户引用的产品或服务的上下文中的用户的影响来确定可以授予和分发给用户的补偿量。

10. 发明申请

US20090006469A1 CLUSTERING USERS USING CONTEXTUAL OBJECT INTERACTIONS 审中-公开
标题翻译：使用上下文对象交互的聚类用户
公开(公告)号：US20090006469A1
公开(公告)日：2009-01-01
申请号：US11768536
申请日：2007-06-26
申请人： Kamal Jain , James Russell , Arun K. Sacheti , Bradley W. Ward
发明人： Kamal Jain , James Russell , Arun K. Sacheti , Bradley W. Ward
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06F16/35
摘要： Systems and/or methods are presented that facilitate creating clusters of users that can be linked to each other based on common interactions of such users with an object associated with an advertisement for a product or service. A central service component can track activity and receive data associated with objects, including data related to interactions with such objects by users in a community network. An evaluation component can analyze received data, and can create links between users and/or clusters of users based on common interactions of users with a particular object. The evaluation component can also link clusters that have a particular user in common. The evaluation component can assign a rank or weight level to descriptive content associated with an object, and an associated product or service, based on common object interactions between users.
摘要翻译：呈现系统和/或方法，其基于这样的用户与与产品或服务的广告相关联的对象的共同交互，促进创建可以彼此链接的用户群集。中央服务组件可以跟踪活动并接收与对象相关联的数据，包括与社区网络中的用户与这些对象的交互相关的数据。评估组件可以分析接收到的数据，并且可以基于用户与特定对象的常见交互来创建用户和/或用户群集之间的链接。评估组件还可以链接具有特定用户的集群。评估组件可以基于用户之间的公共对象交互来将等级或权重级别分配给与对象相关联的描述性内容以及相关联的产品或服务。

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