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1. 发明申请

WO2012021376A2 A METHOD FOR EFFICIENTLY ALLOCATING AN ADVERTISING BUDGET BETWEEN WEB ADVERTISING ENTITIES 审中-公开
标题翻译：一种有效分配网络广告实体之间的广告预算的方法
公开(公告)号：WO2012021376A2
公开(公告)日：2012-02-16
申请号：PCT/US2011046615
申请日：2011-08-04
申请人： KENSHOO LTD , MYERS WOLIN LLC , ARONOWICH MICHAEL , BAR AMIR , COHEN NIR
发明人： ARONOWICH MICHAEL , BAR AMIR , COHEN NIR
IPC分类号： G06Q30/00
CPC分类号： G06Q10/06315 , G06Q30/0244
摘要： A method for allocation of an advertisement budget of an advertisement campaign between a plurality of advertisement entities. The method comprises receiving for each of the plurality of advertisement entities a corresponding optimal value of its target frontier function respective of an advertising cost; receiving at least a budget constraint for the advertisement budget; creating a global target frontier function that is a sum of each of the target frontier functions of each of the plurality of advertisement entities, each of the target frontier function is multiplied by a binary inclusion variable; and optimizing the global target frontier function to determine a marginal equilibrium to determine at least the advertising cost value for each of the advertisement entities, the sum of the advertising cost values determined for each of the plurality of advertisement entities meets the budget constraint.
摘要翻译：一种用于在多个广告实体之间分配广告活动的广告预算的方法。所述方法包括：针对所述多个广告实体中的每个广告实体接收其目标前沿函数对应的广告成本的相应最优值; 接收广告预算的至少一个预算约束; 创建作为所述多个广告实体中的每个广告实体的每个目标前沿函数的总和的全局目标前沿函数，将每个目标前沿函数乘以二进制包含变量; 以及优化全局目标前沿函数以确定边际均衡以至少确定每个广告实体的广告成本值，为多个广告实体中的每一个确定的广告成本值的总和满足预算约束。

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