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1. 发明申请

WO2012021376A2 A METHOD FOR EFFICIENTLY ALLOCATING AN ADVERTISING BUDGET BETWEEN WEB ADVERTISING ENTITIES 审中-公开
标题翻译：一种有效分配网络广告实体之间的广告预算的方法
公开(公告)号：WO2012021376A2
公开(公告)日：2012-02-16
申请号：PCT/US2011046615
申请日：2011-08-04
申请人： KENSHOO LTD , MYERS WOLIN LLC , ARONOWICH MICHAEL , BAR AMIR , COHEN NIR
发明人： ARONOWICH MICHAEL , BAR AMIR , COHEN NIR
IPC分类号： G06Q30/00
CPC分类号： G06Q10/06315 , G06Q30/0244
摘要： A method for allocation of an advertisement budget of an advertisement campaign between a plurality of advertisement entities. The method comprises receiving for each of the plurality of advertisement entities a corresponding optimal value of its target frontier function respective of an advertising cost; receiving at least a budget constraint for the advertisement budget; creating a global target frontier function that is a sum of each of the target frontier functions of each of the plurality of advertisement entities, each of the target frontier function is multiplied by a binary inclusion variable; and optimizing the global target frontier function to determine a marginal equilibrium to determine at least the advertising cost value for each of the advertisement entities, the sum of the advertising cost values determined for each of the plurality of advertisement entities meets the budget constraint.
摘要翻译：一种用于在多个广告实体之间分配广告活动的广告预算的方法。所述方法包括：针对所述多个广告实体中的每个广告实体接收其目标前沿函数对应的广告成本的相应最优值; 接收广告预算的至少一个预算约束; 创建作为所述多个广告实体中的每个广告实体的每个目标前沿函数的总和的全局目标前沿函数，将每个目标前沿函数乘以二进制包含变量; 以及优化全局目标前沿函数以确定边际均衡以至少确定每个广告实体的广告成本值，为多个广告实体中的每一个确定的广告成本值的总和满足预算约束。

2. 发明申请

WO2012021376A3 A METHOD FOR EFFICIENTLY ALLOCATING AN ADVERTISING BUDGET BETWEEN WEB ADVERTISING ENTITIES 审中-公开
公开(公告)号：WO2012021376A3
公开(公告)日：2012-02-16
申请号：PCT/US2011/046615
申请日：2011-08-04
申请人： KENSHOO LTD. , MYERS WOLIN, LLC , ARONOWICH, Michael , BAR, Amir , COHEN, Nir
发明人： ARONOWICH, Michael , BAR, Amir , COHEN, Nir
IPC分类号： G06Q30/00
摘要： A method for allocation of an advertisement budget of an advertisement campaign between a plurality of advertisement entities. The method comprises receiving for each of the plurality of advertisement entities a corresponding optimal value of its target frontier function respective of an advertising cost; receiving at least a budget constraint for the advertisement budget; creating a global target frontier function that is a sum of each of the target frontier functions of each of the plurality of advertisement entities, each of the target frontier function is multiplied by a binary inclusion variable; and optimizing the global target frontier function to determine a marginal equilibrium to determine at least the advertising cost value for each of the advertisement entities, the sum of the advertising cost values determined for each of the plurality of advertisement entities meets the budget constraint.

3. 发明申请

WO2009144698A1 A SYSTEM FOR FINDING WEBSITE INVITATION CUEING KEYWORDS AND FOR ATTRIBUTE-BASED GENERATION OF INVITATION-CUEING INSTRUCTIONS 审中-公开
标题翻译：用于查找网站邀请的系统关键词和基于属性的邀请引导指令的生成
公开(公告)号：WO2009144698A1
公开(公告)日：2009-12-03
申请号：PCT/IL2008/000709
申请日：2008-05-26
申请人： KENSHOO LTD. , ZOHAR, Tzach , BAR, Amir , COHEN, Nir
发明人： ZOHAR, Tzach , BAR, Amir , COHEN, Nir
IPC分类号： G06F15/173
CPC分类号： G06F17/30867 , G06F17/3056 , G06F17/30864 , G06F17/30873
摘要： A system for identifying keywords which may include a non-acquiescence information collector operative to collect information indicating, for each individual website from among a multiplicity of websites, at least one keyword which brought at least one user into contact with said individual website but did not result in a defined criterion for acquiescence of a user to at least one suggestion presented by said website; and a negative keyword definer operative to define at least one specific keyword which brought at least one user into contact with a specific website but did not result in a transaction between said user and said website, as a negative keyword for said specific website. Positive keyword extraction based on aggregation of visitor acquiescence information may be provided. Paradigm structuring may include template generation of invitations and/or attribute based generation of invitation cueing sets.
摘要翻译：一种用于识别关键字的系统，其可以包括非默认信息收集器，用于从多个网站收集指示每个单独网站的至少一个关键字的信息，所述至少一个关键字使至少一个用户与所述个人网站接触但没有导致用户默认至少一个由所述网站呈现的建议的定义标准; 以及否定关键字定义器，用于定义至少一个特定关键词，其使至少一个用户与特定网站联系，但不导致所述用户和所述网站之间的交易，作为所述特定网站的否定关键字。可以提供基于访问者默认信息的聚合的积极关键词提取。范式构造可以包括邀请提示的模板生成和/或基于属性的生成邀请提示集。

4. 发明专利

GB201019905D0 A system for finding website invitation cueing keywords and for attribute-based generation of invitation-cueing instructions 未知
公开(公告)号：GB201019905D0
公开(公告)日：2011-01-05
申请号：GB201019905
申请日：2008-05-26
申请人： KENSHOO LTD

5. 发明专利

IL264225A Proposition identification in natural language and usage thereof 未知
公开(公告)号：IL264225A
公开(公告)日：2021-12-01
申请号：IL26422519
申请日：2019-01-13
申请人： SIGNALS ANALYTICS LTD , KENSHOO LTD , NAHUM KORDA
发明人： NAHUM KORDA
IPC分类号： G06F16/33 , G06F16/9032 , G06F40/284 , G06F40/289 , G06F40/30
摘要： A method for determining whether a text complies with a query, an apparatus and a computer program product, the method comprising: obtaining a macro comprising a plurality of representations of a query; and executing the macro against a database comprising a simplified representation of at least one phrase within the text, to determine 10 whether the text complies with any of the representations of the query. The simplified representation is presented in the form of: conferrer (carrier; bearer; substrate; descriptor) and provides information pertaining to who, what, when and how with respect to the text associated with the simplified representation.

6. 发明专利

IL264228A Information extraction from data 未知
公开(公告)号：IL264228A
公开(公告)日：2021-07-29
申请号：IL26422819
申请日：2019-01-13
申请人： SIGNALS ANALYTICS LTD , KENSHOO LTD , SAUL SIMON , TOMER BARKAI
发明人： SAUL SIMON , TOMER BARKAI
IPC分类号： G06F7/00 , G06F16/2457 , G06F16/2458 , G06F16/901 , G06F16/903 , G06F16/9038 , G06F16/958
摘要： A method, apparatus, and computer program product, the method comprising: receiving a description of outputs for obtained information, the description including type for the output, two or more dimensions associated with the outputs, the description selected from a library; receiving a taxonomy, including concepts to be searched for within data, wherein at least one concept constitutes a value for a dimension, the taxonomy selected from the metadata library; receiving processing procedures for data processing; receiving an indication of a data source; receiving content scope, associated with the data source or taxonomy; obtaining items from the data source complying with the content scope; processing the items according to the processing procedures, said processing performed in accordance with the description of the outputs and in accordance with the taxonomy, to obtain relevant information from the items; and transforming the relevant information into output, in accordance with the output description.

7. 发明申请

US20210166263A1 IDENTIFICATION OF SOFTWARE ROBOT ACTIVITY 有权
公开(公告)号：US20210166263A1
公开(公告)日：2021-06-03
申请号：US17169859
申请日：2021-02-08
申请人： KENSHOO LTD.
发明人： Gilad Armon KEST
IPC分类号： G06Q30/02 , H04L29/06
摘要： A system comprising: at least one hardware processor; and a non-transitory computer-readable storage medium having program instructions embodied therewith, the program instructions executable by said at least one hardware processor to, automatically: receive, from each of a plurality of web clients, a request to receive data, wherein said data comprises (i) advertisement copy and (ii) a landing page URL (Uniform Resource Locator) associated with said advertisement copy; determine, for each of said web clients, a client identifier associated with said web client; automatically select a subset of said web clients; send said data only to said subset of said web clients; and identify a web client not included in said subset of web clients is a software robot, when a received redirection request to said landing page URL is associated with a client identifier associated with said web client.

8. 发明申请

US20210142359A1 LOCATION-BASED ADVERTISING FOR ROVING SERVICE PROVIDERS 有权
公开(公告)号：US20210142359A1
公开(公告)日：2021-05-13
申请号：US17152991
申请日：2021-01-20
申请人： KENSHOO, LTD.
发明人： Erez SHASHA , Tal HASHAI , Nir COHEN
IPC分类号： G06Q30/02
摘要： Facilitating the provision of advertising by receiving a notification indicating a location of a roving provider of a service, and updating data associated with the roving provider based on the location of the roving provider, where a computer server is configured to provide, responsive to a search of the data, advertising that is associated with the roving provider, and where the search is associated with both the service and the location.

9. 发明申请

US20160283526A1 LIVE DATABASE SCHEMA TREE CHANGE 有权
公开(公告)号：US20160283526A1
公开(公告)日：2016-09-29
申请号：US14660643
申请日：2015-03-17
申请人： Kenshoo Ltd.
发明人： Yaniv Shmueli , Roy Udassin , Sagi Keren-Haselkorn
IPC分类号： G06F17/30
CPC分类号： G06F17/30297 , G06F17/30315 , G06F17/30327 , G06F17/30339
摘要： A method for live database schema tree change, comprising: (a) providing a computerized database comprising: a parent database table and a child database table having a column configured to reference the parent database table; and (b) while the computerized database is live, operating a database management system (DBMS) in control of the computerized database, to: create an intermediate database table having a column configured to reference the parent database table; in the child database table: create a column configured to reference the intermediate database table, insert an identifier of the intermediate database table into all fields of the column configured to reference the intermediate database table, and overwrite all fields of the column configured to reference the parent database table with data from the fields of the column configured to reference the intermediate database table.
摘要翻译：一种用于实时数据库模式树更改的方法，包括：（a）提供计算机化的数据库，包括：父数据库表和具有配置为引用所述父数据库表的列的子数据库表; 和（b）当计算机化数据库为直播时，操作数据库管理系统（DBMS）以控制计算机化数据库，以：创建具有配置为引用父数据库表的列的中间数据库表; 在子数据库表中：创建一个配置为引用中间数据库表的列，将中间数据库表的标识符插入到配置为引用中间数据库表的列的所有字段中，并覆盖配置为引用中间数据库表的列的所有字段父数据库表中的数据从列的字段配置为引用中间数据库表。

10. 发明专利

GB2473155A A system for finding website invitation cueing keywords and for attribute-based generation of invitation-cueing instructions 未知
公开(公告)号：GB2473155A
公开(公告)日：2011-03-02
申请号：GB201019905
申请日：2008-05-26
申请人： KENSHOO LTD
发明人： ZOHAR TZACH , BAR AMIR , COHEN NIR
IPC分类号： G06F17/30
摘要： A system for identifying keywords which may include a non-acquiescence information collector operative to col lect information indicating, for each individual website from among a multiplicity of websites, at least one keyword which brought at least one user into contact with said individual website but did not result in a defined criterion for acquiescence of a user to at least one suggestion presented by said website; and a negative keyword definer operative to define at least one specific keyword which brought at least one user into contact with a specific website but did not result in a transaction between said user and said website, as a negative keyword for said specific website. Positive keyword extraction based on aggregation of visitor acquiescence information may be provided. Paradigm structuring may include template generation of invitations and/or attribute based generation of invitation cueing sets.

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