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1. 发明授权

US08296180B1 System for improving shape-based targeting by using interest level data 有权
标题翻译：通过使用兴趣等级数据改进基于形状的目标的系统
公开(公告)号：US08296180B1
公开(公告)日：2012-10-23
申请号：US12869271
申请日：2010-08-26
申请人： Joseph Epperson , Kurt Carlson , Christopher Farmer , Mark Lowe , Robert Gonzalez
发明人： Joseph Epperson , Kurt Carlson , Christopher Farmer , Mark Lowe , Robert Gonzalez
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0251
摘要： A system for improving shape-based targeting by using interest level data is disclosed. According to one embodiment, a computer-implemented method comprises creating one or more trade zones, wherein creating a trade zone comprises grouping a set of parameters to deliver custom shapes, clustering the custom shapes according to offline data and geographic distribution of IP addresses, and mapping clusters of the custom shapes to IP addresses. Data indicating consumption of a content source is received, the content source having a plurality of tokens. The plurality of tokens is organized according to the one or more trade zones, wherein the one or more trade zones consume the tokens at a calculated rate and the calculated rate is analyzed to determine an interest associated with each trade zone. Targeting is based on a selected trade zone, wherein the selected trade zone is selected based upon a desired interest representative of a desired audience. A targeting request is transmitted including instructions or information associated with the target action, and the target action is performed.
摘要翻译：公开了一种通过使用兴趣等级数据改进基于形状的瞄准的系统。根据一个实施例，计算机实现的方法包括创建一个或多个交易区域，其中创建交易区域包括对一组参数进行分组以递送定制形状，根据离线数据和IP地址的地理分布对自定义形状进行聚类，以及将自定义形状的集群映射到IP地址。接收到指示内容源的消耗的数据，内容源具有多个令牌。根据一个或多个交易区域组织多个令牌，其中所述一个或多个交易区域以计算的速率消耗令牌，并且分析所计算的费率以确定与每个交易区域相关联的兴趣。定位是基于所选择的贸易区域，其中所选择的交易区域是基于希望的受众的期望利益代表来选择的。发送目标请求，包括与目标动作相关联的指令或信息，并且执行目标动作。

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