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1. 发明申请

WO2016003725A1 APPLICATION INSTALLATION CONVERSION AND IDENTIFICATION 审中-公开
标题翻译：应用安装转换和识别
公开(公告)号：WO2016003725A1
公开(公告)日：2016-01-07
申请号：PCT/US2015/037411
申请日：2015-06-24
申请人： GOOGLE INC.
发明人： SAXENA, Shobhit , RAMACHANDRAN, Vinod Kumar , LIU, Lu , SANAN, Shibani , LANGNER, Ying-Chieh Belinda
IPC分类号： G06Q10/00
CPC分类号： G06Q30/0246 , G06F8/61 , G06Q10/00
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for detecting and utilizing conversion data are disclosed. In one aspect, a method includes receiving an indication of a user interaction with an advertisement presented at a user device; receiving a user identifier corresponding to the user device; determining that the first application was installed on the user device, based at least in part on a device identifier of the user device being received with installation data corresponding to the installation; receiving, from a second application installed on the user device, (1) the user identifier and (2) the device identifier of the user device; determining, based on receipt of the user identifier and device identifier from the second application that the installation of the first application is attributable to the user interaction.
摘要翻译：公开了包括用于检测和利用转换数据的计算机存储介质上编码的计算机程序的方法，系统和装置。一方面，一种方法包括：接收与在用户设备处呈现的广告的用户交互的指示; 接收对应于该用户设备的用户标识符; 至少部分地基于正在接收的用户设备的设备标识符来确定所述第一应用被安装在所述用户设备上，所述安装数据对应于所述安装; 从安装在用户设备上的第二应用程序接收（1）用户标识符和（2）用户设备的设备标识符; 基于从第二应用程序接收到用户标识符和设备标识符，确定第一应用的安装可归因于用户交互。

2. 发明申请

WO2015191511A1 CORRELATING ONLINE CONTENT DISTRIBUTION TO OFFLINE ACTIVITY 审中-公开
标题翻译：将在线内容分发到离线活动
公开(公告)号：WO2015191511A1
公开(公告)日：2015-12-17
申请号：PCT/US2015/034802
申请日：2015-06-09
申请人： GOOGLE INC.
发明人： SAXENA, Shobhit , SHANAHAN, David Owen , MCDONNELL, Philip A. , RAMACHANDRAN, Vinod Kumar , SANAN, Shibani
IPC分类号： G06Q30/02 , G06F21/62
CPC分类号： G06Q30/02 , G06F21/6227 , G06Q30/0246 , G06Q30/0255
摘要： Example processes may include identifying online activity associated with content from a content provider; determining a first set of identification information, where the first set of identification information identifies users corresponding to the identified online activity associated with the content from the content provider; transmitting the first set of identification information to a first service and receiving, in return, a second set of different identification information; transmitting items of the second set of different identification information to a second different service and receiving, in return, aggregated offline transaction information corresponding to a set of transactions for users that are included in the second set of different identification information; attributing transactions indicated by the aggregated offline transaction information; and providing a report to the content provider that is based on the aggregated offline transaction information.
摘要翻译：示例性过程可以包括识别来自内容提供商的与内容相关联的在线活动; 确定第一组标识信息，其中所述第一组标识信息从所述内容提供商识别与所述内容相关联的所识别的在线活动对应的用户; 将第一组识别信息发送到第一服务，并且接收第二组不同的识别信息; 将第二组不同标识信息的项目发送到第二不同服务，并且接收返回对应于包括在第二组不同标识信息中的用户的一组交易的聚合脱机交易信息; 归因于由聚合的脱机交易信息指示的交易; 以及基于聚合的脱机事务信息向内容提供商提供报告。

3. 发明申请

WO2014123617A1 BID ADJUSTMENT SUGGESTIONS BASED ON DEVICE TYPE 审中-公开
标题翻译：基于设备类型的BID调整建议
公开(公告)号：WO2014123617A1
公开(公告)日：2014-08-14
申请号：PCT/US2013/073328
申请日：2013-12-05
申请人： GOOGLE INC.
发明人： FELDMAN, Jonathan Ezra , PERCIVAL, Daniel Magassy , LIU, Lu , SHANAHAN, David , TULL, Alice S. , CHATTERJEE, Surojit , INALA, Neil , STEINER, Jean , MARUR, Vinod , SANAN, Shibani , HALPIN, JR., William Martin , FINNE, Chrix Eric , JOHNSON, Nicholas
IPC分类号： G06F17/00
CPC分类号： G06Q30/0275
摘要： Systems and methods for suggesting a bid adjustment value based on device type include receiving parameters for a third-party content provider's campaign to present third-party content on a first type of device. Based on the campaign's parameters, bids from peer providers that use similar campaign parameters for both the first type of device and another type of device may be identified. For example, bids from providers that use similar parameters as the campaign for both mobile and desktop devices may be identified. The identified bids from the peer providers may be used to calculate a bid adjustment value. The bid adjustment value can be provided for presentation to the third-party content provider as a suggested change to his or her bid for the first type of device, to establish a bid for the second type of device.
摘要翻译：基于设备类型来建议出价调整值的系统和方法包括接收第三方内容提供商的活动的参数以在第一类型的设备上呈现第三方内容。根据广告系列的参数，可以识别对第一类设备和另一类设备使用类似的广告系列参数的对等提供商的出价。例如，可以识别使用与移动和桌面设备的广告系列类似的参数的提供商的出价。来自同行提供者的识别出价可用于计算出价调整值。出价调整值可以提供给第三方内容提供商，作为对其第一类型设备的出价的建议改变，以建立第二类型设备的出价。

4. 发明申请

WO2015127000A1 METHODS AND SYSTEMS FOR PROVIDING FUNCTIONAL EXTENSIONS WITH A LANDING PAGE OF A CREATIVE 审中-公开
标题翻译：用创造力的页面提供功能扩展的方法和系统
公开(公告)号：WO2015127000A1
公开(公告)日：2015-08-27
申请号：PCT/US2015/016483
申请日：2015-02-19
申请人： GOOGLE INC.
发明人： LAKKUR, Manu , WAI, Conrad , KHAN, Manzurur Rahman , SANAN, Shibani , CHATTERJEE, Surojit , FENG, Paul , BAILEY, Zachary Russsell
IPC分类号： G06F9/44 , G06F3/048
CPC分类号： G06F17/30421 , G06F3/048 , G06F3/04812 , G06F9/451 , G06F17/30 , G06F17/30896 , G06F17/30905 , G06Q30/0641
摘要： Systems and methods for providing functional extensions on a landing page of a creative. The method includes identifying, by a data processing system, a creative for serving on a computing device. The creative can be associated with a network address of a landing page. The method also includes generating, by the data processing system, an actionable object, such as a functional extension, to be rendered with content of the landing page and providing, by the data processing system, the actionable object to be rendered with the content of the landing page responsive to an action taken on the creative when served on the computing device. Examples of functional extensions include click-to-call extensions and directions extensions.
摘要翻译：在广告素材的目标网页上提供功能扩展的系统和方法。该方法包括由数据处理系统识别用于在计算设备上服务的广告素材。广告素材可以与目标网页的网络地址相关联。该方法还包括由数据处理系统生成要与着陆页的内容呈现的可执行对象（例如功能扩展），并且由数据处理系统提供要呈现的可操作对象，着陆页响应于在计算设备上投放时对广告素材采取的操作。功能扩展的示例包括点击通话扩展和说明扩展。

5. 发明申请

WO2014186724A1 DEVICE CONFIGURATION BASED CONTENT SELECTION 审中-公开
标题翻译：基于设备配置的内容选择
公开(公告)号：WO2014186724A1
公开(公告)日：2014-11-20
申请号：PCT/US2014/038428
申请日：2014-05-16
申请人： GOOGLE INC.
发明人： KHANNA, Amit , KRISHNA, Ajay Ananth , KHANDELWAL, Prahast , SARKAR, Subhadip , AKKAD, Jyotirmaya Manoj , SANAN, Shibani
IPC分类号： G06Q50/10
CPC分类号： H04L41/0866 , H04L29/06863 , H04L29/08198 , H04L67/20 , H04L67/34 , H04N21/00 , H04N21/25833 , H04N21/25858 , H04N21/4622 , H04N21/6582 , H04N21/8173
摘要： Systems and methods include receiving an indication of a hardware or software configuration of a client device. Content associated with a downloadable application is identified by matching installation requirements for the application to the hardware or software configuration of the device.
摘要翻译：系统和方法包括接收客户端设备的硬件或软件配置的指示。通过将应用程序的安装要求与设备的硬件或软件配置相匹配来识别与可下载应用程序相关联的内容。

6. 发明公开

EP3108359A1 METHODS AND SYSTEMS FOR PROVIDING FUNCTIONAL EXTENSIONS WITH A LANDING PAGE OF A CREATIVE 有权转让
标题翻译：方法和系统提供功能扩展如果CREATION机的目标端
公开(公告)号：EP3108359A1
公开(公告)日：2016-12-28
申请号：EP15706662.2
申请日：2015-02-19
申请人： Google Inc.
发明人： LAKKUR, Manu , WAI, Conrad , KHAN,Manzurur Rahman , SANAN, Shibani , CHATTERJEE, Surojit , FENG, Paul , BAILEY, Zachary Russell
IPC分类号： G06F9/44 , G06F3/048
CPC分类号： G06F17/30421 , G06F3/048 , G06F3/04812 , G06F9/451 , G06F17/30 , G06F17/30896 , G06F17/30905 , G06Q30/0641
摘要： Systems and methods for providing functional extensions on a landing page of a creative. The method includes identifying, by a data processing system, a creative for serving on a computing device. The creative can be associated with a network address of a landing page. The method also includes generating, by the data processing system, an actionable object, such as a functional extension, to be rendered with content of the landing page and providing, by the data processing system, the actionable object to be rendered with the content of the landing page responsive to an action taken on the creative when served on the computing device. Examples of functional extensions include click-to-call extensions and directions extensions.

7. 发明公开

EP3161735A1 APPLICATION INSTALLATION CONVERSION AND IDENTIFICATION 无效转让
标题翻译：应用安装转换和标识
公开(公告)号：EP3161735A1
公开(公告)日：2017-05-03
申请号：EP15736112.2
申请日：2015-06-24
申请人： Google Inc.
发明人： SAXENA, Shobhit , RAMACHANDRAN, Vinod Kumar , LIU, Lu , SANAN, Shibani , LANGNER, Ying-Chieh Belinda
IPC分类号： G06Q10/00
CPC分类号： G06Q30/0246 , G06F8/61 , G06Q10/00
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for detecting and utilizing conversion data are disclosed. In one aspect, a method includes receiving an indication of a user interaction with an advertisement presented at a user device; receiving a user identifier corresponding to the user device; determining that the first application was installed on the user device, based at least in part on a device identifier of the user device being received with installation data corresponding to the installation; receiving, from a second application installed on the user device, (1) the user identifier and (2) the device identifier of the user device; determining, based on receipt of the user identifier and device identifier from the second application that the installation of the first application is attributable to the user interaction.
摘要翻译：公开了用于检测和利用转换数据的方法，系统和装置，包括编码在计算机存储介质上的计算机程序。在一个方面，一种方法包括：接收用户与在用户设备处呈现的广告的交互的指示; 接收对应于用户设备的用户标识符; 至少部分地基于用对应于所述安装的安装数据接收的所述用户设备的设备标识符来确定所述第一应用安装在所述用户设备上; 从安装在用户设备上的第二应用接收（1）用户标识符和（2）用户设备的设备标识符; 基于从第二应用接收到用户标识符和设备标识符来确定第一应用的安装可归因于用户交互。

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