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    • 1. 发明公开
    • NATIVE WEB-BASED APPLICATION
    • 内部WEB-BASIERTE ANWENDUNG
    • EP3127306A1
    • 2017-02-08
    • EP15774343.6
    • 2015-03-30
    • Google Inc.
    • RAMACHANDRAN, Vinod KumarKLOBA, Grace Hua
    • H04L29/08H04L12/16
    • H04W4/003H04W4/50H04W4/60
    • In one aspect, a method and system is provided for facilitating a native web app, the method including receiving a request from a user at a first mobile device to install a native web application (“app”) providing functionality associated with a web app associated with a uniform resource locator (“URL”) from an app store, the web app providing a set of content displayable by a browser app at a user mobile device, accessing the native web app, the native web app including a manifest file including a set of permissions including a permission for displaying a browser app in full screen mode and a set of instructions including instructions for launching a browser app at the first mobile device in full screen mode using the URL, and installing the native web app on the first mobile device.
    • 一方面,提供了一种用于促进本机web应用的方法和系统,所述方法包括在第一移动设备处接收来自用户的请求以安装本地web应用(“app”),其提供与相关联的web应用相关联的功能 使用来自应用商店的统一资源定位符(“URL”),所述网络应用程序提供在用户移动设备处可由浏览器应用显示的一组内容,访问所述本地网络应用,所述本地网络应用包括清单文件,所述清单文件包括 一组权限,包括以全屏模式显示浏览器应用程序的权限,以及一组说明,其中包括使用URL在全屏模式下在第一移动设备上启动浏览器应用程序的指令,以及在第一移动设备上安装本机web应用 设备。
    • 2. 发明申请
    • MATCHING CONVERSIONS FROM APPLICATIONS TO SELECTED CONTENT ITEMS
    • 从应用程序到选定的内容项目的匹配转换
    • WO2016028476A1
    • 2016-02-25
    • PCT/US2015/043400
    • 2015-08-03
    • GOOGLE INC.
    • RAMACHANDRAN, Vinod Kumar
    • G06Q30/02
    • H04L51/046G06Q30/0242H04L67/42
    • Matching conversions from within applications on a client device to interactions with content items presented with resources may include receiving first data associated with an interaction with a content item displayed with a resource. The first data includes an application identifier for an application associated with the content item and an account identifier. The matching may also include receiving second data from the client device associated with a conversion using the application. The second data includes the application identifier and a device identifier for the client device. The matching may further include receiving third data from the client device that includes the account identifier and the device identifier. The conversion can be determined as associated with the interaction with the content item displayed with the resource based on matching the second data with the first data based on the third data.
    • 将来自客户端设备上的应用内的转换与与资源呈现的内容项的交互相匹配可以包括接收与与资源一起显示的内容项的交互相关联的第一数据。 第一数据包括与内容项目相关联的应用的应用标识符和帐户标识符。 所述匹配还可以包括从所述客户端设备接收与使用所述应用的转换相关联的第二数据。 第二数据包括应用标识符和客户端设备的设备标识符。 匹配还可以包括从客户端设备接收包括帐户标识符和设备标识符的第三数据。 可以基于第三数据,基于与第二数据与第一数据匹配来确定与与资源一起显示的内容项的交互相关联的转换。
    • 3. 发明申请
    • APPLICATION INSTALLATION CONVERSION AND IDENTIFICATION
    • 应用安装转换和识别
    • WO2016003725A1
    • 2016-01-07
    • PCT/US2015/037411
    • 2015-06-24
    • GOOGLE INC.
    • SAXENA, ShobhitRAMACHANDRAN, Vinod KumarLIU, LuSANAN, ShibaniLANGNER, Ying-Chieh Belinda
    • G06Q10/00
    • G06Q30/0246G06F8/61G06Q10/00
    • Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for detecting and utilizing conversion data are disclosed. In one aspect, a method includes receiving an indication of a user interaction with an advertisement presented at a user device; receiving a user identifier corresponding to the user device; determining that the first application was installed on the user device, based at least in part on a device identifier of the user device being received with installation data corresponding to the installation; receiving, from a second application installed on the user device, (1) the user identifier and (2) the device identifier of the user device; determining, based on receipt of the user identifier and device identifier from the second application that the installation of the first application is attributable to the user interaction.
    • 公开了包括用于检测和利用转换数据的计算机存储介质上编码的计算机程序的方法,系统和装置。 一方面,一种方法包括:接收与在用户设备处呈现的广告的用户交互的指示; 接收对应于该用户设备的用户标识符; 至少部分地基于正在接收的用户设备的设备标识符来确定所述第一应用被安装在所述用户设备上,所述安装数据对应于所述安装; 从安装在用户设备上的第二应用程序接收(1)用户标识符和(2)用户设备的设备标识符; 基于从第二应用程序接收到用户标识符和设备标识符,确定第一应用的安装可归因于用户交互。
    • 5. 发明申请
    • GENERATING BRIDGE MATCH IDENTIFIERS FOR LINKING IDENTIFIERS FROM SERVER LOGS
    • 生成用于将标识符从服务器日志中链接的桥匹配标识符
    • WO2017019376A1
    • 2017-02-02
    • PCT/US2016/042921
    • 2016-07-19
    • GOOGLE INC.
    • SALEK, MahyarMCDONNELL, PhilipRAMACHANDRAN, Vinod KumarSAXENA, ShobhitSHANAHAN, David Owen
    • G06F21/62
    • H04L63/06G06F21/6254H04L63/068
    • Systems and methods of matching identifiers between multiple datasets are described herein. A system can transmit a first identifier vector to a third party server. The first identifier vector can include a first identifier, first parameters, and second parameters. The system can receive, from the third party server, the first identifier vector encrypted based on a third-party encryption. The system can receive, from the third party server, a second identifier vector encrypted based on the third-party encryption associated with the third party server. The second identifier vector can include a second identifier, third parameters, and fourth parameters. The system can determine a correlation count between the first identifier vector and the second identifier vector. The system can determine that the first identifier corresponds to the second identifier based on the correlation count. The system can generate one identifier key for both the first identifier and the second identifier.
    • 这里描述了在多个数据集之间匹配标识符的系统和方法。 系统可以向第三方服务器发送第一标识符向量。 第一标识符向量可以包括第一标识符,第一参数和第二参数。 系统可以从第三方服务器接收基于第三方加密加密的第一标识符向量。 系统可以从第三方服务器接收基于与第三方服务器相关联的第三方加密来加密的第二标识符向量。 第二标识符向量可以包括第二标识符,第三参数和第四参数。 该系统可以确定第一标识符向量和第二标识符向量之间的相关计数。 系统可以基于相关数来确定第一标识符对应于第二标识符。 系统可以为第一标识符和第二标识符生成一个标识符密钥。
    • 6. 发明申请
    • NATIVE WEB-BASED APPLICATION
    • 基于WEB的应用
    • WO2015153490A1
    • 2015-10-08
    • PCT/US2015/023396
    • 2015-03-30
    • GOOGLE INC.
    • RAMACHANDRAN, Vinod KumarKLOBA, Grace Hua
    • H04L29/08H04L12/16
    • H04W4/003H04W4/50H04W4/60
    • In one aspect, a method and system is provided for facilitating a native web app, the method including receiving a request from a user at a first mobile device to install a native web application ("app") providing functionality associated with a web app associated with a uniform resource locator ("URL") from an app store, the web app providing a set of content displayable by a browser app at a user mobile device, accessing the native web app, the native web app including a manifest file including a set of permissions including a permission for displaying a browser app in full screen mode and a set of instructions including instructions for launching a browser app at the first mobile device in full screen mode using the URL, and installing the native web app on the first mobile device.
    • 一方面,提供了一种用于促进本机web应用的方法和系统,所述方法包括在第一移动设备处接收来自用户的请求以安装本地web应用(“app”),其提供与相关联的web应用相关联的功能 具有来自应用商店的统一资源定位符(“URL”),所述网络应用提供在用户移动设备处可由浏览器应用显示的一组内容,访问所述本地网络应用,所述本地网络应用包括清单文件,所述清单文件包括 一组权限,包括以全屏模式显示浏览器应用程序的权限,以及一组说明,其中包括使用URL在全屏模式下在第一移动设备上启动浏览器应用程序的指令,以及在第一移动设备上安装本机Web应用 设备。
    • 7. 发明申请
    • ATTRIBUTING CONVERSIONS RELATING TO CONTENT ITEMS
    • 针对内容项目进行归因转换
    • WO2017139042A1
    • 2017-08-17
    • PCT/US2016/069524
    • 2016-12-30
    • GOOGLE INC.
    • SAXENA, ShobhitRAMACHANDRAN, Vinod KumarYAN, YuMCDONNELL, PhilipGUPTA, AnshulLEE, JosephKULKARNI, Sachin
    • G06Q30/02G06Q30/06
    • G06Q30/0246G06Q30/0201G06Q30/0242G06Q30/0601H04L67/22
    • A method, includes receiving a first data packet with transaction data representing a transaction of a user at a storefront. The transaction data is parsed and decrypted to obtain a first identifier. The method further includes receiving a second data packet with interaction data representing an interaction with a content item on a resource. A log file is created that indexes the interaction data, including a second identifier. The transaction data and interaction data are compared, and it is determined if the first identifier and the second identifier are both associated with the user. The method further includes attributing the transaction at the storefront to the interaction of the user with the content item in response to the determination that the first identifier and the second identifier are both associated with the user. Conversion data is generated and stored indicating the attribution.
    • 一种方法包括接收具有表示用户在店面的交易的交易数据的第一数据分组。 交易数据被解析和解密以获得第一标识符。 该方法还包括接收具有表示与资源上的内容项目的交互的交互数据的第二数据分组。 创建一个日志文件,为交互数据建立索引,包括第二个标识符。 比较交易数据和交互数据,并确定第一标识符和第二标识符是否都与用户相关联。 该方法还包括响应于确定第一标识符和第二标识符都与用户相关联,将店面处的交易归因于用户与内容项目的交互。 生成并存储转化数据,指明归因。
    • 8. 发明申请
    • METHOD TO ADAPT ADS RENDERED IN A MOBILE DEVICE BASED ON EXISTENCE OF OTHER MOBILE APPLICATIONS
    • 基于其他移动应用的存在来适应移动设备中的ADS的方法
    • WO2012151206A2
    • 2012-11-08
    • PCT/US2012/035990
    • 2012-05-01
    • GOOGLE INC.RAMACHANDRAN, Vinod KumarBROWNE, Dean
    • RAMACHANDRAN, Vinod KumarBROWNE, Dean
    • G06Q30/02
    • A method, apparatus and computer-readable storage medium for adapting alternative documents associated with content to be rendered in a mobile device is disclosed. A method, apparatus and computer-readable storage medium for adapting content, such as ads, based on presence or absence of certain mobile applications is disclosed. The mobile device performs receiving a group of contents together with condition code for each respective content. The mobile device checks a condition code, which includes examining the set of mobile applications contained in the mobile device, selecting and showing the content whose condition code specifying presence or absence of a set of mobile applications is met. A server computer is disclosed for serving a requested content based on checking a condition code. A client front-end is disclosed that enables specifying an ordered sequence of alternative documents or specifying conditions to be met in order to show respective content from a group.
    • 公开了一种用于调整与在移动设备中呈现的内容相关联的备选文档的方法,装置和计算机可读存储介质。 公开了一种用于根据某些移动应用的存在或不存在来适应诸如广告之类的内容的方法,装置和计算机可读存储介质。 移动设备执行接收一组内容以及各个内容的条件代码。 移动设备检查条件代码,其包括检查移动设备中包含的移动应用的集合,选择并示出满足一组移动应用的条件代码的内容。 公开了一种服务器计算机,用于基于检查条件代码来服务所请求的内容。 公开了客户端前端,其能够指定备选文档的有序序列或指定要满足的条件,以便从组中显示相应的内容。
    • 9. 发明申请
    • PROVIDING CONTENT TO A USER ACROSS MULTIPLE DEVICES
    • 向多个设备的用户提供内容
    • WO2013163575A1
    • 2013-10-31
    • PCT/US2013/038457
    • 2013-04-26
    • GOOGLE INC.RAJKUMAR, NareshkumarRAMACHANDRAN, Vinod KumarVEMULA, Gopal Venu
    • RAJKUMAR, NareshkumarRAMACHANDRAN, Vinod KumarVEMULA, Gopal Venu
    • G06F21/31G06F21/44G06F15/16
    • H04L9/0861H04L9/3226H04L2209/42
    • Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for providing content. The method comprises receiving a first login associated with a first anonymous identifier and first device, creating an associated first private-public key pair, storing a first private key locally in the first device, and publishing a first public key. The method further comprises receiving a second login from a second different device, creating a second private-public key pair, storing a second private key, publishing the second public key, creating a secret key using the first public key, and associating a second anonymous identifier with the secret key. The method further comprises subsequently receiving a login on the first device, creating the secret key, associating the first anonymous identifier with the secret key, receiving a request for content from either device, and providing content using the association.
    • 方法,系统和装置,包括在计算机可读存储介质上编码的计算机程序,并且包括用于提供内容的方法。 该方法包括接收与第一匿名标识符和第一设备相关联的第一登录,创建相关联的第一私钥对,本地在第一设备中存储第一私钥,以及发布第一公钥。 该方法还包括从第二不同设备接收第二登录,创建第二私钥公钥对,存储第二私钥,发布第二公钥,使用第一公钥创建秘密密钥,以及将第二匿名 标识符与秘密密钥。 该方法还包括随后在第一设备上接收登录,创建秘密密钥,将第一匿名标识符与秘密密钥相关联,从任一设备接收对内容的请求,以及使用关联提供内容。
    • 10. 发明申请
    • CORRELATING ONLINE CONTENT DISTRIBUTION TO OFFLINE ACTIVITY
    • 将在线内容分发到离线活动
    • WO2015191511A1
    • 2015-12-17
    • PCT/US2015/034802
    • 2015-06-09
    • GOOGLE INC.
    • SAXENA, ShobhitSHANAHAN, David OwenMCDONNELL, Philip A.RAMACHANDRAN, Vinod KumarSANAN, Shibani
    • G06Q30/02G06F21/62
    • G06Q30/02G06F21/6227G06Q30/0246G06Q30/0255
    • Example processes may include identifying online activity associated with content from a content provider; determining a first set of identification information, where the first set of identification information identifies users corresponding to the identified online activity associated with the content from the content provider; transmitting the first set of identification information to a first service and receiving, in return, a second set of different identification information; transmitting items of the second set of different identification information to a second different service and receiving, in return, aggregated offline transaction information corresponding to a set of transactions for users that are included in the second set of different identification information; attributing transactions indicated by the aggregated offline transaction information; and providing a report to the content provider that is based on the aggregated offline transaction information.
    • 示例性过程可以包括识别来自内容提供商的与内容相关联的在线活动; 确定第一组标识信息,其中所述第一组标识信息从所述内容提供商识别与所述内容相关联的所识别的在线活动对应的用户; 将第一组识别信息发送到第一服务,并且接收第二组不同的识别信息; 将第二组不同标识信息的项目发送到第二不同服务,并且接收返回对应于包括在第二组不同标识信息中的用户的一组交易的聚合脱机交易信息; 归因于由聚合的脱机交易信息指示的交易; 以及基于聚合的脱机事务信息向内容提供商提供报告。