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1. 发明申请

WO2009003162A3 TARGETING IN-VIDEO ADVERTISING 审中-公开
标题翻译：瞄准在视频广告
公开(公告)号：WO2009003162A3
公开(公告)日：2008-12-31
申请号：PCT/US2008/068552
申请日：2008-06-27
申请人： GOOGLE INC. , ARANKALLE, Poorva , FINGER, Brienne M. , LIAO, Lin , GUPTA, Manish , MOONKA, Rajas , LAX, Reuven , HUCHITAL, Jill A.
发明人： ARANKALLE, Poorva , FINGER, Brienne M. , LIAO, Lin , GUPTA, Manish , MOONKA, Rajas , LAX, Reuven , HUCHITAL, Jill A.
IPC分类号： G06Q30/00
摘要： Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.
摘要翻译：描述了用媒体项目呈现内容项目的技术。该技术包括接收用户输入，该用户输入指示将要与媒体项目一起呈现的内容项目的放置偏好。放置偏好指示内容项目相对于媒体项目的呈现的呈现偏好。展示位置偏好设置用于影响选择要展示内容项目的媒体项目。

2. 发明申请

WO2010056807A2 VIDEO PLAY THROUGH RATES 审中-公开
标题翻译：通过价格播放视频
公开(公告)号：WO2010056807A2
公开(公告)日：2010-05-20
申请号：PCT/US2009/064130
申请日：2009-11-12
申请人： GOOGLE INC. , LIAO, Lin , GUPTA, Manish , MOONKA, Rajas
发明人： LIAO, Lin , GUPTA, Manish , MOONKA, Rajas
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02
摘要： A request for video advertisements is received and video advertisements that can be provided in response to the request are identified. Performance features associated with the video advertisements are identified and are provided as input to a video advertisement performance model trained to estimate a play through rate for each of the video advertisements. The video advertisements are ranked based on the estimated play through rates for the video advertisements provided by the video advertisement performance model, and one or more video advertisements are provided in response to the request according to the ranking of the video advertisements.
摘要翻译：接收对视频广告的请求并识别可响应于该请求而提供的视频广告。识别与视频广告相关联的表演特征并将其提供为视频广告表演模型的输入，训练该视频广告表演模型以估计每个视频广告的播放率。视频广告根据由视频广告表现模型提供的视频广告的估计播放率进行排名，并且根据视频广告的排名响应于该请求提供一个或多个视频广告。

3. 发明申请

WO2014003984A2 SYSTEM AND METHOD FOR GENERATING A FLOW BASED ON MULTIPLE TYPES OF INTERACTIONS 审中-公开
标题翻译：用于基于多种类型的相互作用产生流的系统和方法
公开(公告)号：WO2014003984A2
公开(公告)日：2014-01-03
申请号：PCT/US2013/043918
申请日：2013-06-03
申请人： GOOGLE INC.
发明人： HONG, Jerry , ZHANG, Fenghui , PETTINATI, Lucas, Visvikis , XU, Zhiting , LIAO, Lin , LI, Peng , WANG, Jiajing , YAO, Jin , MARTINEZ, Manuel, Frank
IPC分类号： G09G5/00
CPC分类号： G06T11/206
摘要： A system and method for generating a flow based on multiply types of interactions are provided. Data defining one or more sequences of multiple interactive nodes are received for the multiple interactive nodes, where each of the multiple interactive nodes corresponds to a particular type of interaction. One of the interactive nodes is designated as the starting interactive node and other interactive nodes are designated as intermediary interactive nodes, where the starting interactive node and at least one of the intermediary interactive nodes correspond to different types of interactions. Intermediary interactive nodes are connected to the starting interactive node based on the one or more sequences, where the connection includes one edge corresponding to a direct connection to the starting interactive node or multiple edges corresponding to an indirect connection via at least one other intermediary interactive node. Visualization data for the interactive nodes is generated and provided for display.
摘要翻译：提供了用于基于多种类型的交互来生成流的系统和方法。定义多个交互节点的一个或多个序列的数据被接收用于多个交互节点，其中多个交互节点中的每一个对应于特定类型的交互。其中一个交互节点被指定为起始交互节点并且其他交互节点被指定为中间交互节点，其中起始交互节点和至少一个中间交互节点对应于不同类型的交互。中间交互节点基于一个或多个序列连接到起始交互节点，其中连接包括对应于到起始交互节点的直接连接的一个边或对应于经由至少一个其他中间交互节点的间接连接的多个边。生成交互式节点的可视化数据并提供显示。

4. 发明申请

WO2013055800A1 PAGE LAYOUT IN A FLOW VISUALIZATION 审中-公开
标题翻译：页面布局在流程可视化中
公开(公告)号：WO2013055800A1
公开(公告)日：2013-04-18
申请号：PCT/US2012/059569
申请日：2012-10-10
申请人： GOOGLE INC.
发明人： ZHANG, Fenghui , MUI, Lik , LI, Peng , LIAO, Lin , XU, Zhiting
IPC分类号： G06Q30/06 , G06F11/32 , G06Q50/30
CPC分类号： H04L41/22 , G06Q30/02 , H04L43/0876
摘要： Systems and methods for generating a flow visualization of network traffic. A scoring function is used to prioritize which traffic paths are displayed in the visualization.
摘要翻译：用于生成网络流量流量可视化的系统和方法。评分功能用于确定在可视化中显示哪些流量路径。

5. 发明公开

EP2176821A2 TARGETING IN-VIDEO ADVERTISING 无效
标题翻译： GEZIELTE WERBUNG在视频中
公开(公告)号：EP2176821A2
公开(公告)日：2010-04-21
申请号：EP08796039.9
申请日：2008-06-27
申请人： Google, Inc.
发明人： ARANKALLE, Poorva , FINGER, Brienne M. , LIAO, Lin , GUPTA, Manish , MOONKA, Rajas , LAX, Reuven , HUCHITAL, Jill A.
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0251 , G06Q30/02 , G06Q30/0275 , H04N21/23424 , H04N21/454 , H04N21/812
摘要： Techniques for presenting a content item with a media item are described. The techniques include receiving user input indicating a placement preference for a content item to be presented with a media item. The placement preference indicates a presentation preference of the content item relative to presentation of the media item. The placement preference is used to influence selection of a media item with which the content item is to be presented.
摘要翻译：描述用于呈现具有媒体项的内容项的技术。所述技术包括接收指示要呈现媒体项目的内容项目的放置偏好的用户输入。展示位置首选项表示内容项相对于媒体项的呈现的呈现偏好。展示位置首选项用于影响要显示内容项目的媒体项目的选择。

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