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1. 发明申请

WO2012030928A3 PRICING MODELS FOR USER-RELATED DATA 审中-公开
标题翻译：用户相关数据的定价模型
公开(公告)号：WO2012030928A3
公开(公告)日：2012-05-31
申请号：PCT/US2011049916
申请日：2011-08-31
申请人： GOOGLE INC , AGARWAL ANURAG , MOONKA RAJAS , ZAMIR OREN E
发明人： AGARWAL ANURAG , MOONKA RAJAS , ZAMIR OREN E
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0249 , G06Q30/0269 , G06Q30/06
摘要： The subject matter of this specification can be embodied in, among other things, a computer-implemented method for pricing user-related data including receiving first offers from advertisers for data related to a person. The data is a member of a set related to multiple persons. The data is provided by data providers. The method includes selecting one or more of the first offers. The method includes providing access to the data to the advertisers having the selected first offers. The method includes receiving second offers for an advertisement slot from at least the advertisers having the selected first offers. The advertisement slot is associated with the data related to the person. The method includes selecting at least one of the second offers. The method includes debiting the advertisers for the data. The method includes debiting an advertiser for the advertisement slot. The method includes compensating the data providers for the data.
摘要翻译：除了别的以外，本说明书的主题可以体现在用于定价用户相关数据的计算机实现的方法中，包括从广告商接收与人有关的数据的第一报价。数据是与多人相关的集合的成员。数据由数据提供者提供。该方法包括选择一个或多个第一报价。该方法包括向具有所选择的第一提供的广告商提供对数据的访问。该方法包括从至少具有所选择的第一提供的广告商接收针对广告时隙的第二提供。广告位与与该人相关的数据相关联。该方法包括选择第二报价中的至少一个。该方法包括为广告客户扣除数据。该方法包括为广告时隙扣除广告商。该方法包括对数据的数据提供者进行补偿。

2. 发明申请

WO2012031044A2 METHODS AND APPARATUS TO CLUSTER USER DATA 审中-公开
标题翻译：集群用户数据的方法和设备
公开(公告)号：WO2012031044A2
公开(公告)日：2012-03-08
申请号：PCT/US2011/050096
申请日：2011-08-31
申请人： GOOGLE INC. , GOENKA, Vishal , AGARWAL, Anurag , QAMRA, Arun Dev , PAPAVASSILIOU, Vassilis , HARADA, Daishi , MOONKA, Rajas , MONSEES, David
发明人： GOENKA, Vishal , AGARWAL, Anurag , QAMRA, Arun Dev , PAPAVASSILIOU, Vassilis , HARADA, Daishi , MOONKA, Rajas , MONSEES, David
IPC分类号： G06Q30/00 , G06Q10/00 , G06Q50/00
CPC分类号： G06Q30/0242 , G06Q30/0241 , G06Q30/0251 , G06Q30/0271 , G06Q30/0275
摘要： Among other disclosed subject matter, a computer-implemented method includes receiving a first data set associated with a first data provider. The first data set includes a first set of data attributes associated with a first set of users. The method includes receiving a second data set associated with a second different data provider. The second data set includes a second set of data attributes associated with a second set of users. The method includes generating user cluster information based at least in part on at least one common data attribute associated with the first set of users and the second set of users. The method includes providing the user cluster information to a data purchaser.
摘要翻译：在其他公开的主题中，计算机实现的方法包括接收与第一数据提供者相关联的第一数据集。第一数据集包括与第一组用户相关联的第一组数据属性。该方法包括接收与第二不同数据提供者相关联的第二数据集。第二数据集包括与第二组用户相关联的第二组数据属性。该方法包括至少部分地基于与第一组用户和第二组用户相关联的至少一个公共数据属性来生成用户聚类信息。该方法包括提供用户集群信息给数据购买者。

3. 发明申请

WO2012030853A2 USER LIST IDENTIFICATION 审中-公开
标题翻译：用户列表标识
公开(公告)号：WO2012030853A2
公开(公告)日：2012-03-08
申请号：PCT/US2011049780
申请日：2011-08-30
申请人： GOOGLE INC , MOONKA RAJAS , AGARWAL ANURAG , ZAMIR OREN E
发明人： MOONKA RAJAS , AGARWAL ANURAG , ZAMIR OREN E
IPC分类号： G06Q10/00 , G06Q30/00 , G06Q50/00
CPC分类号： G06Q10/10 , G06Q30/02
摘要： Systems, methods, computer program products are provided for presenting content. An example computer implemented method includes identifying, by a data exchange engine executing on one or more processors, one or more user lists based on owned or permissioned data, each user list including a unique identifier; associating metadata with each user list including data describing a category for the user list, population data describing statistical or inferred data concerning a list or members in a given user list and subscription data including data concerning use of a given user list; storing in a searchable database a user list identifier and the associated metadata; and publishing for potential subscribers a list of the user lists including providing an interface that includes for each user list the unique identifier and the associated metadata.
摘要翻译：提供用于呈现内容的系统，方法和计算机程序产品。示例的计算机实现的方法包括通过在一个或多个处理器上执行的数据交换引擎基于拥有或许可的数据来识别一个或多个用户列表，每个用户列表包括唯一标识符; 将元数据与包括描述用户列表的类别的数据的每个用户列表相关联，描述关于给定用户列表中的列表或成员的统计或推断数据的人口数据以及包括关于使用给定用户列表的数据的预订数据; 在可搜索的数据库中存储用户列表标识符和关联的元数据; 以及为潜在订户发布用户列表的列表，包括提供界面，该界面为每个用户列表包括唯一标识符和关联的元数据。

4. 发明申请

WO2012030848A2 USER LIST GENERATION AND IDENTIFICATION 审中-公开
标题翻译：用户列表生成和标识
公开(公告)号：WO2012030848A2
公开(公告)日：2012-03-08
申请号：PCT/US2011/049770
申请日：2011-08-30
申请人： GOOGLE INC. , FURMAN, Vadim , AGARWAL, Anurag , MOONKA, Rajas
发明人： FURMAN, Vadim , AGARWAL, Anurag , MOONKA, Rajas
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0251 , G06Q30/0255
摘要： Methods, systems, computer program products and techniques are described for presenting content. One method includes generating, by a data exchange engine executing on one or more processors, one or more user lists based on owned or permissioned data; importing, by the data exchange engine, user specific data from at least one of a browser, a third-party server, or an advertising database; generating, by the data exchange engine, one or more associations between one or more user lists and the imported user specific data, wherein the associations define whether user specific data correlates to one or more predefined definitions associated with a given user list; storing the associations; and providing user list identifying information to subscribers to a given user list in response to receipt of a content request from a user included in a respective user list.
摘要翻译：描述了用于呈现内容的方法，系统，计算机程序产品和技术。一种方法包括由在一个或多个处理器上执行的数据交换引擎基于拥有或许可的数据来生成一个或多个用户列表; 由数据交换引擎从浏览器，第三方服务器或广告数据库中的至少一个导入用户特定数据; 由所述数据交换引擎生成一个或多个用户列表和所导入的用户特定数据之间的一个或多个关联，其中所述关联定义用户特定数据是否与关联于给定用户列表的一个或多个预定义定义相关; 存储关联; 并且响应于从包括在相应用户列表中的用户接收到内容请求，向给定用户列表的订户提供用户列表标识信息。

5. 发明申请

WO2010056807A3 VIDEO PLAY THROUGH RATES 审中-公开
标题翻译：视频播放通过率
公开(公告)号：WO2010056807A3
公开(公告)日：2010-07-29
申请号：PCT/US2009064130
申请日：2009-11-12
申请人： GOOGLE INC , LIAO LIN , GUPTA MANISH , MOONKA RAJAS
发明人： LIAO LIN , GUPTA MANISH , MOONKA RAJAS
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02
摘要： A request for video advertisements is received and video advertisements that can be provided in response to the request are identified. Performance features associated with the video advertisements are identified and are provided as input to a video advertisement performance model trained to estimate a play through rate for each of the video advertisements. The video advertisements are ranked based on the estimated play through rates for the video advertisements provided by the video advertisement performance model, and one or more video advertisements are provided in response to the request according to the ranking of the video advertisements.
摘要翻译：接收到对视频广告的请求，并且识别可以响应于该请求而提供的视频广告。识别与视频广告相关联的性能特征，并且被提供为被训练为估计每个视频广告的播放速率的视频广告演奏模型的输入。视频广告基于由视频广告演奏模式提供的视频广告的估计播放率进行排名，并且响应于根据视频广告的排名的请求来提供一个或多个视频广告。

6. 发明申请

WO2008033944A3 USING VIEWING SIGNALS IN TARGETED VIDEO ADVERTISING 审中-公开
标题翻译：在目标视频广告中使用查看信号
公开(公告)号：WO2008033944A3
公开(公告)日：2008-07-31
申请号：PCT/US2007078299
申请日：2007-09-12
申请人： GOOGLE INC , MOONKA RAJAS , CHANE PETER C , GUPTA MANISH , LEE NICHOLAS
发明人： MOONKA RAJAS , CHANE PETER C , GUPTA MANISH , LEE NICHOLAS
IPC分类号： G06F17/30 , G11B27/031
CPC分类号： G11B27/28 , G06F17/30796 , G11B27/11
摘要： At a client, a video is received. The video includes one or more advertisement slots. The video is played back to a user. During the playback of the video, an impending advertisement slot is detected. One or more advertisements are requested for placement in the advertisement slot. The one or more advertisements are received and placed in the advertisement slot.
摘要翻译：在客户端，收到视频。该视频包含一个或多个广告位。视频将播放给用户。在回放视频期间，检测即将发布的广告位。请求一个或多个广告放置在广告位中。一个或多个广告被接收并放置在广告位中。

7. 发明申请

WO2012030932A3 ACCESS CONTROL FOR USER-RELATED DATA 审中-公开
标题翻译：用户相关数据的访问控制
公开(公告)号：WO2012030932A3
公开(公告)日：2012-06-21
申请号：PCT/US2011049921
申请日：2011-08-31
申请人： GOOGLE INC , AGARWAL ANURAG , MOONKA RAJAS , SWAMY RAGHAVA HASSAN NANJUNDA , ZAMIR OREN E , FURMAN VADIM
发明人： AGARWAL ANURAG , MOONKA RAJAS , SWAMY RAGHAVA HASSAN NANJUNDA , ZAMIR OREN E , FURMAN VADIM
IPC分类号： G06Q10/00 , G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0273 , G06Q30/0275 , G06Q30/0601 , G06Q30/08
摘要： The subject matter of this specification can be embodied in, among other things, a computer-implemented method for controlling access to user-related data including electronically registering a plurality of data providers with a computer-implemented data exchange. The method further includes electronically registering a plurality of data buyers with the computer-implemented data exchange. The method further includes mediating a data sharing arrangement between one or more of the data buyers and one or more of the data providers, the data sharing arrangement defining prices and permitted uses of data provided by the one or more data providers to the one or more data buyers. The method further includes enforcing, on behalf of the one or more data providers, one or more restrictions imposed by the data sharing arrangement on the one or more data buyers.
摘要翻译：除了别的以外，本说明书的主题可以体现在用于控制对用户相关数据的访问的计算机实现的方法，包括用计算机实现的数据交换来电子地注册多个数据提供者。该方法还包括用计算机实现的数据交换来电子地登记多个数据买方。该方法还包括中介一个或多个数据购买者和一个或多个数据提供者之间的数据共享布置，数据共享布置定义价格以及一个或多个数据提供者向一个或多个数据提供者提供的数据的允许使用资料买家该方法还包括代表一个或多个数据提供者执行数据共享安排对一个或多个数据买方施加的一个或多个限制。

8. 发明申请

WO2012031019A3 USER CONTROL OF USER-RELATED DATA 审中-公开
公开(公告)号：WO2012031019A3
公开(公告)日：2012-03-08
申请号：PCT/US2011/050059
申请日：2011-08-31
申请人： GOOGLE INC. , MOONKA, Rajas , AGARWAL, Anurag , ZAMIR, Oren, E.
发明人： MOONKA, Rajas , AGARWAL, Anurag , ZAMIR, Oren, E.
IPC分类号： G06Q30/00 , G06Q10/00 , G06Q50/00
摘要： A method comprises receiving at a data exchange a request to review user data that has been gathered by one or more data holders and that relate to a given user, where the user data is being marketed for use in the data exchange, where the request includes an identifier associated with the user. The method further comprises providing a user interface for the user to review the user data wherein the user data includes information, if any, regarding user lists that the user belongs to and an identity of a data holder that is associated with the user lists.

9. 发明申请

WO2011130700A1 CENTRAL WEB-BASED DATA EXCHANGE 审中-公开
标题翻译：中央网络数据交换
公开(公告)号：WO2011130700A1
公开(公告)日：2011-10-20
申请号：PCT/US2011/032775
申请日：2011-04-15
申请人： GOOGLE INC. , AGARWAL, Anurag , MOONKA, Rajas , ZAMIR, Oren E.
发明人： AGARWAL, Anurag , MOONKA, Rajas , ZAMIR, Oren E.
IPC分类号： G06F7/00
CPC分类号： G06Q30/02 , G06Q30/0601
摘要： In general, a computer-implemented method of managing data exchange includes registering a plurality of data sellers with a computer-implemented data exchange; registering a plurality of data buyers with the computer-implemented data exchange; mediating data sharing arrangements between pairs of the buyers and sellers, the arrangement defining prices and permitted uses of data provided by a data seller to a data buyer; and enforcing, on behalf of the data seller, restrictions imposed by the negotiations on data use by the data buyer.
摘要翻译：通常，计算机实现的数据交换管理方法包括：通过计算机实现的数据交换登记多个数据销售者; 通过计算机实现的数据交换来注册多个数据买方; 中介买卖双方之间的数据共享安排，将数据卖方向数据买方提供的数据定价和许可使用的安排; 并且代表数据卖方执行数据买方对数据使用的谈判所施加的限制。

10. 发明申请

WO2008154419A3 SYSTEMS AND PROCESSES FOR PRESENTING INFORMATIONAL CONTENT 审中-公开
标题翻译：提供信息内容的系统和过程
公开(公告)号：WO2008154419A3
公开(公告)日：2009-08-13
申请号：PCT/US2008066175
申请日：2008-06-06
申请人： GOOGLE INC , FINGER BRIENNE M , OKAMOTO STEVE , SAMADI SHAMIM , MOONKA RAJAS , ARANKALLE POORVA
发明人： FINGER BRIENNE M , OKAMOTO STEVE , SAMADI SHAMIM , MOONKA RAJAS , ARANKALLE POORVA
IPC分类号： G06F15/16
CPC分类号： G06F17/30882 , G06F17/3002 , G06F17/30038 , G06F17/30056 , G06F17/30855 , G06F17/30905
摘要： Systems, processes, and devices may manage the presentation of information in association with the presentation of media. Media to be presented to a user may be identified (310) and concepts related to the identified media may be determined (315). Items of non-advertising informational content corresponding to one or more of the concepts may be identified (320). At least one of the items of non-advertising informational content may be presented to a user in association with the presentation of the media (345).
摘要翻译：系统，过程和设备可以管理与介质呈现相关联的信息呈现。可以识别要呈现给用户的媒体（310），并且可以确定与所识别的媒体相关的概念（315）。可以识别与一个或多个概念对应的非广告信息内容的项目（320）。可以与媒体的呈现相关联地向用户呈现非广告信息内容中的至少一个项目（345）。

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