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1. 发明申请

US20110191309A1 SERVING ADVERTISEMENTS BASED ON CONTENT 有权
标题翻译：根据内容服务广告
公开(公告)号：US20110191309A1
公开(公告)日：2011-08-04
申请号：US13084332
申请日：2011-04-11
申请人： Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
发明人： Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06F17/30454 , G06Q30/02 , G06Q30/0251 , Y10S707/944 , Y10S707/99945 , Y10S707/99948
摘要： Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.
摘要翻译：允许广告商在网页上放置有针对性的广告（或任何媒体类型的其他文档）。本发明可以通过（i）获得包括广告的可用点的内容，（ii）确定与内容相关的广告，和/或（iii）将内容与确定为与内容相关的广告组合。

2. 发明授权

US07136875B2 Serving advertisements based on content 有权
公开(公告)号：US07136875B2
公开(公告)日：2006-11-14
申请号：US10375900
申请日：2003-02-26
申请人： Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
发明人： Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06F17/30454 , G06Q30/02 , G06Q30/0251 , Y10S707/944 , Y10S707/99945 , Y10S707/99948
摘要： Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.

3. 发明授权

US08504551B2 Serving advertisements based on content 有权
公开(公告)号：US08504551B2
公开(公告)日：2013-08-06
申请号：US13084332
申请日：2011-04-11
申请人： Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
发明人： Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06F17/30454 , G06Q30/02 , G06Q30/0251 , Y10S707/944 , Y10S707/99945 , Y10S707/99948
摘要： Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.

4. 发明授权

US07734624B2 Serving advertisements based on content 有权
标题翻译：根据内容投放广告
公开(公告)号：US07734624B2
公开(公告)日：2010-06-08
申请号：US11487117
申请日：2006-07-14
申请人： Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
发明人： Darrell Anderson , Paul Buchheit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06F17/30454 , G06Q30/02 , G06Q30/0251 , Y10S707/944 , Y10S707/99945 , Y10S707/99948
摘要： Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.
摘要翻译：允许广告商在网页上放置有针对性的广告（或任何媒体类型的其他文档）。本发明可以通过（i）获得包括广告的可用点的内容，（ii）确定与内容相关的广告，和/或（iii）将内容与确定为与内容相关的广告组合。

5. 发明授权

US07937405B2 Serving advertisements based on content 有权
标题翻译：根据内容投放广告
公开(公告)号：US07937405B2
公开(公告)日：2011-05-03
申请号：US12748411
申请日：2010-03-27
申请人： Darrell Anderson , Paul Buchhcit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
发明人： Darrell Anderson , Paul Buchhcit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06F17/30454 , G06Q30/02 , G06Q30/0251 , Y10S707/944 , Y10S707/99945 , Y10S707/99948
摘要： Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.
摘要翻译：允许广告商在网页上放置有针对性的广告（或任何媒体类型的其他文档）。本发明可以通过（i）获得包括广告的可用点的内容，（ii）确定与内容相关的广告，和/或（iii）将内容与确定为与内容相关的广告组合。

6. 发明申请

US20100185513A1 SERVING ADVERTISEMENTS BASED ON CONTENT 有权
标题翻译：根据内容服务广告
公开(公告)号：US20100185513A1
公开(公告)日：2010-07-22
申请号：US12748411
申请日：2010-03-27
申请人： Darrell Anderson , Paul Buchhcit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
发明人： Darrell Anderson , Paul Buchhcit , Alexander Paul Carobus , Yingwei Cui , Jeffrey A. Dean , Georges R. Harik , Deepak Jindal , Narayanan Shivakumar
IPC分类号： G06Q30/00 , G06F17/00
CPC分类号： G06F17/30864 , G06F17/30454 , G06Q30/02 , G06Q30/0251 , Y10S707/944 , Y10S707/99945 , Y10S707/99948
摘要： Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.
摘要翻译：允许广告商在网页上放置有针对性的广告（或任何媒体类型的其他文档）。本发明可以通过（i）获得包括广告的可用点的内容，（ii）确定与内容相关的广告，和/或（iii）将内容与确定为与内容相关的广告组合。

7. 发明授权

US08706546B2 Selecting and/or scoring content-relevant advertisements 有权
标题翻译：选择和/或评分与内容相关的广告
公开(公告)号：US08706546B2
公开(公告)日：2014-04-22
申请号：US11184053
申请日：2005-07-18
申请人： Darrell Anderson , Alexander Paul Carobus , Giao Nguyen , Narayanan Shivakumar
发明人： Darrell Anderson , Alexander Paul Carobus , Giao Nguyen , Narayanan Shivakumar
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0254 , G06Q30/0273
摘要： Ads eligible to be served with a document (for example, because they are relevant to the document) may each be scored using a price parameter associated with the ad and an indication of relevancy of the ad to the document. The indication of relevancy of the ad to the document may be based on an ordinal ranking of a relevancy criteria of the document used to select the ad, and/or a value of a relevancy criteria of the document used to select the ad. The eligible ads may be determined by obtaining relevancy criteria for the document and selecting ads using at least some of the obtained relevancy criteria. The ads may be selected, and perhaps filtered, in a distributed manner.
摘要翻译：有资格获得文档的广告（例如，因为它们与文档相关）可以使用与广告相关联的价格参数进行评分，并指示广告与文档的相关性。广告对文档的相关性的指示可以基于用于选择广告的文档的相关性标准的顺序排列，和/或用于选择广告的文档的相关性标准的值。合格广告可以通过获得文档的相关性标准并使用至少一些所获得的相关性标准来选择广告来确定。可以以分布式的方式选择广告，也可以过滤广告。

8. 发明授权

US09002725B1 System and method for targeting information based on message content 有权
标题翻译：基于消息内容定位信息的系统和方法
公开(公告)号：US09002725B1
公开(公告)日：2015-04-07
申请号：US11215543
申请日：2005-08-29
申请人： Alexander Paul Carobus , Niniane Wang , Jared Jacobs , Keith Coleman , Uma Mahadevan
发明人： Alexander Paul Carobus , Niniane Wang , Jared Jacobs , Keith Coleman , Uma Mahadevan
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0256 , G06Q10/107 , G06Q30/0241 , G06Q30/0251 , G06Q30/0253 , G06Q30/0255 , G06Q30/0269
摘要： A method of serving an electronic document in response to a client request includes identifying an electronic document requested by a client. At least one information entity matching at least one predetermined information entity type is extracted from the electronic document. One or more links are then generated for each extracted information entity and are served to the requesting client in connection with other information corresponding to the at least one information entity and the electronic document. In some embodiments the electronic document is an email message, SMS message, transcribed voice message, or a combination of such messages. In some embodiments the extracted information entity is a physical address, an email address, a phone number, an object identification number, a product name, a company name, a stock symbol, a movie title, a book title, a calendar entry, an individual's name, a city name, a URL, or event information.
摘要翻译：响应于客户端请求服务于电子文档的方法包括识别客户请求的电子文档。从电子文档提取至少一个与至少一个预定信息实体类型相匹配的信息实体。然后针对每个提取的信息实体生成一个或多个链接，并且将其与与至少一个信息实体和电子文档相对应的其他信息提供给请求客户端。在一些实施例中，电子文档是电子邮件消息，SMS消息，转录语音消息或这种消息的组合。在一些实施例中，所提取的信息实体是物理地址，电子邮件地址，电话号码，对象标识号，商品名称，公司名称，股票符号，电影标题，书名称，日历条目，个人姓名，城市名称，URL或事件信息。

9. 发明授权

US07203684B2 Serving content-targeted ADS in e-mail, such as e-mail newsletters 有权
标题翻译：在电子邮件中提供内容定位的ADS，如电子邮件通讯
公开(公告)号：US07203684B2
公开(公告)日：2007-04-10
申请号：US10699607
申请日：2003-10-31
申请人： Alexander Paul Carobus , Alex Roetter , Ben Davenport
发明人： Alexander Paul Carobus , Alex Roetter , Ben Davenport
IPC分类号： G06F17/30 , G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0256 , G06Q30/0277 , Y10S707/99933 , Y10S707/99942 , Y10S707/99943 , Y10S707/99944 , Y10S707/99945
摘要： Content-targeted ads are served with e-mail. A unique content identifier (“CUID”) is included in the content. A client device passes the CUID to an ad server in a an ad request. The ad server uses the CUID to identify previously registered content for determining content-relevant ads. Current information may be used when choosing and/or ordering ads. Thus, ads can be chosen and generated when the user “opens” the e-mail. An ad image may display ads in the document. Ad impression information may be encoded in a unique identifier, returned along with the ad image. The ad image and unique identifier may be provided to a client device. This unique identifier and an image map click position may be returned to the ad server upon ad selection. The ad server may use the returned information to determine the selected ad.
摘要翻译：以内容为目标的广告以电子邮件的形式提供。内容中包含唯一的内容标识符（“CUID”）。客户端设备在广告请求中将CUID传递给广告服务器。广告服务器使用CUID来识别用于确定与内容有关的广告的先前注册的内容。当选择和/或订购广告时，可能会使用当前信息。因此，当用户“打开”电子邮件时，可以选择和生成广告。广告图片可能会在文档中显示广告。广告展示信息可以编码为与广告图片一起返回的唯一标识符。可以将广告图像和唯一标识符提供给客户端设备。广告选择后，该唯一标识符和图像地图点击位置可能会返回给广告服务器。广告服务器可以使用返回的信息来确定所选广告。

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