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1. 发明申请

US20060293995A1 Price determination for items of low demand 失效
公开(公告)号：US20060293995A1
公开(公告)日：2006-12-28
申请号：US11168161
申请日：2005-06-28
申请人： Christian Borgs , Jennifer Chayes , David Chickering , Uriel Feige , Mohammad Mahdian , Christopher Meek , Amin Saberi
发明人： Christian Borgs , Jennifer Chayes , David Chickering , Uriel Feige , Mohammad Mahdian , Christopher Meek , Amin Saberi
IPC分类号： G06Q40/00
CPC分类号： G06F17/30864 , G06Q30/02 , G06Q30/08 , G06Q40/04 , Y10S707/99933
摘要： A computer-implemented system that facilitates establishing price(s) associated with items comprises a clustering component that clusters a collection of non-identical items into one or more sets of non-identical items. A pricing component receives one or more of active bids and stored bids and simulates an auction of at least one non-identical item within one of the one or more sets of non-identical items as if the non-identical items within the set were identical to determine price(s) associated with the at least one non-identical item. For example, the items can be at least portions of search terms received by a search engine.

2. 发明申请

US20060271426A1 Posted price market for online search and content advertisements 审中-公开
公开(公告)号：US20060271426A1
公开(公告)日：2006-11-30
申请号：US11141307
申请日：2005-05-31
申请人： Christian Borgs , Jennifer Chayes , Uriel Feige , Mohammad Mahdian , Amin Saberi , Joshua Goodman
发明人： Christian Borgs , Jennifer Chayes , Uriel Feige , Mohammad Mahdian , Amin Saberi , Joshua Goodman
IPC分类号： G06Q30/00 , G06F17/00
CPC分类号： G06Q30/02 , G06Q30/0273 , G06Q30/0283
摘要： A computer-implemented system that facilitates sale of advertising space on a plurality of web pages by way of a posted-price market comprises an interface component that receives pricing information relating to a plurality of spaces on the plurality of search pages. A posting component communicatively coupled to the interface component posts the pricing information so that the pricing information is accessible to a prospective buyer. For example, the pricing information can be based at least in part on one or more of size of a space on a search page, location of a space on a search page, duration that a space will be utilized for advertising, and demand associated with a space on a search page. In accordance with another aspect of the subject invention, the pricing information can relate to a percentage of page views that will display advertisements relating to a purchaser on at least one of the plurality of spaces.

3. 发明申请

US20060253319A1 Mechanism for allocating advertisements of varying intervals 审中-公开
标题翻译：分配不同间隔广告的机制
公开(公告)号：US20060253319A1
公开(公告)日：2006-11-09
申请号：US11122281
申请日：2005-05-04
申请人： Jennifer Chayes , Christian Borgs , Uriel Feige , Nicole Immorlica , Mohammad Mahdian , Amin Saberi
发明人： Jennifer Chayes , Christian Borgs , Uriel Feige , Nicole Immorlica , Mohammad Mahdian , Amin Saberi
IPC分类号： G06Q30/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0254 , G06Q30/0275
摘要： The subject invention leverages determined values of auction advertisement proposals to facilitate in determining advertisement interval allocations for the proposals. The advertisement “interval” can include, but is not limited to, physical dimensions or time. Instances of the subject invention further utilize allocation algorithms and auctioning mechanisms to provide for allocation of ads of varying intervals and to improve performance of ad auctions, including employing algorithms that automate the ad interval layout to maximize revenue. Other instances of the subject invention provide pricing for the allocated intervals as well.
摘要翻译：本发明利用拍卖广告提案的确定值来促进确定投标的广告间隔分配。广告“间隔”可以包括但不限于物理尺寸或时间。本发明的实例还利用分配算法和拍卖机制来提供不同间隔的广告的分配并提高广告拍卖的性能，包括采用自动化广告间隔布局以最大化收益的算法。本发明的其他实例也为分配的间隔提供定价。

4. 发明申请

US20060253425A1 Evaluation and pricing of user interactions with online advertisements 审中-公开
标题翻译：用户与在线广告互动的评估和定价
公开(公告)号：US20060253425A1
公开(公告)日：2006-11-09
申请号：US11121405
申请日：2005-05-04
申请人： Christian Borgs , Jennifer Chayes , Uriel Feige , Mohammad Mahdian , Nicole Immorlica , Amin Saberi , Joshua Goodman
发明人： Christian Borgs , Jennifer Chayes , Uriel Feige , Mohammad Mahdian , Nicole Immorlica , Amin Saberi , Joshua Goodman
IPC分类号： G06F17/30
CPC分类号： G06Q30/02
摘要： The subject invention employs an indication gateway to provide a “buffer” between user indications (e.g., “clicks”) responsive to an interactive enticement such as, for example, a clickable online advertisement, and an entity associated with the enticement such as, for example, an online business. The indication gateway allows for subsequent checks on whether an initial user indication is sincere. Instances of the subject invention can accomplish this via additional information gathering, subsequent indication requirements, fraudulent indication tests, and/or buffering of subsequent indications, links, & content and the like. Additionally, instances of the subject invention can differentiate between different types of user indications and provide pricing structures based upon the differentiated types. This facilitates in providing a charging process for user indications to entities associated with the interactive enticement.
摘要翻译：主题发明使用指示网关来响应于诸如例如可点击的在线广告的交互诱惑和与诱惑相关联的实体而在用户指示（例如，“点击”）之间提供“缓冲”，例如，例如，在线业务。指示网关允许对初始用户指示是否真诚进行后续检查。本发明的实例可以通过附加信息收集，随后的指示要求，欺诈指示测试和/或后续指示，链接和内容等的缓冲来实现。另外，本发明的实例可以区分不同类型的用户指示，并且基于差分类型提供定价结构。这有利于为用户指示提供与交互式诱惑相关联的实体的计费过程。

5. 发明申请

US20060271429A1 Posted price market for online search and content advertisements 审中-公开
标题翻译：在线搜索和内容广告的发布价格市场
公开(公告)号：US20060271429A1
公开(公告)日：2006-11-30
申请号：US11158174
申请日：2005-06-21
申请人： Christian Borgs , Jennifer Chayes , Uriel Feige , Mohammad Mahdian , Amin Saberi , Joshua Goodman
发明人： Christian Borgs , Jennifer Chayes , Uriel Feige , Mohammad Mahdian , Amin Saberi , Joshua Goodman
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0273 , G06Q30/0283
摘要： A computer-implemented system that facilitates sale of advertising space on a plurality of web pages by way of a posted-price market comprises an interface component that receives pricing information relating to a plurality of spaces on the plurality of search pages. A posting component communicatively coupled to the interface component posts the pricing information so that the pricing information is accessible to a prospective buyer. For example, the pricing information can be based at least in part on one or more of size of a space on a search page, location of a space on a search page, duration that a space will be utilized for advertising, and demand associated with a space on a search page. In accordance with another aspect of the subject invention, the pricing information can relate to a percentage of page views that will display advertisements relating to a purchaser on at least one of the plurality of spaces.
摘要翻译：一种便于通过贴价市场在多个网页上销售广告空间的计算机实现的系统包括：接口组件，其接收与多个搜索页面上的多个空格有关的定价信息。通信地耦合到接口组件的发布组件发布定价信息，使得定价信息可供潜在买家访问。例如，定价信息可以至少部分地基于搜索页面上的空间的大小，搜索页面上的空间的位置，空间将被用于广告的持续时间以及与搜索页面上的一个空格。根据本发明的另一方面，定价信息可以涉及在多个空间中的至少一个上显示与购买者有关的广告的页面浏览的百分比。

6. 发明申请

US20070130004A1 AD campaign optimization 审中-公开
标题翻译： AD广告系列优化
公开(公告)号：US20070130004A1
公开(公告)日：2007-06-07
申请号：US11291886
申请日：2005-12-01
申请人： Christian Borgs , Jennifer Chayes , David Chickering , Seyed Etesami , Nicole Immorlica , Kamal Jain , Mohammad Mahdian , Christopher Meek
发明人： Christian Borgs , Jennifer Chayes , David Chickering , Seyed Etesami , Nicole Immorlica , Kamal Jain , Mohammad Mahdian , Christopher Meek
IPC分类号： G06Q30/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0249
摘要： The subject disclosure pertains to systems and methods that optimize advertisement campaigns. In particular, total utility that can be derived by an advertiser given particular keywords is maximized. The price of each keyword/slot pair can be determined or estimated and bids adjusted automatically to maximize advertiser utility or return on investment for a campaign.
摘要翻译：本发明涉及优化广告活动的系统和方法。特别地，由给定特定关键词的广告客户可以导出的总效用最大化。可以确定或估算每个关键字/插槽对的价格，并自动调整出价以最大化广告客户效用或投放广告系列的投资回报。

7. 发明申请

US20060136320A1 Systems and methods that facilitate maximizing revenue for multi-unit auctions with private budgets 失效
公开(公告)号：US20060136320A1
公开(公告)日：2006-06-22
申请号：US11107523
申请日：2005-04-15
申请人： Amin Saberi , Christian Borgs , Jennifer Chayes , Mohammad Mahdian , Nicole Immorlica
发明人： Amin Saberi , Christian Borgs , Jennifer Chayes , Mohammad Mahdian , Nicole Immorlica
IPC分类号： G06Q40/00
CPC分类号： G06Q30/08 , G06Q40/00 , G06Q40/04
摘要： The subject invention relates to systems and methods that provide a truthful incentive-compatible mechanism for budget-constrained bidders in order to facilitate asymptotically maximizing revenue with multi-unit auctions in which individual bidders have private valuation per item (e.g., bids, offer prices, utility . . . ) and overall budgets. The systems and/or methods obtain bidder private bids and budget constraint, and separate this information into groups of bids and budgets. Each group is randomly reordered and utilized to determine a profit maximizing price as a function of the bids and budgets within that group. The groups of bids and budgets and the profit maximizing prices are utilized to allocate the auctioned items to respective bidders such that the allocation is based at least in part on the bids, budgets and prices. The systems and methods can be utilized to improve online auctioning.

8. 发明申请

US20070050253A1 Automatically generating content for presenting in a preview pane for ADS 审中-公开
标题翻译：自动生成用于在ADS的预览窗格中显示的内容
公开(公告)号：US20070050253A1
公开(公告)日：2007-03-01
申请号：US11214485
申请日：2005-08-29
申请人： Jody Biggs , Christian Borgs , Jennifer Chayes , Uriel Feige , Kamal Jain , Ying Li , Christopher Meek , Tarek Najm , Joshua Goodman
发明人： Jody Biggs , Christian Borgs , Jennifer Chayes , Uriel Feige , Kamal Jain , Ying Li , Christopher Meek , Tarek Najm , Joshua Goodman
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0271
摘要： The user interfaces, methods and systems described herein facilitate user interaction with an ad space by conveying additional advertising content via a preview pane and facilitate automatically generating the content of the preview pane. By way of example, an electronic advertisement is conveyed to a user in an ad space provided by a third party, and a secondary advertisement generating component automatically generates at least part of the content of a secondary advertisement. The secondary advertisement provides content associated with the electronic advertisement and occurs upon receiving a user indication. A context acquiring component also may provide context information to the secondary advertisement generating component to automatically generate at least part of the content of the secondary advertisement. By way of another example, a user is provided with one or more ads from a plurality of different advertisers in a first ad space maintained by an ad space supplier. A user input identifying at least one of the ads from the plurality of different advertisers is received. A second ad space for a supplemental ad having supplemental advertising information relating to the at least one ad identified by the user input is provided. At least part of the supplemental advertising information supplied in the supplemental ad is automatically produced. Contextual information also may be employed to automatically produce at least part of the supplemental advertising information.
摘要翻译：这里描述的用户界面，方法和系统通过经由预览窗格传送额外的广告内容来促进用户与广告空间的交互，并促进自动生成预览窗格的内容。作为示例，在由第三方提供的广告空间中向用户传送电子广告，并且辅助广告生成部件自动生成次要广告的内容的至少一部分。次要广告提供与电子广告相关联的内容，并且在接收到用户指示时发生。上下文获取组件还可以向次要广告生成组件提供上下文信息以自动生成辅助广告的至少部分内容。作为另一示例，在由广告空间供应商维护的第一广告空间中向用户提供来自多个不同广告商的一个或多个广告。接收识别来自多个不同广告商的广告中的至少一个的用户输入。提供了补充广告的第二广告空间，其具有与由用户输入标识的至少一个广告相关的补充广告信息。补充广告中提供的补充广告信息的至少一部分将自动生成。还可以使用上下文信息来自动产生补充广告信息的至少一部分。

9. 发明授权

US08312049B2 News group clustering based on cross-post graph 有权
标题翻译：基于跨职位图的新闻组群集
公开(公告)号：US08312049B2
公开(公告)日：2012-11-13
申请号：US10603034
申请日：2003-06-24
申请人： Jennifer Chayes , Christian H. Borgs , Amin Saberi , Mohammad Mahdian
发明人： Jennifer Chayes , Christian H. Borgs , Amin Saberi , Mohammad Mahdian
IPC分类号： G06F7/00 , G06F17/30
CPC分类号： G06K9/6224 , G06F17/3071
摘要： A system and/or method that facilitates analyzing newsgroup clusters. A data reception component receives data relating to a plurality of newsgroups and relays the data to an engine that constructs a weighted graph. The weighted graph represents a subset of the newsgroups as vertices of the graph. The vertices are connected by edges, which represent cross-postings relating to the subset of newsgroups.
摘要翻译：一种便于分析新闻组群集的系统和/或方法。数据接收组件接收与多个新闻组相关的数据，并将数据中继到构造加权图的引擎。加权图表示新闻组的一个子集作为图的顶点。顶点通过边连接，这表示与新闻组子集相关的交叉发布。

10. 发明申请

US20070203789A1 DESIGNING HYPERLINK STRUCTURES 审中-公开
标题翻译：设计HYPERLINK结构
公开(公告)号：US20070203789A1
公开(公告)日：2007-08-30
申请号：US11426500
申请日：2006-06-26
申请人： Kamal Jain , Christian Borgs , Gary Flake , Jennifer Chayes , Mohammad Mahdian , Nicole Immorlica
发明人： Kamal Jain , Christian Borgs , Gary Flake , Jennifer Chayes , Mohammad Mahdian , Nicole Immorlica
IPC分类号： G06Q30/00
CPC分类号： G06Q30/00 , G06Q30/0277 , G06Q40/12
摘要： The subject disclosure pertains to an architecture that maximizes revenue of a website. In particular, the hyperlink structure between the web pages of a website can be designed to maximize the revenue generated from traffic on the website. That is, the set of hyperlinks placed on web pages is optimized by selecting hyperlinks that are most likely to generate the optimal revenue. Hyperlinks can be placed on web pages according to various criteria or variable values in order to create an optimized web page that generates the maximum revenue for the website.
摘要翻译：本主题公开涉及使网站收入最大化的架构。特别地，网站的网页之间的超链接结构可被设计为最大化网站上的流量所产生的收入。也就是说，通过选择最有可能产生最佳收入的超链接来优化放置在网页上的一组超链接。可以根据各种标准或变量值将超链接放置在网页上，以便创建一个优化的网页，以生成网站的最大收入。

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