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    • 5. 发明申请
    • SYSTEMS AND METHODS OF ENHANCING LEADS
    • 增强领导力的系统和方法
    • US20130066676A1
    • 2013-03-14
    • US13608733
    • 2012-09-10
    • Richard WilliamsJacob KongLawrence J. HughesDamodar PanigrahiMaria Luisa KirganRasoul Hajikhani
    • Richard WilliamsJacob KongLawrence J. HughesDamodar PanigrahiMaria Luisa KirganRasoul Hajikhani
    • G06Q30/02
    • G06Q30/0201G06Q30/00G06Q30/0202
    • A client transmits one or more lead records to a lead enhancement module that is configured to enhance the received lead records and return enhanced lead records to the client. The lead enhancement module may return a contactability score for each lead record, indicating a likelihood that the individual identified in the lead may be contacted using the contact information provided in the lead record and/or additional contract information located by the lead enhancement module. The lead enhancement module may also receive additional data items associated with leads from one or more data sources. Additionally, statistical models that may be customized for each client may be applied to information associated with lead records in order to determine one or more propensity scores for each of the lead records, where a propensity score indicates a likelihood that an individual will take a particular action, such as purchasing particular goods or services.
    • 客户端将一个或多个引导记录传送到引导增强模块,引导增强模块被配置为增强接收到的引导记录并将增强的引导记录返回给客户端。 潜在客户增强模块可以返回每个潜在客户记录的可接触性评分,指示可以使用在领先记录中提供的联系信息和/或由引导增强模块定位的附加合同信息来联系领先者中识别的个体。 引线增强模块还可以接收与来自一个或多个数据源的引线相关联的附加数据项。 另外,可以针对每个客户端定制的统计模型可以应用于与铅记录相关联的信息,以便确定每个潜在记录的一个或多个倾向得分,其中倾向得分指示个体将采取特定的可能性 行动,如购买特定商品或服务。