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    • 2. 发明申请
    • CATEGORIZING OBJECTS, SUCH AS DOCUMENTS AND/OR CLUSTERS, WITH RESPECT TO A TAXONOMY AND DATA STRUCTURES DERIVED FROM SUCH CATEGORIZATION
    • 分类对象,如文档和/或群集,与此类别分类的衍生物和数据结构相关
    • WO2006116273A2
    • 2006-11-02
    • PCT/US2006/015413
    • 2006-04-24
    • GOOGLE, INC.GEHRKING, DavidLAW, ChingMAXWELL, Andrew
    • GEHRKING, DavidLAW, ChingMAXWELL, Andrew
    • G06F7/00
    • G06F17/3053G06F17/30598G06F17/30707G06F17/30864
    • A Website may be automatically categorized by (a) accepting Website information, (b) determining a set of scored clusters (e.g., semantic, term co-occurrence, etc.) for the Website using the Website information, and (c) determining at least one category (e.g., a vertical category) of a predefined taxonomy using at least some of the set of clusters. A semantic cluster (e.g., a term co-occurrence cluster) may be automatically associated with one or more categories (e.g., vertical categories) of a predefined taxonomy by (a) accepting a semantic cluster, (b) identifying a set of a one or more scored concepts using the accepted cluster, (c) identifying a set of one or more categories using at least some of the one or more scored concepts, and (d) associating at least some of the one or more categories with the semantic cluster. A property (e.g., a Website) may be associated with one or more categories (e.g., vertical categories) of a predefined taxonomy by (a) accepting information about the property, (b) identifying a set of a one or more scored semantic clusters (e.g., term co-occurrence clusters) using the accepted property information, (c) identifying a set of one or more categories (e.g., vertical categories) using at least some of the one or more scored semantic clusters, and (d) associating at least some of the one or more categories with the property.
    • 网站可以通过以下方式进行自动分类:(a)接收网站信息,(b)使用网站信息确定网站的一组评分聚类(例如语义,词汇共现等),以及(c) 使用该组集合中的至少一些的预定义分类法的至少一个类别(例如,垂直类别)。 语义集群(例如,术语同现集群)可以通过以下方式自动地与预定义分类法的一个或多个类别(例如,垂直类别)相关联:(a)接受语义聚类,(b)识别一个 (c)使用所述一个或多个得分概念中的至少一些来识别一组或多个类别的集合,以及(d)将所述一个或多个类别中的至少一些与所述语义集群相关联 。 属性(例如,网站)可以通过以下方式与预定义分类法的一个或多个类别(例如,垂直类别)相关联:(a)接受关于该属性的信息,(b)识别一个或多个划分的语义聚类 (c)使用所述一个或多个划分的语义聚类中的至少一些识别一个或多个类别(例如,垂直类别)的集合,以及(d)关联(例如,术语同现集群) 至少一些属性的一个或多个类别。
    • 3. 发明申请
    • SUGGESTING TARGETING INFORMATION FOR ADS, SUCH AS WEBSITES AND/OR CATEGORIES OF WEBSITES FOR EXAMPLE
    • 建议ADS(如网站)和/或网站范例类别的目标信息
    • WO2006115508A2
    • 2006-11-02
    • PCT/US2005/022275
    • 2005-06-24
    • GOOGLE, INC.AGARWAL, SumitAXE, BrianGEHRKING, DavidLAW, ChingMAXWELL, AndrewRAJARAM, GokulWISEMAN, Leora
    • AGARWAL, SumitAXE, BrianGEHRKING, DavidLAW, ChingMAXWELL, AndrewRAJARAM, GokulWISEMAN, Leora
    • G06Q30/00
    • G06Q30/0263G06F17/3089G06Q30/02G06Q30/0251G06Q30/0272G06Q30/0273G06Q30/0276G06Q30/0277
    • One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information. Each of the taxonomy categories may be a vertical category, and at least one of the set of one or more determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each of the taxonomy categories may have at least one property (e.g., Web document), that participates in an advertising network, associated with it. An advertiser selection of a suggested taxonomy category may be accepted, the serving of an ad of the advertiser may be targeted to each of the at least one property (e.g., Web document) associated with the selected suggested taxonomy category. An offer for association with the selected suggested taxonomy category may be provided by the advertiser. A set of one or more properties (e.g., Web documents) may be determined using at least some of the determined one or more taxonomy categories. Such properties (perhaps along with viewing information) may be presented to an advertising user as an ad targeting suggestion. A suggested property (e.g., Web document) may be selected by a user. If so, the serving of an ad of the advertiser may be targeted to the selected suggested property. An offer for association with the selected suggested document may be accepted from the advertiser. The set of one or more taxonomy categories may be performed by determining a set of one or more semantic clusters (e.g., term co-occurrence clusters) using the accepted keyword(s) and/or property information, and determining a set of one or more taxonomy categories using at least some of the one or more semantic clusters.
    • 可以接受关于一个或多个属性的一个或多个关键字和/或信息,并且可以使用至少一些关键字和/或属性信息来确定一组或多个分类类别的集合。 每个分类类别可以是垂直类别,并且一组或多个确定的分类类别中的至少一个可以作为广告定向建议呈现给广告用户。 每个分类类别可以具有至少一个参与与其相关联的广告网络的属性(例如,Web文档)。 可以接受对所建议的分类类别的广告商选择,广告商的广告的投放可以被定向到与所选择的建议分类类别相关联的至少一个属性(例如,Web文档)中的每一个。 广告客户可以提供与所选建议分类类别相关联的优惠。 可以使用所确定的一个或多个分类类别中的至少一些来确定一组一个或多个属性(例如,Web文档)。 这些属性(可能与查看信息一起)可以作为广告定位建议呈现给广告用户。 用户可以选择建议的属性(例如,Web文档)。 如果是,则可以将广告商的广告的投放定向到所选择的建议属性。 可以从广告商接受与所选建议文档的关联的提议。 可以通过使用所接受的关键字和/或属性信息确定一个或多个语义聚类(例如,术语同现集群)的集合来执行一个或多个分类类别的集合,并且确定一组或多个 使用至少一个一个或多个语义聚类的更多分类法类别。