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    • 3. 发明申请
    • APPARATUS AND METHOD FOR PROVIDING UGC INCLUDING ADVERTISEMENT
    • 用于提供包括广告在内的UGC的装置和方法
    • US20100280866A1
    • 2010-11-04
    • US12434023
    • 2009-05-01
    • Sung Hyun MoonMi Sun JungSong Jun Lim
    • Sung Hyun MoonMi Sun JungSong Jun Lim
    • G06Q30/00G06Q10/00G06Q50/00
    • G06Q30/0249G06Q30/02G06Q30/0251G06Q30/0283G06Q40/12
    • An apparatus for providing UGC including a UGC manager storing UGC provided from UGC creators and making a list of UGC provided, an advertisement manager receiving advertisements and advertising information from sponsors attempting to combine an advertisement to a specific UGC, making a list of advertisements and advertising information, and providing the list of advertisements and advertising information to the UGC creators, a UGC provider inserting an advertisement selected by the UGC creator into the UGC, removing the advertisement from the UGC when a total advertising budget is exhausted or in response to a request from a sponsor, and providing the UGC to a user in response to a request from the user, and an advertisement exposure calculator calculating an advertising price by counting mere exposure and click-through exposure of the advertisement combined to the UGC.
    • 一种用于提供教资会的设备,包括由UGC创作者存储UGC的UGC经理,并提供UGC列表,广告经理接收尝试将广告与特定UGC组合的赞助商的广告和广告信息,制作广告和广告列表 信息,并向UGC创作者提供广告和广告信息列表,UGC提供商将由教资会创作者选择的广告插入教资会,在总广告预算用尽时或根据请求,从教资会撤出广告 来自赞助商,并且响应于来自用户的请求向用户提供教资会,以及广告曝光计算器通过计算广告组合到UGC的广告曝光和点击曝光来计算广告价格。