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1. 发明申请

US20120084140A1 SYSTEM AND METHOD FOR ADJUSTING NUMBER OF ADVERTISEMENT INVENTORIES 审中-公开
标题翻译：调整广告刊物数量的系统和方法
公开(公告)号：US20120084140A1
公开(公告)日：2012-04-05
申请号：US13239147
申请日：2011-09-21
申请人： Ki Oh KWON , Seo Jin HAN
发明人： Ki Oh KWON , Seo Jin HAN
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241 , G06Q30/0243 , G06Q30/0251
摘要： Provided is a system and method for adjusting a number of advertisement inventories based on a competition factor. An advertisement inventory adjusting system includes a competition determining unit to determine a competition factor for a keyword, an advertisement inventory adjusting unit to dynamically adjust the number of advertisement inventories based on the determined competition factor, and a data storage medium to store advertisement inventories. A method that uses a processor to adjust a number of advertisement inventories includes determining a competition factor for a keyword advertisement with respect to a keyword, and dynamically adjusting, using the processor, the number of advertisement inventories based on the determined competition factor, in which the advertisement inventories refer to available areas to display the keyword advertisement.
摘要翻译：提供了一种用于基于竞争因素来调整广告库存的数量的系统和方法。广告库存调整系统包括：确定关键字的竞争因素的竞争决定单元，基于所确定的竞争因素来动态地调整广告库存的数量的广告库存调整单元;存储广告库存的数据存储介质。使用处理器来调整广告库存的数量的方法包括确定关键字广告的竞争因素，并且基于确定的竞争因素来动态地调整使用处理器的广告库存数量，其中，广告库存是指可用区域来显示关键词广告。

2. 发明申请

US20110264537A1 METHOD FOR BILLING FOR SEARCH ADVERTISEMENT BASED ON PUBLICATION RATIO, SYSTEM AND COMPUTER-READABLE RECORDING MEDIUM 审中-公开
标题翻译：基于发布比例，系统和计算机可读记录介质搜索广告的收费方法
公开(公告)号：US20110264537A1
公开(公告)日：2011-10-27
申请号：US13119411
申请日：2009-09-18
申请人： Ki Oh Kwon , Yu Won Kim , Won Sook Noh , Woong Sup Shin , Woo Sung Lee , Min Seon Jeon , Seo Jin Han
发明人： Ki Oh Kwon , Yu Won Kim , Won Sook Noh , Woong Sup Shin , Woo Sung Lee , Min Seon Jeon , Seo Jin Han
IPC分类号： G06Q30/00
CPC分类号： G06Q30/04 , G06Q30/02 , G06Q30/0273 , G06Q30/0275
摘要： Disclosed herein are a method, a system, and a computer-readable recording medium for performing charging for a search advertisement based on a publication ratio thereof. The method for performing charging for a search advertisement based on a publication ratio thereof includes: calculating the publication ratio of the search advertisement to a plurality of users, the publication ratio substantially indicating a ratio between the number of search advertisement published to users recognized as belonging to a first group and the number of search advertisement published to users recognized as belonging to a second group; calculating each of the charging amounts for the search advertisement published to the users recognized as belonging to the first group and the search advertisement published to the users recognized as belonging to the second group; calculating a final charging amount based on the publication ratio and each of the calculated charging amounts; and performing charging for an advertiser of the search advertisement using the final charging amount.
摘要翻译：这里公开了一种方法，系统和计算机可读记录介质，用于基于其出版率对搜索广告进行计费。基于其发布比例对搜索广告进行收费的方法包括：计算搜索广告与多个用户的发布比率，该出版率实质上表示发布给被认可为属于的用户的搜索广告的数量之间的比率发给第一组，并向被认定属于第二组的用户发布搜索广告的数量; 计算发布给被认定为属于第一组的用户的搜索广告的每个收费金额和发布给被识别为属于第二组的用户的搜索广告; 基于出版率和计算的计费量计算最终充电量; 并使用最终充电量对搜索广告的广告商进行收费。

3. 发明申请

US20110246302A1 METHOD AND SYSTEM FOR PROVIDING ADVERTISEMENT USING OPENING BID PRICE 审中-公开
标题翻译：使用开放价格提供广告的方法和系统
公开(公告)号：US20110246302A1
公开(公告)日：2011-10-06
申请号：US13119389
申请日：2009-09-17
申请人： Ki Oh Kwon , Yu Won Kim , Won Sook Noh , Woong Sup Shin , Woo Sung Lee , Min Seon Jeon , Seo Jin Han , Ha Nyung Chung
发明人： Ki Oh Kwon , Yu Won Kim , Won Sook Noh , Woong Sup Shin , Woo Sung Lee , Min Seon Jeon , Seo Jin Han , Ha Nyung Chung
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0256
摘要： Disclosed herein are a method and a system for providing an advertisement using a bidding starting price. The method for providing an advertisement includes: determining a bidding starting price for each keyword based on a minimum cost per click for a keyword and the number of expected clicks for the keyword; determining an area in which an advertisement of an advertiser is to be exposed based on a bidding price per unit time input from the advertiser; and providing the advertisement of the advertiser through the area, wherein the bidding price per unit time has a value of the bidding starting price for each keyword or more.
摘要翻译：本文公开了一种使用投标起始价提供广告的方法和系统。提供广告的方法包括：基于关键字的最小每次点击费用和关键字的预期点击次数来确定每个关键字的出价起始价格; 基于从广告主输入的每单位时间的投标价格来确定广告主的广告将被曝光的区域; 以及通过该区域提供广告商的广告，其中每单位时间的投标价格具有针对每个关键字或更多的出价开始价格的值。

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