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1. 发明授权

US08725733B2 System and method for providing search results based on registration of extended keywords 有权
标题翻译：基于扩展关键词的注册提供搜索结果的系统和方法
公开(公告)号：US08725733B2
公开(公告)日：2014-05-13
申请号：US12935679
申请日：2009-02-26
申请人： Hye Jin Kang , Ki Oh Kwon
发明人： Hye Jin Kang , Ki Oh Kwon
IPC分类号： G06F17/30
CPC分类号： G06F17/30867
摘要： Provided is a system and method providing a search result by registering an extended keyword. A search result providing system may include a registration keyword determining unit to determine whether a registration keyword is required to be additionally registered based on at least of information associated with a registration of an input keyword, and a registration keyword registration unit to additionally register the registration keyword associated with the input keyword.
摘要翻译：提供了通过注册扩展关键字来提供搜索结果的系统和方法。搜索结果提供系统可以包括登记关键字确定单元，用于基于至少与输入关键字的注册相关联的信息来确定是否需要附加地注册注册关键字;以及注册关键字注册单元，用于另外注册注册与输入关键字关联的关键字。

2. 发明申请

US20120084140A1 SYSTEM AND METHOD FOR ADJUSTING NUMBER OF ADVERTISEMENT INVENTORIES 审中-公开
标题翻译：调整广告刊物数量的系统和方法
公开(公告)号：US20120084140A1
公开(公告)日：2012-04-05
申请号：US13239147
申请日：2011-09-21
申请人： Ki Oh KWON , Seo Jin HAN
发明人： Ki Oh KWON , Seo Jin HAN
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241 , G06Q30/0243 , G06Q30/0251
摘要： Provided is a system and method for adjusting a number of advertisement inventories based on a competition factor. An advertisement inventory adjusting system includes a competition determining unit to determine a competition factor for a keyword, an advertisement inventory adjusting unit to dynamically adjust the number of advertisement inventories based on the determined competition factor, and a data storage medium to store advertisement inventories. A method that uses a processor to adjust a number of advertisement inventories includes determining a competition factor for a keyword advertisement with respect to a keyword, and dynamically adjusting, using the processor, the number of advertisement inventories based on the determined competition factor, in which the advertisement inventories refer to available areas to display the keyword advertisement.
摘要翻译：提供了一种用于基于竞争因素来调整广告库存的数量的系统和方法。广告库存调整系统包括：确定关键字的竞争因素的竞争决定单元，基于所确定的竞争因素来动态地调整广告库存的数量的广告库存调整单元;存储广告库存的数据存储介质。使用处理器来调整广告库存的数量的方法包括确定关键字广告的竞争因素，并且基于确定的竞争因素来动态地调整使用处理器的广告库存数量，其中，广告库存是指可用区域来显示关键词广告。

3. 发明申请

US20110258191A1 SYSTEM AND METHOD FOR PROVIDING SEARCH RESULTS BASED ON REGISTRATION OF EXTENDED KEYWORDS 有权
标题翻译：基于扩展关键词的注册提供搜索结果的系统和方法
公开(公告)号：US20110258191A1
公开(公告)日：2011-10-20
申请号：US12935679
申请日：2009-02-26
申请人： Hye Jin Kang , Ki Oh Kwon
发明人： Hye Jin Kang , Ki Oh Kwon
IPC分类号： G06F17/30
CPC分类号： G06F17/30867
摘要： Provided is a system and method providing a search result by registering an extended keyword. A search result providing system may include a registration keyword determining unit to determine whether a registration keyword is required to be additionally registered based on at least of information associated with a registration of an input keyword, and a registration keyword registration unit to additionally register the registration keyword associated with the input keyword.
摘要翻译：提供了通过注册扩展关键字来提供搜索结果的系统和方法。搜索结果提供系统可以包括登记关键字确定单元，用于基于至少与输入关键字的注册相关联的信息来确定是否需要附加地注册注册关键字;以及注册关键字注册单元，用于另外注册注册与输入关键字关联的关键字。

4. 发明申请

US20110208596A1 METHOD AND SYSTEM FOR PROVIDING ADVERTISING IN WHICH THE BID PRICE PER UNIT TIME IS ADJUSTED IN ACCORDANCE WITH ADVERTISING TRAFFIC 审中-公开
标题翻译：用于提供广告投放的方法和系统，其中根据广告交通调整每单位时间的价格
公开(公告)号：US20110208596A1
公开(公告)日：2011-08-25
申请号：US13057397
申请日：2009-08-05
申请人： Ki Oh Kwon , Yuwon Kim , Won Sook Noh , Woongsup Shin , Woosung Lee , Min Seon Jeon , Seojin Han
发明人： Ki Oh Kwon , Yuwon Kim , Won Sook Noh , Woongsup Shin , Woosung Lee , Min Seon Jeon , Seojin Han
IPC分类号： G06Q30/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0275
摘要： A method and system for offering an advertisement by adjusting a bid price per unit time according to advertising traffic are provided. The advertisement offering method includes determining a bid price per unit time based on an average bid price input by an advertiser and advertising traffic, and determining a charge regarding the advertisement of the advertiser based on the bid price per unit time.
摘要翻译：提供了通过根据广告流量调整每单位时间的投标价格来提供广告的方法和系统。广告提供方法包括基于广告商输入的平均投标价格和广告流量来确定每单位时间的投标价格，并且基于每单位时间的投标价格来确定关于广告商的广告的费用。

5. 发明申请

US20110282751A1 METHOD AND SYSTEM FOR ADVERTISING USING MINIMUM INCREMENT BID 审中-公开
标题翻译：使用最小增量投放广告的方法和系统
公开(公告)号：US20110282751A1
公开(公告)日：2011-11-17
申请号：US13123498
申请日：2009-10-09
申请人： Ki Oh Kwon , Yuwon Kim , Won Sook Noh , Woongsup Shin , Woosung Lee , Min Seon Jeon , Seojin Han
发明人： Ki Oh Kwon , Yuwon Kim , Won Sook Noh , Woongsup Shin , Woosung Lee , Min Seon Jeon , Seojin Han
IPC分类号： G06Q30/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0275
摘要： A method and system for providing an advertisement using a minimum incremental unit are provided. The advertisement providing method includes adjusting a minimum incremental unit based on an initial bid price, an input bid price, and a maximum bid price bid price during an auction. The minimum incremental unit includes a minimum value of increment to be included in a current input bid price in addition to a previously input bid price.
摘要翻译：提供了一种使用最小增量单元提供广告的方法和系统。广告提供方法包括在拍卖期间基于初始投标价格，输入投标价格和最高投标价格拍卖价格调整最小增量单位。最小增量单位包括除了先前输入的投标价格之外，要包括在当前输入投标价格中的最小增量值。

6. 发明申请

US20110246288A1 METHOD AND SYSTEM FOR MANAGING QUALITY OF ADVERTISED WEBPAGE 审中-公开
标题翻译：用于管理广告质量的方法和系统
公开(公告)号：US20110246288A1
公开(公告)日：2011-10-06
申请号：US13120892
申请日：2009-09-30
申请人： Ki Oh Kwon , Yuwon Kim , Won Sook Noh , Woongsup Shin , Woosung Lee , Min Seon Jeon , Seojin Han , Ha-Nyung Chung
发明人： Ki Oh Kwon , Yuwon Kim , Won Sook Noh , Woongsup Shin , Woosung Lee , Min Seon Jeon , Seojin Han , Ha-Nyung Chung
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0246
摘要： Disclosed is a method and system for managing quality of an advertising document. The method of managing document quality may include verifying a number of actual clicks corresponding to a number of clicks that may occur during a predetermined period with respect to at least one document that may exist on the Web, verifying a number of expected clicks corresponding to a number of clicks that may be expected to occur during the predetermined period with respect to the at least one document, and determining a quality management index by which quality of the at least one document may be numerically expressed based on the number of the expected clicks and the number of the actual clicks.
摘要翻译：公开了一种用于管理广告文档的质量的方法和系统。管理文档质量的方法可以包括验证与可能存在于网络上的至少一个文档相关联的在预定时段期间可能发生的点击次数的多个实际点击，验证对应于一个可以预期在相对于至少一个文档的预定时段期间发生的点击次数，以及确定质量管理指数，通过该质量管理索引可以基于预期咔嗒的数量来数字地表达至少一个文档的质量，实际点击次数。

7. 发明申请

US20120278181A1 Advertising System and Method 审中-公开
标题翻译：广告系统与方法
公开(公告)号：US20120278181A1
公开(公告)日：2012-11-01
申请号：US13456160
申请日：2012-04-25
申请人： Seokyoung Kim , Ki Oh Kwon , Gwangjin Yoo , Jhindhal Jhang
发明人： Seokyoung Kim , Ki Oh Kwon , Gwangjin Yoo , Jhindhal Jhang
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0275
摘要： An advertising system according to an exemplary embodiment of the present invention includes: an advertising selection unit that receives submission of an advertising bid including a reserved bid price and a desired ranking from each of the plurality of advertiser terminals and selects exposure candidate advertisements from the received bid submission advertisements; and a ranking determination unit that selects advertisements to be exposed, excluding the lowest ranking advertisement, from the exposure candidate advertisements, and determines an exposure ranking of the advertisements to be exposed.
摘要翻译：根据本发明的示例性实施例的广告系统包括：广告选择单元，其从多个广告商终端中的每一个接收提交包括保留的投标价格和期望排名的广告投标，并从所接收的广告选择单元中选择曝光候选广告招标广告; 以及排名确定单元，从曝光候选广告中选择要排除最低排名广告的广告，并且确定要曝光的广告的曝光等级。

8. 发明申请

US20110264537A1 METHOD FOR BILLING FOR SEARCH ADVERTISEMENT BASED ON PUBLICATION RATIO, SYSTEM AND COMPUTER-READABLE RECORDING MEDIUM 审中-公开
标题翻译：基于发布比例，系统和计算机可读记录介质搜索广告的收费方法
公开(公告)号：US20110264537A1
公开(公告)日：2011-10-27
申请号：US13119411
申请日：2009-09-18
申请人： Ki Oh Kwon , Yu Won Kim , Won Sook Noh , Woong Sup Shin , Woo Sung Lee , Min Seon Jeon , Seo Jin Han
发明人： Ki Oh Kwon , Yu Won Kim , Won Sook Noh , Woong Sup Shin , Woo Sung Lee , Min Seon Jeon , Seo Jin Han
IPC分类号： G06Q30/00
CPC分类号： G06Q30/04 , G06Q30/02 , G06Q30/0273 , G06Q30/0275
摘要： Disclosed herein are a method, a system, and a computer-readable recording medium for performing charging for a search advertisement based on a publication ratio thereof. The method for performing charging for a search advertisement based on a publication ratio thereof includes: calculating the publication ratio of the search advertisement to a plurality of users, the publication ratio substantially indicating a ratio between the number of search advertisement published to users recognized as belonging to a first group and the number of search advertisement published to users recognized as belonging to a second group; calculating each of the charging amounts for the search advertisement published to the users recognized as belonging to the first group and the search advertisement published to the users recognized as belonging to the second group; calculating a final charging amount based on the publication ratio and each of the calculated charging amounts; and performing charging for an advertiser of the search advertisement using the final charging amount.
摘要翻译：这里公开了一种方法，系统和计算机可读记录介质，用于基于其出版率对搜索广告进行计费。基于其发布比例对搜索广告进行收费的方法包括：计算搜索广告与多个用户的发布比率，该出版率实质上表示发布给被认可为属于的用户的搜索广告的数量之间的比率发给第一组，并向被认定属于第二组的用户发布搜索广告的数量; 计算发布给被认定为属于第一组的用户的搜索广告的每个收费金额和发布给被识别为属于第二组的用户的搜索广告; 基于出版率和计算的计费量计算最终充电量; 并使用最终充电量对搜索广告的广告商进行收费。

9. 发明申请

US20110251901A1 METHOD FOR AUCTIONING AND BILLING FOR SEARCH ADVERTISEMENT, SYSTEM, AND COMPUTER-READABLE RECORDING MEDIUM 审中-公开
标题翻译：用于搜索广告，系统和计算机可读记录介质的拍卖和计费的方法
公开(公告)号：US20110251901A1
公开(公告)日：2011-10-13
申请号：US13063154
申请日：2009-09-09
申请人： Ki Oh Kwon , Yuwon Kim , Won Sook Noh , Woongsup Shin , Woosung Lee , Min Seon Jeon , Seojin Han , Ha-Nyung Chung
发明人： Ki Oh Kwon , Yuwon Kim , Won Sook Noh , Woongsup Shin , Woosung Lee , Min Seon Jeon , Seojin Han , Ha-Nyung Chung
IPC分类号： G06Q30/00
CPC分类号： G06Q30/04 , G06Q30/02 , G06Q30/0275 , G06Q30/08
摘要： A method, system, and computer-readable recording medium for holding an auction and imposing a charge in relation to a search advertisement are provided. The method includes receiving bid information related to the search advertisement from an advertiser calculating device, the bid information including a search keyword, a posted time of the search advertisement, and a bid price for the search advertisement, determining a posting position and/or a posting order of the search advertisement with respect to a predetermined time slot of the posted time of the search advertisement, based on the bid price corresponding to the time slot, and posting the search advertisement according to the determined posting position and/or the posting order for the predetermined time slot.
摘要翻译：提供了一种用于举行拍卖并对搜索广告征收费用的方法，系统和计算机可读记录介质。所述方法包括从广告商计算装置接收与搜索广告相关的投标信息，所述投标信息包括搜索关键字，所述搜索广告的发布时间和所述搜索广告的投标价格，确定发布位置和/或基于与该时间段相对应的投标价格，相对于搜索广告的发布时间的预定时隙发布搜索广告的顺序，并且根据确定的发布位置和/或发布顺序发布搜索广告对于预定时隙。

10. 发明申请

US20110246302A1 METHOD AND SYSTEM FOR PROVIDING ADVERTISEMENT USING OPENING BID PRICE 审中-公开
标题翻译：使用开放价格提供广告的方法和系统
公开(公告)号：US20110246302A1
公开(公告)日：2011-10-06
申请号：US13119389
申请日：2009-09-17
申请人： Ki Oh Kwon , Yu Won Kim , Won Sook Noh , Woong Sup Shin , Woo Sung Lee , Min Seon Jeon , Seo Jin Han , Ha Nyung Chung
发明人： Ki Oh Kwon , Yu Won Kim , Won Sook Noh , Woong Sup Shin , Woo Sung Lee , Min Seon Jeon , Seo Jin Han , Ha Nyung Chung
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0256
摘要： Disclosed herein are a method and a system for providing an advertisement using a bidding starting price. The method for providing an advertisement includes: determining a bidding starting price for each keyword based on a minimum cost per click for a keyword and the number of expected clicks for the keyword; determining an area in which an advertisement of an advertiser is to be exposed based on a bidding price per unit time input from the advertiser; and providing the advertisement of the advertiser through the area, wherein the bidding price per unit time has a value of the bidding starting price for each keyword or more.
摘要翻译：本文公开了一种使用投标起始价提供广告的方法和系统。提供广告的方法包括：基于关键字的最小每次点击费用和关键字的预期点击次数来确定每个关键字的出价起始价格; 基于从广告主输入的每单位时间的投标价格来确定广告主的广告将被曝光的区域; 以及通过该区域提供广告商的广告，其中每单位时间的投标价格具有针对每个关键字或更多的出价开始价格的值。

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