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31. 发明专利

CA2656759C SERVING LOCALLY RELEVANT ADVERTISEMENTS 未知
公开(公告)号：CA2656759C
公开(公告)日：2015-11-03
申请号：CA2656759
申请日：2007-08-27
申请人： MICROSOFT CORP
发明人： WANG LEE , MA WEI-YING , WANG XIANFANG , XIE XING , LI YING
IPC分类号： G06Q30/02 , G06F17/30 , H04W4/02
摘要： A method and system for providing location-based advertisements to requesting devices is provided. An advertisement system aggregates advertisements by collecting advertisements from multiple advertisement sources, extracting data from the collected advertisements, and storing the extracted data in a common format. After aggregating the advertisements, the advertisement system transforms each advertisement into multiple advertisement formats that are specific to protocols supported by the various device types. When the advertisement system receives queries for advertisements, it identifies matching advertisements and ranks them based on a location. The advertisement system then selects an advertisement format that is appropriate for the requesting device.

32. 发明专利

MX2008010480A GENERACION DE ANUNCIOS QUE CONTIENEN IMAGEN CONTEXTUAL. 未知
公开(公告)号：MX2008010480A
公开(公告)日：2009-03-05
申请号：MX2008010480
申请日：2007-02-15
申请人： MICROSOFT CORP
发明人： NAJM TAREK , ZHANG BENYU , CHEN ZHENG , NONG SHUZHEN , LI YING , LI LI , ZENG HUA-JUN , LI YIN , CARIGNAN DEAN , XU YING-QING
IPC分类号： G06Q30/02
摘要： De acuerdo con las modalidades de la invención, un sistema de generación de anuncio genera anuncios conteniendo imagen. El sistema de generación de anuncio incluye: por lo menos una línea de guía de selección de característica que especifica al menos una característica recomendada para anuncios que contienen imagen basándose en entradas de anunciador que especifican por lo menos uno de información de audiencia objetivo de anuncio, información de costo, e información de anunciador-industria; una colección de cortos de imagen, a partir de la cual se seleccionan imágenes para incluirse en los anuncios que contienen imagen; y por lo menos una plantilla de anuncio que se basa en al menos una línea de guía de selección de característica; en donde el sistema automáticamente genera anuncios que contienen imagen, que contienen uno o más colores sugeridos que son automáticamente sugeridos basándose en uno o más colores presentes en una página web que alojará el anuncio conteniendo la imagen.

33. 发明专利

CA2656759A1 SERVING LOCALLY RELEVANT ADVERTISEMENTS 未知
公开(公告)号：CA2656759A1
公开(公告)日：2008-03-06
申请号：CA2656759
申请日：2007-08-27
申请人： MICROSOFT CORP
发明人： MA WEI-YING , LI YING , XIE XING , WANG XIANFANG , WANG LEE
IPC分类号： G06Q30/00 , G06F17/00 , G06F17/30
摘要： A method and system for providing location-based advertisements to reques ting devices is provided. An advertisement system aggregates advertisements by collecting advertisements from multiple advertisement sources, extracting data from the collected advertisements, and storing the extracted data in a common format. After aggregating the advertisements, the advertisement syst em transforms each advertisement into multiple advertisement formats that ar e specific to protocols supported by the various device types. When the adve rtisement system receives queries for advertisements, it identifies matching advertisements and ranks them based on a location. The advertisement system then selects an advertisement format that is appropriate for the requesting device.

34. 发明专利

CA2607596A1 SYSTEM AND METHOD FOR UTILIZING THE CONTENT OF AN ONLINE CONVERSATION TO SELECT ADVERTISING CONTENT AND/OR OTHER RELEVANT INFORMATION FOR DISPLAY 未知
公开(公告)号：CA2607596A1
公开(公告)日：2006-11-23
申请号：CA2607596
申请日：2006-04-28
申请人： MICROSOFT CORP
发明人： WANG XIANFANG , GAO HONGBIN , ZENG HUA-JUN , CHEN ZHENG , ZHANG BENYU , NAJM TAREK , LI LI , LI YING
IPC分类号： G06F17/30 , G06Q30/02
摘要： Systems and methods for analyzing the content of online conversations using data mining technologies are provided. Methods and systems for utilizing the results of data mining technology implementation to retrieve relevant advertising content and/or other relevant information for display in association with the content of an online conversation are also provided.

35. 发明专利

BRPI0600201A 未知
公开(公告)号：BRPI0600201A
公开(公告)日：2006-10-31
申请号：BRPI0600201
申请日：2006-01-31
申请人： MICROSOFT CORP
发明人： BURDICK BRIAN , LI LI , LI YING
IPC分类号： G06F17/24
摘要： Methods for providing instant messaging capability in conjunction with an online reference is provided. In one embodiment, the method may include receiving an indication to initiate display of online content, selecting at least one reference in response to the indication, the at least one reference being associated with a source, and displaying the at least one reference in association with an instant messaging enablement indicator. If desired, the instant messaging enablement indicator may be different depending upon whether the source associated with the at least one reference is not instant messaging enabled, is instant messaging enabled but not currently online, and is instant messaging enabled and currently online. Accordingly, the method may further include determining if the source associated with the at least one selected reference is instant messaging enabled and, if so, determining if the source is currently capable of at least one of receiving and transmitting instant messages.

36. 发明公开

EP2486536A4 A PRIVACY VAULT FOR MAINTAINING THE PRIVACY OF USER PROFILES 审中-公开
标题翻译：私人保险箱，以便维护用户的配置文件的隐私
公开(公告)号：EP2486536A4
公开(公告)日：2014-11-26
申请号：EP10822600
申请日：2010-10-06
申请人： MICROSOFT CORP
发明人： NICE NIR , DUNN MELISSA W , PICARD ERIC , SHAKED AMIT , VAN VALKENBURG ERIC DON , GOUNARES ALEXANDER GEORGE , ARIE FRIEDMAN , OPHIR SEFY , FELDBAUM BOAZ , HA VU A , CANNON DARRELL JAY , TOUTONGHI MICHAEL JOSEPH , BARASH URI , DWORK CYNTHIA , MAH TERESA , LI YING
IPC分类号： G06Q30/02 , G06Q50/00
CPC分类号： G06Q30/02 , G06F21/6263
摘要： Methods, systems, and computer-readable media for facilitating personalization of web content is provided, while protecting the privacy of the user data utilized to personalize the user's experience. A privacy vault may collect user data including user activity data, demographic data, and user interests submitted by a user. In one embodiment, the privacy vault operates on a user client device. The privacy vault sends the user data to a community vault that collects user data from multiple users. The community vault generates segment rules that whether a user belongs to a user segment, which expresses a user's interest. The segment rules are then communicated back to the privacy vault, which assigns one or more user segments to the user based on the user data available to the privacy vault and the segment rules. The privacy vault may communicate user segments to one or more content providers that supply personalized content that is selected based on the user segments provided.

37. 发明公开

EP2583230A4 USER CENTRIC REAL-TIME ADVERTISEMENT BIDDING 审中-公开
标题翻译：以用户为中心REAL-TIME广告商供应
公开(公告)号：EP2583230A4
公开(公告)日：2014-05-14
申请号：EP11796173
申请日：2011-06-03
申请人： MICROSOFT CORP
发明人： NICE NIR , BARASH URI , LI YING , GOLDBACH MICHAEL J , GATES III WILLIAM H
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0255 , G06Q30/0269 , G06Q30/0275
摘要： A client-based ad agent dynamically determines whether an advertisement campaign should bid on an impression for an end user and/or sets the bid price of the advertisement campaign for the impression. When an opportunity for an impression on a web page is identified, the ad agent accesses user data associated with an end user. The ad agent analyzes the user data to identify the relevance and/or value of serving an impression to the end user to the advertisement campaign. Based on the analysis, the ad agent controls whether the advertisement campaign bids on the impression for the end user and/or sets the bid price of the advertisement campaign for the impression.

38. 发明公开

EP1958139A4 SELECTIVE ADVERTISEMENT DISPLAY FOR MULTIMEDIA CONTENT 审中-公开
标题翻译：选择性广告显示多媒体内容
公开(公告)号：EP1958139A4
公开(公告)日：2012-05-09
申请号：EP06837012
申请日：2006-11-03
申请人： MICROSOFT CORP
发明人： CHICKERING DAVID M , HECKERMAN DAVID E , LI YING , MEEK CHRISTOPHER A
IPC分类号： G06Q30/00
CPC分类号： H04L29/06027 , G06Q30/02 , G11B27/105 , H04H60/375 , H04H60/377 , H04H60/45 , H04H60/48 , H04H60/65 , H04L65/605 , H04N7/163 , H04N7/17318 , H04N21/25866 , H04N21/42646 , H04N21/44222 , H04N21/4532 , H04N21/4722 , H04N21/6125 , H04N21/6582 , H04N21/812 , H04N21/84

39. 发明公开

EP1960911A4 ADVERTISING KEYWORD CROSS-SELLING 审中-公开
标题翻译：广告关键字交叉销售
公开(公告)号：EP1960911A4
公开(公告)日：2012-02-29
申请号：EP06837392
申请日：2006-11-13
申请人： MICROSOFT CORP
发明人： NONG SHUZHEN , LI YING , NAJM TAREK , LI LI , ZENG HUA-JUN , CHEN ZHENG , ZHANG BENYU
IPC分类号： G06F17/30 , G06Q30/00
CPC分类号： G06Q30/02 , G06F17/30864 , G06Q30/0251 , G06Q30/0275

40. 发明公开

EP1922683A4 AUTOMATICALLY GENERATING CONTENT FOR PRESENTING IN A PREVIEW PANE FOR ADS 审中-公开
标题翻译：呈现在预览窗口中投放广告的内容自动生成
公开(公告)号：EP1922683A4
公开(公告)日：2010-07-14
申请号：EP06801865
申请日：2006-08-17
申请人： MICROSOFT CORP
发明人： BIGGS JODY DAVID , BORGS CHRISTIAN HERWARTH , CHAYES JENNIFER TOUR , FEIGE URIEL M , JAIN KAMAL , LI YING , MEEK CHRISTOPHER A , NAJM TAREK , GOODMAN JOSHUA T
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0271

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