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31. 发明申请

US20100023564A1 SYNCHRONOUS REPLICATION FOR FAULT TOLERANCE 审中-公开
标题翻译：同步重复用于故障公差
公开(公告)号：US20100023564A1
公开(公告)日：2010-01-28
申请号：US12180364
申请日：2008-07-25
申请人： Ramana Yerneni , Jayavel Shanmugasundaram , Fan Yang
发明人： Ramana Yerneni , Jayavel Shanmugasundaram , Fan Yang
IPC分类号： G06F17/30
CPC分类号： G06F11/1662 , G06F11/2094 , G06F16/27
摘要： Subject matter disclosed herein relates to data management of multiple applications, and in particular, to fault tolerance for such management.
摘要翻译：本文公开的主题涉及多个应用的数据管理，特别涉及对这种管理的容错。

32. 发明申请

US20090204703A1 AUTOMATED DOCUMENT CLASSIFIER TUNING 有权
标题翻译：自动文件分类器调谐
公开(公告)号：US20090204703A1
公开(公告)日：2009-08-13
申请号：US12029040
申请日：2008-02-11
申请人： Minos Garofalakis , Jayavel Shanmugasundaram , Erik Nathan Vee , Rajagopal Baskaran , Jagadish P. Samantarai , Chyr-Chong Joseph Ting , Yuan Zhuge
发明人： Minos Garofalakis , Jayavel Shanmugasundaram , Erik Nathan Vee , Rajagopal Baskaran , Jagadish P. Samantarai , Chyr-Chong Joseph Ting , Yuan Zhuge
IPC分类号： G06F15/173
CPC分类号： G06Q10/00
摘要： Subject matter disclosed herein relates to document classification and/or automated document classifier tuning.
摘要翻译：本文公开的主题涉及文档分类和/或自动文档分类器调谐。

33. 发明申请

US20080114607A1 System for generating advertisements based on search intent 审中-公开
标题翻译：基于搜索意图生成广告的系统
公开(公告)号：US20080114607A1
公开(公告)日：2008-05-15
申请号：US11595585
申请日：2006-11-09
申请人： Sihem Amer-Yahia , Lin Guo , Raghu Ramakrishnan , Jayavel Shanmugasundaram , Utkarsh Srivastava , Andrew Tomkins
发明人： Sihem Amer-Yahia , Lin Guo , Raghu Ramakrishnan , Jayavel Shanmugasundaram , Utkarsh Srivastava , Andrew Tomkins
IPC分类号： G06Q99/00
CPC分类号： G06Q30/02 , G06Q30/0241
摘要： A system and method for generating advertisements based on search intent. The system includes a query engine, and an advertisement engine. The query engine receives a query from the user. The query engine analyzes the query to determine a query intent that is matched to a predetermined domain. A translated query is generated including the domain type. Once a domain is selected, the query may be further analyzed to determine generic domain information. The domain and associated information may then be matched to a list of advertisements. The advertisement may be assigned an ad match score based on a correlation between the query information and various listing information provided in the advertisement.
摘要翻译：一种基于搜索意图产生广告的系统和方法。该系统包括查询引擎和广告引擎。查询引擎从用户接收查询。查询引擎分析查询以确定与预定域匹配的查询意图。生成包含域类型的翻译查询。一旦选择了域，则可以进一步分析查询以确定通用域信息。然后可以将域和相关联的信息与广告列表进行匹配。可以基于查询信息和广告中提供的各种列表信息之间的相关性，向广告分配广告匹配分数。

34. 发明申请

US20120004979A1 INTRASTRUCTURE FOR BUCKET TESTING IN GUARANTEED DELIVERY OF ONLINE ADVERTISING 审中-公开
标题翻译：用于保证在线广告交付的水桶测试的结构
公开(公告)号：US20120004979A1
公开(公告)日：2012-01-05
申请号：US12829775
申请日：2010-07-02
申请人： Tarun Bhatia , Jayavel Shanmugasundaram
发明人： Tarun Bhatia , Jayavel Shanmugasundaram
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0243 , G06Q30/0247 , G06Q30/0277
摘要： Techniques are provided relating to conducting bucket testing in connection with guaranteed delivery online advertising associated with an online advertising marketplace. Techniques are provided in which advertising supply, demand, or both are partitioned into buckets. Operating policies are established for each of the buckets, in which the operating policies for each of the buckets differ. Following serving of advertisements in accordance with the operating policies, difference is measured in at least one outcome, between buckets.
摘要翻译：提供了与在线广告市场相关联的保证传送在线广告的进行桶测试相关的技术。提供了将广告供应，需求或两者分为桶的技术。为每个桶建立操作策略，其中每个桶的操作策略不同。根据经营政策提供广告后，差异在至少一个结果之间，在桶之间进行衡量。

35. 发明申请

US20110251964A1 Pricing Guaranteed Delivery Contracts in Online Display 审中-公开
标题翻译：在线显示定价保证交货合同
公开(公告)号：US20110251964A1
公开(公告)日：2011-10-13
申请号：US12759434
申请日：2010-04-13
申请人： Jayavel Shanmugasundaram , Vijay Bharadwaj , Erik Yee
发明人： Jayavel Shanmugasundaram , Vijay Bharadwaj , Erik Yee
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/0244 , G06Q30/02 , G06Q30/0273 , G06Q50/188
摘要： A method for pricing a contract for serving advertisements in an online display advertising environment comprising receiving a subject contract, the subject contract having at a target predicate for matching to a user visit, then forecasting, using a computer-based forecasting module, a set of user visits eligible to be served to the subject contract, wherein eligibility is based on matching the target predicate to a user visit (which user visit may be associated with an event predicate). Having a set of forecasted (matching) user visits, the method proceeds to select a set of eligible historical contracts that would be eligible to be served to the forecasted user visits. Finally, having a set of eligible historical contracts that would be eligible to be served to the target predicate, a curve fitting technique yields a price for the subject contract that minimizes the error in the price relative to expected user visits.
摘要翻译：一种用于在线显示广告环境中为广告服务的合同定价的方法，包括：接收主体合同，所述主体合同具有目标谓词以匹配用户访问，然后使用基于计算机的预测模块预测一组用户访问资格被提供给主体合同，其中资格是基于将目标谓词与用户访问（该用户访问可能与事件谓词相关联）进行匹配。拥有一组预测（匹配）用户访问，该方法将继续选择一组符合条件的合格历史合同，这些合同将有资格投放给预测的用户访问。最后，有一套合格的符合条件的历史合同可以被提供给目标谓词，曲线拟合技术可以为主体合同提供最小化相对于预期用户访问的价格错误的价格。

36. 发明申请

US20100185515A1 ALLOCATION OF INTERNET ADVERTISING INVENTORY 审中-公开
标题翻译：互联网广告分类
公开(公告)号：US20100185515A1
公开(公告)日：2010-07-22
申请号：US12355282
申请日：2009-01-16
申请人： Ramana Yerneni , Erik Vee , Minos Garofalakis , Srinivasan Rajagopal , Jayavel Shanmugasundaram , Mark Sordo , Donald Swanson , Sergei Vassilvitskii
发明人： Ramana Yerneni , Erik Vee , Minos Garofalakis , Srinivasan Rajagopal , Jayavel Shanmugasundaram , Mark Sordo , Donald Swanson , Sergei Vassilvitskii
IPC分类号： G06Q30/00 , G06Q10/00 , G06Q90/00
CPC分类号： G06Q30/02 , G06Q10/087 , G06Q30/0261 , G06Q30/0269
摘要： A method and system for allocating inventory in an Internet environment is provided. A method employed by the system may include generating an inventory pool that represents a number of impressions deliverable to all users, then determining, from multiple past orders for booking impressions, a hierarchy of parameters utilized to target users and a number of impressions deliverable to users characterized by the parameters. The inventory pool may then be partitioned into multiple inventory pools according to the hierarchy, where each inventory pool represents a number of impressions deliverable to users characterized by parameters associated with the inventory pool. The hierarchy of pools may then be stored to a database.
摘要翻译：提供了一种用于在因特网环境中分配库存的方法和系统。系统使用的方法可以包括生成表示可向所有用户递送的展示次数的库存池，然后从多个过去的订单中确定用于预定展示的用于定向用户的参数层级以及可递送给用户的多个展示次数其特征在于参数。然后可以根据层次结构将库存池划分为多个库存池，其中每个库存池代表可由可用于与库存池相关联的参数表征的用户可交付的一些展示次数。然后可以将池的层次结构存储到数据库。

37. 发明申请

US20100185485A1 ALLOCATION OF INTERNET ADVERTISING INVENTORY 审中-公开
标题翻译：互联网广告分类
公开(公告)号：US20100185485A1
公开(公告)日：2010-07-22
申请号：US12355371
申请日：2009-01-16
申请人： Erik Vee , Donald Swanson , Jayavel Shanmugasundaram , Mark Sordo , Srinivasan Rajagopal , Martin Zinkevich , Sergei Vassilvitskii
发明人： Erik Vee , Donald Swanson , Jayavel Shanmugasundaram , Mark Sordo , Srinivasan Rajagopal , Martin Zinkevich , Sergei Vassilvitskii
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0251 , G06Q30/0254
摘要： A method and system for allocating inventory in an Internet environment is provided. A method employed by the system may include generating samples of representatives that represent impression inventory, where each sample represents a number of users to which impressions are deliverable. An order may be received. The order may include a number of impressions to book and target audience information. A cushion of impressions needed to guarantee delivery of the number of impressions ordered may be determined. The number of impressions ordered plus the cushion may be allocated from the samples. A contract including the target audience information, the number of impressions, and the cushion may be stored to a database.
摘要翻译：提供了一种用于在因特网环境中分配库存的方法和系统。系统使用的方法可以包括生成代表展示广告资源的代表的样本，其中每个样本表示可展示展示的用户数量。可能会收到订单。该订单可能包含许多展示以预订和定位受众群体信息。可以确定为保证交付订购的展示次数所需的印象缓冲。可以从样品中分配订购的印象数以及缓冲。可以将包含目标受众信息，展示次数和缓冲的合同存储到数据库。

38. 发明申请

US20100082412A1 SYSTEM AND METHOD FOR OPTIMIZING AN ADVERTISEMENT PLAN FOR ALLOCATING ADVERTISEMENTS TO A CONTRACT IN A NETWORK-BASED ENVIRONMENT 审中-公开
标题翻译：用于优化广告计划的系统和方法，用于将广告分配给基于网络的环境中的合同
公开(公告)号：US20100082412A1
公开(公告)日：2010-04-01
申请号：US12242696
申请日：2008-09-30
申请人： Chad Brower , Ramana Yerneni , Erik Vee , Serguei Vassilvitskii , Jayavel Shanmugasundaram , Danny Zhang , Srinivasan Rajagopal
发明人： Chad Brower , Ramana Yerneni , Erik Vee , Serguei Vassilvitskii , Jayavel Shanmugasundaram , Danny Zhang , Srinivasan Rajagopal
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0241
摘要： The present invention is directed to a system and method for optimizing an advertisement plan for allocating advertisements to a contract in a network-based environment. The system and method includes determining a shadow price for an advertisement placement where the advertisement placement is associated with a user having defined characteristics. The system and method includes determining a contract price for the advertisement placement relative to a plurality of advertisement contracts for the user having the defined characteristics. The system and method includes determining an advertisement plan for allocating an advertisement to a given contract on the basis of the shadow price and the contract price. The system and method includes presenting a given advertisement associated with the given contract according to the advertisement plan on network-based output.
摘要翻译：本发明涉及一种用于在基于网络的环境中优化用于将广告分配给合同的广告计划的系统和方法。该系统和方法包括确定广告位置的影子价格，其中广告位置与具有定义的特征的用户相关联。该系统和方法包括为具有所定义特征的用户确定相对于多个广告合同的广告展示的合同价格。该系统和方法包括根据阴影价格和合同价格确定用于向给定合同分配广告的广告计划。系统和方法包括根据基于网络的输出的广告计划呈现与给定合同相关联的给定广告。

39. 发明申请

US20100082401A1 FORECASTING FOR ADVERTISING INVENTORY ALLOCATION 审中-公开
标题翻译：预测广告分配
公开(公告)号：US20100082401A1
公开(公告)日：2010-04-01
申请号：US12240749
申请日：2008-09-29
申请人： Erik Vee , Ramana Yerneni , Jayavel Shanmugasundaram , Sergei Vassilvitskii , Srinivasan Rajagopal
发明人： Erik Vee , Ramana Yerneni , Jayavel Shanmugasundaram , Sergei Vassilvitskii , Srinivasan Rajagopal
IPC分类号： G06Q30/00 , G06Q90/00
CPC分类号： G06Q30/02 , G06Q30/0202 , G06Q30/0277
摘要： Subject matter disclosed herein relates to a system for managing online advertising, and in particular, to pricing of advertising inventory and its allocation to advertising campaigns.
摘要翻译：本文公开的主题涉及用于管理在线广告的系统，特别涉及广告库存的定价及其对广告活动的分配。

40. 发明申请

US20100082393A1 DISPLAY ADVERTISING CONTRACT PRICING 审中-公开
标题翻译：显示广告合同价格
公开(公告)号：US20100082393A1
公开(公告)日：2010-04-01
申请号：US12242820
申请日：2008-09-30
申请人： Sergei Vassilvitskii , Jayavel Shanmugasundaram , R. Preston McAfee , Arpita Ghosh , Erik N. Vee
发明人： Sergei Vassilvitskii , Jayavel Shanmugasundaram , R. Preston McAfee , Arpita Ghosh , Erik N. Vee
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06Q30/0217 , G06Q30/0273
摘要： Example embodiments described herein may relate to pricing contracts for a display advertising system utilized, for example, in Web-based advertising.
摘要翻译：本文描述的示例性实施例可以涉及例如在基于Web的广告中使用的显示广告系统的定价合同。

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