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31. 发明申请

US20070124762A1 Selective advertisement display for multimedia content 审中-公开
标题翻译：多媒体内容的选择性广告显示
公开(公告)号：US20070124762A1
公开(公告)日：2007-05-31
申请号：US11291061
申请日：2005-11-30
申请人： David Chickering , David Heckerman , Ying Li , Christopher Meek
发明人： David Chickering , David Heckerman , Ying Li , Christopher Meek
IPC分类号： H04N5/445 , H04N7/10 , H04N7/025 , G06F13/00 , G06F3/00
CPC分类号： H04L29/06027 , G06Q30/02 , G11B27/105 , H04H60/375 , H04H60/377 , H04H60/45 , H04H60/48 , H04H60/65 , H04L65/605 , H04N7/163 , H04N7/17318 , H04N21/25866 , H04N21/42646 , H04N21/44222 , H04N21/4532 , H04N21/4722 , H04N21/6125 , H04N21/6582 , H04N21/812 , H04N21/84
摘要： An advertisement display system comprises an analyzer component that analyzes one or more of data associated with at least a portion of a multimedia item, demographic information associated with a user, and contextual data. A presentation component selectively provides at least one advertisement from a plurality of advertisements to a reviewer of the multimedia item based at least in part upon the analysis. The system, for example, can further comprise an ad server, wherein the presentation component receives the at least one advertisement from the ad server based at least in part upon the analysis.
摘要翻译：广告显示系统包括分析器组件，其分析与多媒体项目的至少一部分相关联的数据，与用户相关联的人口统计信息以及上下文数据。演示组件至少部分地基于分析，从多个广告选择性地提供至少一个广告到多媒体项目的审阅者。例如，该系统可以进一步包括广告服务器，其中呈现组件至少部分地基于分析从广告服务器接收至少一个广告。

32. 发明申请

US20060293995A1 Price determination for items of low demand 失效
公开(公告)号：US20060293995A1
公开(公告)日：2006-12-28
申请号：US11168161
申请日：2005-06-28
申请人： Christian Borgs , Jennifer Chayes , David Chickering , Uriel Feige , Mohammad Mahdian , Christopher Meek , Amin Saberi
发明人： Christian Borgs , Jennifer Chayes , David Chickering , Uriel Feige , Mohammad Mahdian , Christopher Meek , Amin Saberi
IPC分类号： G06Q40/00
CPC分类号： G06F17/30864 , G06Q30/02 , G06Q30/08 , G06Q40/04 , Y10S707/99933
摘要： A computer-implemented system that facilitates establishing price(s) associated with items comprises a clustering component that clusters a collection of non-identical items into one or more sets of non-identical items. A pricing component receives one or more of active bids and stored bids and simulates an auction of at least one non-identical item within one of the one or more sets of non-identical items as if the non-identical items within the set were identical to determine price(s) associated with the at least one non-identical item. For example, the items can be at least portions of search terms received by a search engine.

33. 发明申请

US20060293950A1 Automatic ad placement 审中-公开
标题翻译：自动广告刊登位置
公开(公告)号：US20060293950A1
公开(公告)日：2006-12-28
申请号：US11168149
申请日：2005-06-28
申请人： Christopher Meek , David Heckerman , David Chickering
发明人： Christopher Meek , David Heckerman , David Chickering
IPC分类号： G06Q30/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0254
摘要： A computer-implemented method is provided for controlling placement of ad impressions, corresponding to ads, displayed on a web page. The method includes recording features corresponding to ad impressions. Recording features can include collecting sufficient statistics for a Naïve Bayes model in some embodiments. A statistical algorithm is then used to automatically control placement of ad impressions.
摘要翻译：提供了一种计算机实现的方法，用于控制与网页上显示的广告相对应的广告展示位置。该方法包括记录与广告展示相对应的功能。记录功能可以包括在一些实施例中收集关于朴素贝叶斯模型的足够的统计数据。然后使用统计算法自动控制广告展示的展示位置。

34. 发明申请

US20060271425A1 Advertising in application programs 审中-公开
标题翻译：在应用程序中进行广告
公开(公告)号：US20060271425A1
公开(公告)日：2006-11-30
申请号：US11139750
申请日：2005-05-27
申请人： Joshua Goodman , Christopher Meek
发明人： Joshua Goodman , Christopher Meek
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0261 , G06Q30/0269 , G06Q30/0273
摘要： The subject invention provides a unique system and method that facilitates displaying content-targeted advertisements within applications running on an end-user or client computer. To mitigate privacy concerns, one or more advertisements can be stored on a client computer. At least one advertisement can be displayed on the client based at least in part on the context relating to the user's interaction with the client. By doing so, the user's private data or content is not passed to the server—meanwhile content-targeted advertising processing can be run on the user's content to determine which advertisements to display. Different forms of advertisements can be displayed to the user when the client is offline or online to facilitate optimizing use interaction with the advertisements and billing capabilities. To ensure that advertisements are displayed when content is displayed on a client, various encryption and decryption techniques can be employed to mitigate tampering of advertisement display code.
摘要翻译：本发明提供了一种独特的系统和方法，其有助于在最终用户或客户端计算机上运行的应用内显示面向内容的广告。为了减轻隐私问题，一个或多个广告可以存储在客户端计算机上。至少一部分广告可以至少部分地基于与用户与客户端的交互相关的上下文来显示在客户端上。通过这样做，用户的私有数据或内容不被传递到服务器 - 同时可以在用户的内容上运行针对内容的广告处理，以确定要显示的广告。当客户离线或在线时，可以向用户显示不同形式的广告，以便于优化与广告的使用交互和计费能力。为了确保在客户端上显示内容时显示广告，可以采用各种加密和解密技术来减轻广告显示代码的篡改。

35. 发明申请

US20060195604A1 Storage abuse prevention 有权
标题翻译：存储滥用预防
公开(公告)号：US20060195604A1
公开(公告)日：2006-08-31
申请号：US11042245
申请日：2005-01-25
申请人： Joshua Goodman , Carl Kadie , Christopher Meek
发明人： Joshua Goodman , Carl Kadie , Christopher Meek
IPC分类号： G06F15/173 , G06F15/16
CPC分类号： G06F21/606 , G06F21/316 , G06F21/552 , G06F2221/2135 , H04L51/00 , H04L63/1408
摘要： The subject invention provides a unique system and method that facilitates mitigation of storage abuse in connection with free storage provided by messaging service providers such as email, instant messaging, chat, blogging, and/or web hosting service providers. The system and method involve measuring the outbound volume of stored data. When the volume satisfies a threshold, a cost can be imposed on the account to mitigate the suspicious or abusive activity. Other factors can be considered as well that can modify the cost imposed on the cost such as by increasing the cost. Machine learning can be employed as well to predict a level or degree of suspicion. The various factors or the text of the messages can be used as input for the machine learning system.
摘要翻译：本发明提供了一种独特的系统和方法，其有助于缓解由诸如电子邮件，即时消息，聊天，博客和/或网络托管服务提供商之类的消息传递服务提供商提供的免费存储的存储滥用。系统和方法涉及测量存储数据的出站量。当卷满足阈值时，可以对该帐户施加成本以减轻可疑或滥用活动。也可以考虑其他因素，从而可以通过增加成本来改变对成本的成本。也可以使用机器学习来预测一定程度的怀疑。消息的各种因素或文本可以用作机器学习系统的输入。

36. 发明申请

US20060179453A1 Image and other analysis for contextual ads 审中-公开
标题翻译：内容相关广告的图片和其他分析
公开(公告)号：US20060179453A1
公开(公告)日：2006-08-10
申请号：US11052394
申请日：2005-02-07
申请人： Carl Kadie , Joshua Goodman , Christopher Meek
发明人： Carl Kadie , Joshua Goodman , Christopher Meek
IPC分类号： H04N7/10 , G06F13/00 , H04N7/025 , G06F3/00
CPC分类号： H04N7/163 , G06Q30/02 , H04N21/4331 , H04N21/44008 , H04N21/44016 , H04N21/84 , H04N21/8405
摘要： The subject invention provides a unique system and method that facilitates providing contextual advertisements based on one or more identified terms extracted from a non-text object such as an image, video, and/or audio object. Terms can also be identified and extracted from metadata associated with or other data derived from text objects such as email messages and attached text documents. One or more recognition techniques can be employed to identify data found in the non-text object (including the metadata or any other data derived therefrom) and data found in the metadata associated with the text object. Once the identified terms are analyzed, an appropriate contextual advertisement can be presented to the user. If the content of the non-text or text object is deemed of a negative nature, no contextual advertisement is provided.
摘要翻译：本发明提供了一种独特的系统和方法，其有助于基于从诸如图像，视频和/或音频对象的非文本对象提取的一个或多个所标识的项来提供上下文广告。还可以从与文本对象（例如电子邮件消息和附加文本文档）导出的其他数据相关联的元数据中识别和提取术语。可以使用一种或多种识别技术来识别在非文本对象（包括元数据或从其导出的任何其他数据）中发现的数据以及与文本对象相关联的元数据中找到的数据。一旦分析了所识别的术语，就可以向用户呈现适当的上下文广告。如果非文本或文本对象的内容被认为是消极性质，则不提供上下文广告。

37. 发明申请

US20060095281A1 Systems and methods for estimating click-through-rates of content items on a rendered page 有权
标题翻译：用于估计渲染页面上的内容项目的点击率的系统和方法
公开(公告)号：US20060095281A1
公开(公告)日：2006-05-04
申请号：US11000243
申请日：2004-11-30
申请人： David Chickering , Christopher Meek , David Heckerman , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
发明人： David Chickering , Christopher Meek , David Heckerman , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
IPC分类号： G06Q99/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0256 , G06Q30/0601 , G06Q30/08 , G06Q40/04
摘要： Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.
摘要翻译：用于确定内容提供商针对在给定上下文呈现的页面上的放置位置（例如，网页）的投标价值的系统和方法，例如在搜索引擎网络上发起的特定查询的搜索结果列表现场提供。此外，提供了系统和方法，用于基于出价值，在相对于页面上的其他内容项目的呈现页面上确定内容项目（例如广告和/或图像）的放置。

38. 发明授权

US06988107B2 Reducing and controlling sizes of model-based recognizers 失效
标题翻译：减少和控制基于模型的识别器的尺寸
公开(公告)号：US06988107B2
公开(公告)日：2006-01-17
申请号：US10185172
申请日：2002-06-28
申请人： Christopher Meek , Bo Thiesson , John R. Bennett
发明人： Christopher Meek , Bo Thiesson , John R. Bennett
IPC分类号： G06F17/30
CPC分类号： G06K9/00422 , Y10S707/99931 , Y10S707/99942
摘要： A technique for reducing a model database for use with handwriting recognizers. The model database is processed with a tuning set to identify a set of models that would result in the greatest character recognition accuracy. If further model database reduction is desired, the technique iteratively identifies smaller models that have the least adverse effect on the error rate. The technique continues identifying smaller models until a desired model database size has been achieved.
摘要翻译：一种用于减少用于手写识别器的模型数据库的技术。模型数据库使用调整集来处理，以识别将导致最大字符识别精度的一组模型。如果需要进一步减少模型数据库，则该技术迭代地识别对错误率具有最小不利影响的较小模型。该技术继续识别较小的模型，直到达到所需的模型数据库大小。

39. 发明申请

US20050234960A1 Automatic data perspective generation for a target variable 有权
标题翻译：为目标变量生成自动数据透视图
公开(公告)号：US20050234960A1
公开(公告)日：2005-10-20
申请号：US10824108
申请日：2004-04-14
申请人： David Chickering , Bo Thiesson , Carl Kadie , David Heckerman , Christopher Meek , Allan Folting , Eric Vigesaa
发明人： David Chickering , Bo Thiesson , Carl Kadie , David Heckerman , Christopher Meek , Allan Folting , Eric Vigesaa
IPC分类号： G06F19/00 , G06F17/00 , G06F17/30 , G06N5/04
CPC分类号： G06F17/30592 , G06F2216/03 , Y10S707/99936 , Y10S707/99943
摘要： The present invention leverages machine learning techniques to provide automatic generation of conditioning variables for constructing a data perspective for a given target variable. The present invention determines and analyzes the best target variable predictors for a given target variable, employing them to facilitate the conveying of information about the target variable to a user. It automatically discretizes continuous and discrete variables utilized as target variable predictors to establish their granularity. In other instances of the present invention, a complexity and/or utility parameter can be specified to facilitate generation of the data perspective via analyzing a best target variable predictor versus the complexity of the conditioning variable(s) and/or utility. The present invention can also adjust the conditioning variables (i.e., target variable predictors) of the data perspective to provide an optimum view and/or accept control inputs from a user to guide/control the generation of the data perspective.
摘要翻译：本发明利用机器学习技术来提供用于为给定目标变量构建数据透视图的自动生成调节变量。本发明确定和分析给定目标变量的最佳目标变量预测变量，使用它们来促进向用户传达关于目标变量的信息。它自动离散化用作目标变量预测变量的连续和离散变量以确定其粒度。在本发明的其他实例中，可以规定复杂度和/或效用参数，以通过分析最佳目标变量预测器与调节变量和/或效用的复杂性来促进数据透视图的产生。本发明还可以调整数据透视图的调节变量（即，目标变量预测器），以提供最佳视图和/或接受来自用户的控制输入以指导/控制数据视角的产生。

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