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    • 22. 发明申请
    • Automatically generating content for presenting in a preview pane for ADS
    • 自动生成用于在ADS的预览窗格中显示的内容
    • US20070050253A1
    • 2007-03-01
    • US11214485
    • 2005-08-29
    • Jody BiggsChristian BorgsJennifer ChayesUriel FeigeKamal JainYing LiChristopher MeekTarek NajmJoshua Goodman
    • Jody BiggsChristian BorgsJennifer ChayesUriel FeigeKamal JainYing LiChristopher MeekTarek NajmJoshua Goodman
    • G06Q30/00
    • G06Q30/02G06Q30/0271
    • The user interfaces, methods and systems described herein facilitate user interaction with an ad space by conveying additional advertising content via a preview pane and facilitate automatically generating the content of the preview pane. By way of example, an electronic advertisement is conveyed to a user in an ad space provided by a third party, and a secondary advertisement generating component automatically generates at least part of the content of a secondary advertisement. The secondary advertisement provides content associated with the electronic advertisement and occurs upon receiving a user indication. A context acquiring component also may provide context information to the secondary advertisement generating component to automatically generate at least part of the content of the secondary advertisement. By way of another example, a user is provided with one or more ads from a plurality of different advertisers in a first ad space maintained by an ad space supplier. A user input identifying at least one of the ads from the plurality of different advertisers is received. A second ad space for a supplemental ad having supplemental advertising information relating to the at least one ad identified by the user input is provided. At least part of the supplemental advertising information supplied in the supplemental ad is automatically produced. Contextual information also may be employed to automatically produce at least part of the supplemental advertising information.
    • 这里描述的用户界面,方法和系统通过经由预览窗格传送额外的广告内容来促进用户与广告空间的交互,并促进自动生成预览窗格的内容。 作为示例,在由第三方提供的广告空间中向用户传送电子广告,并且辅助广告生成部件自动生成次要广告的内容的至少一部分。 次要广告提供与电子广告相关联的内容,并且在接收到用户指示时发生。 上下文获取组件还可以向次要广告生成组件提供上下文信息以自动生成辅助广告的至少部分内容。 作为另一示例,在由广告空间供应商维护的第一广告空间中向用户提供来自多个不同广告商的一个或多个广告。 接收识别来自多个不同广告商的广告中的至少一个的用户输入。 提供了补充广告的第二广告空间,其具有与由用户输入标识的至少一个广告相关的补充广告信息。 补充广告中提供的补充广告信息的至少一部分将自动生成。 还可以使用上下文信息来自动产生补充广告信息的至少一部分。
    • 24. 发明申请
    • Prevention of outgoing spam
    • 防止外发垃圾邮件
    • US20050021649A1
    • 2005-01-27
    • US10601159
    • 2003-06-20
    • Joshua GoodmanRobert RounthwaiteEliot Gillum
    • Joshua GoodmanRobert RounthwaiteEliot Gillum
    • G06F13/00H04L12/58G06F15/16
    • G06F21/552G06F21/316G06F2221/2103H04L51/12H04L63/0227H04L63/1416
    • The subject invention provides for a system and method that facilitates detecting and preventing spam in a variety of networked communication environments. In particular, the invention provides several techniques for monitoring outgoing communications to identify potential spammers. Identification of potential spammers can be accomplished at least in part by a detection component that monitors per sender at least one of volume of outgoing messages, volume of recipients, and/or rate of outgoing messages. In addition, outgoing messages can be scored based at least in part on their content. The scores can be added per message per sender and if the total scores) per message or per sender exceeds some threshold, then further action can be taken to verify whether the potential spammer is a spammer. Such actions include human-inspecting a sample of the messages, sending challenges to the account, sending a legal notice to warn potential spammers and/or shutting down the account.
    • 本发明提供了一种有助于在各种网络通信环境中检测和防止垃圾信息的系统和方法。 特别地,本发明提供了几种用于监视传出通信以识别潜在垃圾邮件发送者的技术。 可以至少部分地由检测组件完成对潜在垃圾邮件发送者的识别,所述检测组件针对每个发送者监视传出消息的量,接收者的容量和/或传出消息的速率中的至少一个。 此外,至少部分基于其内容可以对外发消息进行评分。 每个发件人的每个消息可以添加分数,如果每个消息或每个发件人的总分数超过某个阈值,则可以采取进一步的措施来验证潜在的垃圾邮件发送者是否是垃圾邮件发送者。 这些行为包括人员检查邮件样本,向帐户发送挑战,发送法律通知以警告潜在的垃圾邮件发送者和/或关闭帐户。
    • 26. 发明申请
    • ORDER-BASED HUMAN INTERACTIVE PROOFS (HIPS) AND AUTOMATIC DIFFICULTY RATING OF HIPS
    • 基于订单的人际交往项目(HIPS)和HIPS的自动差异评估
    • US20070234423A1
    • 2007-10-04
    • US11759464
    • 2007-06-07
    • Joshua GoodmanRobert Rounthwaite
    • Joshua GoodmanRobert Rounthwaite
    • H04L9/32
    • G06Q30/02
    • The present invention involves a system and method that facilitate identifying human interaction by utilizing HIPs such as order-based HIPs and determining a difficulty rating of any type of HIPs in an automated fashion. Order-based HIPs require a user to identify elements in the sequence as well as to identify a correct order of the elements in the sequence. The invention involves presenting a user with at least two HIPs such that the HIP can be of known and/or unknown difficulty. A user that correctly answers the HIP of known difficulty gains access to the HIP-controlled resource, action or application. The user's response to the HIP of unknown difficulty can then be examined and employed to determine whether that HIP is too difficult for humans to solve. Alternatively, at least one HIP can be presented. Difficulty of individual HIP parameters can also be determined.
    • 本发明涉及一种系统和方法,其通过利用诸如基于顺序的HIP之类的HIP并且以自动化的方式确定任何类型的HIP的难易度来促进识别人的交互。 基于订单的HIP要求用户识别序列中的元素以及识别序列中元素的正确顺序。 本发明涉及向用户呈现至少两个HIP,使得HIP可能是已知和/或未知的困难。 正确回答已知难题的HIP的用户可以访问HIP控制的资源,动作或应用程序。 然后可以检查和使用用户对未知困难的HIP的响应,以确定该HIP是否太难以解决人类。 或者,可以呈现至少一个HIP。 也可以确定各个HIP参数的难度。
    • 29. 发明申请
    • EXPONENTIAL PRIORS FOR MAXIMUM ENTROPY MODELS
    • 最大熵模型的先验优先级
    • US20070043556A1
    • 2007-02-22
    • US11550908
    • 2006-10-19
    • Joshua Goodman
    • Joshua Goodman
    • G10L11/00
    • G06K9/6217G06N99/005
    • The subject invention provides for systems and methods that facilitate optimizing one or mores sets of training data by utilizing an Exponential distribution as the prior on one or more parameters in connection with a maximum entropy (maxent) model to mitigate overfitting. Maxent is also known as logistic regression. More specifically, the systems and methods can facilitate optimizing probabilities that are assigned to the training data for later use in machine learning processes, for example. In practice, training data can be assigned their respective weights and then a probability distribution can be assigned to those weights.
    • 本发明提供了通过利用指数分布作为与最大熵(maxent)模型相结合的一个或多个参数之前的指数分布来优化一个或多个训练数据组的系统和方法,以减轻过拟合。 Maxent也被称为逻辑回归。 更具体地,系统和方法可以有助于优化分配给训练数据的概率,以备以后在机器学习过程中使用。 实际上,训练数据可以分配它们各自的权重,然后将概率分布分配给这些权重。
    • 30. 发明申请
    • Advertising in application programs
    • 在应用程序中进行广告
    • US20060271425A1
    • 2006-11-30
    • US11139750
    • 2005-05-27
    • Joshua GoodmanChristopher Meek
    • Joshua GoodmanChristopher Meek
    • G06Q30/00
    • G06Q30/02G06Q30/0261G06Q30/0269G06Q30/0273
    • The subject invention provides a unique system and method that facilitates displaying content-targeted advertisements within applications running on an end-user or client computer. To mitigate privacy concerns, one or more advertisements can be stored on a client computer. At least one advertisement can be displayed on the client based at least in part on the context relating to the user's interaction with the client. By doing so, the user's private data or content is not passed to the server—meanwhile content-targeted advertising processing can be run on the user's content to determine which advertisements to display. Different forms of advertisements can be displayed to the user when the client is offline or online to facilitate optimizing use interaction with the advertisements and billing capabilities. To ensure that advertisements are displayed when content is displayed on a client, various encryption and decryption techniques can be employed to mitigate tampering of advertisement display code.
    • 本发明提供了一种独特的系统和方法,其有助于在最终用户或客户端计算机上运行的应用内显示面向内容的广告。 为了减轻隐私问题,一个或多个广告可以存储在客户端计算机上。 至少一部分广告可以至少部分地基于与用户与客户端的交互相关的上下文来显示在客户端上。 通过这样做,用户的私有数据或内容不被传递到服务器 - 同时可以在用户的​​内容上运行针对内容的广告处理,以确定要显示的广告。 当客户离线或在线时,可以向用户显示不同形式的广告,以便于优化与广告的使用交互和计费能力。 为了确保在客户端上显示内容时显示广告,可以采用各种加密和解密技术来减轻广告显示代码的篡改。