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11. 发明授权

US08533049B2 Value add broker for federated advertising exchange 有权
标题翻译：为联合广告交易增值经纪人
公开(公告)号：US08533049B2
公开(公告)日：2013-09-10
申请号：US11762625
申请日：2007-06-13
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242
摘要： For a multi-party advertising exchange, including publishing entities and advertising entities from disparate advertising networks, which facilitates transactions for publishing inventory, a value add broker is provided to aggregate information from third parties having valuable information for input to the exchange or to perform services that are valuable to transactions in the exchange. The valuable information or services further facilitate the transactions for the publishing inventory automatically generating a benefit for the third parties providing the valuable information or services commensurate with the value added to the transactions.
摘要翻译：对于多方广告交易所，包括来自不同广告网络的出版实体和广告实体，其促进发布库存的交易，提供增值经纪人以将具有有价值信息的第三方的信息汇总到交易所或进行服务这对交易中的交易是有价值的。有价值的信息或服务进一步促进出版物库存的交易自动为第三方产生利益，从而提供与交易中添加的价值相称的有价值的信息或服务。

12. 发明申请

US20080103969A1 VALUE ADD BROKER FOR FEDERATED ADVERTISING EXCHANGE 有权
标题翻译：联合广告交易所的增值经纪人
公开(公告)号：US20080103969A1
公开(公告)日：2008-05-01
申请号：US11762625
申请日：2007-06-13
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
IPC分类号： G06Q10/00 , G06Q40/00
CPC分类号： G06Q30/02 , G06Q30/0242
摘要： For a multi-party advertising exchange, including publishing entities and advertising entities from disparate advertising networks, which facilitates transactions for publishing inventory, a value add broker is provided to aggregate information from third parties having valuable information for input to the exchange or to perform services that are valuable to transactions in the exchange. The valuable information or services further facilitate the transactions for the publishing inventory automatically generating a benefit for the third parties providing the valuable information or services commensurate with the value added to the transactions.
摘要翻译：对于多方广告交易所，包括来自不同广告网络的出版实体和广告实体，其促进发布库存的交易，提供增值经纪人以将具有有价值信息的第三方的信息汇总到交易所或进行服务这对交易中的交易是有价值的。有价值的信息或服务进一步促进出版物库存的交易自动为第三方产生利益，从而提供与交易中添加的价值相称的有价值的信息或服务。

13. 发明申请

US20080103903A1 ARBITRAGE BROKER FOR ONLINE ADVERTISING EXCHANGE 有权
标题翻译：在线广告交易所的仲裁代理商
公开(公告)号：US20080103903A1
公开(公告)日：2008-05-01
申请号：US11763542
申请日：2007-06-15
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0254 , G06Q30/0269 , G06Q30/0275 , G06Q30/0277 , G06Q40/04
摘要： For a multi-party online advertising exchange including advertising and publishing entities and one or more third party participants, the disclosed systems and methods enable third party participation in arbitrage opportunities in online advertising transactions. A plurality of underlying transaction details are abstracted and provided to the third party participants without loss of generalization and while preserving relationships in the transaction data, to enable a third party share risk in advertising transactions. Various system refinements are provided and disclosed according to a host of optional embodiments.
摘要翻译：对于包括广告和出版实体以及一个或多个第三方参与者在内的多方在线广告交易，披露的系统和方法使第三方参与在线广告交易中的套利机会。多个基础交易细节被抽象并提供给第三方参与者而不丢失泛化，同时保持交易数据中的关系，以使第三方在广告交易中共享风险。根据主机的可选实施例提供和公开了各种系统细化。

14. 发明申请

US20080103900A1 SHARING VALUE BACK TO DISTRIBUTED INFORMATION PROVIDERS IN AN ADVERTISING EXCHANGE 审中-公开
标题翻译：在广告交易所中分享信息提供者的价值
公开(公告)号：US20080103900A1
公开(公告)日：2008-05-01
申请号：US11747968
申请日：2007-05-14
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0251 , G06Q30/0254 , G06Q30/0277
摘要： For a multi-party advertising exchange including advertising and publishing entities, automatic value sharing is provided for distributed users of the advertising exchange that provide valuable information to the exchange. Users provide information that has quantifiable value to the advertising exchange and/or its participants. In exchange for the information, predicated on any function or cost model for quantifying the value of the information, a reward or advantage, such as revenue, is given to the user by the advertising exchange and/or participants of the advertising exchange in order to incentivize users' valuable contributions. As a result, the advertising exchange becomes a more efficient marketplace, increasing predictability and the participant(s) benefit in correspondence with the value of any information received by those participant(s). Various refinements are provided and disclosed according to a host of optional embodiments.
摘要翻译：对于包括广告和出版实体在内的多方广告交换，为广告交易所的分布式用户提供自动价值共享，为交易所提供有价值的信息。用户提供对广告交易所和/或其参与者具有可量化价值的信息。为了交换信息，基于用于量化信息价值的任何功能或成本模型，由广告交易所和/或广告交易所的参与者向用户提供诸如收入的奖励或优点，以便激励用户的宝贵贡献。因此，广告交换成为一个更有效的市场，增加可预测性，并且参与者的利益与这些参与者收到的任何信息的价值相对应。根据主机的可选实施例提供和公开各种改进。

15. 发明申请

US20080103897A1 NORMALIZING AND TRACKING USER ATTRIBUTES FOR TRANSACTIONS IN AN ADVERTISING EXCHANGE 审中-公开
标题翻译：在广告交换中进行交易的用户属性的归一化和跟踪
公开(公告)号：US20080103897A1
公开(公告)日：2008-05-01
申请号：US11735753
申请日：2007-04-16
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0254 , G06Q30/0269 , G06Q30/0277
摘要： For a multi-party advertising exchange including advertising and publishing entities, each publishing entity can expose user attribute space(s) for its publishing inventory to the exchange, which are normalized to a common vocabulary within the exchange. Similarly, each advertising entity can specify one or more preferences for user attributes as requirements or definitions for advertising transactions in the exchange which are also normalized to the common vocabulary. The common vocabulary enables the comparison of a first set of user attributes to a second set of user attributes within the exchange. Supplemental user attribute data may also be received from audience data brokers, and the performance of advertising as a function of sets and subsets of user attributes over time may be recorded so that optimal display strategies can be determined. Publishers that meet certain requirements can pre-qualify their publishing inventory for a given set of user attributes raising certainty in advertising transactions. Various system refinements are provided and disclosed according to a host of optional embodiments.
摘要翻译：对于包括广告和出版实体在内的多方广告交换，每个出版实体都可以将用于其发布库存的用户属性空间公开到交换中，该交换被归一化为交换中的公共词汇。类似地，每个广告实体可以将用户属性的一个或多个偏好指定为交换中的广告交易的要求或定义，其也被标准化为公共词汇。通用词汇使得能够将第一组用户属性与交换中的第二组用户属性进行比较。也可以从受众数据经纪人接收补充用户属性数据，并且可以记录作为用户属性的集合和子集随时间推移的广告的表现，使得可以确定最佳显示策略。满足某些要求的发布商可以在给定的一组用户属性中预先确定其发布广告资源，从而提高广告交易的确定性。根据主机的可选实施例提供和公开了各种系统细化。

16. 发明申请

US20080103837A1 RISK REDUCTION FOR PARTICIPANTS IN AN ONLINE ADVERTISING EXCHANGE 审中-公开
标题翻译：在线广告交易所参与者的风险降低
公开(公告)号：US20080103837A1
公开(公告)日：2008-05-01
申请号：US11748333
申请日：2007-05-14
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
IPC分类号： G06Q40/00
CPC分类号： G06Q40/08 , G06Q10/087 , G06Q30/02
摘要： For a multi-party advertising exchange including advertising and publishing entities from disparate advertising networks, a framework is provided for applying insurance terms to advertising transactions in the exchange, enabling risk sensitive participants to ease their participation in a potentially volatile online advertising marketplace. Participants can use the insurance mechanism of the advertising exchange to reduce variance in expected outcome for transactions in the advertising exchange.
摘要翻译：对于包括来自不同广告网络的广告和出版实体的多方广告交易，提供了一个框架，用于将保险条款应用于交易中的广告交易，使风险敏感的参与者能够减轻其参与潜在的不稳定的在线广告市场。参与者可以使用广告交易所的保险机制来减少广告交易中交易的预期结果的差异。

17. 发明申请

US20080103896A1 SPECIFYING, NORMALIZING AND TRACKING DISPLAY PROPERTIES FOR TRANSACTIONS IN AN ADVERTISING EXCHANGE 审中-公开
标题翻译：广告交换中交易的指定，标准化和跟踪显示属性
公开(公告)号：US20080103896A1
公开(公告)日：2008-05-01
申请号：US11735737
申请日：2007-04-16
申请人： Gary W. Flake , Christopher A. Meek , Jody D. Biggs , David Max Chickering , Brett D. Brewer
发明人： Gary W. Flake , Christopher A. Meek , Jody D. Biggs , David Max Chickering , Brett D. Brewer
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0244 , G06Q30/0256 , G06Q30/0277
摘要： For a multi-party advertising exchange including advertising and publishing entities, each participant can specify one or more display properties as requirements or definitions for advertising transactions in the exchange. The disparate display properties of multiple participants are normalized within the advertising exchange to a common vocabulary by translating the display properties to a common set of representations within the exchange enabling the comparison of a first set of display properties to a second set of display properties. The invention also optionally records the performance of advertising as a function of display properties over time so that optimal display strategies can be determined by participants with access to the performance information. Various system refinements are provided and disclosed according to a host of optional embodiments.
摘要翻译：对于包括广告和出版实体的多方广告交换，每个参与者可以将一个或多个显示属性指定为交换中的广告交易的要求或定义。通过将显示属性转换为交换中的一组公共表示，使得能够将第一组显示属性与第二组显示属性进行比较，将广告交换中的多个参与者的不同显示属性归一化为公共词汇。本发明还可选地将广告的性能随时间记录为显示属性的函数，使得可以由访问演出信息的参与者确定最佳显示策略。根据主机的可选实施例提供和公开了各种系统细化。

18. 发明申请

US20080140491A1 ADVERTISER BACKED COMPENSATION FOR END USERS 审中-公开
标题翻译：广告客户对最终用户的补偿
公开(公告)号：US20080140491A1
公开(公告)日：2008-06-12
申请号：US11768864
申请日：2007-06-26
申请人： Kamal Jain , Jody D. Biggs , Brian Burdick , Nishant V. Dani , Gary W. Flake , Marcel Gavriliu , Randall F. Kern , David Lawrence Kiker , Arun K. Sacheti , Brian James Utter , Polina Veksler
发明人： Kamal Jain , Jody D. Biggs , Brian Burdick , Nishant V. Dani , Gary W. Flake , Marcel Gavriliu , Randall F. Kern , David Lawrence Kiker , Arun K. Sacheti , Brian James Utter , Polina Veksler
IPC分类号： G06Q30/00 , G06F17/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0212 , G06Q30/0248
摘要： The claimed subject invention presents systems and methods to compensate directly a user of a service platform through advertising spending in exchange for knowledge of the user intent. Advertising spending contributions are allocated to a compensation account that can be accessed by an advertising platform, affiliated with the service platform or not, to compensate users and to update compensation records and transactions with the advertiser. Compensation fraud is actively and reactively mitigated. Compensation of the user is conducted securely and includes compensation points, direct payments and instant rebates, which can be used in transactions with online and offline service platforms. The intent-compensation proposition funded through advertising spending creates a price incentive that differentiates both service platform and advertiser from their competitors, and creates value for user and advertiser.
摘要翻译：所要求保护的本发明提出了通过广告支出直接补偿服务平台的用户以交换用户意图的知识的系统和方法。广告支出捐款分配给可由与服务平台关联的广告平台访问的补偿帐户，以补偿用户并更新与广告商的补偿记录和交易。补偿欺诈积极，反应性减轻。用户的补偿安全进行，包括补偿点，直接付款和即时回扣，可用于在线和离线服务平台的交易。通过广告支出资助的意图补偿主张产生了将竞争对手的服务平台和广告客户区分开来的价格激励，为用户和广告客户创造了价值。

19. 发明申请

US20080114651A1 OMAHA - USER PRICE INCENTIVE MODEL 审中-公开
标题翻译： OMAHA - 用户价格激励模型
公开(公告)号：US20080114651A1
公开(公告)日：2008-05-15
申请号：US11768855
申请日：2007-06-26
申请人： Kamal Jain , Zachary Abraham Apter , Jody D. Biggs , Brian Burdick , Nishant V. Dani , Gary W. Flake , Marcel Gavriliu , Randall F. Kern , David Lawrence Kiker , Arun K. Sacheti , Brian James Utter , Polina Veksler
发明人： Kamal Jain , Zachary Abraham Apter , Jody D. Biggs , Brian Burdick , Nishant V. Dani , Gary W. Flake , Marcel Gavriliu , Randall F. Kern , David Lawrence Kiker , Arun K. Sacheti , Brian James Utter , Polina Veksler
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0225 , G06Q30/0226 , G06Q30/0239
摘要： The claimed subject invention presents a system and method to compensate a user of a service platform in return for information regarding the user's intent. The compensation comprises rewards points and direct payments, which can be used to claim rewards online and offline. The compensation is securely maintained in compensation accounts. The user can benefit from third-party content and services through partnerships with the service platform. The intent-compensation proposition of the service platform creates a price incentive to use the service platform over its competitors.
摘要翻译：所要求保护的主题发明提供了一种用于补偿服务平台的用户以返回关于用户意图的信息的系统和方法。补偿包括奖励积分和直接付款，可用于在线和离线索赔。薪酬安全维护在补偿账户中。用户可以通过与服务平台的合作，从第三方内容和服务中受益。服务平台的意图补偿主张为其竞争对手创造了使用服务平台的价格激励。

20. 发明授权

US08204299B2 3D content aggregation built into devices 有权
标题翻译： 3D内容聚合内置于设备中
公开(公告)号：US08204299B2
公开(公告)日：2012-06-19
申请号：US12137657
申请日：2008-06-12
申请人： Blaise Aguera y Arcas , Brett D. Brewer , Michael Fredrick Cohen , Steven Drucker , Karim Farouki , Gary W. Flake , Ariel J. Lazier , Stephen L. Lawler , Donald James Lindsay
发明人： Blaise Aguera y Arcas , Brett D. Brewer , Michael Fredrick Cohen , Steven Drucker , Karim Farouki , Gary W. Flake , Ariel J. Lazier , Stephen L. Lawler , Donald James Lindsay
IPC分类号： G06K9/00
CPC分类号： G06T7/55 , G06T2207/10016 , G06T2207/20092
摘要： The claimed subject matter provides a system and/or a method that facilitates capturing a portion 2-dimensional (2D) data for implementation within a 3-dimensional (3D) virtual environment. A device that can capture one or more 2D images, wherein the 2D image is representative of a corporeal object from a perspective dictated by an orientation of the device. The device can comprise a content aggregator that can construct a 3D image from two or more 2D images collected by the device, in which the construction is based at least in part upon aligning each corresponding perspective associated with each 2D image.
摘要翻译：所要求保护的主题提供了一种有助于捕获用于在三维（3D）虚拟环境内实现的部分二维（2D）数据的系统和/或方法。可以捕获一个或多个2D图像的装置，其中所述2D图像从由所述装置的取向指定的视角代表所述物体。该设备可以包括内容聚合器，其可以从由设备收集的两个或更多个2D图像构建3D图像，其中该结构至少部分地基于对准与每个2D图像相关联的每个对应透视图。

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