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    • 3. 发明申请
    • SYSTEM AND METHOD OF INFORMATION FILTERING USING MEASURES OF AFFINITY OF A RELATIONSHIP
    • 使用关系的亲和度的信息过滤的系统和方法
    • WO2005074443A3
    • 2006-12-21
    • PCT/US2004038703
    • 2004-11-17
    • YAHOO INCHULL MARK EVERETTFARMER F RANDALLPERELMAN ELLEN SUE
    • HULL MARK EVERETTFARMER F RANDALLPERELMAN ELLEN SUE
    • G06Q99/00G06F17/30
    • G06Q50/01H04L51/12
    • A system, apparatus, and method are directed towards enabling information filtering using measures of an affinity of a relationship between subscribers of an online portal system. The affinity of a relationship may be determined based, in part, on the tracking of various online behaviors of and between subscribers of the portal system. Any of a variety of behaviors may be tracked, including message communications between subscribers, participation in instant messaging groups, purchases, activities, categories, and so forth. Such behaviors may be employed to determine a level of trust (or affinity) between subscribers of the portal system. This affinity measurement may be used to filter various information, including, but not limited to, product recommendations, ratings, polling queries, advertising, social network communications, personal ads, search results, and the like. Moreover, this affinity measurement may also be employed to perform message spam detection.
    • 系统,装置和方法旨在使用在线门户系统的订户之间的关系的亲和度的度量来启用信息过滤。 关系的亲和性可以部分地基于对门户系统的各种在线行为和用户的跟踪来确定。 可以跟踪任何各种行为,包括订户之间的消息通信,即时消息群组的参与,购买,活动,类别等。 可以采用这种行为来确定门户系统的订户之间的信任级别(或亲和度)。 该亲和测量可以用于过滤各种信息,包括但不限于产品建议,评级,轮询查询,广告,社交网络通信,个人广告,搜索结果等。 此外,还可以采用该亲和度测量来执行消息垃圾邮件检测。