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1. 发明申请

WO2009088782A3 INTEREST MAPPING SYSTEM 审中-公开
标题翻译：利益映射系统
公开(公告)号：WO2009088782A3
公开(公告)日：2009-11-26
申请号：PCT/US2008088228
申请日：2008-12-23
申请人： YAHOO INC , DAVIS MARC E , HIGGINS CHRISTOPHER W , O'SULLIVAN JOSEPH , ATHSANI ATHELINA , JAFFE CHRISTOPHER S , MARTINEZ RON
发明人： DAVIS MARC E , HIGGINS CHRISTOPHER W , O'SULLIVAN JOSEPH , ATHSANI ATHELINA , JAFFE CHRISTOPHER S , MARTINEZ RON
IPC分类号： G06Q10/00 , G06Q50/00
CPC分类号： H04W4/02 , H04L67/18 , H04L67/306 , H04L67/36 , H04W4/023 , H04W4/027 , H04W4/185 , H04W4/206 , H04W8/18
摘要： Apparatus, interfaces, and computer instructions are provided for establishing an association between a user and a declared interest, such as a brand or some other subject, and for generating a map to display the interests of one or more users. An association is established between an interest identifier, a user, and target object selected based upon an action of the user. The target object may include a location that may be specified by coordinates. The action may include selection of the at least one location by the user. Selection may include selecting a user interface feature that causes the at least one location to be selected based upon a geographical position of the user. The position may be determined by a Global Positioning System device carried by the user. Techniques are also disclosed for identifying people who are potentially interested in a given interest, or in a second interest related to a first interest, based on previously established interest-location-user associations.
摘要翻译：提供了设备，接口和计算机指令，用于建立用户和宣称的兴趣之间的关联，例如品牌或其他主题，并且用于生成用于显示一个或多个用户的兴趣的地图。在利用标识符，用户和基于用户的动作选择的目标对象之间建立关联。目标对象可以包括可以由坐标指定的位置。动作可以包括用户选择至少一个位置。选择可以包括基于用户的地理位置来选择使得至少一个位置被选择的用户界面特征。该位置可以由用户携带的全球定位系统设备来确定。还披露了技术，用于基于先前建立的利益位置 - 用户关联来识别对于给定兴趣或与第一兴趣相关的第二兴趣有潜在兴趣的人。

2. 发明申请

WO2009100013A2 LOCATION TRACKING BASED ON PROXIMITY-BASED AD HOC NETWORK 审中-公开
标题翻译：基于接近度的AD HOC网络定位跟踪
公开(公告)号：WO2009100013A2
公开(公告)日：2009-08-13
申请号：PCT/US2009032854
申请日：2009-02-02
申请人： YAHOO INC , DAVIS MARC E , NAIR RAHUL , O'SULLIVAN JOSEPH , PARETTI CHRISTOPHER , HIGGINS CHRISTOPHER W , ZALTZMAN ORI
发明人： DAVIS MARC E , NAIR RAHUL , O'SULLIVAN JOSEPH , PARETTI CHRISTOPHER , HIGGINS CHRISTOPHER W , ZALTZMAN ORI
IPC分类号： H04W84/18 , H04W64/00
CPC分类号： H04W4/02 , G01S5/0009 , G01S5/0289 , H04W64/00 , H04W84/18
摘要： A system and method is described for constructing a proximity-based ad hoc network among a plurality of sensors and for using the network to perform location tracking and provide location-based services. Time-coded data received from each of the sensors is used to determine a current proximity of each of the sensors with respect to other sensors within the plurality of sensors. Actual location information associated with a particular sensor can then be used to generate or augment location information associated with other sensors known to be spatially and temporally proximate to the particular sensor.
摘要翻译：描述了一种系统和方法，用于在多个传感器之间构建基于邻近度的自组织网络并用于使用网络执行位置跟踪并提供基于位置的服务。使用从每个传感器接收的时间编码数据来确定每个传感器相对于多个传感器内的其他传感器的当前接近度。然后可以使用与特定传感器相关联的实际位置信息来生成或增强与已知在空间和时间上接近特定传感器的其他传感器相关联的位置信息。

3. 发明申请

WO2010083278A2 CONDITIONAL INCENTIVE PRESENTATION, TRACKING AND REDEMPTION 审中-公开
标题翻译：条件激励演示，跟踪和赎回
公开(公告)号：WO2010083278A2
公开(公告)日：2010-07-22
申请号：PCT/US2010020994
申请日：2010-01-14
申请人： YAHOO INC , PARETTI CHRISTOPHER T , ATHSANI ATHELLINA , DAVIS MARC E , O'SULLIVAN JOSEPH , HIGGINS CHRISTOPHER W , MARTINEZ RONALD G
发明人： PARETTI CHRISTOPHER T , ATHSANI ATHELLINA , DAVIS MARC E , O'SULLIVAN JOSEPH , HIGGINS CHRISTOPHER W , MARTINEZ RONALD G
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0207 , G06Q30/0224
摘要： An offer is presented to a user via a user device. The offer terms include an activity to be performed or a behavior to be observed and an incentive to be rewarded upon performance of the activity or the observance of the behavior. A determination is made as to whether the user has performed the activity or observed the behavior based on at least spatial, temporal, social and/or topical data obtained from a network-based tracking engine. If it is determined that the user has performed the activity or observed the behavior, the user is provided with the incentive.
摘要翻译：通过用户设备向用户呈现报价。要约条款包括要执行的活动或要遵守的行为，以及在执行活动或遵守行为时获得奖励的激励。确定用户是否已经基于从基于网络的跟踪引擎获得的至少空间，时间，社会和/或主题数据执行活动或观察行为。如果确定用户已经执行了活动或观察到行为，则向用户提供激励。

4. 发明申请

WO2009158168A3 SYSTEM AND METHOD FOR DETERMINATION AND DISPLAY OF PERSONALIZED DISTANCE 审中-公开
标题翻译：用于确定和显示个人化距离的系统和方法
公开(公告)号：WO2009158168A3
公开(公告)日：2010-02-25
申请号：PCT/US2009046258
申请日：2009-06-04
申请人： YAHOO INC , KALABOUKIS CHRIS , HIGGINS CHRISTOPHER W , DAVIS MARC , O'SULLIVAN JOSEPH , ATHSANI ATHELLINA , MARTINEZ RONALD , PARETTI CHRISTOPHER T
发明人： KALABOUKIS CHRIS , HIGGINS CHRISTOPHER W , DAVIS MARC , O'SULLIVAN JOSEPH , ATHSANI ATHELLINA , MARTINEZ RONALD , PARETTI CHRISTOPHER T
IPC分类号： H04W4/02 , H04W64/00
CPC分类号： G01C21/3667 , G01C21/00 , G01C21/343 , G01C21/3484 , G01C21/3679 , G06F17/3087 , G06Q30/0266 , G06Q50/01 , G06Q50/30 , H04L67/18 , H04W4/02 , H04W4/023 , H04W4/18
摘要： A system and method for determination and display of personalized distance. A request is received for the determination of a personalized distance over a network, wherein the request comprises an identification of a requesting user, and a plurality of real world entities comprising at least a starting location and an ending location. At least one route is determined between the first location and the second location. Spatial, temporal, topical, and social data available to the network relating to the requesting user and each real world entity and the route is retrieved using a global index of data available to the network. A personalized distance is calculated via the network between the first location and the second location using spatial, temporal, topical, and social data relating to the requesting user and each real world entity and the route. A representation of the personalized distance calculated for the route is displayed on a display medium.
摘要翻译：用于确定和显示个性化距离的系统和方法。接收到用于通过网络确定个性化距离的请求，其中所述请求包括请求用户的标识以及包括至少起始位置和结束位置的多个真实世界实体。在第一位置和第二位置之间确定至少一个路线。使用可用于网络的全局数据索引来检索与请求用户和每个现实世界实体以及路由有关的网络可用的空间，时间，主题和社交数据。通过第一位置和第二位置之间的网络，使用与请求用户和每个现实世界实体和路线相关的空间，时间，主题和社交数据来计算个性化距离。在路径上计算出的个性化距离的表示显示在显示介质上。

5. 发明申请

WO2009076060A2 ADVERTISING ASSOCIATED WITH MULTIMEDIA CONTENT 审中-公开
标题翻译：广告与多媒体内容相关
公开(公告)号：WO2009076060A2
公开(公告)日：2009-06-18
申请号：PCT/US2008084583
申请日：2008-11-24
申请人： YAHOO INC , ATHSANI ATHELLINA , O'SULLIVAN JOSEPH , DAVIS MARC , MARTINEZ RON , HIGGINS CHRIS
发明人： ATHSANI ATHELLINA , O'SULLIVAN JOSEPH , DAVIS MARC , MARTINEZ RON , HIGGINS CHRIS
IPC分类号： G06Q30/00
CPC分类号： G06Q30/00 , G06Q30/0201 , G06Q30/0273
摘要： A method for placing advertisements selects a first content from a variety of content, analyzes the first content for the presence of advertiser references, and matches a first advertisement from an advertiser to the first content by using the advertiser references. This method determines a set of presentation preferences for presentation of the first advertisement in conjunction with the first content and includes the set of presentation preferences with the first content. The method embeds the presentation preferences as advertising information into the first content. The method presents the first advertisement in conjunction with the first content by using the presentation preferences. It tracks the presentation of content for monetization events and stores the tracking information in a log. The monetization event includes, for example, an impression, a click, an acquisition, and/or a conversion. Further embodiments include a system and a computer readable medium for implementation of the foregoing.
摘要翻译：用于放置广告的方法从各种内容中选择第一内容，分析第一内容以存在广告商参考，并且通过使用广告商参考将来自广告主的第一广告与第一内容相匹配。该方法确定与第一内容一起呈现第一广告的呈现偏好集合，并且包括具有第一内容的呈现偏好集合。该方法将呈现偏好嵌入到第一内容中作为广告信息。该方法通过使用呈现偏好来呈现与第一内容相结合的第一广告。它跟踪营利活动内容的呈现，并将跟踪信息存储在日志中。营利事件包括例如展示，点击，获取和/或转换。另外的实施例包括用于实现前述内容的系统和计算机可读介质。

6. 发明申请

WO2009111226A3 SOCIAL ASPECTS OF CONTENT AGGREGATION, SYNDICATION, SHARING, AND UPDATING 审中-公开
标题翻译：内容综合，协调，共享和更新的社会方面
公开(公告)号：WO2009111226A3
公开(公告)日：2009-10-29
申请号：PCT/US2009035020
申请日：2009-02-24
申请人： YAHOO INC , BOERRIES MARCO , SAFT KEITH , GRINSTED GEORGE , PARRY LEE , BERNOULLI CARLO P , DAVIS MARC , O'SULLIVAN JOSEPH
发明人： BOERRIES MARCO , SAFT KEITH , GRINSTED GEORGE , PARRY LEE , BERNOULLI CARLO P , DAVIS MARC , O'SULLIVAN JOSEPH
IPC分类号： G06F17/00 , G06Q50/00
CPC分类号： G06F17/30884
摘要： 'Smart bookmarks' are described which facilitate aggregation, sharing, and dynamic access to the content in which a particular user has an interest.
摘要翻译：描述了“智能书签”，其便于对特定用户感兴趣的内容进行聚合，共享和动态访问。

7. 发明申请

WO2009111166A2 METHOD AND APPARATUS FOR SOCIAL NETWORK MARKETING WITH ADVOCATE REFERRAL 审中-公开
标题翻译：社会网络营销与引导性推荐的方法与装置
公开(公告)号：WO2009111166A2
公开(公告)日：2009-09-11
申请号：PCT/US2009034444
申请日：2009-02-19
申请人： YAHOO INC , HIGGINS CHRISTOPHER WILLIAM , DAVIS MARC , O'SULLIVAN JOSEPH
发明人： HIGGINS CHRISTOPHER WILLIAM , DAVIS MARC , O'SULLIVAN JOSEPH
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0214 , G06Q50/01
摘要： A service provider facilitates consumption of goods, brands, or services on an interactive network using characterizations of consumers, behavior, brands, consumable goods, advertisers, and advocates to determine a three-way match between a consumable good, a consumer, and an advocate. The matching method determines one or more advocates by maximizing the estimated contextual value of personalized advocacy. Further, the service provider captures the value of the personalized advocacy in each match, and distributes that value in the form of various marketing incentive.
摘要翻译：服务提供者通过使用消费者，行为，品牌，消费品，广告商和倡导者的表征，在互动网络上消费商品，品牌或服务，以确定消费品，消费者和倡导者之间的三方匹配。匹配方法通过最大化个性化倡导的估计上下文价值来确定一个或多个倡导者。此外，服务提供商捕获每场比赛中个性化倡导的价值，并以各种营销激励的形式分配该价值。

8. 发明申请

WO2009134597A3 MODIFICATION OF CONTENT REPRESENTATION BY A BRAND ENGINE IN A SOCIAL NETWORK 审中-公开
标题翻译：品牌发动机在社会网络中的内容表示的修改
公开(公告)号：WO2009134597A3
公开(公告)日：2010-01-14
申请号：PCT/US2009039802
申请日：2009-04-07
申请人： YAHOO INC , TROUT ROBERT C , HIGGINS CHRISTOPHER , O'SULLIVAN JOSEPH , DAVIS MARK E , MARTINEZ RONALD G
发明人： TROUT ROBERT C , HIGGINS CHRISTOPHER , O'SULLIVAN JOSEPH , DAVIS MARK E , MARTINEZ RONALD G
IPC分类号： G06Q50/00
CPC分类号： G06Q30/02 , G06Q10/10
摘要： A brand engine receives a request from a user device operated by a first user to display user information of a second user. User information of the first user is mapped to at least the user information of the second user by the brand engine. The mapping may map the user information of the first user to user information of further users in a social network. The mapping may map of any combination of spatial, temporal, social, and topical data related to the users. A modified representation of received content is generated by the brand engine based on the mapping. The modified representation is transmitted to the user device. The user device displays the modified representation for the first user. The modified representation of the received content may include any combination of filtered and/or sorted content items, recommended content items, and/or modified content items.
摘要翻译：品牌引擎从由第一用户操作的用户设备接收请求以显示第二用户的用户信息。第一用户的用户信息被品牌引擎映射到至少第二用户的用户信息。映射可以将第一用户的用户信息映射到社交网络中的另外的用户的用户信息。映射可以映射与用户相关的空间，时间，社交和主题数据的任何组合。接收到的内容的修改表示由品牌引擎基于映射生成。被修改的表示被传送到用户设备。用户设备显示第一个用户的修改后的表示。所接收内容的修改表示可以包括过滤和/或排序的内容项，推荐内容项和/或修改的内容项的任何组合。

9. 发明申请

WO2009018017A2 SYSTEM AND METHOD FOR PROVIDING ELECTRONIC ADVERTISEMENTS 审中-公开
标题翻译：用于提供电子广告的系统和方法
公开(公告)号：WO2009018017A2
公开(公告)日：2009-02-05
申请号：PCT/US2008070767
申请日：2008-07-22
申请人： YAHOO INC , JAFFE CHRISTOPHER , MARTINEZ RONALD , O'SULLIVAN JOSEPH
发明人： JAFFE CHRISTOPHER , MARTINEZ RONALD , O'SULLIVAN JOSEPH
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02
摘要： A system for displaying electronic advertisements on a display device includes a processor having a set of instructions, a display device in communication with the processor and a network interface in communication with the processor. The processor is configured by the set of instructions to receive an initial advertisement from a central server via the network interface, display an initial advertisement and a first navigational element on the display device, receive a subsequent advertisement from the central server based on a user's interaction with the initial advertisement, and display the subsequent advertisement on the display device when the first navigational element is selected by the user.
摘要翻译：用于在显示设备上显示电子广告的系统包括具有一组指令的处理器，与处理器通信的显示设备和与处理器通信的网络接口。处理器由该组指令配置，以经由网络接口从中央服务器接收初始广告，在显示设备上显示初始广告和第一导航元素，基于用户的交互从中央服务器接收后续广告并且当用户选择第一导航元素时，在显示设备上显示后续广告。

10. 发明申请

WO2009111167A3 METHOD AND APPARATUS FOR SOCIAL NETWORK MARKETING WITH CONSUMER REFERRAL 审中-公开
标题翻译：用消费者转介进行社交网络营销的方法和设备
公开(公告)号：WO2009111167A3
公开(公告)日：2009-12-03
申请号：PCT/US2009034445
申请日：2009-02-19
申请人： YAHOO INC , HIGGINS CHRISTOPHER WILLIAM , DAVIS MARC , O'SULLIVAN JOSEPH
发明人： HIGGINS CHRISTOPHER WILLIAM , DAVIS MARC , O'SULLIVAN JOSEPH
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0214 , G06Q50/01
摘要： A service provider facilitates consumption of goods, brands, or services on an interactive network using characterizations of consumers, behavior, brands, consumable goods, advertisers, and advocates to determine a three-way match between a consumable good, a consumer, and an advocate. The matching method determines one or more likely consumers by maximizing the estimated contextual value of personalized advocacy. Further, the service provider captures the value of the personalized advocacy in each match, and distributes that value in the form of various marketing incentives.
摘要翻译：服务提供商利用消费者，行为，品牌，消费品，广告客户和倡导者的特征来确定消费品，消费者和倡导者之间的三方匹配，从而促进交互式网络上的商品，品牌或服务的消费。匹配方法通过最大化个性化宣传的估计背景价值来确定一个或多个可能的消费者。此外，服务提供商在每场比赛中捕获个性化宣传的价值，并以各种营销激励的形式分配该价值。

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