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    • 3. 发明申请
    • SYSTEMS AND METHODS TO OPTIMIZE MEDIA PRESENTATIONS USING A CAMERA
    • 用相机优化媒体演示的系统和方法
    • WO2012018841A3
    • 2012-05-10
    • PCT/US2011046300
    • 2011-08-02
    • VISA USA INCYODER JEANETTEBYCE CHARLES RAYMONDWINTERS MICHELLE ENG
    • YODER JEANETTEBYCE CHARLES RAYMONDWINTERS MICHELLE ENG
    • G06Q10/00G06Q20/00G06Q30/00
    • G06Q30/0241G06Q30/0201G06Q30/0202G06Q30/0207G06Q30/0242G06Q30/06G06Q50/01
    • In one aspect, a computing apparatus is configured to: capture first images of customers who have watched a digital sign, using a digital camera attached to the digital sign positioned in vicinity of a retail location; identify characteristics of the customers based on the first images; identify, using the characteristics, a subset of customers who have made payment transactions at the retail location through a transaction handler; determine an aggregated spending profile based on transactions of the subset of customers recorded by the transaction handler; and arrange content on the digital sign based on the aggregated spending profile. The computing apparatus may be further configured to capture second images of the customers who have made payment transactions at the retail location through the transaction handler, using a digital camera attached to a point of sale (POS) station at the retail location, and to correlate the first and second images to identify the subset.
    • 在一个方面,计算装置被配置为:使用附接到位于零售地点附近的数字标牌的数码相机来捕获已经观看数字标牌的客户的第一图像; 基于第一图像来识别顾客的特征; 使用所述特征识别已经通过交易处理程序在零售地点进行了支付交易的客户子集; 基于所述交易处理程序记录的所述客户子集的交易来确定聚合消费简档; 并基于聚集的消费简档在数字标牌上安排内容。 计算装置可以进一步配置为使用附接到零售地点的销售点(POS)站的数字相机通过交易处理器捕获在零售地点进行了支付交易的客户的第二图像,并且关联 第一和第二图像来识别子集。