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1. 发明申请

WO2015102795A1 METHODS AND APPARATUS TO CORRECT AUDIENCE MEASUREMENT DATA 审中-公开
标题翻译：校正测量数据的方法和设备
公开(公告)号：WO2015102795A1
公开(公告)日：2015-07-09
申请号：PCT/US2014/068168
申请日：2014-12-02
申请人： THE NIELSEN COMPANY (US), LLC
发明人： TOUPET, Antonia , YI, Peng Fei , SRIVASTAVA, Seema Varma
IPC分类号： G06F17/00 , G06F17/30
CPC分类号： G06Q30/0242 , G06Q50/01
摘要： An example involves determining a missing-audience factor based on first impressions corresponding to first client devices that do not have database proprietor (DP) identifiers for use by a DP to identify subscribers registered with the DP, and based on second impressions corresponding to second client devices that do have the DP identifiers used by the DP to identify subscribers registered with the DP. The first impressions represent accesses to media via the first client devices. The second impressions represent access to the media via the second client devices. The example involves determining a coverage-corrected unique audience (CCUA) size based on the missing-audience factor and a UA size of DP subscribers exposed to the media. The UA size is determined based on impressions logged by the DP. The CCUA size corresponds to impressions logged by the DP and not logged by the DP.
摘要翻译：一个示例涉及基于与没有数据库所有者（DP）标识符的第一客户端设备相对应的第一印象来确定缺少受众因素，以供DP使用以识别向DP注册的订户，并且基于对应于第二客户端的第二印象确实具有由DP使用的DP标识符来识别在DP上注册的用户的设备。第一印象表示通过第一个客户端设备访问媒体。第二次展示代表通过第二个客户端设备访问媒体。该示例涉及基于丢失的受众因素和暴露于媒体的DP订户的UA大小来确定覆盖率校正的唯一受众（CCUA）大小。 UA大小根据DP记录的印象确定。 CCUA大小对应于DP记录的展示次数，而DP不记录。

2. 发明申请

WO2015102803A1 METHODS AND APPARATUS TO DE-DUPLICATE IMPRESSION INFORMATION RELATED APPLICATIONS 审中-公开
标题翻译：去除重叠信息的方法和装置相关申请
公开(公告)号：WO2015102803A1
公开(公告)日：2015-07-09
申请号：PCT/US2014/068621
申请日：2014-12-04
申请人： THE NIELSEN COMPANY (US), LLC
发明人： TOUPET, Antonia , YI, Peng Fei , SRIVASTAVA, Seema Varma
IPC分类号： H04N21/258 , H04N21/25
CPC分类号： G06F17/30303 , H04N21/44222 , H04N21/6582
摘要： Methods and apparatus to de-duplicate impression information are disclosed. An example method to de-duplicate media impression information includes determining an overlap between cookies of a first database proprietor and cookies of a second database proprietor on client computers; determining duplicate impression information based on first impression information associated with the first database proprietor, second impression information associated with the second database proprietor, and the overlap; and determining unduplicated impression information based on the duplicate impression information, the first impression information, and the second impression information.
摘要翻译：披露了重复印象信息的方法和装置。解除重复媒体印象信息的示例方法包括确定第一数据库所有者的cookie与客户端计算机上的第二数据库所有者的cookie之间的重叠; 基于与第一数据库所有者相关联的第一印象信息，与第二数据库所有者相关联的第二印象信息和重叠来确定重复的印象信息; 以及基于所述重复的印象信息，所述第一印象信息和所述第二印象信息来确定不重复的印象信息。

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