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1. 发明申请

WO2006065504A3 NETWORK FOR MATCHING AN AUDIENCE WITH DELIVERABLE CONTENT 审中-公开
公开(公告)号：WO2006065504A3
公开(公告)日：2006-06-22
申请号：PCT/US2005/042869
申请日：2005-11-30
申请人： TACODA SYSTEMS, INC , BEYDA, Gil , BALASUBRAMANIAN, Krishna , LOCKER, Donald , MCDONALD, Kevin , WILSON, Joseph, G. , MORGAN, David, R. , LOWRY, Alison, P. , SMITH, Charles, C.
发明人： BEYDA, Gil , BALASUBRAMANIAN, Krishna , LOCKER, Donald , MCDONALD, Kevin , WILSON, Joseph, G. , MORGAN, David, R. , LOWRY, Alison, P. , SMITH, Charles, C.
IPC分类号： H04N7/00 , H04N7/025 , H04N5/445 , G06F3/00 , G06F13/00
摘要： An audience matching network includes local domains that collect information about audience members, including behavioral and characteristics information. A network profile corresponding to information collected in the local domains is provided, and supports the definition of network audience segments. Membership in the network segments is used to accommodate the delivery of content such as advertising to particular audience members.

2. 发明申请

WO2006052444A2 AUDIENCE TARGETING SYSTEM WITH PROFILE SYNCHRONIZATION 审中-公开
标题翻译：具有配置同步的接收系统
公开(公告)号：WO2006052444A2
公开(公告)日：2006-05-18
申请号：PCT/US2005/038455
申请日：2005-10-25
申请人： TACODA SYSTEMS, INC. , BEYDA, Gil , LOCKER, Donald, J. , BALASUBRAMANIAN, K. , McDONALD, Kevin, M. , WENGER, Albert, E. , WILSON, Joseph, G.
发明人： BEYDA, Gil , LOCKER, Donald, J. , BALASUBRAMANIAN, K. , McDONALD, Kevin, M. , WENGER, Albert, E. , WILSON, Joseph, G.
IPC分类号： G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0255 , G06Q30/0258 , G06Q30/0269
摘要： Systems, methods and apparatus for delivering content to an audience member over a computer network. A console allows a user to define audience segments that are organized in hierarchical fashion. The segments are then calculated by collecting profile data for audience members and determining whether members have attributes that a defined by the audience segments. The hierarchical definition of segments allows audience segments to be logicallly combined and facilitates efficient recalculation of audience segments. Profile synchronization provides an authoritative identifier that is used to reconcile the potential issuance of multiple identifiers for a given audience member.
摘要翻译：通过计算机网络向观众提供内容的系统，方法和装置。控制台允许用户定义以分级方式组织的观众段。然后通过收集观众成员的简档数据并确定成员是否具有由观众段定义的属性来计算细分。分段的分层定义允许观众段合理组合，并有助于有效地重新计算观众段。配置文件同步提供了权威标识符，用于调整给定受众成员的潜在签发多个标识符。

3. 发明申请

WO2006052442A3 AUDIENCE TARGETING SYSTEM WITH SEGMENT MANAGEMENT 审中-公开
公开(公告)号：WO2006052442A3
公开(公告)日：2006-05-18
申请号：PCT/US2005/038451
申请日：2005-10-25
申请人： TACODA SYSTEMS, INC. , BEYDA, Gil , LOCKER, Donald, J. , BALASUBRAMANIAN, K. , MCDONALD, Kevin, M. , WENGER, Albert, E. , WILSON, Joseph, G.
发明人： BEYDA, Gil , LOCKER, Donald, J. , BALASUBRAMANIAN, K. , MCDONALD, Kevin, M. , WENGER, Albert, E. , WILSON, Joseph, G.
IPC分类号： G06Q30/00 , G06F15/173 , G06F15/16
摘要： Systems, methods and apparatus for delivering content to an audience member over a computer network. A console allows a user to define audience segments that are organized in hierarchical fashion. The segments are then calculated by collecting profile data for audience members and determining whether members have attributes that a defined by the audience segments. The hierarchical definition of segments allows audience segments to be logically combined and facilitates efficient recalculation of audience segments. Profile synchronization provides an authoritative identifier that is used to reconcile the potential issuance of multiple identifiers for a given audience member.

4. 发明申请

WO2006065505A2 AUDIENCE TARGETING WITH UNIVERSAL PROFILE SYNCHRONIZATION 审中-公开
标题翻译：与通用配置文件同步化的接触
公开(公告)号：WO2006065505A2
公开(公告)日：2006-06-22
申请号：PCT/US2005/042870
申请日：2005-11-30
申请人： TACODA SYSTEMS, INC. , WILSON, Joseph, G. , BEYDA, Gil
发明人： WILSON, Joseph, G. , BEYDA, Gil
IPC分类号： G06Q10/00
CPC分类号： G06Q30/02 , G06F17/30575 , G06Q30/0241 , G06Q30/0244 , G06Q30/0251 , G06Q30/0255 , G06Q30/0269 , G06Q30/0271 , H04L29/06 , H04L29/08072
摘要： Universal synchronization of profiles of audience members targeted for the delivery of content. A unique global identifier may be assigned to and used to manage a profiled audience member. This identifier may also be associated to an authoritative identifier and cookie information used in connection with the collection of profile data. An authoritative identifier may be received in connection with activity, and might not be accompanied by a global identifier. The authoritative identifier may then be used to identify the global identifier, which in turn may be used to identify the cookie related information of record for the profiled audience member. Comparing the cookie related information to previously retained cookie information may be used to determine that the cookie information for a particular, profiled audience member has changed, so that it can be restored.
摘要翻译：用于传递内容的观众成员的个人资料的通用同步。可以为独特的全局标识符分配并用于管理分析的观众成员。该标识符也可以与与简档数据的收集结合使用的权威标识符和cookie信息相关联。可以接收与活动相关的权威标识符，并且可能不伴随全局标识符。然后可以使用权威性标识符来标识全局标识符，该标识符又可以用于识别针对被分析的观众的记录的cookie相关信息。将Cookie相关信息与先前保留的Cookie信息进行比较可用于确定特定的，分析的受众成员的Cookie信息已更改，以便可以恢复。

5. 发明申请

WO2006065503A2 AUDIENCE MATCHING NETWORK WITH PERFORMANCE FACTORING AND REVENUE ALLOCATION 审中-公开
标题翻译：具有性能因素和收益分配的观众匹配网络
公开(公告)号：WO2006065503A2
公开(公告)日：2006-06-22
申请号：PCT/US2005/042866
申请日：2005-11-30
申请人： TACODA SYSTEMS, INC , BEYDA, Gil , BALASUBRAMANIAN, Krishna , LOCKER, Donald , MCDONALD, Kevin , WILSON, Joseph, G. , MORGAN, David, R. , LOWRY, Alison, P.
发明人： BEYDA, Gil , BALASUBRAMANIAN, Krishna , LOCKER, Donald , MCDONALD, Kevin , WILSON, Joseph, G. , MORGAN, David, R. , LOWRY, Alison, P.
IPC分类号： G06Q10/00
CPC分类号： G06Q30/0251 , G06Q30/02 , G06Q30/0258 , G06Q30/0269 , G06Q30/0273 , G06Q30/0274
摘要： Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profile audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.
摘要翻译：基于性能的内容向观众提供。观众成员信息收集网络网络提供有关观众成员的信息。受访成员可能属于一个网段。根据网段的成员资格和绩效标准，收发向个人资料观众的广告。绩效标准可能被配置为使发行商受益，例如通过最大化收入。还提供了根据收集用于定向受众成员的数据分配收入。

6. 发明申请

WO2006124613A3 AUDIENCE SERVER 审中-公开
公开(公告)号：WO2006124613A3
公开(公告)日：2006-11-23
申请号：PCT/US2006/018466
申请日：2006-05-12
申请人： TACODA, INC. , BEYDA, Gil , WILSON, Joseph, G.
发明人： BEYDA, Gil , WILSON, Joseph, G.
IPC分类号： H04N5/445
摘要： Delivery of content such as advertisements to audience members. Profile data is collected regarding audience members to whom advertisements may be delivered, such that a given audience member has an established profile data. Upon receiving a request to serve an advertisement to an audience member, a recognition that the target of the request is the given audience member is made. Then it is determined that a particular advertisement should be served to the given audience member. The determination includes recognition of the given audience member and corresponding selection advertisements optimized for the recognized audience member. A configurable delivery decision making mode allows pre-optimized as well as delivery time factoring for determining advertisements. Performance criteria and revenue allocation based upon data provider participation are also provided.

7. 发明申请

WO2005013072A2 SYSTEM AND METHOD FOR SEGMENTING AND TARGETING AUDIENCE MEMBERS 审中-公开
标题翻译：用于分配和指导听众会员的系统和方法
公开(公告)号：WO2005013072A2
公开(公告)日：2005-02-10
申请号：PCT/US2004/024234
申请日：2004-07-29
申请人： TACODA SYSTEMS, INC.
发明人： WILSON, Joseph, G.
IPC分类号： G06F
CPC分类号： G06Q30/0255 , G06Q30/02 , G06Q30/0267 , G06Q30/0269
摘要： Methods and apparatus for delivering content to an audience member via one or more mediums based on an audience member profile are disclosed. Profile data for audience members may be initially collected from an offline source, such as a registration or subscription database. The profile data may be stored in a dedicated database. The initial profile data may be supplemented periodically with data reflecting online activity by the audience member. The combined offline and online profile data may be used to group the audience members into segments. Audience member segments may be used to identify audience members who are targeted to receive like content. An audience member's inclusion in a segment may be indicated by storing a segment-targeting cookie on the audience member computer. Content may be delivered to the audience member based on identification of the segment in the segment-targeting cookie.
摘要翻译：公开了通过基于观众成员简档的一个或多个介质向观众递送内容的方法和装置。观众成员的个人资料数据可能最初从离线来源（如注册或订阅数据库）收集。简档数据可以存储在专用数据库中。可以用观众成员反映在线活动的数据周期性地补充初始简档数据。组合的离线和在线个人资料数据可用于将观众成员分组。观众成员细分可以用于识别被定位为接收内容的受众成员。可以通过在观众成员计算机上存储分段目标cookie来指示观众成员纳入细分受众群。内容可能会根据细分受众群定位Cookie中的细分受众群的标识来传送给观众。

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