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    • 1. 发明申请
    • SERVICE PLATFORM SUITE MANAGEMENT SYSTEM
    • 服务平台套件管理系统
    • WO02063426A8
    • 2004-02-12
    • PCT/US0202831
    • 2002-02-01
    • OPENTV INC
    • ALAO RACHADDELPUCH ALAINDUREAU VINCENTHENRARD JOSEHUNTINGTON MATTHEWLAM WAIMANFISHWICK NICHOLASBENSON ADAMKOUSSARI-AMIN VAHID
    • G06Q30/02H04L12/58H04L29/06H04L29/08H04N7/16H04N7/173
    • H04N7/17309G06Q30/0209G06Q30/0256G06Q30/0273G06Q30/0276H04L29/06027H04L51/00H04L51/04H04L65/4092H04L67/02H04L69/329H04N7/165H04N21/2343H04N21/234336H04N21/2356H04N21/2542H04N21/25825H04N21/25875H04N21/25891H04N21/2668H04N21/4312H04N21/4314H04N21/4349H04N21/437H04N21/4622H04N21/643H04N21/64707H04N21/812H04N21/84H04N21/8543H04N21/8545
    • The present invention provides a method and apparatus for managing the presentation and regulation of E-Commerce, content and service providers access in an interactive television environment comprising interactions between a server, a client, and a service provider. Components are provided for managing and completing a purchase or delivery of an item offered by a service provider. A purchase transaction uses client information comprising partial client information from the client and a list of purchased items. Upon receiving partial information from the client, the server retrieves corresponding additional related information within its database and transmits this retrieved data from the server, along with the list of purchased items to complete the transaction. Business Agents are provided for logging the transaction, creating an electronic receipt, logging patches, logging error events, and viewer logging. The invention further comprises a method for measuring audience behavior and response to particular events or programs and advertisements; and a method for adaptive delivery of advertisements to a client. Advertisements are scheduled according to an agreement and manifested into campaign rules and desired run times. A profile of a viewer that resides on the client device is used as the criteria for selection of a particular advertisement from a broadcast and for polling of audience viewing habits. The present invention further monitors the integrity and connectivity of the interactive television network and service providers.
    • 本发明提供了一种用于管理交互式电视环境中的电子商务,内容和服务提供商访问的呈现和管理的方法和设备,所述交互式电视环境包括服务器,客户端和服务提供商之间的交互。 提供组件用于管理和完成由服务提供商提供的物品的购买或交付。 购买交易使用客户信息,该客户信息包括来自客户的部分客户信息和购买物品的列表。 在接收到来自客户端的部分信息时,服务器在其数据库内检索相应的附加相关信息,并从服务器传送该检索到的数据以及购买物品清单以完成交易。 业务代表用于记录交易,创建电子收据,记录补丁,记录错误事件和查看器记录。 本发明还包括用于测量观众行为和对特定事件或节目以及广告的响应的方法; 以及用于将广告自适应地传递给客户的方法。 广告按照协议进行排定,并显示为活动规则和期望的运行时间。 驻留在客户端设备上的观看者的简档被用作来自广播的特定广告的部分的标准以及用于观众观看习惯的轮询。 本发明进一步监视交互式电视网络和服务提供商的完整性和连接性。