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1. 发明申请

WO2010032928A3 METHOD AND SYSTEM FOR PROVIDING ADVERTISEMENT USING OPENING BID PRICE 审中-公开
标题翻译：使用公开价格提供广告的方法和系统
公开(公告)号：WO2010032928A3
公开(公告)日：2010-07-22
申请号：PCT/KR2009004858
申请日：2009-09-17
申请人： NHN BUSINESS PLATFORM CORP , KWON KI OH , KIM YU WON , NOH WON SOOK , SHIN WOONG SUP , LEE WOO SUNG , JEON MIN SEON , HAN SEO JIN , CHUNG HA NYUNG
发明人： KWON KI OH , KIM YU WON , NOH WON SOOK , SHIN WOONG SUP , LEE WOO SUNG , JEON MIN SEON , HAN SEO JIN , CHUNG HA NYUNG
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0256
摘要： Disclosed are a method and a system for providing an advertisement using an opening bid price. The advertisement providing method comprises: a step of determining an opening bid per keyword based on both the cost per minimum click of a keyword and the expected number of clicks on the keyword; a step of determining a display area for the advertiser's advertisement based on a bid price per unit time inputted by the advertiser; and a step for providing the advertiser's advertisement on the display area, wherein the bid price per unit time has a value equal to or larger than the opening bid price per keyword.
摘要翻译：公开了一种使用开标价格提供广告的方法和系统。该广告提供方法包括以下步骤：基于关键词的每最小点击成本和关键词的预期点击量两者来确定每个关键词的开场竞价; 基于由广告商输入的每单位时间的投标价格确定广告商的广告的显示区域的步骤; 以及在显示区域上提供广告客户的广告的步骤，其中每单位时间的投标价格具有等于或大于每个关键词的开标价格的值。

2. 发明申请

WO2010050762A2 METHOD AND SYSTEM FOR PERFORMING AUCTIONS AND CHARGING OPERATION FOR SEARCH ADVERTISEMENTS, AND COMPUTER-READABLE RECORDING MEDIUM 审中-公开
标题翻译：用于执行搜索广告的拍卖和充电操作的方法和系统以及计算机可读记录介质
公开(公告)号：WO2010050762A2
公开(公告)日：2010-05-06
申请号：PCT/KR2009006305
申请日：2009-10-29
申请人： NHN BUSINESS PLATFORM CORP , KWON KI OH , KIM YU WON , NOH WON SOOK , SHIN WOONG SUP , LEE WOO SUNG , JEON MIN SEON , HAN SEO JIN , CHUNG HA NYUNG
发明人： KWON KI OH , KIM YU WON , NOH WON SOOK , SHIN WOONG SUP , LEE WOO SUNG , JEON MIN SEON , HAN SEO JIN , CHUNG HA NYUNG
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02
摘要： The present invention relates to a method and a system for performing auctions and a charging operation for search advertisements, and a computer-readable recording medium. According to one aspect of the invention, a method for performing auctions and payment for search advertisements in a communications network comprises the steps of: receiving bid information for search advertisements from an operating device of an advertiser, wherein the bid information includes search keywords, a time for displaying the search advertisement, and a bid price for the search advertisement; determining whether or not the bid is successful based on the bid price corresponding to a certain amount of time among the display time of the search advertisement; determining the charge amount for the search advertisement based on the certain amount of time and the bid price and ensuring the payment of the determined charge amount from the money deposited in a bank account of the advertiser if the bid for search advertisement is successful; and charging the ensured charge amount on the basis of the certain amount of time and the bid price if the display of the search advertisement is validly completed in the certain amount of time.
摘要翻译：本发明涉及用于执行搜索广告的拍卖和收费操作的方法和系统，以及计算机可读记录介质。根据本发明的一个方面，一种用于在通信网络中执行搜索广告的拍卖和支付的方法包括以下步骤：从广告商的操作设备接收搜索广告的投标信息，其中投标信息包括搜索关键字，显示搜索广告的时间以及搜索广告的投标价格; 基于搜索广告的显示时间中的与特定时间量相对应的投标价格确定投标是否成功; 基于所述一定时间和所述投标价格确定所述搜索广告的收费金额，并且如果所述搜索广告的投标成功，则确保从所述广告商的银行账户中存入的所述金额中支付所确定的收费金额; 并且如果在一定时间内有效地完成了搜索广告的显示，则基于该一定时间量和投标价格收取确保费用金额。

3. 发明申请

WO2010005252A2 METHOD, SYSTEM, AND COMPUTER READABLE RECORDING MEDIUM FOR BILLING ONLINE ADVERTISEMENT 审中-公开
标题翻译：方法，系统和计算机可读记录媒体在线广告
公开(公告)号：WO2010005252A2
公开(公告)日：2010-01-14
申请号：PCT/KR2009003774
申请日：2009-07-09
申请人： NHN BUSINESS PLATFORM CORP , KWON KI OH , KIM YU WON , NOH WON SOOK , SHIN WOONG SUP , LEE WOO SUNG , JEON MIN SEON , HAN SEO JIN
发明人： KWON KI OH , KIM YU WON , NOH WON SOOK , SHIN WOONG SUP , LEE WOO SUNG , JEON MIN SEON , HAN SEO JIN
IPC分类号： G06Q30/00
CPC分类号： G06Q30/04 , G06Q30/02
摘要： The present invention relates to a method, system, and computer readable recording medium for billing online advertisements. According to one aspect of the present invention, a method is provided for billing an advertisement sponsor for an advertisement provided on the network, comprising a step wherein the basic billing information for said advertisement sponsor is calculated referring to the history of the advertisement information of the advertisement sponsor being selected by a plurality of users; a step wherein said basic billing information calculated is compared with the appropriate billing criteria already established; a step wherein if said calculated basic billing information is not included in the critical range of said appropriate billing criteria, said calculated basic billing information is adjusted so as to be included in said critical range, and a step wherein said billing information adjusted is used to perform billing of said advertisement sponsor.
摘要翻译：本发明涉及用于计费在线广告的方法，系统和计算机可读记录介质。根据本发明的一个方面，提供了一种为网络上提供的广告计费广告赞助者的方法，包括一个步骤，其中针对所述广告主的广告信息的历史来计算所述广告赞助者的基本记帐信息广告赞助商由多个用户选择; 将所计算的所述基本计费信息与已经建立的适当计费标准进行比较的步骤; 一个步骤，其中如果所述计算的基本计费信息不包括在所述适当计费标准的临界范围内，则所述计算的基本计费信息被调整为包括在所述临界范围内，并且其中调整的所述计费信息用于执行所述广告赞助商的计费。

4. 发明申请

WO2010032980A2 METHOD FOR BILLING FOR SEARCH ADVERTISEMENT BASED ON PUBLICATION RATIO, SYSTEM AND COMPUTER-READABLE RECORDING MEDIUM 审中-公开
标题翻译：基于发布率，系统和计算机可读记录介质的用于搜索广告的计费方法
公开(公告)号：WO2010032980A2
公开(公告)日：2010-03-25
申请号：PCT/KR2009005316
申请日：2009-09-18
申请人： NHN BUSINESS PLATFORM CORP , KWON KI OH , KIM YU WON , NOH WON SOOK , SHIN WOONG SUP , LEE WOO SUNG , JEON MIN SEON , HAN SEO JIN
发明人： KWON KI OH , KIM YU WON , NOH WON SOOK , SHIN WOONG SUP , LEE WOO SUNG , JEON MIN SEON , HAN SEO JIN
IPC分类号： G06Q30/00
CPC分类号： G06Q30/04 , G06Q30/02 , G06Q30/0273 , G06Q30/0275
摘要： The present invention relates to a method for billing for a search advertisement based on a publication ratio, a system, and a computer-readable recording medium. According to one aspect of the invention, the method for billing for a search advertisement based on a publication ratio comprises: a step for calculating the publication ratio that shows the publication of a search advertisement to plural users, wherein the publication ratio is a ratio of the frequency that the search advertisement is actually displayed to users who belong to a first category to the frequency that a search advertisement is actually displayed to users who belong to a second category; a step for calculating the respective billing amount for the search advertisement displayed to the users who belong to the first and second categories respectively; a step for calculating the final billing amount based on the publication ratio and the respective calculated billing amount; and a step for charging the final billing amount to the advertiser of the search advertisement.
摘要翻译：基于发布率的用于搜索广告的计费方法，系统和计算机可读记录介质技术领域本发明涉及基于发布率的用于对搜索广告进行计费的方法，根据本发明的一个方面，基于发布率对搜索广告进行计费的方法包括：计算向多个用户显示搜索广告的发布的发布率的步骤，其中发布率为将搜索广告实际显示给属于第一类别的用户的频率与搜索广告实际显示给属于第二类别的用户的频率之间的频率; 计算分别显示给属于第一和第二类别的用户的搜索广告的相应计费金额的步骤; 基于公布比率和各自计算的账单金额计算最终账单金额的步骤; 以及用于向搜索广告的广告商收取最终计费金额的步骤。

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