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1. 发明申请

WO2016054305A1 USABILITY OF SUPPLEMENTAL APPLICATION FUNCTIONS THROUGH DYNAMIC MODIFICATION OF USER-PRESENTED OPTIONS 审中-公开
标题翻译：通过用户提出的选项的动态修改来补充应用功能的可用性
公开(公告)号：WO2016054305A1
公开(公告)日：2016-04-07
申请号：PCT/US2015/053381
申请日：2015-10-01
申请人： MICROSOFT TECHNOLOGY LICENSING, LLC
发明人： KELLER, Donald , ANDERSON, Jonathan Winslow , GUTIERREZ, Pedro Emilio, Jr. , FINSTER, Diana , DE LA GARZA, Enrique , LOBB, Kenneth Alan , PINEDA, Alexei
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0269 , G06F3/0482 , G06Q30/0206 , G06Q30/0247 , G06Q30/0251
摘要： A function intelligence engine receives input regarding application program content, including functions or capabilities of the application program that can be separately purchasable, and can further receive information regarding advertisements that can be displayed to users within the context of the application program. User-specific information is also received, including a user's current status and context within the application program, as well as a user's history, both within the application program, as well as in other application programs. Based on such information, the function intelligence engine determines and compares the probability of a user purchasing, versus the probability of the user consuming advertising, to acquire the separately purchasable function. The function intelligence engine then generates, and presents to the user, options that increase the chances of the user obtaining the separately purchasable function and maximize the benefit received by an application program author for providing the separately purchasable function.
摘要翻译：功能智能引擎接收关于应用程序内容的输入，包括可以单独购买的应用程序的功能或功能，并且可以进一步接收关于可以在应用程序的上下文中向用户显示的广告的信息。还接收用户特定信息，包括用户在应用程序内的当前状态和上下文，以及应用程序内的用户历史以及其他应用程序。基于这样的信息，功能智能引擎确定并比较用户购买的概率与用户消费广告的概率来获取单独的可购买功能。功能智能引擎然后生成并向用户呈现选项，这些选项增加了用户获得单独可购买功能的机会，并且最大化应用程序作者为提供单独可购买功能所接收的利益。

2. 发明申请

WO2016081530A1 INCREASED USER EFFICIENCY AND INTERACTION PERFORMANCE THROUGH USER-TARGETED ELECTRONIC PROGRAM GUIDE CONTENT DESCRIPTIONS 审中-公开
标题翻译：通过用户指定的电子程序指南内容描述提高用户效率和交互性
公开(公告)号：WO2016081530A1
公开(公告)日：2016-05-26
申请号：PCT/US2015/061208
申请日：2015-11-18
申请人： MICROSOFT TECHNOLOGY LICENSING, LLC
发明人： FINSTER, Diana , CHIU, Adrian , DE LA GARZA, Enrique , PINEDA, Alexei , KELLER, Donald
IPC分类号： H04N21/8405 , H04N21/4722 , H04N21/482 , H04N21/231 , H04N21/262
CPC分类号： H04N21/4667 , H04N21/23109 , H04N21/26283 , H04N21/431 , H04N21/435 , H04N21/44222 , H04N21/4532 , H04N21/462 , H04N21/4722 , H04N21/4821 , H04N21/4828 , H04N21/8133 , H04N21/84 , H04N21/8405
摘要： Electronic program guide descriptions, of content referenced by the electronic program guide, are user-targeted based on user data. Such user-targeted electronic program guide descriptions aid users in identifying desirable content, thereby increasing user interaction performance with a content presentation device providing such user-targeted electronic program guide descriptions. To generate user-targeted electronic program guide descriptions, received electronic program guide information includes different, alternative or mutually exclusive, content descriptions of a given content item. Such electronic program guide information is compared with the user data and user-targeted content item descriptions is generated from the different content descriptions. A visual electronic program guide, including the user-targeted content item description, is displayed to a user on a physical display device.
摘要翻译：电子节目指南引用的内容的电子节目指南说明是基于用户数据的用户目标。这种以用户为目标的电子节目指南描述帮助用户识别期望的内容，从而增加与提供这种以用户为目标的电子节目指南描述的内容呈现设备的用户交互性能。为了产生用户目标的电子节目指南描述，所接收的电子节目指南信息包括给定内容项目的不同的，替代的或相互排斥的内容描述。将这样的电子节目指南信息与用户数据进行比较，并且从不同的内容描述生成用户定向的内容项目描述。在物理显示装置上向用户显示包括用户对象的内容项目描述的视觉电子节目指南。

3. 发明申请

WO2014179247A3 MEDIA SYNCHRONIZED ADVERTISING OVERLAY 审中-公开
公开(公告)号：WO2014179247A3
公开(公告)日：2014-11-06
申请号：PCT/US2014/035766
申请日：2014-04-29
申请人： MICROSOFT TECHNOLOGY LICENSING, LLC
发明人： GARZA, Enrique de la , PINEDA, Alexei , MUNSEE, Joshua Lawrence , ZILBERSTEIN, Karin , RIGHTER, Jonhenry A. , MOTT, Michael Patrick
IPC分类号： G06F3/048 , G06F15/16 , G06Q30/02 , H04N5/445 , H04N7/025 , H04N7/173
摘要： Embodiments of the present invention provide an overlay experience that is coordinated with both a present media presentation and the media presentation's current audience. Exemplary media presentations include television, movies, games, and music. An overlay is visible content displayed concurrently with primary content. The overlay may obscure part of the primary content, but not all of the primary content. Embodiments of the present invention use audience data to select an appropriate overlay from one of several overlays available. The audience data may be derived from image data generated by an image-capture device, such as a video camera, that has a view of the audience area. Automated image analysis may be used to generate audience data that is used to select the overlay.

4. 发明申请

WO2016073657A1 INCREASED USER EFFICIENCY AND INTERACTION PERFORMANCE THROUGH DYNAMIC ADJUSTMENT OF AUXILIARY CONTENT DURATION 审中-公开
标题翻译：通过动态调整辅助内容时间提高用户效率和交互性能
公开(公告)号：WO2016073657A1
公开(公告)日：2016-05-12
申请号：PCT/US2015/059121
申请日：2015-11-05
申请人： MICROSOFT TECHNOLOGY LICENSING, LLC
发明人： ZILBERSTEIN, Karin , FINSTER, Diana , CHIU, Adrian , PINEDA, Alexei , JAIN, Stuti , DE LA GARZA, Enrique
IPC分类号： G06Q30/02
CPC分类号： H04N21/458 , G06Q30/0277 , H04N21/2353 , H04N21/26283 , H04N21/2668 , H04N21/42653 , H04N21/435 , H04N21/438 , H04N21/4622 , H04N21/812
摘要： Improved operation of a content presentation device is achieved by displaying, to a user, user-desired primary content on the physical display device. Content pod metadata can be received specifying a predefined duration of a content pod for displaying auxiliary content, different from primary content, within a break from the primary content for the predetermined duration. The content pod metadata also specifies a plurality of subdivision time slots of the content pod, each time slot for different auxiliary content. The auxiliary content can be displayed on the physical display device within a time slot of the content pod. User input can be received while displaying the auxiliary content on the physical display device, where the user input indicates user interest in the auxiliary content. The auxiliary content can then be adjusted based on the user interest in the auxiliary content.
摘要翻译：通过向用户显示物理显示设备上的用户期望的主要内容来实现内容呈现设备的改进的操作。可以接收指定内容盒的预定持续时间的内容盒元数据，用于在与预定持续时间内的主要内容的间隔内显示与初级内容不同的辅助内容。内容盒元数据还指定内容盒的多个细分时隙，每个时隙用于不同的辅助内容。辅助内容可以在内容盒的时隙内显示在物理显示设备上。可以在物理显示设备上显示辅助内容的同时接收用户输入，其中用户输入指示用户对辅助内容的兴趣。然后可以基于用户对辅助内容的兴趣来调整辅助内容。

5. 发明申请

WO2016040162A1 INDEPENDENT MULTI-AREA DISPLAY WITH CROSS-AREA INTERACTIVITY 审中-公开
标题翻译：独立的多区域显示与跨区域交互
公开(公告)号：WO2016040162A1
公开(公告)日：2016-03-17
申请号：PCT/US2015/048570
申请日：2015-09-04
申请人： MICROSOFT TECHNOLOGY LICENSING, LLC
发明人： FINSTER, Diana , KELLER, Donald , ANDERSON, Jonathan Winslow , WHITE, Jason Scott , PINEDA, Alexei , DE LA GARZA, Enrique
IPC分类号： G06Q30/02
CPC分类号： H04N21/23424 , G06Q30/0251 , G06Q30/0269 , H04N21/4316 , H04N21/44218 , H04N21/472 , H04N21/812
摘要： Improved operation of a content presentation device is achieved by one application, presenting content to users, automatically identifying an independent second application, available on the content presentation device, based on remotely-sourced information, and invoking that second application based on explicit or implicit user input. Bidirectional notifications are enabled between the two applications whereby activity within one application can affect the other. The first application displays an advertisement and can also, based on metadata received with the advertisement, identify the second application and invoke it, based upon explicit or implicit user action, such that both are simultaneously visible in separate content display areas on a physical display device. User interaction with the second application is independent of the display of the corresponding advertisement by the first application. The bidirectional notifications enable the second application to integrate with, respond to, or extend, content being presented by the first application.
摘要翻译：通过一个应用来实现内容呈现设备的改进的操作，基于远程来源的信息向用户呈现内容，自动识别在内容呈现设备上可用的独立的第二应用，并且基于显式或隐式用户来调用该第二应用输入。在两个应用程序之间启用双向通知，从而一个应用程序内的活动可能影响另一个应用程序。第一应用程序显示广告，并且还可以基于用广告接收到的元数据，基于显性或隐含的用户动作识别第二应用并调用它，使得两者在物理显示设备上的分开的内容显示区域中同时可见。与第二应用的用户交互与第一应用的相应广告的显示无关。双向通知使得第二应用能够与第一应用呈现的内容集成，响应或扩展。

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