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1. 发明申请

WO2008144444A1 RANKING ONLINE ADVERTISEMENTS USING PRODUCT AND SELLER REPUTATION 审中-公开
标题翻译：使用产品和卖家信誉排名在线广告
公开(公告)号：WO2008144444A1
公开(公告)日：2008-11-27
申请号：PCT/US2008/063794
申请日：2008-05-15
申请人： MICROSOFT CORPORATION
发明人： ZENG, Huajun , LIN, Chenxi , HAN, Dingyi , ZHANG, Benyu , CHEN, Zheng , WANG, Jian
IPC分类号： G06Q30/00 , G06F17/30
CPC分类号： G06Q30/02
摘要： Described is a technology by which online advertisements for returning with a query response are ranked according to reputation. The reputation may correspond to a product or service and/or seller reputation. In one example, a set of relevant advertisement items are located and ranked using reputation data as a factor. For example, for each item, a ranking value is based on a mathematical combination of a product reputation score, a seller reputation score and a relevance score, with the items ranked by their computed values. The scores may be weighted differently. Reputation data may be mined from a review source, such as customer reviews available on the web. In one example implementation, a 3-gram model that considers terms in the review along with the two terms proceeding each term is used to analyze the reviews to determine whether each review is positive or negative with respect to the reputation.
摘要翻译：描述了一种技术，通过这种技术，根据信誉对用于返回查询响应的在线广告进行排名。声誉可能对应于产品或服务和/或卖方声誉。在一个示例中，使用信誉数据作为因素来定位和排列一组相关广告项目。例如，对于每个项目，排序值基于产品信誉评分，卖方信誉评分和相关性分数的数学组合，其中项目按其计算值排列。得分的加权方式可能不同。信誉数据可以从审查来源开采，例如网络上可用的客户评价。在一个示例实施中，使用考虑审查中的术语的3克模型以及每个术语进行的两个术语进行分析以确定每个审查对于信誉是否是正面还是负面。

2. 发明申请

WO2008051682A1 REVENUE-BASED ADVERTISING AUCTION 审中-公开
标题翻译：基于收入的广告拍卖
公开(公告)号：WO2008051682A1
公开(公告)日：2008-05-02
申请号：PCT/US2007/080018
申请日：2007-09-28
申请人： MICROSOFT CORPORATION
发明人： LIN, Zhouchen , ZHANG, Benyu , LIN, Chenxi , CHEN, Zheng , LU, Pinyan , YU, Changyuan
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0247 , G06Q30/0275
摘要： Implementations of a revenue-based advertising auction are described. Bidders submit advertisements to be assigned to ad slots such that each advertisement has an associated bid vector that indicates a value known to the auctioneer that the bidder is offering to pay for placement of the advertisement in each of the ad slots, respectively. Advertisements are assigned to ad slots on a web page such that a community revenue is maximized given the available advertisements and bid vectors. A price is calculated for each advertisement allocated to an ad slot based on a contribution to the community revenue attributed to the advertisement.
摘要翻译：描述基于收入的广告拍卖的实施。投标人将广告分配给广告位，使得每个广告具有相关联的投标矢量，其分别指示拍卖者已知的价格，即投标人正在提供付费以在每个广告位中放置广告。广告被分配到网页上的广告位，以便根据可用的广告和投标矢量，社区收入最大化。根据归因于广告的社区收入的贡献，为分配给广告位的每个广告计算价格。

3. 发明申请

WO2007070199A1 ADVERTISING KEYWORD CROSS-SELLING 审中-公开
标题翻译：广告关键字交叉销售
公开(公告)号：WO2007070199A1
公开(公告)日：2007-06-21
申请号：PCT/US2006/043901
申请日：2006-11-13
申请人： MICROSOFT CORPORATION
发明人： NONG, Shuzhen , LI, Ying , NAJM, Tarek , LI, Li , ZENG, Hua-Jun , CHEN, Zheng , ZHANG, Benyu
IPC分类号： G06F17/30 , G06Q30/00
CPC分类号： G06Q30/02 , G06F17/30864 , G06Q30/0251 , G06Q30/0275
摘要： Seed keywords are leveraged to provide expanded keywords that are then associated with relevant advertisers. Instances can also include locating potential advertisers based on the expanded keywords. Inverse lookup techniques are employed to determine which keywords are associated with an advertiser. Filtering can then be employed to eliminate inappropriate keywords for that advertiser. The keywords are then automatically revealed to the advertiser for consideration as relevant search terms for their advertisements. In this manner, revenue for a search engine and/or for an advertiser can be substantially enhanced through the automatic expansion of relevant search terms. Advertisers also benefit by having larger and more relevant search term selections automatically available to them, saving them both time and money.
摘要翻译：使用种子关键字来提供扩展的关键字，然后与相关的广告商相关联。实例还可以包括根据扩展的关键字定位潜在的广告客户。采用反向查找技术来确定哪些关键字与广告商相关联。然后可以使用过滤来消除该广告客户的不合适的关键字。然后，这些关键字会自动向广告客户显示，作为其广告的相关搜索字词。以这种方式，可以通过自动扩展相关搜索词来大大增强搜索引擎和/或广告商的收入。广告商还可以通过自动获得更大更多相关的搜索词选项，从而节省时间和金钱，从而获益。

4. 发明申请

WO2008141211A1 BLOCK TRACKING MECHANISM FOR WEB PERSONALIZATION 审中-公开
标题翻译：用于网络个性化的块跟踪机制
公开(公告)号：WO2008141211A1
公开(公告)日：2008-11-20
申请号：PCT/US2008/063284
申请日：2008-05-09
申请人： MICROSOFT CORPORATION
发明人： WU, Min , LIN, Chenxi , ZHANG, Benyu , ZENG, Huajun , CHEN, Zheng , WANG, Jian
IPC分类号： G06Q50/00
CPC分类号： G06F17/30861
摘要： Described is a technology by which blocks of web pages may be selected, such as for building a user-personalized web page containing selected blocks. A selection mechanism, such as a browser toolbar add-on, provides a user interface for selecting blocks, and records information about selected blocks. A block tracking mechanism (e.g., a daemon program) uses the information to locate selected blocks of the web pages, including when the web page containing the block is updated with respect to content and/or layout. The block tracking mechanism may update a local gadget that when invoked, such as by browsing to a particular web page, which shows updated versions of the block on a personalized web page. Blocks may be efficiently located by processing trees representing web pages into reduced trees, and then by performing a minimum distance mapping algorithm on the reduced trees.
摘要翻译：描述了可以选择网页块的技术，例如用于构建包含所选块的用户个性化网页。诸如浏览器工具栏附件的选择机制提供用于选择块的用户界面，并且记录关于所选块的信息。块跟踪机制（例如，守护程序）使用该信息来定位网页的所选块，包括当包含块的网页相对于内容和/或布局被更新时。块跟踪机制可以更新当调用时的本地小工具，诸如通过浏览到特定网页，其显示个性化网页上的块的更新版本。可以通过将表示网页的树处理为减少的树，然后通过对缩小的树执行最小距离映射算法来有效地定位块。

5. 发明申请

WO2008130338A2 GENERATION OF CONTEXTUAL IMAGE-CONTAINING ADVERTISEMENTS 审中-公开
标题翻译：包含影像的广告广告的生成
公开(公告)号：WO2008130338A2
公开(公告)日：2008-10-30
申请号：PCT/US2007/004054
申请日：2007-02-15
申请人： MICROSOFT CORPORATION
发明人： NONG, Shuzhen , LI, Ying , NAJM, Tarek , LI, Li , CHEN, Zheng , ZENG, Hua-Jun , ZHANG, Benyu , LI, Yin , CARIGNAN, Dean , XU, Ying-Qing
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02
摘要： According to embodiments of the invention, an advertisement-generation system generates image-containing advertisements. The advertisement-generation system includes: at least one feature-selection guideline that specifies at least one recommended feature for image- containing advertisements based on advertiser inputs that specify at least one of advertisement-target-audience information, cost information, and advertiser-industry information; an image-clip library from which images are selected for inclusion in the image-containing advertisements; and at least one advertisement template that is based on the at least one feature-selection guideline; wherein the system automatically generates image-containing advertisements that contain one or more suggested colors that are automatically suggested based on one or more colors present on a web page that will host the image-containing advertisement.
摘要翻译：根据本发明的实施例，广告生成系统生成包含图像的广告。广告生成系统包括：至少一个特征选择指南，其基于广告商输入指定至少一个推荐的用于图像的广告的特征，所述广告主输入指定广告目标受众信息，成本信息和广告业者行业中的至少一个信息; 选择图像以包含在包含图像的广告中的图像剪辑库; 以及至少一个基于所述至少一个特征选择指南的广告模板; 其中所述系统自动生成包含一个或多个建议的颜色的图像包含广告，所述一个或多个建议的颜色是基于存在于将承载所述含图像的广告的网页上的一种或多种颜色自动建议的。

6. 发明申请

WO2008106670A1 EFFICIENT RETRIEVAL ALGORITHM BY QUERY TERM DISCRIMINATION 审中-公开
标题翻译：通过查询性的歧视进行有效的检索算法
公开(公告)号：WO2008106670A1
公开(公告)日：2008-09-04
申请号：PCT/US2008/055584
申请日：2008-03-01
申请人： MICROSOFT CORPORATION
发明人： LIN, Chenxi , JI, Lei , ZENG, Hua-Jun , ZHANG, Benyu , CHEN, Zheng , WANG, Jian
IPC分类号： G06F19/00
CPC分类号： G06F17/30675 , G06Q10/10
摘要： An exemplary method for use in information retrieval includes, for each of a plurality of terms, selecting a predetermined number of top scoring documents for the term to form a corresponding document set for the term; receiving a plurality of terms, optionally as a query; ranking the plurality of terms for importance based at least in part on the document sets for the plurality of terms where the ranking comprises using an inverse document frequency algorithm; selecting a number of ranked terms based on importance where each selected, ranked term comprises its corresponding document set wherein each document in a respective document set comprises a document identification number; forming a union set based on the document sets associated with the selected number of ranked terms; and, for a document identification number in the union set, scanning a document set corresponding to an unselected term for a matching document identification number. Various other exemplary systems, methods, devices, etc. are also disclosed.
摘要翻译：用于信息检索的示例性方法包括对于多个术语中的每一个，为该术语选择预定数量的最高评分文档以形成用于该术语的对应文档集合; 接收多个术语，可选地作为查询; 至少部分地基于所述多个术语的文档集来排序所述多个重要项，所述术语的等级包括使用逆文档频率算法; 基于重要性选择多个排名项，其中每个所选择的排名项包括其对应的文档集，其中相应文档集中的每个文档包括文档标识号; 基于与选定数量的排名项相关联的文档集合来形成联合集合; 并且对于联合集合中的文档识别号码，扫描与匹配文档识别号码的未选择的术语相对应的文档集。还公开了各种其它示例性系统，方法，装置等。

7. 发明申请

WO2008144457A3 EFFICIENT RETRIEVAL ALGORITHM BY QUERY TERM DISCRIMINATION 审中-公开
公开(公告)号：WO2008144457A3
公开(公告)日：2008-11-27
申请号：PCT/US2008/063808
申请日：2008-05-15
申请人： MICROSOFT CORPORATION
发明人： LIN, Chenxi , JI, Lei , ZENG, Huajun , ZHANG, Benyu , CHEN, Zheng , WANG, Jian
IPC分类号： G06F17/30
摘要： Described is an efficient retrieval mechanism that quickly locates documents (e.g., corresponding to online advertisements) based on query term discrimination. A topmost subset (e.g., two) of search terms is selected according to their ranked importance, e.g., as ranked by inverted document frequency. The topmost terms are then used to narrow the number of rows of an inverted query index that are searched to find document identifiers and associated scores, such as computed offline by a BM25 algorithm. For example, for each document identifier of each important term, a fast search within each of the narrowed subset of rows (that also contain that document identifier) may be performed by comparing document identifiers to jump a pointer within each other row, followed by a binary search to locate a particular document. The scores of the set of particular documents may then be used to rank their relative importance for returning as results.

8. 发明申请

WO2008128136A1 INTERNET VISUALIZATION SYSTEM AND RELATED USER INTERFACES 审中-公开
标题翻译：互联网可视化系统和相关用户界面
公开(公告)号：WO2008128136A1
公开(公告)日：2008-10-23
申请号：PCT/US2008/060156
申请日：2008-04-12
申请人： MICROSOFT CORPORATION
发明人： WANG, Min , CHEN, Weizhu , ZHANG, Benyu , CHEN, Zheng , WANG, Jian
IPC分类号： G06F3/14
CPC分类号： G06F17/30864 , G06F2216/03
摘要： Systems and methods are described for an Internet visualization system and related user interfaces. In one implementation, the system analyzes Internet search logs to determine most popular search queries across the world at a current time. A user interface displays a keyword of each of the most popular queries in a single visual display that relates each query to a geographical location of greatest popularity. The system can also filter queries according to demographics. In one implementation the user interface provides a 3-dimensional Internet visualization that adopts an ocean or seascape theme. The ocean floor displays a map of the world, and query bubbles rise from geographical locations on the map. The size and duration of each query bubble denotes the relative popularity of a given query.
摘要翻译：为互联网可视化系统和相关的用户界面描述了系统和方法。在一个实现中，系统分析互联网搜索日志以确定当前世界上最流行的搜索查询。用户界面在单个视觉显示中显示每个最流行的查询的关键字，其将每个查询与最受欢迎的地理位置相关联。该系统还可以根据人口特征来过滤查询。在一个实现中，用户界面提供采用海洋或海景主题的三维互联网可视化。海底显示世界地图，查询气泡从地图上的地理位置上升。每个查询气泡的大小和持续时间表示给定查询的相对受欢迎程度。

9. 发明申请

WO2008103961A1 DIVERSE TOPIC PHRASE EXTRACTION 审中-公开
标题翻译：多样化主题提取
公开(公告)号：WO2008103961A1
公开(公告)日：2008-08-28
申请号：PCT/US2008/054803
申请日：2008-02-22
申请人： MICROSOFT CORPORATION
发明人： ZHANG, Benyu , CHEN, Jilin , CHEN, Zheng , ZENG, HuaJun , WANG, Jian
IPC分类号： G06F17/28
CPC分类号： G06F17/2745 , G06F17/278
摘要： Systems and methods for implementing diverse topic phrase extraction are disclosed. According to one implementation, multiple word candidate phrases are extracted from a corpus and weighed. One or more documents are re-weighed to identify less obvious candidate topics using latent semantic analysis (LSA). Phrase diversification is then used to remove redundancy and select informative and distinct topic phrases.
摘要翻译：公开了实现不同主题短语提取的系统和方法。根据一个实现，从语料库中提取多个单词候选词组并称重。使用潜在语义分析（LSA），重新衡量一个或多个文档以识别较不明显的候选主题。然后使用短语多样化来消除冗余并选择信息丰富且不同的主题短语。

10. 发明申请

WO2008008213A2 INTERACTIVELY CRAWLING DATA RECORDS ON WEB PAGES 审中-公开
标题翻译：交互式在Web页面上捕捉数据记录
公开(公告)号：WO2008008213A2
公开(公告)日：2008-01-17
申请号：PCT/US2007/015215
申请日：2007-06-28
申请人： MICROSOFT CORPORATION
发明人： ZHANG, Benyu , LIN, Chenxi , ZENG, Hua-Jun , WANG, Jian , TANG, Ke , CHEN, Zheng
CPC分类号： G06F17/30864 , Y10S707/99935
摘要： The invention provides a method of interactively crawling data records on a web page (202, 702, and 802). Users may select various data records (416, 418, 420, 516, 518, 520, and 842-850) of interest on a web page to generate templates (401, 501, and 801) to search for similar data items on the same web page (202, 702, and 802) or on different web pages. A tree matching algorithm may be used to compare and extract data matching the generated template (401, 501, and 801).
摘要翻译：本发明提供了一种交互式爬取网页（202,702和802）上的数据记录的方法。用户可以在网页上选择感兴趣的各种数据记录（416,418,420,516,518,520和842-850）以生成模板（401,501和801）以搜索相同的数据项目网页（202,702和802）或在不同的网页上。可以使用树匹配算法来比较和提取与生成的模板匹配的数据（401,501和801）。

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