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1. 发明申请

WO2011097057A3 CONTEXTUAL QUERIES 审中-公开
标题翻译：上下文查询
公开(公告)号：WO2011097057A3
公开(公告)日：2011-10-06
申请号：PCT/US2011021210
申请日：2011-01-13
申请人： MICROSOFT CORP
发明人： SRIKANTH MUNIRATHNAM , VADDADI PHANI , NAJM TAREK
IPC分类号： G06F17/30
CPC分类号： G06F17/3066 , G06F17/30731 , G06F17/30864
摘要： Systems, methods, and computer-storage media for generating contextual queries are provided. The system includes a search engine to receive user queries and contexts, a query understanding component to generate a semantic representation of the query, and a data source command generator to transform the semantic representation into commands for multiple data sources. The data source command generator is connected to the query understanding component. The data source command generator selects data source commands based on lexical information associated with each data source.
摘要翻译：提供了用于生成上下文查询的系统，方法和计算机存储介质。该系统包括用于接收用户查询和上下文的搜索引擎，用于生成查询的语义表示的查询理解组件和用于将语义表示转换为用于多个数据源的命令的数据源命令生成器。数据源命令生成器连接到查询理解组件。数据源命令生成器基于与每个数据源关联的词汇信息来选择数据源命令。

2. 发明申请

WO2008130338A3 GENERATION OF CONTEXTUAL IMAGE-CONTAINING ADVERTISEMENTS 审中-公开
标题翻译：包含影像的广告广告的生成
公开(公告)号：WO2008130338A3
公开(公告)日：2009-05-07
申请号：PCT/US2007004054
申请日：2007-02-15
申请人： MICROSOFT CORP
发明人： NONG SHUZHEN , LI YING , NAJM TAREK , LI LI , CHEN ZHENG , ZENG HUA-JUN , ZHANG BENYU , LI YIN , CARIGNAN DEAN , XU YING-QING
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02
摘要： According to embodiments of the invention, an advertisement-generation system generates image-containing advertisements. The advertisement-generation system includes: at least one feature-selection guideline that specifies at least one recommended feature for image- containing advertisements based on advertiser inputs that specify at least one of advertisement-target-audience information, cost information, and advertiser-industry information; an image-clip library from which images are selected for inclusion in the image-containing advertisements; and at least one advertisement template that is based on the at least one feature-selection guideline; wherein the system automatically generates image-containing advertisements that contain one or more suggested colors that are automatically suggested based on one or more colors present on a web page that will host the image-containing advertisement.
摘要翻译：根据本发明的实施例，广告生成系统生成包含图像的广告。广告生成系统包括：至少一个特征选择指南，其基于广告商输入指定至少一个推荐的用于图像的广告的特征，所述广告主输入指定广告目标受众信息，成本信息和广告业者行业中的至少一个信息; 选择图像以包含在包含图像的广告中的图像剪辑库; 以及至少一个基于所述至少一个特征选择指南的广告模板; 其中所述系统自动生成包含一个或多个建议的颜色的图像包含广告，所述一个或多个建议的颜色是基于存在于将承载所述含图像的广告的网页上的一种或多种颜色自动建议的。

3. 发明申请

WO2011130019A3 SEARCH ADVERTISEMENT SELECTION BASED ON USER ACTIONS 审中-公开
标题翻译：根据用户行为搜索广告选择
公开(公告)号：WO2011130019A3
公开(公告)日：2012-02-23
申请号：PCT/US2011030832
申请日：2011-03-31
申请人： MICROSOFT CORP
发明人： VADLAMANI VISWANATH , SRIVASTAVA ABHINAI , NAJM TAREK , SURENDRAN ARUNGUNRAM CHANDRASEKARAN , PRASAD RAJEEV , ALI MAHBUBUL ALAM
IPC分类号： G06Q30/00 , G06F17/30
CPC分类号： G06F17/30699 , G06F17/30867 , G06Q30/02 , G06Q30/0243 , G06Q30/0256
摘要： Advertisements are selected for presentation on a search results page based on the presence or absence of user activity within the search results page. When a search results page is provided to an end user, the search results page is tracked for user activity. If user activity is detected, a user context is identified and new advertisements are selected for presentation on the search results page based on the user context. In some embodiments, the search results page provides search results in clusters, and the user context corresponds with a search result cluster selected by an end user. In some embodiments, dominant concepts in the user context are identified and used to select advertisements. Alternatively, if user activity is not detected within a predetermined period of time, new advertisements are selected based on the absence of user activity within the search results page.
摘要翻译：根据搜索结果页面中用户活动的存在或不存在，选择广告在搜索结果页面上进行演示。当向最终用户提供搜索结果页面时，跟踪用户活动的搜索结果页面。如果检测到用户活动，则识别用户上下文，并且基于用户上下文在搜索结果页面上选择新的广告来呈现。在一些实施例中，搜索结果页面提供集群中的搜索结果，并且用户上下文对应于由最终用户选择的搜索结果集群。在一些实施例中，用户上下文中的主要概念被识别并用于选择广告。或者，如果在预定时间段内没有检测到用户活动，则基于搜索结果页面内没有用户活动来选择新的广告。

4. 发明申请

WO2011097066A3 SEMANTIC TABLE OF CONTENTS FOR SEARCH RESULTS 审中-公开
标题翻译：搜索结果的语义目录
公开(公告)号：WO2011097066A3
公开(公告)日：2011-11-24
申请号：PCT/US2011021596
申请日：2011-01-19
申请人： MICROSOFT CORP
发明人： VADLAMANI VISWANATH , SRIVASTAVA ABHINAI , NAJM TAREK , SURENDRAN ARUNGUNRAM CHANDRASEKARAN
IPC分类号： G06F17/30
CPC分类号： G06F17/30696 , G06F17/30707
摘要： A table of contents is generated for search results in response to a search query by identifying semantic concepts as topics for inclusion within the table of contents. When a search query is received, a search is performed to identify search results. The search results are compared to an ontology of topics to identify relevant topics. Additionally, search results are compared to an ontology of partial topics to identify relevant partial topics, which are named. Independent key-phrases are further generated from search results and identified as key-phrase topics. The identified topics, named partial topics, and key-phrase topics are ranked, and topics are selected for inclusion within a table of contents. A search results page is returned in response to the search query that includes search results and the generated table of contents.
摘要翻译：通过将语义概念识别为包含在目录内的主题来响应于搜索查询而生成针对搜索结果的目录。当接收到搜索查询时，执行搜索以识别搜索结果。将搜索结果与主题本体进行比较，以确定相关主题。此外，将搜索结果与部分主题的本体进行比较，以识别相关的部分主题，这些主题被命名。从搜索结果进一步生成独立的关键词，并将其标识为关键短语主题。被标识的主题，部分主题和关键词主题被排序，并且选择主题以包含在目录内。响应于包括搜索结果和生成的目录的搜索查询返回搜索结果页面。

5. 发明申请

WO2011097067A3 SEMANTIC ADVERTISING SELECTION FROM LATERAL CONCEPTS AND TOPICS 审中-公开
标题翻译：从横向概念和主题的语义广告选择
公开(公告)号：WO2011097067A3
公开(公告)日：2011-11-24
申请号：PCT/US2011021597
申请日：2011-01-19
申请人： MICROSOFT CORP
发明人： VADLAMANI VISWANATH , SRIVASTAVA ABHINAI , NAJM TAREK , SRIKANTH MUNIRATHNAM , VADDADI PHANI , SURENDRAN ARUNGUNRAM CHANDRASEKARAN , PRASAD RAJEEV
IPC分类号： G06Q30/00
CPC分类号： G06F17/30864 , G06Q30/02 , G06Q30/0251
摘要： Advertisements are selected for presentation on search result pages and web pages based on phrases generated from lateral concepts and topics identified for the search result pages and web pages. A search query or an indication of a web page is received for which advertisements are to be provided. Lateral concepts and topics are identified based on the search query or content of the web page. The lateral concepts and topics are used as phrases for selecting advertisements from an advertisement inventory. Selected advertisements are provided for presentation on a search results page in response to a search query or on a web page initially identified.
摘要翻译：根据从搜索结果页和网页标识的横向概念和主题生成的短语，选择广告以在搜索结果页面和网页上呈现。接收到要向其提供广告的搜索查询或网页的指示。基于搜索查询或网页内容识别横向概念和主题。横向概念和主题被用作从广告库中选择广告的短语。选择的广告被提供用于在搜索结果页面上响应于搜索查询或最初识别的网页上呈现。

6. 发明申请

WO2011022238A3 SEMANTIC TRADING FLOOR 审中-公开
标题翻译：语义交易场
公开(公告)号：WO2011022238A3
公开(公告)日：2011-06-16
申请号：PCT/US2010044936
申请日：2010-08-10
申请人： MICROSOFT CORP
发明人： NAJM TAREK , VADDADI PHANI K , PRASAD RAJEEV , VADLAMANI VISWANATH , SCHOONOVER ERIC
IPC分类号： G06F17/00 , G06F17/30
CPC分类号： G06F17/30648 , G06F17/30731
摘要： Review and filtering of search results is facilitated by providing additional types of results beyond links to existing documents can be provided in addition to or in place of links to existing documents. These additional results can facilitate modifying a search request to filter out unwanted documents. The additional results, when in the form of content display objects and/or application display objects, can also provide the user with varying levels of information detail. In some preferred embodiments, an ontology based knowledge base can be leveraged in order to facilitate providing and filtering the results.
摘要翻译：通过提供额外类型的结果，除了现有文档的链接之外，还可以提供链接到现有文档的链接，可以提供检索和过滤搜索结果。这些额外的结果可以帮助修改搜索请求以过滤掉不需要的文档。当内容显示对象和/或应用程序显示对象的形式时，额外的结果也可以向用户提供不同程度的信息细节。在一些优选实施例中，可以利用基于本体的知识库以便于提供和过滤结果。

7. 发明申请

WO2011097053A3 GENERATING AND PRESENTING LATERAL CONCEPTS 审中-公开
标题翻译：生成和呈现横向概念
公开(公告)号：WO2011097053A3
公开(公告)日：2011-11-17
申请号：PCT/US2011020908
申请日：2011-01-12
申请人： MICROSOFT CORP
发明人： VADLAMANI VISWANATH , SRIKANTH MUNIRATHNAM , VADDADI PHANI , SRIVASTAVA ABHINAI , NAJM TAREK , PRASAD RAJEEV , SURENDRAN ARUNGUNRAM CHANDRASEKARAN
IPC分类号： G06F17/30 , G06F17/40
CPC分类号： G06F17/30864 , G06F17/30386 , G06F17/30672 , G06F17/30675 , G06F17/30867 , G06F17/30946 , H04L41/22
摘要： Systems, methods, and computer-storage media for generating lateral concepts are provided. The system includes a search engine to receive user queries, a storage to store content and its associated categories, and a lateral concept generator. The lateral concept generator is connected to both the search engine and storage. The lateral concept generator selects lateral concepts from categories associated with the content based on similarity scores for the stored content.
摘要翻译：提供了用于产生横向概念的系统，方法和计算机存储介质。该系统包括用于接收用户查询的搜索引擎，用于存储内容及其相关类别的存储器以及横向概念生成器。横向概念生成器连接到搜索引擎和存储。横向概念生成器基于存储的内容的相似度分数从与内容相关联的类别中选择横向概念。

8. 发明申请

WO2008079622A3 AD INTEGRATION AND EXTENSIBLE THEMES FOR OPERATING SYSTEMS 审中-公开
标题翻译： AD集成和可扩展的操作系统主题
公开(公告)号：WO2008079622A3
公开(公告)日：2011-07-14
申请号：PCT/US2007086655
申请日：2007-12-06
申请人： MICROSOFT CORP
发明人： FLAKE GARY W , GOUNARES ALEXANDER G , HORVITZ ERIC J , GOODMAN JOSHUA T , JAIN KAMAL , CHENG LILI , CHICKERING DAVID M , CONNOLLY MICHAEL , DANI NISHANT V , NAJM TAREK , HEMMEN JEFFREY R , SMITH LEONARD , BLINN ARNOLD N , BREWER BRETT D , DIEKEN DARRYN
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0275 , G06Q30/0277
摘要： The claimed subject matter relates to an architecture or extension to an operating system (or component thereof) that can facilitate extensible themes for or advertising integration with a desktop that is managed by the operating system. In particular, the architecture can acquire advertisement content such as ads or advertiser skins, select suitable content for display, and configure the operating system to display the selected content. The architecture also provides mechanisms for identifying suitable locations as well as appropriate time for displaying the content.
摘要翻译：所要求保护的主题涉及可以促进对由操作系统管理的桌面的可扩展主题或与广告集成的操作系统（或其组件）的架构或扩展。特别地，架构可以获取诸如广告或广告主皮肤的广告内容，选择合适的内容进行显示，并且配置操作系统以显示所选择的内容。该架构还提供用于识别合适位置的机制以及用于显示内容的适当时间。

9. 发明申请

WO2006124243A3 SYSTEM AND METHOD FOR UTILIZING THE CONTENT OF AN ONLINE CONVERSATION TO SELECT ADVERTISING CONTENT AND/OR OTHER RELEVANT INFORMATION FOR DISPLAY 审中-公开
标题翻译：使用在线对话内容选择广告内容和/或其他相关显示信息的系统和方法
公开(公告)号：WO2006124243A3
公开(公告)日：2009-04-16
申请号：PCT/US2006016277
申请日：2006-04-28
申请人： MICROSOFT CORP
发明人： LI YING , LI LI , NAJM TAREK , WANG XIANFANG , GAO HONGBIN , ZENG HUA-JUN , ZHANG BENYU , CHEN ZHENG
IPC分类号： G06F17/30 , G06Q30/02
CPC分类号： G06Q30/02 , Y10S707/99937
摘要： Systems and methods for analyzing the content of online conversations using data mining technologies are provided. Methods and systems for utilizing the results of data mining technology implementation to retrieve relevant advertising content and/or other relevant information for display in association with the content of an online conversation are also provided.
摘要翻译：提供了使用数据挖掘技术分析在线对话内容的系统和方法。还提供了利用数据挖掘技术实现结果来检索相关广告内容和/或与在线对话内容相关联地显示的其他相关信息的方法和系统。

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