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    • 4. 发明申请
    • METHOD FOR PROVIDING ADVERTISEMENT SERVICE USING EMOTICON
    • 使用EMOTICON提供广告服务的方法
    • WO2012121555A3
    • 2012-12-20
    • PCT/KR2012001703
    • 2012-03-08
    • LEE CHANG HUN
    • LEE CHANG HUN
    • G06Q30/02
    • G06Q30/00
    • According to a method for providing an advertisement service using an emoticon, suggested in the present invention, an advertisement can be provided by using an existing chatting program or a messaging system by transmitting the emoticon linked to advertisement information and providing the advertisement information using the emoticon, and negative reaction by a user can be minimized due to the advertisement being included in the content of a conversation instead of taking up a portion of the screen, thereby not impeding the conversation. Also, according to the present invention, the user can be more inclined to actively participate in spreading the advertisement thereby increasing focus on the advertisement and advertising effect by giving benefits according to the use of the emoticon linked to advertisement, and targeted advertisement can be enabled and advertisement effect can be maximized by receiving information on a user location or interests and providing the emoticon which is linked to advertisement information related to the information on the user location or the interests.
    • 根据在本发明中提出的使用表情符号的广告服务的方法,可以通过使用现有的聊天程序或消息系统来提供与广告信息相关联的表情符号并且使用表情符号提供广告信息来提供广告 并且由于广告被包括在对话的内容中而不是占据屏幕的一部分,因此可以最小化用户的负面反应,从而不妨碍对话。 此外,根据本发明,用户可以更倾向于主动参与广告宣传,从而通过根据与广告相关联的表情符号的使用给予利益来增加对广告和广告效果的关注,并且可以启用有针对性的广告 通过接收关于用户位置或兴趣的信息并提供与用户位置或兴趣的信息相关的广告信息相关联的表情符,可以最大化广告效果。