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    • 8. 发明申请
    • SYSTEM AND METHOD FOR DIRECTING TARGETED ADVERTISEMENTS IN IP TELECOMMUNICATIONS
    • 用于指导IP电信中的目标广告的系统和方法
    • WO2012018369A3
    • 2012-04-26
    • PCT/US2011001312
    • 2011-07-25
    • WAGNER JOSEPH
    • WAGNER JOSEPH
    • G06Q30/00H04L29/06
    • G06Q30/0251G06Q30/02G06Q30/0269H04W4/22
    • A Voice over Internet Protocol (VoIP) targeted advertisement delivery method that is operable in a processor coupled to a memory. The method includes monitoring all outgoing communications on a server in order to identify a VoIP telephony signal. Upon detection of a VoIP telephony signal indicating that a VoIP call setup is in progress, the method determines whether a caller identifier associated with the VoIP telephony signal identifies an associated caller as a candidate for a targeted advertisement delivery. If the caller is a candidate for a targeted advertisement delivery, identifying and retrieving a targeted advertisement for presentation to the caller during the call setup.
    • 互联网语音协议(VoIP)目标广告传递方法,其可在耦合到存储器的处理器中操作。 该方法包括监视服务器上的所有传出通信,以便识别VoIP电话信号。 当检测到指示VoIP呼叫建立正在进行的VoIP电话信号时,该方法确定与VoIP电话信号相关联的呼叫者标识符是否将相关联的呼叫者识别为用于目标广告传送的候选者。 如果呼叫者是用于目标广告传送的候选者,则在呼叫建立期间识别和检索用于呈现给呼叫者的目标广告。