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1. 发明申请

WO2007082845A3 QUERY EVALUATION USING ANCESTOR INFORMATION 审中-公开
标题翻译：使用ANCESTOR信息查询评估
公开(公告)号：WO2007082845A3
公开(公告)日：2007-11-01
申请号：PCT/EP2007050292
申请日：2007-01-12
申请人： IBM , IBM UK , JOSIFOVSKI VANJA , TING EDISON LAO
发明人： JOSIFOVSKI VANJA , TING EDISON LAO
IPC分类号： G06F17/30
CPC分类号： G06F17/272 , G06F17/30424 , G06F17/30433 , G06F17/30929 , G06F17/30938 , Y10S707/99933
摘要： Provided are techniques for processing a query. A query is received, wherein the query is formed by one or more paths, and wherein each path includes one or more steps. A hierarchical document including one or more document nodes is received. While processing the query and traversing the hierarchical document, one or more extraction entries are constructed, wherein each extraction entry includes a step instance match candidate identifying a document node and a step instance ancestor path for the document node, and one or more tuples are constructed using the one or more extraction entries by associating the step instance match candidate from one of the one or more extraction entries with the step instance match candidate from at least one of the one or more other extraction entries.
摘要翻译：提供了用于处理查询的技术。接收到查询，其中查询由一个或多个路径形成，并且其中每个路径包括一个或多个步骤。接收包括一个或多个文档节点的分层文档。在处理查询并遍历分层文档时，构建一个或多个提取条目，其中每个提取条目包括标识文档节点的步骤实例匹配候选和文档节点的步骤实例祖先路径，并且构造一个或多个元组通过将所述一个或多个提取条目中的一个提取条目的所述步骤实例匹配候选项与所述一个或多个其他提取条目中的至少一个提取条目与所述步骤实例匹配候选相关联来使用所述一个或多个提取条目。

2. 发明申请

WO2010005801A3 PREDICTION OF A DEGREE OF RELEVANCE BETWEEN QUERY REWRITES AND A SEARCH QUERY 审中-公开
标题翻译：查询重订与搜索查询之间的相关程度预测
公开(公告)号：WO2010005801A3
公开(公告)日：2010-04-22
申请号：PCT/US2009048681
申请日：2009-06-25
申请人： YAHOO INC , GABRILOVICH EVGENIY , METZLER DONALD , JOSIFOVSKI VANJA , BRODER ANDREI , PLACHOURAS VASSILIS , MURDOCK VANESSA , CIARAMITA MASSIMILIANO
发明人： GABRILOVICH EVGENIY , METZLER DONALD , JOSIFOVSKI VANJA , BRODER ANDREI , PLACHOURAS VASSILIS , MURDOCK VANESSA , CIARAMITA MASSIMILIANO
IPC分类号： G06F17/30 , G06F17/00
CPC分类号： G06Q30/0256 , G06Q30/02
摘要： A predictor for determining a degree of relevance between a query rewrite and a search query is provided. The predictor may receive a search query from a user via a terminal and identify a set of candidate query rewrites associated with the search query. The predictor may then extract a set of features from advertisements associated with the query rewrites and the search query and determine a degree of relevance between the advertisements and the search query based on a prediction model. The predictor may then determine the degree of relevance between the rewrites and the search query based on the determined degree of relevance between the advertisements and the search query.
摘要翻译：提供了用于确定查询重写与搜索查询之间的相关程度的预测器。预测器可以经由终端从用户接收搜索查询，并识别与搜索查询相关联的一组候选查询重写。然后，预测器可以从与查询重写和搜索查询相关联的广告中提取一组特征，并基于预测模型确定广告和搜索查询之间的相关度。然后预测器可以基于所确定的广告与搜索查询之间的相关程度来确定重写与搜索查询之间的相关度。

3. 发明申请

WO2010005952A3 SYSTEMS AND METHODS FOR QUERY EXPANSION IN SPONSORED SEARCH 审中-公开
标题翻译：用于在赞助搜索中进行查询扩展的系统和方法
公开(公告)号：WO2010005952A3
公开(公告)日：2010-04-15
申请号：PCT/US2009049786
申请日：2009-07-07
申请人： YAHOOL INC , BRODER ANDREI Z , GABRILOVICH EVGENIY , JOSIFOVSKI VANJA , METZLER DONALD , RIEDEL LANCE , CICCOLO PETER
发明人： BRODER ANDREI Z , GABRILOVICH EVGENIY , JOSIFOVSKI VANJA , METZLER DONALD , RIEDEL LANCE , CICCOLO PETER
IPC分类号： G06F17/30 , G06Q30/00
CPC分类号： G06F17/30672
摘要： The present invention is directed towards systems, methods and computer program products for providing query-based advertising content. According to one embodiment, a method for providing query-based advertising content comprises receiving a web query and generating an ad query associated with the web query, wherein the ad query is generated on the basis of one of a query to advertisement relationship, a query to feature vector relationship, or a rewritten query vector. An advertisement is selected on the basis of the generated ad query.
摘要翻译：本发明针对用于提供基于查询的广告内容的系统，方法和计算机程序产品。根据一个实施例，一种用于提供基于查询的广告内容的方法包括接收网络查询并且生成与网络查询相关联的广告查询，其中基于广告查询到广告关系，查询特征向量关系或重写的查询向量。根据生成的广告查询选择广告。

4. 发明申请

WO2010074847A3 CONTEXT TRANSFER IN SEARCH ADVERTISING 审中-公开
标题翻译：搜索广告中的上下文转移
公开(公告)号：WO2010074847A3
公开(公告)日：2010-08-19
申请号：PCT/US2009064986
申请日：2009-11-18
申请人： YAHOO INC , GABRILOVICH EVGENIY , BRODER ANDREI , PANG BO , JOSIFOVSKI VANJA
发明人： GABRILOVICH EVGENIY , BRODER ANDREI , PANG BO , JOSIFOVSKI VANJA
IPC分类号： G06F17/30 , G06Q30/00
CPC分类号： G06F17/30731 , G06Q30/02
摘要： A computer-implemented method is disclosed for determining a type of landing page to which to transfer web searchers that enter a particular query, the method comprising: classifying a landing page as one of a plurality of landing page classes with a trained classifier of a computer based on textual content of the landing page; determining, by the computer, characteristics of one or more query to be associated with the landing page; and choosing, with the computer, whether to retain or to change classification of the landing page to be associated with the one or more query based on relative average conversion rates of advertisements on a plurality of manually-classified landing pages when associated with the characteristics of the one or more query.
摘要翻译：公开了一种用于确定要向其传输输入特定查询的网页搜索者的登录页面的类型的计算机实现的方法，该方法包括：利用计算机的训练分类器将登陆页面分类为多个登陆页面类别中的一个基于着陆页的文本内容; 由计算机确定要与着陆页相关联的一个或多个查询的特征; 以及当与计算机的特性关联时，基于多个人工分类的登陆页面上的广告的相对平均转换率来选择是保持还是改变登陆页面的分类以与一个或多个查询相关联一个或多个查询。

5. 发明申请

WO2009014837A3 SYSTEM AND METHOD TO FACILITATE MATCHING OF CONTENT TO ADVERTISING INFORMATION IN A NETWORK 审中-公开
标题翻译：系统和方法来协调网络中广告信息的内容匹配
公开(公告)号：WO2009014837A3
公开(公告)日：2009-03-12
申请号：PCT/US2008067938
申请日：2008-06-23
申请人： YAHOO INC , BRODER ANDREI ZARY , FONTOURA MARCUS FELIPE , JOSIFOVSKI VANJA , RIEDEL LANCE ALAN
发明人： BRODER ANDREI ZARY , FONTOURA MARCUS FELIPE , JOSIFOVSKI VANJA , RIEDEL LANCE ALAN
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0244 , G06Q30/0277
摘要： A system and method to facilitate matching of content to advertising information in a network are described. A request for advertising information is received over a network, the advertising information to be displayed for a user entity in association with content within a web page requested by the user entity. Advertising information related to themes of the content information on the web page is determined, the themes representing subject matter contextually related to the content information. Advertisements are selected from the advertising information based on keywords and metadata stored within the web page and based on a set of predetermined parameters stored within the data storage module. The selected advertisements are ranked to obtain a ranked list of advertisements. The ranked list of advertisements is subsequently optimized based on feedback data to obtain a list of optimized advertisements to be displayed for the user entity on the requested web page.
摘要翻译：描述了一种促进内容与网络中的广告信息匹配的系统和方法。通过网络接收对广告信息的请求，所述广告信息将与用户实体请求的网页内的内容相关联地显示给用户实体。确定与网页上的内容信息的主题相关的广告信息，表示与内容信息内容相关的主题的主题。基于存储在网页内的关键字和元数据，并且基于存储在数据存储模块内的一组预定参数，从广告信息中选择广告。所选择的广告被排序以获得排名的广告列表。随后基于反馈数据优化广告的排名列表，以获得要在所请求的网页上为用户实体显示的优化广告的列表。

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