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    • 4. 发明申请
    • GENERATING USER INFORMATION FOR USE IN TARGETED ADVERTISING
    • 产生用户信息用于目标广告
    • WO2005065229A2
    • 2005-07-21
    • PCT/US2004/042912
    • 2004-12-21
    • GOOGLE, INC.BHARAT, KrishnaLAWRENCE, StephenSAHAMI, Mehran
    • BHARAT, KrishnaLAWRENCE, StephenSAHAMI, Mehran
    • G06Q10/00
    • G06Q30/0251G06Q10/00G06Q30/02G06Q30/0269
    • User profile information for a user may be determined by (a) determining initial user profile information for the user, (b) inferring user profile information for the user, and (c) determining the user profile information for the user using both the initial user profile information and the inferred user profile information. Initial user profile information for the user may be determined using past search queries submitted by the user, and/or past document selections by the user. User profile information for the user may be inferred by (a) defining a node for each of a number of documents and the user, (b) adding edges between nodes if there is an association between the nodes to define a graph, and (c) inferring user profile information for the user using a topology of the graph and user profile information of other documents. Similarly, user profile information for a document may be determined by (a) determining initial user profile information for the document, (b) inferring user profile information for the document, and (c) determining the user profile information for the document using both the initial user profile information and the inferred user profile information. The initial user profile information for the document may be determined using content information from the document, and/or document meta information. User profile information for the document may be inferred by (a) defining a node for each of a number of documents and for each of a number of users, (b) adding edges between nodes if there is an association between the nodes to define a graph, and (c) inferring user profile information for the document using a topology of the graph and user profile information of users and of other documents. Document, user, and/or ad user profile information may be used when serving ads.
    • 可以通过以下方式确定用户的用户简档信息:(a)确定用户的初始用户简档信息,(b)推断用户的用户简档信息,以及(c)使用初始用户 配置文件信息和推断的用户配置文件信息。 可以使用用户提交的过去搜索查询和/或用户的过去文档选择来确定用户的初始用户简档信息。 可以通过(a)为多个文档和用户中的每一个定义一个节点来推断用户的用户简档信息,(b)如果节点之间存在关联以定义图形,则(b)在节点之间添加边,并且(c )使用图的拓扑和其他文档的用户简档信息来推断用户的用户简档信息。 类似地,文档的用户简档信息可以通过以下方式来确定:(a)确定文档的初始用户简档信息,(b)推断文档的用户简档信息,以及(c)使用两者 初始用户配置文件信息和推断的用户配置文件信息。 可以使用来自文档的内容信息和/或文档元信息来确定文档的初始用户简档信息。 可以通过以下方式来推断用于文档的用户简档信息:(a)为多个文档中的每一个为多个用户定义一个节点,以及为每个用户定义一个节点;(b)如果节点之间存在关联以定义一个 图形和(c)使用图形的拓扑和用户和其他文档的用户简档信息来推断文档的用户简档信息。 在投放广告时可以使用文档,用户和/或广告用户个人资料信息。
    • 6. 发明申请
    • SYSTEMS AND METHODS FOR DIRECT NAVIGATION TO SPECIFIC PORTION OF TARGET DOCUMENT
    • 用于直接导航到目标文件的特定部分的系统和方法
    • WO2005066846A2
    • 2005-07-21
    • PCT/US2004/043845
    • 2004-12-29
    • GOOGLE INC.MARMAROS, David, P.GOMES, BenjaminBHARAT, Krishna
    • MARMAROS, David, P.GOMES, BenjaminBHARAT, Krishna
    • G06F17/30
    • G06F17/30882G06F17/30899
    • Systems and methods for direct navigation to and/or highlighting a specific portion of a target document such as query-relevant portion of the document are disclosed. The method may include generating a search result link to a search result document and generating an instruction to a client document browser to navigate directly to an intra-document portion related to the query within the search result document. The search result may include a snippet extracted from the search result document such that the instruction causes navigation directly to at least a portion of the snippet. The instruction may be an artificial anchor undefined in the search result document, e.g., designated by a preassigned artificial anchor designator. The client browser may have an artificial anchor module installed to execute the instruction to navigate directly to and optionally highlight the intra-document portion within the target document in response to the document link being selected.
    • 公开了用于直接导航到和/或突出显示诸如文档的查询相关部分的目标文档的特定部分的系统和方法。 该方法可以包括生成到搜索结果文档的搜索结果链接,并且生成对客户端文档浏览器的指令,以直接导航到搜索结果文档内与查询有关的文档内部分。 搜索结果可以包括从搜索结果文档中提取的片段,使得该指令导致直接导航到片段的至少一部分。 该指令可以是在搜索结果文档中未定义的假锚(anchor),例如,由预分配的人造锚指示符指定。 客户端浏览器可以具有安装的仿锚点模块,以响应于文档链接被选择而执行指令以直接导航到目标文件内的内文件部分并且可选地突出显示目标文件内的内文件部分。
    • 8. 发明申请
    • PROVIDING FACTUAL SUGGESTIONS WITHIN A DOCUMENT
    • 在文件中提供实际建议
    • WO2015175337A1
    • 2015-11-19
    • PCT/US2015/029872
    • 2015-05-08
    • GOOGLE INC.
    • GUBIN, MaximBHARAT, KrishnaSUNG, SangsooDAUBER, Kenneth W.
    • G06F17/24G06F17/27G06F17/30
    • G06F17/24G06F17/278G06F17/30477G06F17/30637
    • Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing suggestions within a document. In one aspect, a method includes obtaining textual input provided to a document editing application by a user device, the textual input being provided to the document editing application for inclusion in a document, and wherein the document includes prior text that was included in the document prior to the textual input; identifying an entity based on entity text included in the textual input; identifying an attribute of the entity based on attribute text included in the textual input; generating a query specifying the entity and the attribute; providing the query to a search system that provides a result value for the attribute of the entity included in the query; and providing the result value to the user device as a suggestion for inclusion in the document.
    • 方法,系统和装置,包括在计算机存储介质上编码的计算机程序,用于在文档内提供建议。 一方面,一种方法包括获得由用户设备提供给文档编辑应用的文本输入,文本输入被提供给文档编辑应用以便包含在文档中,并且其中该文档包括被包括在该文档中的先前文本 在文字输入之前; 基于文本输入中包含的实体文本识别实体; 基于文本输入中包含的属性文本识别实体的属性; 生成指定实体和属性的查询; 向查询系统提供查询,该搜索系统为查询中包括的实体的属性提供结果值; 并将结果值提供给用户设备作为包含在文档中的建议。
    • 9. 发明申请
    • UPDATING TEXT WITHIN A DOCUMENT
    • 在文档中更新文本
    • WO2015175338A1
    • 2015-11-19
    • PCT/US2015/029873
    • 2015-05-08
    • GOOGLE INC.
    • GUBIN, MaximSUNG, SangsooBHARAT, KrishnaDAUBER, Kenneth W.
    • G06F17/24G06F17/27G06Q10/00G06F17/30
    • G06F17/30353G06F3/048G06F17/24G06F17/278G06F17/30112G06F17/30637G06Q10/10
    • Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for updating text within a document. In one aspect, a method includes identifying an entity based on entity text included in document text of a document; identifying a time-sensitive attribute for the entity based on attribute text included in the document text; identifying a first value for the time-sensitive attribute based on value text included in the document text; generating a query specifying the entity; providing the query to a search system that provides a result value for the time-sensitive attribute of the entity included in the query; and providing, to a user device that is currently accessing the document, result data that causes presentation of the result value as a replacement for the first value.
    • 方法,系统和装置,包括在计算机存储介质上编码的计算机程序,用于更新文档内的文本。 一方面,一种方法包括基于包含在文档的文档文本中的实体文本识别实体; 基于文本文本中包含的属性文本识别实体的时间敏感属性; 基于文本文本中包含的值文本来识别时间敏感属性的第一值; 生成指定实体的查询; 向查询系统提供查询,该搜索系统为查询中包括的实体的时间敏感属性提供结果值; 以及向当前正在访问所述文档的用户设备提供导致所述结果值的呈现作为所述第一值的替换的结果数据。