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1. 发明申请

WO2014127535A1 SYSTEMS AND METHODS FOR AUTOMATED CONTENT GENERATION 审中-公开
标题翻译：用于自动内容生成的系统和方法
公开(公告)号：WO2014127535A1
公开(公告)日：2014-08-28
申请号：PCT/CN2013/071800
申请日：2013-02-22
申请人： GOOGLE INC. , ZHANG, Guannan , YE, Kai , ZHU, Yongtai , YAN, Zuo , FOSTER, Andrew , BAYLISS-MCCULLOCH, Jordan , CHANG, Daly , NONAKA, Ayaka
发明人： ZHANG, Guannan , YE, Kai , ZHU, Yongtai , YAN, Zuo , FOSTER, Andrew , BAYLISS-MCCULLOCH, Jordan , CHANG, Daly , NONAKA, Ayaka
IPC分类号： G06Q30/00
CPC分类号： G06F17/24 , G06F17/211 , G06F17/212 , G06F17/2229 , G06F17/2785 , G06F17/30047 , G06F17/30247 , G06F17/30253 , G06F17/30256 , G06F17/30265 , G06F17/30268 , G06F17/30719 , G06T1/00 , G06T7/00
摘要： A computerized method for automatically generating display content includes receiving a uniform resource locator, wherein the uniform resource locator specifies a landing resource and extracting visual information from the landing resource, wherein the visual information defines one or more images, texts, and colors displayed on the landing resource. The method further includes selecting one or more images, one or more text snippets, and one or more colors based on the visual information extracted from the landing resource, generating a layout for a content item based on one or more of the selected images or selected text snippets, and assembling the content item by applying the selected images, the selected text snippets, and the selected colors to the generated layout.
摘要翻译：一种用于自动生成显示内容的计算机化方法，包括：接收统一的资源定位器，其中所述统一资源定位符指定着陆资源并从所述登陆资源提取视觉信息，其中所述视觉信息定义在所述着陆资源上显示的一个或多个图像，文本和颜色着陆资源。该方法还包括基于从着陆资源提取的视觉信息来选择一个或多个图像，一个或多个文本片段以及一种或多种颜色，基于一个或多个所选择的图像生成内容项目的布局，或者选择文本片段，以及通过将所选择的图像，所选择的文本片段和所选颜色应用于生成的布局来组合内容项目。

2. 发明申请

WO2015117268A1 ARBITRARY SIZE CONTENT ITEM GENERATION 审中-公开
标题翻译：仲裁大小内容项目生成
公开(公告)号：WO2015117268A1
公开(公告)日：2015-08-13
申请号：PCT/CN2014/071880
申请日：2014-02-07
申请人： GOOGLE INC. , ZHANG, Guannan , YAN, Zuo
发明人： ZHANG, Guannan , YAN, Zuo
IPC分类号： G06F17/21
CPC分类号： G06F17/248 , G06F7/24 , G06F17/2705
摘要： A system for automatically generating a content item may include receiving a content item template having a set of elements for creating a content item and content item data for the set of elements. A placeholder for each element of the set of elements may be generated and a space allocation for each element may be determined based on the generated placeholders for each element. A determination if a conflict exists based on the determined space allocations for each element may be made and, responsive to determining no conflict exists, a content item may be generated using the content item data and the determined space allocations.
摘要翻译：用于自动生成内容项的系统可以包括接收具有用于创建内容项的元素集合的内容项模板和用于该组元素的内容项数据。可以生成元素集合中的每个元素的占位符，并且可以基于为每个元素生成的占位符来确定每个元素的空间分配。可以基于确定的每个元素的空间分配来确定是否存在冲突，并且响应于确定不存在冲突，可以使用内容项数据和所确定的空间分配来生成内容项。

3. 发明申请

WO2016011647A1 CONTENT ITEM SLOT LOCATION SUGGESTIONS 审中-公开
标题翻译：内容项目位置建议
公开(公告)号：WO2016011647A1
公开(公告)日：2016-01-28
申请号：PCT/CN2014/082949
申请日：2014-07-24
申请人： GOOGLE INC. , ZHANG, Guannan
发明人： ZHANG, Guannan , YAN, Zuo
IPC分类号： G06F7/00
CPC分类号： G06Q30/0243 , G06F17/3053 , G06F17/30867 , G06F17/3097 , G06Q30/0201
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for distributing content items. In one aspect, a method includes receiving user interaction data specifying user interactions with a publisher resource. A heat map specifying levels of user interaction with various portions of the publisher resource is created. Content item slot performance information specifying one or more performance measures for content items presented in various candidate content item slot locations are identified. One of the candidate content item slot locations is selected based on the heat map and the one or more performance measures. Data that cause presentation of suggestion information that identify the one candidate content item slot location as a suggested content item slot location are generated and output.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于分发内容项目。一方面，一种方法包括接收指定与发布者资源的用户交互的用户交互数据。创建指定与发布者资源的各个部分的用户交互级别的热图。识别指定在各种候选内容项插槽位置中呈现的内容项目的一个或多个性能测量的内容项目时隙性能信息。基于热图和一个或多个性能测量来选择候选内容项插槽位置之一。生成并输出引起将建议内容项位置的一个候选内容项目位置的建议信息呈现为建议的内容项目位置的数据。

4. 发明申请

WO2015000176A1 PROVIDING DYNAMIC CONTENT FROM SOCIAL NETWORK WEBPAGES 审中-公开
标题翻译：从社交网络提供动态内容
公开(公告)号：WO2015000176A1
公开(公告)日：2015-01-08
申请号：PCT/CN2013/078900
申请日：2013-07-05
申请人： GOOGLE INC. , YAN, Zuo , JIN, Tianpeng
发明人： YAN, Zuo , JIN, Tianpeng
IPC分类号： G06F17/30 , G06Q30/02
CPC分类号： G06F17/30893 , G06Q30/0241 , G06Q50/01
摘要： Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. The method comprises identifying a social network webpage associated with a content sponsor. The method further comprises linking the social network webpage to a campaign that provides content responsive to requests for content. The method further comprises periodically evaluating the content of the social network page including evaluating recent content included in the social network page and storing portions of the content for serving in a database. The method further comprises receiving a request for content, determining that the campaign includes selection criteria that match the request, and identifying one or more portions stored in the database that are associated with the campaign, including evaluating the one or more stored portions. The method further comprises generating a creative using the stored portions and providing the creative responsive to the request.
摘要翻译：方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。该方法包括识别与内容赞助商相关联的社交网络网页。该方法还包括将社交网络网页链接到响应于内容请求提供内容的活动。该方法还包括周期性地评估社交网络页面的内容，包括评估社交网络页面中包括的最新内容并存储用于在数据库中服务的内容的部分。所述方法还包括接收对内容的请求，确定所述活动包括与所述请求匹配的选择标准，以及识别存储在所述数据库中与所述活动相关联的一个或多个部分，包括评估所述一个或多个存储部分。该方法还包括使用所存储的部分生成广告素材，并且响应于该请求提供广告素材。

5. 发明申请

WO2013139025A1 PROVIDING CONTENT 审中-公开
标题翻译：提供内容
公开(公告)号：WO2013139025A1
公开(公告)日：2013-09-26
申请号：PCT/CN2012/072817
申请日：2012-03-22
申请人： GOOGLE INC. , YAN, Zuo , GREEN, Tim
发明人： YAN, Zuo , GREEN, Tim
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06F17/212 , G06F17/30899
摘要： A method includes receiving landing page information from a content provider, the landing page information being representative of one or more graphical aspects of a landing page associated with the content provider, generating a landing page image representative of the landing page based at least in part on the landing page information, the landing page image being different from the landing page, specifying an association between the landing page image and a content item associated with the content provider, generating a control for presentation along with the content item that, when activated, causes the display of the landing page image providing, in association with a resource, the content item in combination with the control.
摘要翻译：一种方法包括从内容提供者接收着陆页信息，着陆页信息代表与该内容提供商相关联的着陆页的一个或多个图形方面，至少部分地基于代表着陆页的着陆页图像着陆页信息，着陆页图像不同于着陆页，指定着陆页图像与与内容提供者相关联的内容项之间的关联，生成与内容项一起呈现的控件，该内容项在被激活时导致与资源相关联地提供与控件相结合的内容项目的着陆页图像的显示。

6. 发明申请

WO2014126803A2 SYSTEM AND METHOD FOR EXTRACTING STYLE INFORMATION FROM WEB PAGES AND GENERATING ADVERTISEMENTS 审中-公开
标题翻译：从网页提取样式信息和生成广告的系统和方法
公开(公告)号：WO2014126803A2
公开(公告)日：2014-08-21
申请号：PCT/US2014/015292
申请日：2014-02-07
申请人： GOOGLE INC.
发明人： YE, Kai , ZHU, Yongtai , YAN, Zuo , ZHANG, Guannan
CPC分类号： G06Q30/0276
摘要： Apparatus and method for generating advertisements for an advertiser based upon style information contained in the advertiser's web pages. An ad generation system is used to analyze and extract style information from the advertiser's web pages. The style information can then be incorporated into an advertisement template to generate the advertisement for the advertiser.
摘要翻译：基于广告主网页中包含的样式信息，为广告商生成广告的装置和方法。广告生成系统用于从广告客户的网页分析和提取样式信息。然后可以将样式信息并入广告模板中以生成广告商的广告。

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